How to Write a Marketing Plan for your Business
3.8 (2 ratings)
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How to Write a Marketing Plan for your Business

Learn how to make a marketing plan that will help your marketing department and company be successful
3.8 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2 students enrolled
Created by Paul Shumway
Last updated 11/2016
English
Current price: $10 Original price: $30 Discount: 67% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 32 mins on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Make a marketing plan that will lead to a great marketing department
  • Have a better understanding of what a marketing department does
  • Know how to make and present a plan that will impress the bosses
View Curriculum
Requirements
  • Prospective students need a basic knowledge of what a marketing department does
Description

This course consists of 13 videos that walk you step by step through how to write an excellent marketing plan for your company.  You will learn what you need to know in order to make a plan that will impress you bosses and help your marketing department be more successful.  The course is just over 30 minutes long and covers all aspects of a marketing plan, including lead generation, name recognition, collateral, website, SEO, publishing, social media, trade shows, product development, research, SWOT, competitive analysis, PR, market share, customers, and management of the plan.  You are much more likely to be successful as a marketing department or company if you have a good plan that covers all of the bases.  You don't need any materials for this course, except what you would use to write your own marketing plan.   

Who is the target audience?
  • This course is for members and managers of marketing departments
  • This course is for anybody who wants to write a good marketing plan
  • People with little marketing experience or a lot of marketing experience can both benefit from this course
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Curriculum For This Course
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How to Write a Marketing Plan
13 Lectures 32:17

An introduction to me - the lecturer - and how I have used marketing plans to be successful.  This lecture also includes a brief overview of the course. 

Preview 02:38

Four reasons why your marketing department and company needs a great marketing plan!

Preview 01:30

It all starts with a good brand positioning statement!  This lecture tells you how to make an effective brand positioning statement.  It also includes a printed copy of brand positioning statement samples.

Preview 03:46

The introduction paragraph of a marketing report includes such things as who you market to and what means will be used to do so.  This lecture outlines your introduction paragraph. 

Preview 01:22

This lecture takes you into the meat of your marketing plan.  I will walk you through step by step on writing the strategy and goal section of your marketing plan.

Preview 04:15

This lecture is a continuation of the previous lecture.  At the end of this lecture, you will be ready to complete the goals and strategy section of your marketing plan.

Marketing Strategy and Goals Continued
02:52

In this lecture I talk about how to manage your marketing plan and we also dive into the section of your plan called competitive analysis.

Plan Management and Competitive Analysis
01:54

In this lecture we talk about a paragraph on market share and then we go through each budget item and how to write about them in your marketing plan.

Market Share and Budget
03:14

In this section I suggest ways you can cover the product planning and development topic in your marketing plan, and then we talk about how internal communication fits into the marketing department.  This takes care of two more sections of your marketing plan.

Product Planning and Development and Internal Communications
01:54

I have always felt that having a section about focusing on the customer in the marketing plan is essential and I talk about that and your conclusion paragraph in this lecture. 

Focus on the Customer and the Conclusion
02:27

I this lecture I detail which charts and graphs ought to be in your marketing plan.

Charts and Graphs
01:36

This lecture tells you how to make a SWOT analysis and where it could fit into your marketing plan.  This is one of those things that can be the difference between a good marketing plan and a great marketing plan.

SWOT Analysis
03:47

Just a quick summary of what your plan should look like and the importance of making it typo free and pleasing to the eye.

The Final Product
01:02
About the Instructor
Paul Shumway
3.8 Average rating
2 Reviews
2 Students
1 Course
Marketing Specialist

Graduating from Brigham Young University in 1984, Mr. Shumway has worked in marketing for over 30 years.  He spent 25 years of that time as either a manager of a marketing department or overseeing managers of marketing departments.  He has been in executive management and on the front lines.  One of his companies grew from $0 to $50 Million in revenue in just a few years, mostly based on a great marketing and sales plan.  He is well versed on content marketing, SEO, digital marketing, public relations, and many other forms of marketing.