Welcome to Idea Machine!
In this course, you will learn how to rediscover your creativity and generate tons (perhaps even hundreds) of new ideas in business and life. The reason why I say "rediscover" is because the belief here is that we were all born with innate powers of creativity and imagination. Over time, due to a number of reasons that I will go over during the course, many of us lose our creative touch and confidence.
And in a world were challenges are becoming increasingly complex and ambiguous, our creativity can lead the way to more clarity and poise in our quest for success. The need to be creative has never been more real.
This course is focused mostly on idea generation, not idea evaluation, though I do provide a couple of quick ways you can evaluate your ideas, too. Another way to think of it is as a problem solving guide.
The course is split up into 6 sections:
Section 1: Introduction
An overview of what you will learn
Section 2: Building Creative Confidence
Start on your journey on how to gain confidence in your creative abilities again
Section 3: The Principles of Creativity
Learn about the multiple aspects of creativity that are utilized in the three main stages of Idea Generation: 1) Focus, 2) Explore, and 3) Move (these categorizations are my own, based on the works of other experts in the field)
Section 4: Idea Generation
Mostly adapted from Michael Michalko's book Thinkertoys, this section provides 5 techniques you can immediately use to start looking at problems in new perspectives and coming up loads of new ideas.
Section 5: Idea Evaluation
Here, you'll learn a couple of quick techniques to help you sift through and evaluate the ideas that you have generated.
Section 6: A New Beginning
Some parting thoughts. Please don't skip this lecture. It contains some important takeaways that I want you to take with you.
What is included in the course:
Above all, I hope you have lots of fun and learn tons along the way!
Listen to Tom Kelley, Managing Director of IDEO, talk about the importance of being observant. This clip focuses on two tips that are related specifically to being better observers: 1) Think like a traveler, and 2) Question assumptions.
This video of Prof. Tina Seelig of Stanford University on the common characteristics of creativity is enlightening and entertaining. You are not required to watch this lecture in order to complete the rest of the course, but I do highly recommend it for your own benefit.
Ali Rushdan is a Product/UX designer with more than 6 years of experience in technical and entrepreneurial roles. He has an undergraduate degree in Computer Science from McGill University and a MBA from the Ivey School of Business at Western University. Currently, he designs and develops rapid prototypes using mobile and emerging technologies at Manulife's RED Lab in Waterloo, Canada.
In his spare time, he freelances as a UI/UX designer and loves to help startups out.
He has published widely read articles on publications such as Fast Company, the InVision blog, Techvibes, and Medium. He mostly writes about innovation, product design, entrepreneurship and creativity on his blog.
Ali currently lives in Mississauga, Canada but really considers himself a citizen of the world.