Referrals: how to genuinely get more (without the BS)
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Referrals: how to genuinely get more (without the BS)

A simple and powerful system that will supercharge your referrals, introductions and recommendations.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4 students enrolled
Created by Guy Arnold
Last updated 3/2016
English
Curiosity Sale
Current price: $10 Original price: $45 Discount: 78% off
30-Day Money-Back Guarantee
Includes:
  • 7.5 hours on-demand video
  • 27 mins on-demand audio
  • 1 Article
  • 30 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Confidently ask for and receive referrals from customers
  • Know which customers to ask for referrals and which ones not to, and why
  • Know what to do to build customer loyalty and continual future referrals
  • Put in a continual improvement system to get more and more referrals with time
  • Gather feedback confidently and use the feedback to enhance SEO, gather information to continually improve, and continually build reputation and referrals
View Curriculum
Requirements
  • No specific tools or materials needed, just a passion for building business and sales
Description

We all want to get referrals right?

Yet, despite seeing the boring old question 'How likely is it that you would refer us to a friend?' everywhere, the actual level of referrals has fallen, not risen in recent years.

At the same time, 'trad' marketing is becoming ever more ineffective as routes to market proliferate at break neck speed, and customers rely more an more on other people's reviews and opinions.

At a time when referrals are needed more than ever, they are getting harder and harder to come by.

This course gets rid of the mist and BS around referrals and teaches you how to actually GET significantly more referrals (and develop your reputation on and off line) in a steady and straightforward manner.

It's a mix of video, audio and text and is suitable for anyone who genuinely wants REAL progress in this area, from one man bands or aspiring managers to owners and directors of major organisations, these principles are proven to work, and work very well indeed.

All audio and text is downloadable, so you can do further study off line, and the whole course is 30 sessions, designed to be completed in small chunks.

Why bother? Because this is the marketing of the future: unless you're a major brand, in the age of the empowered customer and transparent market, you need to learn how to do this brilliantly before your competitors do.

It's as basic as that.

Who is the target audience?
  • Sales Managers
  • Business Owners
  • Business leaders
  • Business professionals (eg Lawyers and Accountants)
  • Customer Service Managers
  • Board Members
  • Aspiring Managers
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Curriculum For This Course
35 Lectures
09:59:59
+
Introduction
1 Lecture 09:46

What this covers

What you'll get out of it

Our background and credentials

How to enjoy it and get the best out of it

Overview of the sections

Preview 09:46
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The Social Revolution: why Reputation & Referrals really matter
6 Lectures 01:26:02

What are your marketing tactics?
4 questions


See yourself through their eyes, so you know what you need to know

Your top customers: why they chose you
11:45

See yourself through their eyes, so you know what you need to know

Recently 'lost' customers: why they left you
15:31

The Value of 1 Customer
09:02

More learning on finance: why reputation and referrals make huge financial sense for all organisations

The financial cost of customer loyalty vs. the cost of finding new customers
15:47
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Human behavior: why would people choose to refer you?
3 Lectures 32:04

The Human need for external accreditation by people / organisations they trust

Why referrals work so well
10:24

Don't get stuck in the 'How likely is it that you would recommend us to a friend?' trap: the facts you need to know, so you can build robust systems that actually work!

Why people don't bother to refer people
06:55

What people are craving in order to want to refer you
14:45

Why would YOU bother to refer another organisation to a friend?
1 question
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How to be 'referrable'
5 Lectures 55:07
'Great' or 'Poor'
19:25

Customer Focused Mission
12:05

Filtering your processes through your customers' REAL needs, to turn every 'moment of truth' into a referrable one, step by step, through continual improvement processes

The weakest link and your 'moments of truth'
06:55

Your customers' REAL needs are?
3 questions

Small steps to become hyper-referrable

Go the Extra Inch
07:47

Small steps
8 questions

'Lead' measures of 'referrability'

Measure
08:55
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Who to ask for referrals, how and why
3 Lectures 43:21
Win/Win
15:57

Understand them first
19:00

Then Ask
08:24
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What referrals to ask for, how and why
3 Lectures 18:57
Small Steps
06:09

Your 10 Most Loyal and Profitable Customers
11:14

Pain or Gain
01:34
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First things first
6 Lectures 01:05:16
Investors in Feedback
19:41

Gather feedback appropriately
10:34

Gather feedback effectively
13:43

An overview of a whole new way to do marketing in the age of the empowered customer and transparent online feedback and reviews. The velcro part of this is where reviews kick in!

Elastic & Velcro Marketing
03:57

Elastic First
09:10

Then Velcro
08:11
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Tips to turn Referrals into Business
2 Lectures 29:05
How to Approach ‘Cold’ Referrals
20:02

Overcoming Objections
09:03
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Saying 'thank you'
2 Lectures 15:33
Thankyou systems
06:43

Following up
08:50
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Continual improvement & development
1 Lecture 05:20
Continuous Improvement & Development
05:20
2 More Sections
About the Instructor
Guy Arnold
0.0 Average rating
0 Reviews
4 Students
1 Course
Expert in Customer Loyalty, Reputation and Referral Systems

After having had a successful career in the hospitality business as a troubleshooter - during which time I turned around over 40 hospitality businesses - I began a new career in business coaching and training, specialising in customer experience and loyalty systems.

I am the Author of 3 widely available books on these subjects:

> Great or Poor (Systems to deliver consistent and continually improving customer experience)

> Sales through Service (systems to build sales step by step through reputation, excellence, loyalty and referrals)

> The Sniper Approach (Hoe to get referrals without the BS)