Writing Press Releases
3.3 (27 ratings)
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Writing Press Releases

Writing Press Releases
3.3 (27 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,308 students enrolled
Created by Brian Dale
Last updated 8/2013
English
Current price: $10 Original price: $20 Discount: 50% off
2 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Teach press release marketing basics
  • Introduce basics of formatting press release for online marketing
  • Teach sales direct calls to action
View Curriculum
Requirements
  • Text document program installed
  • DSL Internet Connection
Description

There is no more effective and immediate way to generate interest in your products and services than writing a press release.

Above any other form of SEM (search engine marketing), online press releases, written well, hold the ability to produce immediate brand recognition and fast website traffic for your products and services.

Here are the top 7 benefits students receive from taking this course;

1. Learning how to effectively format a press release

2. Accurately describing the 5 'W's of releases - Who, What, When, Where and Why

3. How to increase interest in your brand's message

4. Why 97.8% of press releases fail

5. How your press release drives traffic to products and services

6. How to increase profitability through well-written releases

7. Where to strategically insert links to increase profits

These are just a few of many more strategies and best practices students will learn in this course so join us today!

Who is the target audience?
  • General
Students Who Viewed This Course Also Viewed
Curriculum For This Course
31 Lectures
03:39:57
+
How to Write a Press Release
1 Lecture 04:38
In this opening lecture, we demonstrate through use of Powerpoint to video, key areas of writing an effective press release for online distribution. When this course is complete, please join us for Online Press Release Marketing @ 65% off by clicking on the link below!

https://www.udemy.com/press-release-how-to/?couponCode=howtopressstudent






Opening Lecture
04:38
+
Press Releases Explained
7 Lectures 59:30

In this video tutorial lecture, we continue our discussion on press releases and industry dynamics.

Enroll in our Press Release Marketing Course for an ASTOUNDING 65% off our regular price of $47. Click on the below link to take our course for just $13.

Enroll in Press Release Marketing Course HERE

Press Releases Explained - Part 1
08:18

In this video tutorial lecture, we continue the discussion on Press Releases and industry dynamics.

Enroll in our Press Release Marketing Course for an ASTOUNDING 65% off our regular price of $47. Click on the below link to take our course for just $13.

Enroll in Press Release Marketing HERE

Preview 09:40

In this video tutorial lecture, we continue the discussion on Press Releases and industry dynamics.

Enroll in our Press Release Marketing Course for an ASTOUNDING 65% off our regular price of $47. Click the below link to take our course for just $13.

Enroll in Press Release Marketing Marketing Course HERE

Press Releases Explained - Part 3
09:39

In this video tutorial lecture, we continue the discussion on Press Releases and industry dynamics.

Enroll in our Press Release Marketing course for an ASTOUNDING 65% off our regular price of $47. Click the below link to take our course for just $13.

Enroll in Press Release Marketing Course HERE

Press Releases Explained - Part 4
09:05

In this video tutorial lecture, we continue the discussion on press releases and industry dynamics.

Enroll in our Press Release Marketing Course for an ASTOUNDING 65% off our regular price of $47. Click the below link to take our course for just $13.

Enroll in our Press Release Marketing Course HERE

Press Releases Explained - Part 5
08:21

In this video tutorial lecture, we continue the discussion on press release and industry dynamics.

Enroll in our Press Release Marketing Course for an ASTOUNDING 65% of our regular price of $47. Click the below link to take our course for just $13.

Enroll in our Press Release Marketing Course HERE

Press Releases Explained - Part 6
09:21

In this video tutorial lecture, we finish the discussion on industry dynamics. Enroll in out Press Release marketing course for an ASTOUNDING 65% off costing only $13!

Enroll HERE

Press Releases Explained - Part 7
05:06
+
Release Examples
7 Lectures 47:48

General press releases are typically written and distributed for items of 'general' public interests as discussed in this video tutorial lecture.

Enroll in our Online Press Release Marketing Course HERE!

General Press Releases
06:11

Launch press releases are used to inform readers of joint ventures, partnerships and a number of other news related items.

Enroll in our Press Release Marketing Course HERE!

Launch Press Releases
05:57

For most entrepreneurs and small business owners, product launch releases are used to generate sales leads and interest in products and services.

Enroll in our Press Release Marketing Course HERE!

Product Launch Releases - Part 1
10:33

For most entrepreneurs and small business owners, product launch press releases are used to generate sales leads and interests in products and services.

Enroll in our Press Release Marketing Course HERE!

Preview 04:02

Executive Releases are used to announce staff, executive and other leadership changes to the public.

Enroll in our Press Release Marketing Course HERE!

Executive Press Releases
08:42

Learn the basics of Expert Positioning Releases in this video tutorial lecture.

Enroll in our Press Release Marketing Course HERE!

Expert Positioning Releases
03:54

Above any other form of release; Event Press Releases must contain very concise and detailed information as learned in this video tutorial lecture.

Enroll in our Press Release Marketing Course HERE!

Event Press Releases
08:29
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Writing Basics
14 Lectures 01:22:08

In this video tutorial lecture, we insert a company logo and other key details as we begin to create our -e-release.

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Logo and Company Identifiers
06:59

In this video tutorial lecture, we begin the process of creating phrase rich press release titles.

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Release Titles
05:30

A summary section, as taught in this video tutorial lecture, continues to build brand message momentum began with title creation.

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Preview 07:24

Date and location data allows readership to understand location and date relevance of releases as taught in this video tutorial lecture.

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Date and Location
03:31

Few things are as important as the opening paragraph of a press release as learned in this video tutorial lecture.

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Opening Paragraph - Part 1
07:03

Few things are as important as the opening paragraph of a press release as taught in this video tutorial lecture.

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Opening Paragraph - Part 2
05:24

The second paragraph should give background to claims and expertise made as taught in this video tutorial lecture.

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Paragraph 2 - Part 1
06:13

The second paragraph should give background to claims and expertise made as taught in this video tutorial lecture.

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Paragraph 2 - Part 2
03:40

Paragraph # 3 should include a quote from a third party source as taught in this video tutorial lecture.

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Paragraph 3 and Quote
07:00

Paragraph #4 should contain a mix of non-quotes and quotes as taught in this video tutorial lecture.

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Paragraph 4 - Second Quote
05:52

In this video tutorial lecture, we teach creation of effective About Us sections as well as the ever needed 'call to direct action'.

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Preview 07:50

In this video tutorial lecture, we teach creation of effective About Us sections as well as the ever needed 'call to direct action'.

65% off Press Release Marketing Course HERE

About Us - Part 2
04:06

In this video tutorial lecture, we finish the writing process with creating a Contact Us section.

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Contact Us
06:41

Final review of Press Release creation!

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Review
04:55
+
Press Release How to
1 Lecture 04:53
In this Closing Video Tutorial Lecture, we discuss some final points of press release writing. Please feel free to enroll in our Online Press Release Marketing Course for a 65% off discount by clicking on the below link!

https://www.udemy.com/press-release-how-to/?couponCode=howtopressstudent


How to Press Release Final Lecture
04:53
+
Course Extras - Powerpoint Presentation
1 Lecture 00:00

Download our Press Release Powerpoint Presentation!

Powerpoint Presentation
21 pages
About the Instructor
Brian Dale
3.8 Average rating
140 Reviews
9,635 Students
27 Courses
Internet Marketing Tutor

Brian Dale specializes in teaching numerous areas and disciplines in online
marketing for entrepreneurs and small businesses. He believes an effective
online marketing plan must be centered around industry specific
geo-targeted keyword strategies as well as executed through use of Internet
marketing best practices.

With each new product and service launch, entrepreneurs must have an
effective strategy which must extend well beyond their website. Key to
realizing traffic and sales goals are the 12 Pillars of online marketing
which are;

1. Website hierarchy, navigation and design

2. Organic search rankings (Seo)

3. Video Marketing

4. Paid Search Advertising

5. Social Media SEO

6. Mobile Marketing

7. Optimized Content Creation and distribution

8. Direct Call to Action

9. Sales funnel management

10. Email & APP Marketing

11. Back Link Strategies

12. APPS

Every area of our curriculum benefits students by teaching how to gain
immediate as well as long-term brand recognition using tools available.
This is indeed a true saying -*"If entrepreneurs and small businesses
aren't effectively managing their online brand messaging, someone else will
and should a market niche not be filled by you, another will come along and
do so"*!

Browse through our courses below and sample our FREE course previews
offerings but more importantly - *JOIN US TODAY*!