How to Write Sizzling Sales Copy
5.0 (15 ratings)
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How to Write Sizzling Sales Copy

Discover how to save a fortune by doing your own copywriting
5.0 (15 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
191 students enrolled
Created by Penny Dablin
Last updated 12/2014
English
Current price: $10 Original price: $120 Discount: 92% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Write effective sales copy that gets results for your own products and services.
View Curriculum
Requirements
  • The only prerequisite is that you have a passion for your own business, products and services.
Description

Discover How to Save Yourself a Fortune by Writing Your Own Sales Copy That Gets Results

This course has been designed to take business owners through all the steps needed to create:-

  • Sales copy that grabs your prospects and compels them to buy…
  • Sales copy that converts casual visitors into raving fans…
  • Sales copy that will have your phone ringing off the hook!

Whether you want your copy to bring in leads, build your list, or make sales directly from the page, it’s covered in this course.

“How to Write Sizzling Sales Copy” is delivered as 22 bite-sized chunks of solid gold information. I don’t do fluff and flannel! I get straight into the nuts and bolts of exactly what steps you need to take to write copy that converts over and over again.

What We’ll Be Covering

Over the course of these 24 Modules you’ll discover:

  • The 12-step structure of a sales letter – get this right and your copy will almost write itself
  • Seven different ways of writing headlines that connect emotionally and lead the reader on into the copy so you get your copy read
  • What you need to have on a Squeeze page for maximum sign ups
  • What to do before you ever start writing any piece of copy – get the foundations right and your copy could stand for years
  • What NEVER to do if you don’t want your visitors hitting the Back button.

And I’ll show you how to…

  • Get over the dreaded Writer’s Block – if you do this you’ll never suffer from blank page syndrome again
  • Write powerful, intriguing headlines that will draw your readers into the rest of your copy – without a good headline your copy won’t be read
  • Craft bullets that touch your reader’s emotions and have them salivating for what you’re offering
  • Use testimonials to get under the radar so your reader doesn’t feel sold to
  • State your guarantee to set your prospect’s mind at ease and increase conversions many times over
  • Write autoresponder emails to build a strong relationship with your list to convert them into raving fans
  • And much, much more…

And that’s not all…

In addition to the video lessons you also get…

  • Full transcriptions of every video – you can print them out and make your own notes as you watch
  • PDF files of the MindMaps I use – you can print them out and make MindMap notes if that’s what you prefer
  • A list of the Top 100 Power Words to spice up your copy so it connects more deeply with your reader’s emotions

Invest in your future and the future of your business by signing up to study "How to Write Sizzling Sales Copy" right now!

Who is the target audience?
  • This course has been designed to take business owners through all the steps needed to create:-
  • - Sales copy that grabs your prospects and compels them to buy…
  • - Sales copy that converts casual visitors into raving fans…
  • - Sales copy that will have your phone ringing off the hook!
  • Whether you want your copy to bring in leads, build your list, or make sales directly from the page, it’s covered in this course.
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Curriculum For This Course
Expand All 24 Lectures Collapse All 24 Lectures 02:17:35
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Introduction
2 Lectures 06:00

Introduction to the course

Preview 01:39

Overview of the contents of the course

Preview 04:21
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Preparation before writing
5 Lectures 29:37

Preparing to write: the first step is to know what you want to write and why.

Preview 05:34

Preparing to write: Who are you writing to? Who is your target market?

Know your market
05:36

Preparing to Write: Determine what pain your target market are suffering with that your product or service addresses.

Know their pain
05:08

Preparing to Write: Looking at your product or service in detail and what you'll want to say about it.

Know your product
08:24

Preparing to Write: Answering the question "Why You?"

What's your story?
04:55
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12 Step Sales Structure
14 Lectures 01:13:57

Introducing the 12 step structure of a sales letter

12 Step Sales Structure
05:41

Step 1: Get Attention

Step 1 - Get Attention
10:23

Step 2: Identify the Problem

Identify the Problem
05:10

Step 3: Present your credentials

Step 3 - Present Your Credentials
04:53

Step 4: Introduce the solution

Step 4 - Introduce the Solution
04:20

Step 5: The body of the sales letter

Step 5 - The Body
06:39

Step 6: Adding social proof

Step 6 - Social Proof
04:00

Step 7: Make them an offer

Step 7 - Make the Offer
05:19

Step 8: Inject scarcity

Step 8 - Inject Scarcity
04:25

Step 9: Add a guarantee

Step 9 - Guarantee
06:30

Step 10: What's your call to action?

Step 10 - Call to Action
03:06

Step 11: Final warning

Step 11 - Final Warning
02:36

Power words to make your copy Sizzle

Power Words
09:08

Step 12: Always add a PS

Step 12 - PS
01:47
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Other considerations
3 Lectures 28:01

Power triggers to encourage your readers to buy

Power Triggers
07:10

Review your sales page and make the final edits

Final review and edits
09:25

Applying what you've learned to other types of copy

Other types of copy
11:26
About the Instructor
Penny Dablin
5.0 Average rating
15 Reviews
191 Students
1 Course
Direct Response Copywriter

I’m a UK based direct response copywriter and copy trainer. For the last 5 years I’ve been writing copy for solopreneurs and small companies. Many of these sorts of companies don’t have the resources to employ a copywriter so I created a course to give them the skills to write their own copy.

My working career has been very varied with periods in insurance, computing, teaching and life coaching amongst others.

My hobbies include knitting having been taught to knit by my mother when I was just 6 years old. And for the last 10 years I’ve been selling my own DVDs teaching knitting skills to customers across the globe.

I’m also interested in personal development and speaking from the stage. I’ve been a member of Toastmasters International for over 12 years including reaching the UK & Ireland District Final of the International Speech Contest in 1999.

Currently I live in Buckinghamshire with my husband of 31 years.