How To Write Like A Professional And Boost Your Career Today
4.6 (16 ratings)
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How To Write Like A Professional And Boost Your Career Today

Be confident with all your business writing
4.6 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,045 students enrolled
Created by Jakki Bendell
Last updated 8/2016
English
Current price: $35 Original price: $125 Discount: 72% off
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 2 Articles
  • 26 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will learn how to plan, draft and polish a writing project to a highly professional standard
  • Your writing will be clear, concise and targeted to the needs and priorities of your readers
  • You will recognise and avoid the most common pitfalls in business writing
  • You will discover the secret tools, techniques and tactics that will save you time and improve your accuracy
  • Your blogs, reports and proposals will be more compelling and persuasive
View Curriculum
Requirements
Description
  • How do you make your business writing clear, concise and to the point?
  • How do you attract and keep the interest of different readers?
  • How do you plan and schedule your documents to meet tight deadlines?
  • How do you work out what to put in and what to leave out of your reports and emails?
  • How do you measure and improve your readability score?
  • How do you polish your document so that it looks and sounds professional?

Answer these questions and many more with this comprehensive introduction to business writing. 

Whether you are writing reports, blogs, proposals or just emails - this hands-on course will turbo-charge your writing skills and have you publishing clear, concise documents that look great from day one.

"The material was excellently presented. You didn't feel overwhelmed by it, but you soon realized that those bite-sized chucks of information were quickly adding up. I learned a lot and will be going through the course again to pick up any crumbs I may have missed. And then one more time for an in-depth review. Jakki is great! I'll be looking out for any other courses she may have." - WILLIE TOWNES, UDEMY STUDENT

"This is an excellent course with so much valuable content and tools that I can use straight away." - JOZEFA FAWCETT, UDEMY STUDENT

"Clear, comprehensive and concise step-by-step guide, with useful tools to brainstorm and practise new lessons learnt." - JOELY HODGSON, UDEMY STUDENT

"This course is well-structured and easy to follow. Highly recommendable for both native and non-native English speakers." - ANITA JENSEN, UDEMY STUDENT

WHAT IS DIFFERENT ABOUT THIS COURSE?

This writing course is from a professional trainer and writer with an MBA and a strong business background. 

My first career was as a marketing executive and new business director at The Readers Digest Association. 

Today, I write and deliver courses for The Institution of Civil Engineers (ICE), The Royal Borough of Kensington and Chelsea and The Centre for Strategy and Communication, among others. 

I am also a freelance writer who writes business documents and web copy for both corporates and non-profits.

So you can be sure that you will learn proven techniques from someone who writes and trains for a livingAll the examples, case studies and exercises use real-life business documents - reports, emails, web copy and so on. So you can be confident that everything you learn works in the business environment.

An important element of this course is that you will actually learn something and be able to apply it. Studies show that learning by doing increases learning retention from 20% (for audio-visual learning) to a whopping 75%. 

So I've included loads of written practice exercises and worked examples as well as video tutorials and demonstrations.  

  • There are 19 concise, focused video tutorials. 
  • These are supported by 3 downloadable handbooks containing notes, examples, checklists and other reference material.
  • There are 16 worksheets for you to practise the skills you've learned, with suggested answers for comparison.
  • You'll find 6 quick quizzes, one at the beginning and end of each section to help you target your learning and measure your progress. 

Another important aspect of this course is that it is structured for flexibility, saving you time by focusing on what you need to know, when you need to know it. 

Part one - everything you need to know about approaching and planning your writing project to save up to 70% of writing time

Part two - tune up your writing style and write clear, concise and engaging content for any audience

Part three - how to polish your work to a professional standard, including how to find and use hidden tools in Microsoft Word

The whole course gives you an overview of the whole writing process, step-by-step, from planning to publication. 

But you can also to dive into a specific part of the process, depending on where you are with your document.

If you're starting a document from scratch, start at the beginning (Planning) and get the foundations right. 

On the other hand, if you've already started your document and want to fine-tune it, go straight to part two (Quick ways to improve your writing style).

And if you're close to the deadline and just want to give it a quick but effective edit and proofread, go to part 3 (Review and polish).

"Good for beginners & intermediates. We are taught about getting to the point and how business writing is different from others...how to save your time all along the entire process and of course you will be able to impress your boss." -ROY MATHEW, UDEMY STUDENT

"Jakki is an excellent tutor ... I do not hesitate in recommending this course to others who want to improve their writing skills." - LAURA SMITH, UDEMY STUDENT

"Satisfying and helpful!" - ALLEN JONES, UDEMY STUDENT

As well as Udemy's 30-day guarantee, you have my personal promise that what you learn on this course will give you the foundations of good writing practice. These will benefit you throughout your career, as they have for hundreds of other students who have taken my courses.

Don't waste another minute worrying that your writing skills are letting you down. Take this course and start writing confidently, like a pro, today!

Who is the target audience?
  • Anyone who wants to improve their writing skills at work
  • Blog and web copy writers
  • Job seekers
  • College and university graduates
  • Corporate communications staff
  • Marketing professionals
  • Grant and proposal writers
  • Small, medium and large enterprises
  • Non-profit/public sector organizations
  • Freelance business writers
  • Solopreneurs
Curriculum For This Course
Expand All 47 Lectures Collapse All 47 Lectures 02:47:32
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Introduction
2 Lectures 06:00

Jakki Bendell describes why and how she became a freelance business writer and trainer.

Preview 01:28

Jakki gives an overview of the course and how to approach it. Also tips on how to download the PDFs handbooks and worksheets that are a core part of the course.

Preview 04:32
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How To Plan Your Writing Task Step By Step (And Save Up To 70% Of Writing Time)
18 Lectures 17:34

Test your knowledge before you start this section. Research shows that this makes your learning more efficient - it will guide you and help you remember much more of what you've learned.

NEW - Planning Starter Quiz
5 questions

This is the handbook that goes with part 1 of the course - planning. Use this alongside the worksheets and videos in this section.

Planning Your Writing - Reference Handbook (PDF)
20 pages

Worksheet 1: What Makes Good Business Writing?
1 page

An overview of the characteristics of good business writing, and an easy to remember formula - the 5 'C's of good writing.

What Are The Characteristics Of Good Business Writing?
01:25

Worksheet 2: Examples Of Bad Writing
1 page

An overview of the writing process - a step-by-step framework for managing the writing task, from the brief to publication.

Preview 01:51

How to write a clear, simple brief for any document. This will help you define both the scope and the audience, and save writing time later on.

How to Write A Clear And Simple Brief - Bring Focus And Clarity To Your Writing
02:54

Worksheet 3: Clarifying The Brief
1 page

How to analyse your audience, and what questions you need to ask, using a couple of examples. This video also looks at how to use that analysis to define your key messages - the points you must get across to your readers.

How To Research Intended Readers - The Essential Questions You Need To Ask
03:46

Worksheet 4: Research Your Intended Readers
1 page

Worked Example: Research Your Intended Readers
1 page

Worksheet 5: Key Messages
1 page

Worked Example: Key Messages
1 page

Worksheet 6: Create A Mindmap
1 page

Worked Example: Mindmap
1 page

Worksheet 7: Use A Persuasion Map
1 page

Worked Example: Persuasion Map
1 page

Having an approved structure before you start writing will save a lot of time and effort later. This is a screen demo that shows how to set up and use the little-known Word Outline tool. This allows you to move entire sections and subsections without having to cut and paste, as well as helping you schedule and cost your work.

How To Use Word Outline Tool To Structure And Restructure Content
07:38

Worksheet 8: Information Sources
1 page

Test your knowledge of document planning with this quick quiz.

NEW - Final Planning Quiz
5 questions
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Quick Ways To Improve Your Writing Style And Avoid Writers Block
13 Lectures 24:05

Do this test before you start the section. It will help you focus and retain what you learn.

NEW - Writing Style Starter Quiz
6 questions

This handbook contains the notes for part 2 of the course - writing style and drafting. Use alongside the worksheets and videos in this section.

Part 2 Writing Style & Drafting - Reference Handbook (PDF)
19 pages

Tips and techniques for keeping your sentences and paragraphs short. This is important for engaging busy skimming, scanning readers.

Preview 03:14

Practice exercises for shortening long sentences. See the 'Suggested Answers' at the end of this section to check.

Worksheet 9: Shorten sentences
1 page

This lecture shows why simple, familiar words are often more effective than formal, bureaucratic ones or jargon. It includes examples and free resources you can find on the internet.

Use Simple Words
02:32

Practice exercises for selecting more familiar words. See the 'Suggested Answers' at the end of this section to check.

Worksheet 10: Use Simpler Words
1 page

Practical tips on how to cut out unnecessary words and phrases, and really tighten up your writing.

Write Tight
03:53

Worksheet 11: Write Tight
1 page

This lecture gives you a quick and easy way to make your writing more direct and punchy, instantly. If you haven't heard of active and passive voice, fear not - this lecture explains all.

Prefer The Active Voice
04:37

Worksheet 12: Prefer Active Voice
1 page

In this lecture we look at one of the cornerstones of persuasive writing - the difference between features and benefits. Includes how to identify benefits that will grab your reader's attention, plus tips on quantifying them for maximum impact.

Focus On Benefits, Not Features (And How To Tell The Difference)
04:03

Worksheet 13: Features And Benefits
1 page

This lecture outlines five tried-and-tested strategies for drafting, and avoiding the dreaded writers block.

Drafting, And How To Avoid The Dreaded Writers Block
05:46

Check your answers to the worksheets in this section against these suggestions.

Suggested Answers Worksheets Section 3
2 pages

Test your knowledge of this section with this quick quiz.

NEW - Final Writing and Drafting Quiz
10 questions
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How To Review And Polish Your Work To A Professional Standard
12 Lectures 21:54

Try this short quiz first. It will help you focus and remember what you learn in this section.

NEW - Review And Polish Starter Quiz
5 questions

This is the handbook for part 3 of the course - polishing. Use alongside the worksheets and videos for this section.

Part 3 Reviewing & Polishing - Reference Handbook (PDF)
24 pages

This PDF contains worksheets to practise editing and proofreading. Suggested answers are at the back.

Part 3 Reviewing & Polishing - Worksheets And Examples (PDF)
6 pages

This is a screen demo of how to set up and use readability statistics in Word, plus guidelines on choosing an appropriate readability score for your document.

Readability Statistics - Free, Hidden Tool That Scores Your Writing
03:05

Check against the 'Suggested Answers' at the end of this section.

Worksheet 14: Writing In Plain English
1 page

This is a screen demo on how to set up the Grammar Checker in Microsoft Word to check both grammar and style options (like passive and contractions). This is also a great tool for developing your knowledge of grammar and style as you work.

Preview 05:25

Check against the 'Suggested Answers' at the end of this section.

Worksheet 15: Proofreading Common Grammar Errors
1 page

A lot of people struggle with apostrophes. This primer shows an easy method for working out where the apostrophe does (and doesn't) go, with worked examples.

Where To Put The Dreaded Apostrophe (And Where Not To Put It)
08:13

Check against the 'Suggested Answers' at the end of this section.

Worksheet 16: Proofreading Common Punctuation Errors
1 page

Find eight different professional proofreading methods to reduce the chance of errors in your documents.

NEW: More Proofreading Tips
01:11

This quick lecture clears up the issue of when to use -ise or -ize in words like advertise and organize - whether you are using British or American spelling.

NEW: British Or American? Spelling With -ise Or -ize
00:38

Are you still typing out tables of contents from scratch? This video shows how to create and update an automatic table in Microsoft Word in seconds.

Quickly Create An Automatic Table Of Contents
03:22

Suggested Answers Worksheets Section 4
1 page

NEW - Final Review and Polish Quiz
8 questions
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Final Words
2 Lectures 05:49

Some final words on how to retain the learning from this course and keep in touch with future updates..

Final Words
01:28

Over 20 of my favourite writing quotes. Use alongside the lecture on avoiding writers block on those days when it's really hard to get going.

NEW - My Favourite Writing Quotes To Inspire You - Even On Bad Days
04:21
About the Instructor
Jakki Bendell
4.6 Average rating
16 Reviews
1,045 Students
1 Course
Freelance Writing Consultant

Jakki is a freelance writer and trainer in business writing.

As well as writing for a living, she has designed and delivered workshops in all aspects of business writing skills for the public and private sectors. 

She enjoyed a 12-year career at The Readers Digest, a global publishing firm, rising to Director of New Business, Europe. Here she had to write persuasive documents to secure corporate funding. 

She saw that the skills for writing at work were very different to those taught at school and university, so she set out to learn and later teach these skills and techniques. She has taught internationally, including in Europe and South East Asia.

Jakki has an MBA from Manchester Business School, and postgraduate certificates in coaching, TEFL (Teaching English as a Foreign Language) and training practice. She is an Associate of the UK's Chartered Institute of Personnel & Development.