Referrals: how to genuinely get more (without the BS)

A simple and powerful system that will supercharge your referrals, introductions and recommendations.
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Instructed by Guy Arnold Business / Management
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  • Lectures 35
  • Length 10 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2016 English

Course Description

We all want to get referrals right?

Yet, despite seeing the boring old question 'How likely is it that you would refer us to a friend?' everywhere, the actual level of referrals has fallen, not risen in recent years.

At the same time, 'trad' marketing is becoming ever more ineffective as routes to market proliferate at break neck speed, and customers rely more an more on other people's reviews and opinions.

At a time when referrals are needed more than ever, they are getting harder and harder to come by.

This course gets rid of the mist and BS around referrals and teaches you how to actually GET significantly more referrals (and develop your reputation on and off line) in a steady and straightforward manner.

It's a mix of video, audio and text and is suitable for anyone who genuinely wants REAL progress in this area, from one man bands or aspiring managers to owners and directors of major organisations, these principles are proven to work, and work very well indeed.

All audio and text is downloadable, so you can do further study off line, and the whole course is 30 sessions, designed to be completed in small chunks.

Why bother? Because this is the marketing of the future: unless you're a major brand, in the age of the empowered customer and transparent market, you need to learn how to do this brilliantly before your competitors do.

It's as basic as that.

What are the requirements?

  • No specific tools or materials needed, just a passion for building business and sales

What am I going to get from this course?

  • Confidently ask for and receive referrals from customers
  • Know which customers to ask for referrals and which ones not to, and why
  • Know what to do to build customer loyalty and continual future referrals
  • Put in a continual improvement system to get more and more referrals with time
  • Gather feedback confidently and use the feedback to enhance SEO, gather information to continually improve, and continually build reputation and referrals

Who is the target audience?

  • Sales Managers
  • Business Owners
  • Business leaders
  • Business professionals (eg Lawyers and Accountants)
  • Customer Service Managers
  • Board Members
  • Aspiring Managers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

What this covers

What you'll get out of it

Our background and credentials

How to enjoy it and get the best out of it

Overview of the sections

Section 2: The Social Revolution: why Reputation & Referrals really matter
Referrals vs Traditional Marketing
What are your marketing tactics?
4 questions
The Power of Referrals and Reviews

See yourself through their eyes, so you know what you need to know


See yourself through their eyes, so you know what you need to know

The Value of 1 Customer

More learning on finance: why reputation and referrals make huge financial sense for all organisations

Section 3: Human behavior: why would people choose to refer you?

The Human need for external accreditation by people / organisations they trust


Don't get stuck in the 'How likely is it that you would recommend us to a friend?' trap: the facts you need to know, so you can build robust systems that actually work!

What people are craving in order to want to refer you
Why would YOU bother to refer another organisation to a friend?
1 question
Section 4: How to be 'referrable'
'Great' or 'Poor'
Customer Focused Mission

Filtering your processes through your customers' REAL needs, to turn every 'moment of truth' into a referrable one, step by step, through continual improvement processes

Your customers' REAL needs are?
3 questions

Small steps to become hyper-referrable

Small steps
8 questions

'Lead' measures of 'referrability'

Section 5: Who to ask for referrals, how and why
Understand them first
Then Ask
Section 6: What referrals to ask for, how and why
Small Steps
Your 10 Most Loyal and Profitable Customers
Pain or Gain
Section 7: First things first
Investors in Feedback
Gather feedback appropriately
Gather feedback effectively

An overview of a whole new way to do marketing in the age of the empowered customer and transparent online feedback and reviews. The velcro part of this is where reviews kick in!

Elastic First
Then Velcro
Section 8: Tips to turn Referrals into Business
How to Approach ‘Cold’ Referrals
Overcoming Objections
Section 9: Saying 'thank you'
Thankyou systems
Following up
Section 10: Continual improvement & development
Continuous Improvement & Development
Section 11: What to do next
Thankyou for studying this material, where to get more help

Suggested format to help you prioritise and take effective action

Section 12: Bonus

Full recording of 1 1/2 hour seminar on 'Referrals without the BS', to help reinforce the learning

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Instructor Biography

Guy Arnold, Expert in Customer Loyalty, Reputation and Referral Systems

After having had a successful career in the hospitality business as a troubleshooter - during which time I turned around over 40 hospitality businesses - I began a new career in business coaching and training, specialising in customer experience and loyalty systems.

I am the Author of 3 widely available books on these subjects:

> Great or Poor (Systems to deliver consistent and continually improving customer experience)

> Sales through Service (systems to build sales step by step through reputation, excellence, loyalty and referrals)

> The Sniper Approach (Hoe to get referrals without the BS)

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