This course consists of 13 videos that walk you step by step through how to write an excellent marketing plan for your company. You will learn what you need to know in order to make a plan that will impress you bosses and help your marketing department be more successful. The course is just over 30 minutes long and covers all aspects of a marketing plan, including lead generation, name recognition, collateral, website, SEO, publishing, social media, trade shows, product development, research, SWOT, competitive analysis, PR, market share, customers, and management of the plan. You are much more likely to be successful as a marketing department or company if you have a good plan that covers all of the bases. You don't need any materials for this course, except what you would use to write your own marketing plan.
An introduction to me - the lecturer - and how I have used marketing plans to be successful. This lecture also includes a brief overview of the course.
Four reasons why your marketing department and company needs a great marketing plan!
It all starts with a good brand positioning statement! This lecture tells you how to make an effective brand positioning statement. It also includes a printed copy of brand positioning statement samples.
The introduction paragraph of a marketing report includes such things as who you market to and what means will be used to do so. This lecture outlines your introduction paragraph.
This lecture takes you into the meat of your marketing plan. I will walk you through step by step on writing the strategy and goal section of your marketing plan.
This lecture is a continuation of the previous lecture. At the end of this lecture, you will be ready to complete the goals and strategy section of your marketing plan.
In this lecture I talk about how to manage your marketing plan and we also dive into the section of your plan called competitive analysis.
In this lecture we talk about a paragraph on market share and then we go through each budget item and how to write about them in your marketing plan.
In this section I suggest ways you can cover the product planning and development topic in your marketing plan, and then we talk about how internal communication fits into the marketing department. This takes care of two more sections of your marketing plan.
I have always felt that having a section about focusing on the customer in the marketing plan is essential and I talk about that and your conclusion paragraph in this lecture.
I this lecture I detail which charts and graphs ought to be in your marketing plan.
This lecture tells you how to make a SWOT analysis and where it could fit into your marketing plan. This is one of those things that can be the difference between a good marketing plan and a great marketing plan.
Just a quick summary of what your plan should look like and the importance of making it typo free and pleasing to the eye.
Graduating from Brigham Young University in 1984, Mr. Shumway has worked in marketing for over 30 years. He spent 25 years of that time as either a manager of a marketing department or overseeing managers of marketing departments. He has been in executive management and on the front lines. One of his companies grew from $0 to $50 Million in revenue in just a few years, mostly based on a great marketing and sales plan. He is well versed on content marketing, SEO, digital marketing, public relations, and many other forms of marketing.