How we built a successful startup – our guide from A to Z

Learn to build a business based on practical advice, told through the experience of a startup success story.
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  • Lectures 36
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

3 years ago we decided to jump feet first into the wonderful world of startups, building our business while both working full time jobs. It has been an amazing ride and our business now has several thousand customers world-wide, including many of the largest brands in the world.

Over the past couple of years we've presented our story at various conferences and speaking events, and have had received countless requests to develop a structured online course.

This comprehensive course takes on from our successful presentation and turns it into a step-by-step guide for you. This is a recipe for creating a successful startup, explained with practical examples based on our own experiences. You won't just hear the theory of startup/product development, you'll hear about our experiences from putting these ideas into practice and invaluable advice for your journey.

You will learn how to launch a startup that is lean and cost-effective, design gorgeous products if you are not a designer, drive traffic and find customers and set your self up for the long term. We'll give you suggestions for excellent online services that you can leverage to build your startup - reducing the amount of work you'll need to do.

This is a practical, hands-on course (no fluff, vague theory or buzzwords!) that will equip and inspire you to tackle a startup of your very own.

What are the requirements?

  • Nothing other than a hunger to build your own startup!

What am I going to get from this course?

  • Launch a lean startup
  • Validate, test and mature ideas
  • Create a minimum viable product
  • Leverage the web to shortcut time to market
  • Perform truly effective marketing (without a marketing degree)
  • Create gorgeous designs (without a graphic designer)
  • Create a showcase product video
  • Select the right product pricing model
  • Build great relationships with customers

Who is the target audience?

  • This course is for a budding entrepreneurs who want to build and launch a lean startup business, without a large amount of funding or time

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Learn more about this course and what we are trying to achieve. By the end of this course you will be equipped to create a startup of your very own.


Get to know us and learn a bit more about our backgrounds and experience.


Throughout the course we will refer to our startup, its successes and failures - so let's start with a brief overview of our product.

Section 2: Creating and validating your idea

Coming up with a good idea can be tricky. Here's how we did it and how you can do it too.


Learn more about the market early on to determine whether your product has a chance of success


Learn how to identify your key customers and ensure that you build a product for them and not you.


Learn how to identify your key objectives early on, so that every decision you make is in line with your objectives.


Set up success criteria that is measurable and concise.

Section 3: Building a Minimum Viable Product

A Minimum Viable Product is the simplest form of the product that allows early adopters to begin using it and supply feedback. In this lecture you'll learn how to define your MVP.


Choosing the right tool for the right job is important but if you can save time by re-using something that you already know - you'll be one step ahead.


Nearly everything is a solved problem. Outsource everything that isn't your core product.

Services we used

Great design makes people notice your product and instil confidence in your business. Learn about why great design can't wait until later.


Begin your design with colours. It'll help to establish your brand identity.


Learn how to create gorgeous product and web site designs without a graphic designer, and hear how we did it.


A good looking logo is paramount and you shouldn't attempt it yourself.


Bring together design inspiration, a logo design and colours to create a beautiful polished product.


Going down the wrong path and knowing when to stop.

Section 4: Launching your startup

Marketing in a lean and cost-effective manner.


Creating an awesome product video on a shoe-string budget.


Driving organic traffic for your website.


Using your own product and being your own customer.

Section 5: Growing your business

Challenging assumptions and ideas no matter how sensible they seem.


Setting the right pricing and adjusting attitudes.


Getting more money and support for growth.


Helping your customers and being there for them.

Section 6: The most important lessons

Why you need to love the product that you're building.


Staying committed through the hard times.


Getting inspired to wake up early each day and work.


Working toward ultimate success in business.


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Instructor Biography

Peter Sbarski, VP Engineering. Author of Serverless Architectures on AWS.

Dr. Peter Sbarski is CTO at Ephemeral Pty Ltd and VP of Engineering at A Cloud Guru. He’s had an extensive career working with prominent Australian IT companies and has led teams across large enterprise solutions, with a focus on web and AWS cloud technologies.

He is the author of Serverless Architectures on AWS (Manning Publications).

Instructor Biography

Samuel Kroonenburg, Startup Founder & Software Engineer

Sam Kroonenburg is the co-founder of Appfail - a web startup with thousands of customers worldwide, including some of the biggest brands in the world. Sam has also built some of the largest software products in the world, having worked extensively as an engineer across the world (USA, UK, Norway and Australia) at companies like Microsoft. Sam helped to build Windows Vista and Windows 7.

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