Learn How to Get Creative Business Ideas (100+ ways)

You will learn multiple methods and tools for idea generation & problem solving in any business situation.
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  • Lectures 19
  • Length 3.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2014 English

Course Description


  • Have you faced situations where you cannot think of any Idea or Solution to a problem?
  • Do you want to learn how to get new creative ideas and solve problems in any situation?

This unique and interesting course is going to change your perception towards Idea Generation.

Just imagine if you can get fresh ideas on any new product or for improving existing ones in less than 15 minutes.

Over 2000 students have benefited from this course.

You will be able to:

  1. Get more creative ideas on your online or offline ventures esp. E- Commerce
  2. Evaluate the right ideas and increase your venture success rate
  3. Make your idea/product attractive to your investors or board members
  4. 100+ ways to innovate and generate creative business ideas

I have designed a unique framework called getSMART to make your idea generation and brainstorming exercise very effective. This framework can be applied in any situation to assess the problem you are trying to solve. Then, there are 5 methods that can be applied to the particular situation to get more ideas. If you are alone, the method would be different that if you are in a group.

In this course, you will see how a simple service like "Loyalty" card for a apparel brand can be transformed into an innovative and unique product through getSMART framework.

You will learn how leading companies in technology, software, FMCG etc. generate ideas through a structured methodology. Irrespective of your job whether you are Product Manager, Marketing Manager, Services Manager, R&D professional, Artist or Student, you encounter situations that require ideation to create new stuff or improve the existing things.

Bonus:You will get an approach to present your Idea to your boss, management or investors as a bonus chapter with this course

Starting with a brief on main source for ideas, the course takes you through 5 popular and useful methods to “Generate Ideas". A complete unit is dedicated to each unit and each method is explained in detail with examples. At the end of each unit, you will be able to take any object around you, apply this method and improve it.

After you learn 5 Idea generation methods, you will have sufficient skills to generate ideas either in individual setup or as a group. The next part of course teaches you how to evaluate ideas and select the best of various ideas generated through above methods. Idea evaluation is critical skill as selection of wrong ideas or rejection of promising ideas might have huge financial impact.

What will you learn?

  • What are the main sources of ideas? – You will learn how professionals and firms keep track of various sources to understand trends for idea generation
  • getSMART framework to convert your idea into a sellable product
  • 9 Types of Innovation Situations
  • 9 Methods for Idea Generation
  • InCUBATER framework to evaluate ideas
  • Idea to Product conversion steps
  • Idea and Product Validation Methods and Online Tools (available for free)
  • 4D model for Idea or Product Presentation design
  • Online resources with more than 100 advanced ideation techniques.
  • This course will serve as a reference toolkit that you can refer to at any stage of your career whenever you need to generate fresh ideas.

What are the requirements?

  • Notepad
  • Basic understanding of Idea to Product Launch Process

What am I going to get from this course?

  • Make You more creative in idea generation and problem solving so that you can stand out and accelerate your career
  • Provide you with a framework, methods and approach from Problem assessment to Idea generation to Idea presentation

Who is the target audience?

  • Marketing Managers
  • Product Managers
  • R&D Managers
  • Service Managers
  • Students

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Idea Generation and Selection Methods - Introduction
Course Introduction
Where good ideas come from????
9 Types of Innovations
Section 2: Idea Generation Methods
Set Ideation Objectives, Goals and Outcomes
Learn to Ideate using Attributes
Idea Generation in a Group
SCAMPER Technique
Use Customers to get ideas
Section 3: Idea Evaluation and Selection
Idea Evaluation Methods
Section 4: Idea Communication and Presentation
Idea Communication and Presentation Flow
Section 5: More ways to generate Ideas
Additional Ways for Ideation
Brainwriting 635
Concept Tree
Online Tools to Discuss and Validate Ideas
Go out and validate your idea
Hit Matric
Hit Matrix Example
More than 100 ways to generate ideas
Idea Presentation Model

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Instructor Biography

Pragmatic Learning Solutions, Teach courses in management and technical areas

Pragmatic Learning Solutions is a digital company dedicated to create and deliver high quality and innovative MOOC(Massive Open Online Courses) with an objective to touch lives of 1mn students through its online courses in digital, technology and management space.

We have a team of trained qualified professional who have more than 1000 hours of combined teaching experience. Also, we hire experts in different fields to prepare courses based on our proprietary teaching frameworks that result in fast, effective and lasting learning. All our courses are designed basis this framework.

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