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HypeBomb is a course on how to get more clients for your startup. We don't deal with theory in this course. This is not a course about things that might work, or could work; This is a course about startup marketing strategies that have worked for us every time we launch a new product. If you're an Entrepreneur or the startup Marketing Director, you need to understand the 17 principles of a HypeBomb.
By the end of this course you will understand what it takes to generate buzz, how to get more clients (new users), and convert them into paying customers.</p>
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|Section 1: HYPEBOMB|
GROWTH HACKING IS FOR HUSTLERSPreview
BUZZ IS MADE IN CHINAPreview
ONLY MEMES ARE REMEMBEREDPreview
COPYWRITING IS A DRUG
DESIGN IS A FORM OF SOCIAL PROOF
NOTHING RUINS A GOOD STORY LIKE DATA
EMAIL ADDRESSES ARE THE FOREPLAY OF PROFITS
VIRALITY IS MERELY AN EQUATION
ALL HUMANS SUFFER FROM MONOPHOBIA
YOUR GUT IS A PATHOLOGICAL LIAR
AWARENESS STRATEGIES ARE ASININE
WRITE YOUR OWN ALGORITHMS FOR AD BUYS
UNSOLICITED EMAIL BLASTS ARE NOT ILLEGAL
HIGHJACKING AN AUDIENCE IS EASIER THAN CREATING ONE
ARSONISTS GET ALL THE ATTENTION
FORM SIMPLE CREATIVE PARTNERSHIPS
PERCEIVED UBIQUITY IS THE ULTIMATE ILLUSION
Doug Logue is a Product Manager and Growth Hacker for Dumb Punk and as a coder, designer, and marketer he's affectionately known as "The Unicorn" around the office (and yes, his tears are the cure for lethargy). He's been a student of startups for over a decade and he now educates future entrepreneurs through Udemy.
Bronson Taylor is a serial entrepreneur, startup advisor, instructor, author, and the host and co-founder of Growth Hacker TV, where the experts on startup growth reveal their secrets. His products have been featured on Mashable, ReadWrite, The Next Web, and many other places.
"Bronson Taylor has the antidote for the hype." -Ernst-Jan Pfauth, Editor in Chief at The Next Web
Writing code is easy, you just have to literally know everything. Lucas Taylor is the CTO for Dumb Punk, a company that builds things for the internet and educates future entrepreneurs. He can be reached at firstname.lastname@example.org.