Idea Machine: How to Generate Hundreds of New Ideas

Gain creative confidence and learn techniques from experts on how to generate TONS of new ideas in business and life.
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  • Lectures 26
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2014 English

Course Description

Welcome to Idea Machine!

In this course, you will learn how to rediscover your creativity and generate tons (perhaps even hundreds) of new ideas in business and life. The reason why I say "rediscover" is because the belief here is that we were all born with innate powers of creativity and imagination. Over time, due to a number of reasons that I will go over during the course, many of us lose our creative touch and confidence.

And in a world were challenges are becoming increasingly complex and ambiguous, our creativity can lead the way to more clarity and poise in our quest for success. The need to be creative has never been more real.

This course is focused mostly on idea generation, not idea evaluation, though I do provide a couple of quick ways you can evaluate your ideas, too. Another way to think of it is as a problem solving guide.

The course is split up into 6 sections:

Section 1: Introduction

An overview of what you will learn

Section 2: Building Creative Confidence

Start on your journey on how to gain confidence in your creative abilities again

Section 3: The Principles of Creativity

Learn about the multiple aspects of creativity that are utilized in the three main stages of Idea Generation: 1) Focus, 2) Explore, and 3) Move (these categorizations are my own, based on the works of other experts in the field)

Section 4: Idea Generation

Mostly adapted from Michael Michalko's book Thinkertoys, this section provides 5 techniques you can immediately use to start looking at problems in new perspectives and coming up loads of new ideas.

Section 5: Idea Evaluation

Here, you'll learn a couple of quick techniques to help you sift through and evaluate the ideas that you have generated.

Section 6: A New Beginning

Some parting thoughts. Please don't skip this lecture. It contains some important takeaways that I want you to take with you.

What is included in the course:

  • Lifetime access to 2+ hours of content
  • Tips and tricks from creativity experts such as David and Tom Kelley, Michael Michalko, Roger von Oech, Edward de Bono, Tina Seelig, Thomas Edison, and more
  • TONS of exercises! You can't learn how to ride a bicycle just by reading a manual. The same is with creativity. You're going to get your hands (and brains) busy in this course
  • A collection of slides, video lectures from experts, audio clippings, images and some home-made animations. I can shamelessly say this was a labour of love!
  • Access to me. I will promise to respond to you within 48 hours, pending personal emergencies

Above all, I hope you have lots of fun and learn tons along the way!

What are the requirements?

  • a positive attitude
  • the will to go through all the exercises
  • playfulness
  • blank sheets of paper
  • pen or pencil

What am I going to get from this course?

  • By the end of the course, you will understand the main principles of creativity
  • You will learn techniques from creativity experts on how to generate hundreds of ideas when solving problems
  • You will regain creative confidence
  • You will have fun

Who is the target audience?

  • Anyone who is insecure about being creative
  • Anyone who wants to learn about the most accepted principles of creativity
  • Anyone who wants to be better at solving problems
  • Anyone who wants more structure in coming up with ideas

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
What You Will Learn
Section 2: Building Creative Confidence
Exercise: 30 Circles

IDEO's David Kelley gives a heartfelt TED talk about the need to gain one's creative confidence and he offers some examples of how it can be done.

The Myths of Creativity
Section 3: The Principles of Creativity
The 3 Parts of Idea Generation
FOCUS: Constrain
FOCUS: Reframe

Listen to Tom Kelley, Managing Director of IDEO, talk about the importance of being observant. This clip focuses on two tips that are related specifically to being better observers: 1) Think like a traveler, and 2) Question assumptions.

ESCAPE: Hard vs Soft
ESCAPE: Divergent vs Convergent
MOVE: Fluency vs Flexibity
MOVE: Connect
MOVE: Remix

This video of Prof. Tina Seelig of Stanford University on the common characteristics of creativity is enlightening and entertaining. You are not required to watch this lecture in order to complete the rest of the course, but I do highly recommend it for your own benefit.

Section 4: Idea Generation (Diverge)
Attribute Generation
Reverse Your Assumptions
Zwicky Box
Analogies & Metaphors
Create New Boxes
Section 5: Idea Evaluation (Converge)
Criteria Filters
Section 6: A New Beginning
Parting Words
Resources (Blogs + Apps + Books)

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Instructor Biography

Ali Rushdan Tariq, Prototyper, Designer, Entrepreneur, and Writer

Ali Rushdan has more than 6 years of experience in technical and entrepreneurial roles. He has an undergraduate degree in Computer Science from McGill University and a MBA from the Ivey School of Business at Western University. Currently, he designs and develops rapid prototypes using mobile and emerging technologies at Manulife's RED Lab in Waterloo, Canada.

In his spare time, he advises and consults first-time entrepreneurs on Lean Startup and product design/development initiatives.

He has published widely read articles on publications such as Fast Company, the InVision blog, Techvibes, and Medium. He mostly writes about innovation, product design, entrepreneurship and creativity on his blog, The Innovator's Odyssey.

Ali currently lives in Mississauga, Canada but really considers himself a citizen of the world.

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