The Science Of Motivation
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The Science Of Motivation

A Brain and Behavioral Science Curriculum Course
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1 student enrolled
Last updated 7/2017
English
Price: $125
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 4 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Describe the science behind what motivates people to take action, including the foundational and recent research on motivaiton.
View Curriculum
Requirements
  • There are no prerequisites. The course is appropriate for anyone who is interested and curious about what motivates people to take action.
Description

What compels people to take action? What motivates people to do just about anything, including working, playing, and learning? In this course we look at the science behind what drives people to take action.

You will learn:

  1. The 7 drivers of human motivation
  2. Intrinsic vs. extrinsic motivators
  3. The myths about rewards
  4. The science of forming habits
  5. The human need to belong
  6. Unconscious motivation
  7. How our self-stories pilot our behavior 
  8. The role of instinct in motivation 
  9. How to encourage the desire for mastery so people keep learning

and much, much more! There are quizzes and exercises throughout the course so you can test your knowledge and practice what you are learning. You can send your exercise results in to Susan Weinschenk, Ph.D., the instructor, and she will personally review your work and send you feedback.

There are no prerequisites for this course. There are no additional materials or software needed to take the course.

Who is the target audience?
  • Product managers, business managers, marketing professionals, designers, sales people, and anyone who wants to understand human behavior.
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Curriculum For This Course
11 Lectures
01:36:43
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Introduction To The Motivation Course
1 Lecture 02:43

This lecture gives an overview of what is in the Motivation course.

Preview 02:43
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The 7 Drivers Of Motivation And Self-Stories
1 Lecture 13:53

In this lesson we give an overview of the 7 Drivers of Motivation,and cover one of the drivers -- the power of self-stories.

Preview 13:53

Test your knowledge with this quiz.

Quiz 1
5 questions
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Habits And Rewards
2 Lectures 14:51

In this lesson we cover the science of how habits are formed.

Habits
14:49

Try out what you have learned with this exercise.

Exercise: Habits
00:02

Test your knowledge with this quiz.

Quiz 2
6 questions
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Rewards
3 Lectures 30:28

In this lecture we cover the basic concepts of operant conditioning and how reinforcements affect behavior.

Rewards, Part 1: Operant Conditioning
17:35

In this lecture we finish the discussion of operant conditioning, rewards, and reinforcement. 

Rewards, Part 2: Positive and Negative Reinforcement
12:51

Try out what you have learned with this exercise.

Exercise: Rewards
00:02

Test your knowledge with this quiz.

Quiz 3
5 questions
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Instincts
2 Lectures 16:56

In this lecture we discuss the impact on behavior of instincts.

Instincts
16:54

Try out what you have learned with this exercise.

Exercise: Instincts
00:02

Test your knowledge with this quiz.

Quiz 4
5 questions
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The Need To Belong, The Desire For Mastery, And Tricks Of The Mind
2 Lectures 17:51

In this lecture we discuss the last three motivations: The need to belong, tricks of the mind, and the desire for mastery.

The Need To Belong, Desire for Mastery, and Tricks of the Mind
17:49

Try out what you have learned with this exercise.

Exercise: Choose a motivation driver
00:02

Test your knowledge with this quiz.

Quiz 5
5 questions
About the Instructor
Susan Weinschenk, Ph.D.
4.4 Average rating
384 Reviews
11,010 Students
17 Courses
The Brain Lady

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.