IBM UNICA Campaign Training
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IBM UNICA Campaign Training

Learn IBM Unica Campaign Basics, Data Selection and Manipulation, Data Refinement and Output with a real-world project
4.0 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
68 students enrolled
Created by Yoda Learning
Last updated 6/2017
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 4 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • This course is a guided video series which will take you from overview to doing a project yourself
  • This course consists of a project at the end where you will be given a goal and a complete walkthrough of the tasks to be performed on IBM Campaign
View Curriculum
Requirements
  • Basic knowledge of Email campaign is preferred
Description

IBM Unica Campaign, helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts. This is a kind of sophisticated campaign management to automate marketing programs across channels.

What can I expect to earn by having Unica Campaign skillet as part of my Resume?

  • Salary Range is USD 4.5k to USD 18K
  • Companies like Accenture, IBM, OPTUM and other big MNC's

You find Unica trainers around you since it is a specialized software with few experts. You may find a workshop around your city charging $500+.

Who is the target audience?
  • You’re a system administrator, system implementer, power user who is managing marketing technologies
  • Marketers and Campaign designers
  • You want to gain insight into architectural components of IBM Campaign and the Omni-channel Marketing Platform
Compare to Other IBM Unica Courses
Curriculum For This Course
39 Lectures
03:58:21
+
Getting started with Unica Campaign Basics
4 Lectures 26:35

0102 Campaign Concepts and Terminology
07:40

0103 Navigating Around the Unica Campaign Interface
03:22

0104 Creating a Folder And Sub Folder And Creating a campaign
08:46
+
Building a Campaign, Data Selection & Manipulation
10 Lectures 01:10:42
0201 Creating a Flowchart
04:34

0202 The Select Process
09:24

0203 Strategic Segments, Defination and Use and Associating segment with campaig
05:11

0204 The Merge Process
08:40

0205 Building Queries With Unica Macros
06:08

0206 Building Queries With User Variables
10:38

0207 The Segment Process
11:15

0208 The Sample Process
05:52

0209 Running Flowcharts
03:43

0210 Using Flowcharts Templates
05:17
+
Building a Campaign, Data Refinement & Output
7 Lectures 01:22:15
0301 The Snapshot Process
11:00

0302 Table Mapping
10:52

0303 The Audience Process
08:43


0305 Scheduling Flowcharts
04:12

0306 Call List, Mail List, Contact History, Response History
11:57

0307 Campaign all in one
30:57
+
Getting Started with IBM Unica Marketing Operations
2 Lectures 10:29
0401 IBM Unica Marketing Operations Terminology Processes, Tools, and Objects De
04:44

0402 Marketing Operation Tool Overview
05:45
+
Plans, Programs and Projects
8 Lectures 23:57
0501 Adding a Plan, Linking a Program to a Plan, Starting a Plan
03:48

0502 Adding Attachments to a Plan and Accessing, viewing plans
03:22

0503 Viewing Programs Adding Programs Program Maintenance
02:16

0504 Adding New Projects Grids and List Views
02:35

0505 Changing Project Status
02:03

0506 Campaign Projects
03:12

0507 Importing Metrics from IBM Unica Campaign to IBM Unica Marketing Operations
01:30

0508 Project Details
05:11
+
Alerts and Messages
2 Lectures 06:19
0601 Configuring Alerts and Messages
03:24

0602 Viewing and Responding to Alerts
02:55
+
Workflow
1 Lecture 04:00
0701 Adding and Editing Workflow Tasks, Approval Tasks, and Workflow Stages, Flo
04:00
+
Marketing Objects
1 Lecture 03:43
0801 Working with Marketing objects and working with people and teams tasks
03:43
+
Approvals
1 Lecture 04:39
0901 Creating Approvals and Setting the Approval Status and Responding
04:39
+
Calendars
1 Lecture 01:42
1001 Calendar in Plan, Program, and Project Views, Timeline administrative setti
01:42
2 More Sections
About the Instructor
Yoda Learning
4.4 Average rating
1,605 Reviews
37,140 Students
50 Courses
MS OFFICE & PMP | Join 40K+ Udemy Students Become 4X Faster

Yoda Learning is a team of 12+ industry professionals focused on developing “Project-based" learning solutions, which enable the learners explore real world situations and thus, make the learning process engaging and practical. Our Courses on Technology includes everything including Web Development, Mobile App Development, Data Analytics and Design.

The collective work-experience of 80+ yrs. spans across multiple industries like Manufacturing, IT, Sales, Finance, Marketing, Operations, HR and functional domains such as Office suites, Mobile applications, Digital Marketing, Database Technologies, Networking).