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Are you writing great content that is not getting the targeted traffic it deserves? Whether you are a blogger, copywriter, email or internet marketer, if your headline falls flat so will your content. Killer content without a killer headline is worth nothing. Have you seen less talented writers getting tremendous traffic? It's because they drew their target audience in with their headline. If you are ready to learn how to create winning headlines that will get you the traffic, clicks, shares and sales you are looking for, look no further!
In this course you will learn how to create the headlines that will capture the attention of your target audience. We will teach you how to compose headlines with the right keywords and structure that will draw readers just like a magnet. You are going to learn how to search for keywords relevant to your content, how to balance long tail, niche phrases with head term keywords to give you the ratio you need for winning SEO. Next, we will take you back to past marketing gold and show you how to create powerful swipe files for inspiration. You will learn why certain headlines work and when to use them. You will understand that you cannot apply a fill-in-the blank headline template to your content. Instead, you will learn how to create your headline before you start writing your content. Creating that winning headline will make your content soar! So what are you waiting for? Let's get you on your way to more traffic, shares, clicks and revenue!
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|Section 1: Introduction|
A brief introduction about winning headlines and keywords. This is a taste of what we will be diving into in this course. Are you ready? Let's go!
How to Begin Searching For Keywords Relevant To Your Topics, Business, Services or Product
Brainstorming To Find Keywords
Interactive Exercise To Find Keywords
Using Related Searches To Find More Keywords
In This Section you will find an example template that will guide you to creating a workbook in excel for your keyword research. Just look at the examples and replace with the topics, keywords etc that are relevant to your site. This was a free web resource file, I did not create it but I use it.
Why a ratio of head terms and long-tail keywords are necessary for SEO
Niche Phrases and how they are easy wins for targeted traffic
How to check the keywords your competitors are ranking for
Keyword ranking strategies
SEO Template (available as a download in this section) explanation
|Section 2: Headlines|
An indepth look at the "How To" Headline. We dive deep into why it is so successful and look at many variations of the "How To" headline. Learn how to use it to attract more readers in your target market.
Taking a look at the extremely popular and marketing gold, list headline as well as exploring headlines that speak to your audience directly.
Questions and Secrets-Learn why headlines that ask a question or contain the promise of insider information work so well.
We take a look at the power of suggestion, solving a problem for them for good and giving them the benefit or solution they are searching for are powerful ways to generate interest, clicks and sharing of your content.
Curiosity may have killed the cat but it makes for a winning headline. Learn why news and creating curiosity are so successful in attracting your target audience to your content.
A look how showing or telling someone how they can be like someone they admire or do something faster or better are very successful to bring you targeted traffic.
|Section 3: Interactive Quiz|
A very fun and interactive quiz that will show you how the headlines you have learned about are in front of you all them time. This will show you that they are tried and true marketing gold that you can learn to use for your own success.
|Section 4: Conclusion|
Conclusion and Course Wrap-Up
Instructor Carolyn Matri-Kavarnos is the editor of Mommy Ramblings-a family lifestyle blog founded in 2010. Mommy Ramblings has evolved into a site connecting people with brands, subsequently providing a significant stream of income for her family. Beyond blogging, Carolyn is the marketing director for a major wellness company, training new marketing executives on effective advertising and promotion strategies to reach target markets, social media marketing, content marketing and skills for productivity. In addition, Carolyn is a staff writer for a baby and children’s trade resource and regular contributor to several online publications and resource guides. Carolyn lives with her husband and 5 children in upstate New York.