How To Write Like A Professional And Boost Your Career Today

Learn the secrets of professional business writers and gain confidence in your written communication skills
4.7 (9 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
956 students enrolled
$19
$40
52% off
Take This Course
  • Lectures 47
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 6/2014 English

Course Description

  • How do you make your writing clear, concise and targeted?
  • How do you know where to start, and when to finish?
  • How do you plan your document and save up to 70% of writing time?
  • How do you measure and improve your readability score?
  • Where do you put the possessive apostrophe?
  • What are the most common errors, and how do you fix them?

Answer these questions and many more with this comprehensive introduction to business writing. 

Whether you are writing reports, blogs, proposals or just emails - this hands-on course will turbo-charge your writing skills and have you publishing clear, concise documents that look great from day one.

"This is an excellent course with so much valuable content and tools that I can use straight away." - JOZEFA FAWCETT, UDEMY STUDENT

"Clear, comprehensive and concise step-by-step guide, with useful tools to brainstorm and practise new lessons learnt." - JOELY HODGSON, UDEMY STUDENT

"This course is well-structured and easy to follow. Highly recommendable for both native and non-native English speakers." - ANITA JENSEN, UDEMY STUDENT

WHAT IS DIFFERENT ABOUT THIS COURSE?

This writing course is from a professional trainer and writer with an MBA and a strong business background. 

My first career was as a marketing executive and new business director at The Readers Digest Association. 

Today, I write and deliver courses for The Institution of Civil Engineers (ICE), The Royal Borough of Kensington and Chelsea and The Centre for Strategy and Communication, among others. 

I am also a freelance writer who writes business documents and web copy for both corporates and non-profits.

So you can be sure that you will learn proven techniques from someone who writes and trains for a livingAll the examples, case studies and exercises use real-life business documents - reports, emails, web copy and so on. So you can be confident that everything you learn works in the business environment.

An important element of this course is that you will actually learn something and be able to apply it. Studies show that learning by doing increases learning retention from 20% (for audio-visual learning) to a whopping 75%. 

So I've included loads of written practice exercises and worked examples as well as video tutorials and demonstrations.  

  • There are 19 concise, focused video tutorials. 
  • These are supported by 3 downloadable handbooks containing notes, examples, checklists and other reference material.
  • There are 16 worksheets for you to practise the skills you've learned, with suggested answers for comparison.
  • You'll find 6 quick quizzes, one at the beginning and end of each section to help you target your learning and measure your progress. 

Another important aspect of this course is that it is structured for flexibility, saving you time by focusing on what you need to know, when you need to know it. 

Part one - everything you need to know about approaching and planning your writing project to save up to 70% of writing time

Part two - tune up your writing style and write clear, concise and engaging content for any audience

Part three - how to polish your work to a professional standard, including how to find and use hidden tools in Microsoft Word

The whole course gives you an overview of the whole writing process, step-by-step, from planning to publication. 

But you can also to dive into a specific part of the process, depending on where you are with your document.

If you're starting a document from scratch, start at the beginning (Planning) and get the foundations right. 

On the other hand, if you've already started your document and want to fine-tune it, go straight to part two (Quick ways to improve your writing style).

And if you're close to the deadline and just want to give it a quick but effective edit and proofread, go to part 3 (Review and polish).

"Good for beginners & intermediates. We are taught about getting to the point and how business writing is different from others...how to save your time all along the entire process and of course you will be able to impress your boss." -ROY MATHEW, UDEMY STUDENT

"Jakki is an excellent tutor ... I do not hesitate in recommending this course to others who want to improve their writing skills." - LAURA SMITH, UDEMY STUDENT

As well as Udemy's 30-day guarantee, you have my personal promise that what you learn on this course will give you the foundations of good writing practice. These will benefit you throughout your career, as they have for hundreds of other students who have taken my courses.

Don't waste another minute worrying that your writing skills are letting you down. Take this course and start writing confidently, like a pro, today!

What are the requirements?

  • A pen, pencil and printer, notepad or computer with MS Word (or similar) for written exercises

What am I going to get from this course?

  • You will learn how to plan, draft and polish a writing project to a highly professional standard
  • Your writing will be clear, concise and targeted to the needs and priorities of your readers
  • You will recognise and avoid the most common pitfalls in business writing
  • You will discover the secret tools, techniques and tactics that will save you time and improve your accuracy
  • Your blogs, reports and proposals will be more compelling and persuasive

What is the target audience?

  • Technical specialists who want to appeal to a wider audience
  • Blog and web copy writers
  • Job seekers
  • College and university graduates
  • Corporate communications staff
  • Marketing professionals
  • Grant and proposal writers
  • Small, medium and large enterprises
  • Non-profit/public sector organizations
  • Freelance business writers
  • Solopreneurs

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
01:28

Jakki Bendell describes why and how she became a freelance business writer and trainer.

04:32

Jakki gives an overview of the course and how to approach it. Also tips on how to download the PDFs handbooks and worksheets that are a core part of the course.

Section 2: How To Plan Your Writing Task Step By Step (And Save Up To 70% Of Writing Time)
5 questions

Test your knowledge before you start this section. Research shows that this makes your learning more efficient - it will guide you and help you remember much more of what you've learned.

20 pages

This is the handbook that goes with part 1 of the course - planning. Use this alongside the worksheets and videos in this section.

Worksheet 1: What Makes Good Business Writing?
1 page
01:25

An overview of the characteristics of good business writing, and an easy to remember formula - the 5 'C's of good writing.

Worksheet 2: Examples Of Bad Writing
1 page
01:51

An overview of the writing process - a step-by-step framework for managing the writing task, from the brief to publication.

02:54

How to write a clear, simple brief for any document. This will help you define both the scope and the audience, and save writing time later on.

Worksheet 3: Clarifying The Brief
1 page
03:46

How to analyse your audience, and what questions you need to ask, using a couple of examples. This video also looks at how to use that analysis to define your key messages - the points you must get across to your readers.

Worksheet 4: Research Your Intended Readers
1 page
Worked Example: Research Your Intended Readers
1 page
Worksheet 5: Key Messages
1 page
Worked Example: Key Messages
1 page
Worksheet 6: Create A Mindmap
1 page
Worked Example: Mindmap
1 page
Worksheet 7: Use A Persuasion Map
1 page
Worked Example: Persuasion Map
1 page
07:38

Having an approved structure before you start writing will save a lot of time and effort later. This is a screen demo that shows how to set up and use the little-known Word Outline tool. This allows you to move entire sections and subsections without having to cut and paste, as well as helping you schedule and cost your work.

Worksheet 8: Information Sources
1 page
5 questions

Test your knowledge of document planning with this quick quiz.

Section 3: Quick Ways To Improve Your Writing Style And Avoid Writers Block
6 questions

Do this test before you start the section. It will help you focus and retain what you learn.

19 pages

This handbook contains the notes for part 2 of the course - writing style and drafting. Use alongside the worksheets and videos in this section.

03:14

Tips and techniques for keeping your sentences and paragraphs short. This is important for engaging busy skimming, scanning readers.

1 page

Practice exercises for shortening long sentences. See the 'Suggested Answers' at the end of this section to check.

02:32

This lecture shows why simple, familiar words are often more effective than formal, bureaucratic ones or jargon. It includes examples and free resources you can find on the internet.

1 page

Practice exercises for selecting more familiar words. See the 'Suggested Answers' at the end of this section to check.

03:53

Practical tips on how to cut out unnecessary words and phrases, and really tighten up your writing.

Worksheet 11: Write Tight
1 page
04:37

This lecture gives you a quick and easy way to make your writing more direct and punchy, instantly. If you haven't heard of active and passive voice, fear not - this lecture explains all.

Worksheet 12: Prefer Active Voice
1 page
04:03

In this lecture we look at one of the cornerstones of persuasive writing - the difference between features and benefits. Includes how to identify benefits that will grab your reader's attention, plus tips on quantifying them for maximum impact.

Worksheet 13: Features And Benefits
1 page
05:46

This lecture outlines five tried-and-tested strategies for drafting, and avoiding the dreaded writers block.

2 pages

Check your answers to the worksheets in this section against these suggestions.

10 questions

Test your knowledge of this section with this quick quiz.

Section 4: How To Review And Polish Your Work To A Professional Standard
5 questions

Try this short quiz first. It will help you focus and remember what you learn in this section.

24 pages

This is the handbook for part 3 of the course - polishing. Use alongside the worksheets and videos for this section.

6 pages

This PDF contains worksheets to practise editing and proofreading. Suggested answers are at the back.

03:05

This is a screen demo of how to set up and use readability statistics in Word, plus guidelines on choosing an appropriate readability score for your document.

1 page

Check against the 'Suggested Answers' at the end of this section.

05:25

This is a screen demo on how to set up the Grammar Checker in Microsoft Word to check both grammar and style options (like passive and contractions). This is also a great tool for developing your knowledge of grammar and style as you work.

1 page

Check against the 'Suggested Answers' at the end of this section.

08:13

A lot of people struggle with apostrophes. This primer shows an easy method for working out where the apostrophe does (and doesn't) go, with worked examples.

1 page

Check against the 'Suggested Answers' at the end of this section.

Article

Find eight different professional proofreading methods to reduce the chance of errors in your documents.

Article

This quick lecture clears up the issue of when to use -ise or -ize in words like advertise and organize - whether you are using British or American spelling.

03:22

Are you still typing out tables of contents from scratch? This video shows how to create and update an automatic table in Microsoft Word in seconds.

Suggested Answers Worksheets Section 4
1 page
NEW - Final Review and Polish Quiz
8 questions
Section 5: Final Words
01:28

Some final words on how to retain the learning from this course and keep in touch with future updates..

04:21

Over 20 of my favourite writing quotes. Use alongside the lecture on avoiding writers block on those days when it's really hard to get going.

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Jakki Bendell, Freelance Writing Consultant

Jakki is a freelance writer and trainer in business writing.

As well as writing for a living, she has designed and delivered workshops in all aspects of business writing skills for the public and private sectors. 

She enjoyed a 12-year career at The Readers Digest, a global publishing firm, rising to Director of New Business, Europe. Here she had to write persuasive documents to secure corporate funding. 

She saw that the skills for writing at work were very different to those taught at school and university, so she set out to learn and later teach these skills and techniques. She has taught internationally, including in Europe and South East Asia.

Jakki has an MBA from Manchester Business School, and postgraduate certificates in coaching, TEFL (Teaching English as a Foreign Language) and training practice. She is an Associate of the UK's Chartered Institute of Personnel & Development.

Ready to start learning?
Take This Course