How we built a successful startup – our guide from A to Z
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How we built a successful startup – our guide from A to Z

Learn to build a business based on practical advice, told through the experience of a startup success story.
4.5 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
279 students enrolled
Last updated 3/2015
Current price: $10 Original price: $20 Discount: 50% off
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  • 1 hour on-demand video
  • 7 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Launch a lean startup
  • Validate, test and mature ideas
  • Create a minimum viable product
  • Leverage the web to shortcut time to market
  • Perform truly effective marketing (without a marketing degree)
  • Create gorgeous designs (without a graphic designer)
  • Create a showcase product video
  • Select the right product pricing model
  • Build great relationships with customers
View Curriculum
  • Nothing other than a hunger to build your own startup!

3 years ago we decided to jump feet first into the wonderful world of startups, building our business while both working full time jobs. It has been an amazing ride and our business now has several thousand customers world-wide, including many of the largest brands in the world.

Over the past couple of years we've presented our story at various conferences and speaking events, and have had received countless requests to develop a structured online course.

This comprehensive course takes on from our successful presentation and turns it into a step-by-step guide for you. This is a recipe for creating a successful startup, explained with practical examples based on our own experiences. You won't just hear the theory of startup/product development, you'll hear about our experiences from putting these ideas into practice and invaluable advice for your journey.

You will learn how to launch a startup that is lean and cost-effective, design gorgeous products if you are not a designer, drive traffic and find customers and set your self up for the long term. We'll give you suggestions for excellent online services that you can leverage to build your startup - reducing the amount of work you'll need to do.

This is a practical, hands-on course (no fluff, vague theory or buzzwords!) that will equip and inspire you to tackle a startup of your very own.

Who is the target audience?
  • This course is for a budding entrepreneurs who want to build and launch a lean startup business, without a large amount of funding or time
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Curriculum For This Course
36 Lectures
4 Lectures 03:55

Learn more about this course and what we are trying to achieve. By the end of this course you will be equipped to create a startup of your very own.

Preview 02:23

Get to know us and learn a bit more about our backgrounds and experience.

Preview 00:27

Throughout the course we will refer to our startup, its successes and failures - so let's start with a brief overview of our product.

Preview 00:33

Creating and validating your idea
6 Lectures 10:05

Coming up with a good idea can be tricky. Here's how we did it and how you can do it too.

Preview 02:25

Learn more about the market early on to determine whether your product has a chance of success

Know the market

Learn how to identify your key customers and ensure that you build a product for them and not you.

... and know the customer

Learn how to identify your key objectives early on, so that every decision you make is in line with your objectives.

Objectives matter

Set up success criteria that is measurable and concise.

What does success look like?

Building a Minimum Viable Product
11 Lectures 18:51

A Minimum Viable Product is the simplest form of the product that allows early adopters to begin using it and supply feedback. In this lecture you'll learn how to define your MVP.

Define your MVP

Choosing the right tool for the right job is important but if you can save time by re-using something that you already know - you'll be one step ahead.

Stick with what you know

Nearly everything is a solved problem. Outsource everything that isn't your core product.

Shortcut time to market: leveraging the web

Services we used

Great design makes people notice your product and instil confidence in your business. Learn about why great design can't wait until later.

Why design matters

Begin your design with colours. It'll help to establish your brand identity.

Preview 01:11

Learn how to create gorgeous product and web site designs without a graphic designer, and hear how we did it.

Gorgeous designs without a designer

A good looking logo is paramount and you shouldn't attempt it yourself.

Crowdsource a great logo

Bring together design inspiration, a logo design and colours to create a beautiful polished product.

Putting it all together

Going down the wrong path and knowing when to stop.

Don't be afraid to admit you were wrong

Launching your startup
5 Lectures 14:27

Marketing in a lean and cost-effective manner.

Effective marketing without a marketing degree

Creating an awesome product video on a shoe-string budget.

Preview 03:51

Driving organic traffic for your website.

Great SEO on the cheap

Using your own product and being your own customer.

Dogfooding or how we learnt to critique

Growing your business
5 Lectures 08:51

Challenging assumptions and ideas no matter how sensible they seem.

Don't be afraid to make radical changes

Setting the right pricing and adjusting attitudes.

How we priced our product

Getting more money and support for growth.

Raising money or should I sell the farm?

Helping your customers and being there for them.

How to make customer support easy

The most important lessons
5 Lectures 04:09

Why you need to love the product that you're building.

Build a product you love

Staying committed through the hard times.

Commit to your business

Getting inspired to wake up early each day and work.

Knowing to enjoy yourself

Working toward ultimate success in business.

In conclusion

About the Instructor
Peter Sbarski
4.5 Average rating
7 Reviews
279 Students
1 Course
VP Engineering. Author of Serverless Architectures on AWS.

Dr. Peter Sbarski is CTO at Ephemeral Pty Ltd and VP of Engineering at A Cloud Guru. He’s had an extensive career working with prominent Australian IT companies and has led teams across large enterprise solutions, with a focus on web and AWS cloud technologies.

He is the author of Serverless Architectures on AWS (Manning Publications).

Samuel Kroonenburg
4.5 Average rating
55 Reviews
1,003 Students
2 Courses
Startup Founder & Software Engineer

Sam Kroonenburg is the co-founder of Appfail - a web startup with thousands of customers worldwide, including some of the biggest brands in the world. Sam has also built some of the largest software products in the world, having worked extensively as an engineer across the world (USA, UK, Norway and Australia) at companies like Microsoft. Sam helped to build Windows Vista and Windows 7.