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HypeBomb - Growth Hacking for Startups
Rating: 4.1 out of 5(105 ratings)
762 students
Created byDoug Logue, Bronson Taylor, Lucas Taylor
Last updated 11/2012
English

What you'll learn

  • By the end of this course you will understand what it takes to generate buzz, acquire new users, and convert them into paying customers.

Course content

1 section • 18 lectures • 1h 25m total length

  • GROWTH HACKING IS FOR HUSTLERS1:52
  • BUZZ IS MADE IN CHINA 3:03
  • ONLY MEMES ARE REMEMBERED 8:21
  • COPYWRITING IS A DRUG7:29

    Discover how copywriting acts as a drug that drives clicks by using simple words, distinctive personality, and human, broken-up text that feels authentic.

  • DESIGN IS A FORM OF SOCIAL PROOF8:04
  • NOTHING RUINS A GOOD STORY LIKE DATA7:14
  • EMAIL ADDRESSES ARE THE FOREPLAY OF PROFITS3:02
  • VIRALITY IS MERELY AN EQUATION5:16
  • ALL HUMANS SUFFER FROM MONOPHOBIA4:54

    Address the fear of being alone (monophobia) by surfacing social proof on your site. Show that others use and value your product through signups, reviews, followers, likes, and shares.

  • YOUR GUT IS A PATHOLOGICAL LIAR5:44
  • AWARENESS STRATEGIES ARE ASININE 5:13

    Adopt a data-driven approach by tracking clicks and conversions. Avoid awareness campaigns and impressions; invest in ads that drive clicks and paid conversions.

  • WRITE YOUR OWN ALGORITHMS FOR AD BUYS5:11
  • UNSOLICITED EMAIL BLASTS ARE NOT ILLEGAL5:39
  • HIGHJACKING AN AUDIENCE IS EASIER THAN CREATING ONE4:42
  • ARSONISTS GET ALL THE ATTENTION2:45

    Start a fire in your industry to grab attention by sparking controversy and debates, as shown by the Canon versus Nikon campaign, voting, and viral sharing to boost reach.

  • FORM SIMPLE CREATIVE PARTNERSHIPS3:10
  • PERCEIVED UBIQUITY IS THE ULTIMATE ILLUSION1:51

    Achieve perceived ubiquity as the ultimate illusion by coordinating multiple tactics to appear everywhere, shaping the audience's perception and turning them into paying customers.

  • CONCLUSION1:35

Description

HypeBomb is a course on how to get more clients for your startup. We don't deal with theory in this course. This is not a course about things that might work, or could work; This is a course about startup marketing strategies that have worked for us every time we launch a new product. If you're an Entrepreneur or the startup Marketing Director, you need to understand the 17 principles of a HypeBomb.

By the end of this course you will understand what it takes to generate buzz, how to get more clients (new users), and convert them into paying customers. 

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Who this course is for:

  • Entrepreneurs
  • Marketers
  • Founders
  • Startups
  • Marketing Directors

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