How To Make A Record

The Start-To-Finish Guide to Successfully Write, Record, Produce and Market Your Album Like A Pro
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  • Lectures 19
  • Length 43 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2014 English

Course Description

This start-to-finish guide will take you step by step into the process of conceiving, writing, scheduling, recording, producing, and promoting your record. Cheryl keeps it real, tells it to you straight, and uses a no-nonsense, slow and steady approach to covering every nook and cranny of making your own CD, all in under 1.5 hours of video lectures and with two super duper valuable reference PDFs.

Examples, links, and actionable items will keep you motivated and headed in the right direction.

Topics covered include: choosing songs, booking musicians, raising money, scheduling with the studio, recording instruments and vocals, working in the mix, mastering, production and pitching your record to licensing companies.

• Take this course if you've always thought you could make your own record but don't know where to start, how to do it, or if it was even possible to do on your own.

• Take this course even if you have produced records in the past to see a new perspective and see where you can tighten up your process to save you time and money (and create a great product).

• Take this course if you are helping other artists follow their dreams and become their hero.

What are the requirements?

  • A love of songs
  • A desire (whether faint, strong, or already in the process) to make and release your own music

What am I going to get from this course?

  • You will be able to produce a record, from start to finish.
  • You will know THE key to launching a successful fan-funding campaign AND you will explore other ways to fund your record.
  • You will build a team around the release of your record.
  • You will have utilized your studio time!
  • You will learn the most VALUABLE gift a fan can give you, and how to make the most of this gift!
  • You will know what steps to take to protect your songs by registering them in the appropriate places.
  • You will learn how important (and easy) it is to get your music found on platforms like YouTube.
  • You will learn how to pitch to licensing companies.
  • You will have a ONE-PAGE checklist that includes everything you need to think about during this process.
  • You will have, at your fingertips, links to resources every songwriter and artist should have bookmarked! All in one page!

Who is the target audience?

  • Artists
  • Singer-songwriters
  • Record Labels
  • Musicians

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Welcome to the course! Here's a bit on me, a bit on you, and finding your purpose!

Section 2: The Song Stage

Inspiration for songwriting can come from many sources. Explore some of the options and then figure out which ones you'd like to tackle as you write your songs for this record!


Learn what it takes to get a cover song on your next record!

2 questions

Let's review some of the tips and tricks you've learned from the songwriting stage of making a record!

Section 3: Pre-Production

It's time to record reference demos of your songs and start rehearsing like crazy!


This is a big one! Where are you going to get the funds to pay for this record? We dive into three possibilities and explore what it takes to have a successful fan funding campaign.


Here's the section on hiring your in-studio team!


Here are some tips on scheduling your recording sessions to avoid burnout and get the most out of the song's recording.

What's it take to get to the studio?
4 questions
Section 4: Album Production

A few tips on being comfortable in the studio (as well as some studio ettiquette!)


A quick lecture about working with the mix engineer to get the best mixes!


It's time to master and duplicate your CD! But first you need some album art and liner notes including credits!


This is a big one. How are you going to protect your album once it's out in the world? Oh, and how do you get it into a form that will get it out into the world? That's what we will cover here!

2 questions

Let's test your knowledge of the album production process!

Section 5: Marketing

Making a music video doesn't need to be daunting, and it can be a great way to promote your music and be found.


In this lecture, we'll focus on why your visuals (the fonts, colors, graphics you use on your website and other promotional materials) are a big part of the "experience" of your record!


Figure out if a radio campaign is right for you by watching this lecture.


Weigh in some pros and cons of working with a PR company, and see how you can be effective with some original guerrilla marketing strategies.


We all know social media is important. As a musician, it's time to treat your social media tactics as if you were a brand... because you are!


Licensing is a great way to create passive income streams for yourself- aka, money that you make while you sleep! The work is done, now how can you make the most of getting paid for placements in TV and Film?


Playing live will be one of the best ways for you to sell volumes of your record. Here are a few tips on how to get out there and get going.

5 questions

A quiz for the marketing section of How To Make A Record


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Instructor Biography

Cheryl B. Engelhardt, Music Biz & Branding Consultant | Composer | Songwriter

Cheryl is founder of CBE Music, a music creation and sonic branding firm, and has produced her own piano pop records, toured around the globe and has had dozens of TV placements. Passionate about supporting musicians, Cheryl hosts popular workshops, video trainings and other valuable resources on her website In The Key Of Success.

Cheryl makes her living as a music creator who shares her processes. She got her start working as a recording studio tech, then assistant and music supervisor and ultimately a composer at a premier New York City jingle house. Cheryl has written music for dozens of films, nationally-airing commercials and web content. She has spoken about the music business, sonic branding, and creating a creative career at SXSW and music conferences around the nation.

A graduate of Cornell University, Cheryl has self-produced three piano-pop records, songs from which have appeared on MTV’s “The Real World”, ABC’s “All My Children”, Fox's "So You Think You Can Dance", ABC's "Jane By Design", and many more. She has toured both solo and with her band through the USA and Europe, appearing on the bill with Seal, Elvis Costello and Jason Mraz, and performing on the FOX Morning Show.

Cheryl splits her time between New York City, The Hudson Valley, and France.

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