Each type of online content is a little bit different. This lecture highlights the distinctions between websites, blogs and eBooks.

Brainstorming is a valuable process for generating Killer Content Ideas. This lecture will teach you the whole process of effective brainstorming. When you finish this lecture you'll be able to generate more great content ideas than you know what to do with.

This is a live walk-through of one of my brainstorming sessions. If you're having trouble brainstorming effectively or just don't really see how the process will work for you, this lecture will show you exactly how I do it.

Keep track of the whole brainstorming process by using this simple to follow, 8 step process. These are the "rules" of brainstorming. Follow them closely or modify it to fit your own preferences and increase your Killer Content Ideas drastically.

Keywords are critical to your content. They not only help search engines to find your content, they also form the framework for what your content is about. More keywords equals more things to write about.

Forums and websites related to your topic can be valuable resources. Use them to research new content ideas or to get a deeper understanding of you audience; their wants, needs and desires.

Writing about something you know and love make writing fun, easy and powerful. Cultivate your own passion and experiences to develop the best writing topics.

You need to know what type of content you are writing before you start writing it. Knowing the difference between evergreen and trending content before you write it can save you a ton of time and energy down the road.

Your writing will be much better if you know who your audience is. This lecture will teach you some key distinctions to look for when getting to know your audience. Then you'll be able to write specifically for them and create a more focused, loyal readership.

VALUE is the most important word in this course. If you only learn one thing from this course, learn to add value to your content. If your content doesn't provide specific value to your reader, they won't want to read it. In this lecture you'll learn the 3 ways to add value to your content and understand how to chose the right one for your style.

Your voice is your brand. Your tone is the mood of your content. This lecture will teach you to use these two writing techniques to improve your content and connect with your readers.

Thanks to the feedback of many Content is King students, I am adding this (and other) lectures to give you some concrete examples of how your voice and your tone affect your writing. 

In this example, we have three different fictitious investment advising companies with very different prospective clients. Each company uses a very different voice to appeal to their specific target audience.

What voice should you use to suit your own personality AND appeal to your ideal reader?

Thanks to a lot of student feedback, I'm adding this example lecture to show you how to use a variety of tone in your writing. This lecture teaches you how to vary your tone within the same piece of writing. And it also shows you two contrasting examples of how to use a polarizing tone vs. a neutral tone in your writing. 

Content that flows is a pleasure to read. Content that doesn't flow is difficult to read and won't keep a reader's attention for very long. Learn 8 common issues with flow and how to correct them.

Here is an example of how to take a nonsensical run-on sentence with poor grammar and clean it up so that it is clear, well-divided and easy to read.

Flow is something that you can always improve upon. It draws your reader deep into the content and makes it a pleasure to read. Learn 8 more ways to improve flow in your content.

Now that we've looked at ways to improve the flow of your content, let's look at some concrete examples of how this is done it the real world of writing. Students have been asking me for example lectures for a long time, so I'm very excited to bring you these examples.

Obviously editing is important. But editing isn't just correcting simple spelling and grammar mistakes. Editing will improve everything else about your content too, including flow, voice and tone, and value.

Also in this lecture, you'll learn how to work with an editor, what to tell them so they edit your work correctly and some tips for self-editing if you cannot afford an editor.

Note: The next two lectures are also included in my other courses, so if you've already seen them you might want to skip to the next section.

If you haven't watched it yet, this lecture might be the most important one in the course. Keywords are the key (pun intended) to getting traffic to your content, which is key to engaging an audience and making money with your content.

In this lecture you'll learn how to do some deeper keyword research and even more importantly, how to make good decisions about which keywords to use and which keywords to ignore.

Note: This lecture is also included in my other courses, so if you've already seen it you might want to skip to the next section.

Once you have done your research what do you do with your list of keywords? In this lecture you'll learn how to take the list of keywords that we came up with in the previous lecture and weave them into your content. I'll walk you through how I would use that keyword list to create a book title and description that not only appeals to potential readers but also has tons of searchable keywords so Google will help your readers find your book.

Your homepage is the single most important page on your website. In this lecture I'll teach you about the two essential elements of a homepage. First, I'll show you how to write killer headlines on your homepage and show you why they are so important. Then I'll teach you 4 important elements to include in your homepage body copy to attract and keep the right visitors.

Your about me page is a very personal expression of who you are or what your company is about. In this lecture I'll walk you through a set of questions you can ask yourself to refine and define your about me page, plus some best practices that every about me page should include.

Your product or services page is often the most important and most frequently visited page on your website. Follow this lecture to add some essential elements to your page to engage your visitors and get them to take action.

Thank you for joining me in the Content is King course. This lecture is a summary of everything you have learned, and it's been quite a bit. Now go out there and start practicing what you've learned.