Writing Press Releases

Created byBrian Dale

Last updated 10/2014

English

What you'll learn

Teach press release marketing basics
Introduce basics of formatting press release for online marketing
Teach sales direct calls to action

Course content

6 sections • 31 lectures • 3h 39m total length

Opening Lecture4:38
In this opening lecture, we demonstrate through use of Powerpoint to video, key areas of writing an effective press release for online distribution. When this course is complete, please join us for Online Press Release Marketing @ 65% off by clicking on the link below!

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Press Releases Explained - Part 18:18
In this video tutorial lecture, we continue our discussion on press releases and industry dynamics.

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Press Releases Explained - Part 29:40
In this video tutorial lecture, we continue the discussion on Press Releases and industry dynamics.

Enroll in our Press Release Marketing Course for an ASTOUNDING 65% off our regular price of $47. Click on the below link to take our course for just $13.

Enroll in Press Release Marketing HERE
Press Releases Explained - Part 39:39
In this video tutorial lecture, we continue the discussion on Press Releases and industry dynamics.

Enroll in our Press Release Marketing Course for an ASTOUNDING 65% off our regular price of $47. Click the below link to take our course for just $13.

Enroll in Press Release Marketing Marketing Course HERE
Press Releases Explained - Part 49:05
In this video tutorial lecture, we continue the discussion on Press Releases and industry dynamics.

Enroll in our Press Release Marketing course for an ASTOUNDING 65% off our regular price of $47. Click the below link to take our course for just $13.

Enroll in Press Release Marketing Course HERE
Press Releases Explained - Part 58:21
In this video tutorial lecture, we continue the discussion on press releases and industry dynamics.

Enroll in our Press Release Marketing Course for an ASTOUNDING 65% off our regular price of $47. Click the below link to take our course for just $13.

Enroll in our Press Release Marketing Course HERE
Press Releases Explained - Part 69:21
In this video tutorial lecture, we continue the discussion on press release and industry dynamics.

Enroll in our Press Release Marketing Course for an ASTOUNDING 65% of our regular price of $47. Click the below link to take our course for just $13.

Enroll in our Press Release Marketing Course HERE
Press Releases Explained - Part 75:06
In this video tutorial lecture, we finish the discussion on industry dynamics. Enroll in out Press Release marketing course for an ASTOUNDING 65% off costing only $13!

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General Press Releases6:11
General press releases are typically written and distributed for items of 'general' public interests as discussed in this video tutorial lecture.

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Launch Press Releases5:57
Launch press releases are used to inform readers of joint ventures, partnerships and a number of other news related items.

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Product Launch Releases - Part 110:33
For most entrepreneurs and small business owners, product launch releases are used to generate sales leads and interest in products and services.

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Product Launch Releases - Part 24:02
For most entrepreneurs and small business owners, product launch press releases are used to generate sales leads and interests in products and services.

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Executive Press Releases8:42
Executive Releases are used to announce staff, executive and other leadership changes to the public.

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Expert Positioning Releases3:54
Learn the basics of Expert Positioning Releases in this video tutorial lecture.

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Event Press Releases8:29
Above any other form of release; Event Press Releases must contain very concise and detailed information as learned in this video tutorial lecture.

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Logo and Company Identifiers6:59
In this video tutorial lecture, we insert a company logo and other key details as we begin to create our -e-release.

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Release Titles5:30
In this video tutorial lecture, we begin the process of creating phrase rich press release titles.

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Summary Section7:24
A summary section, as taught in this video tutorial lecture, continues to build brand message momentum began with title creation.

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Date and Location3:31
Date and location data allows readership to understand location and date relevance of releases as taught in this video tutorial lecture.

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Opening Paragraph - Part 17:03
Few things are as important as the opening paragraph of a press release as learned in this video tutorial lecture.

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Opening Paragraph - Part 25:24
Few things are as important as the opening paragraph of a press release as taught in this video tutorial lecture.

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Paragraph 2 - Part 16:13
The second paragraph should give background to claims and expertise made as taught in this video tutorial lecture.

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Paragraph 2 - Part 23:40
The second paragraph should give background to claims and expertise made as taught in this video tutorial lecture.

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Paragraph 3 and Quote7:00
Paragraph # 3 should include a quote from a third party source as taught in this video tutorial lecture.

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Paragraph 4 - Second Quote5:52
Paragraph #4 should contain a mix of non-quotes and quotes as taught in this video tutorial lecture.

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About Us - Part 17:50
In this video tutorial lecture, we teach creation of effective About Us sections as well as the ever needed 'call to direct action'.

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About Us - Part 24:06
In this video tutorial lecture, we teach creation of effective About Us sections as well as the ever needed 'call to direct action'.

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Contact Us6:41
In this video tutorial lecture, we finish the writing process with creating a Contact Us section.

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Review4:55
Final review of Press Release creation!

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Requirements

Text document program installed
DSL Internet Connection

Description

There is no more effective and immediate way to generate interest in your products and services than writing a press release.

Above any other form of SEM (search engine marketing), online press releases, written well, hold the ability to produce immediate brand recognition and fast website traffic for your products and services.

Here are the top 7 benefits students receive from taking this course;

1. Learning how to effectively format a press release

2. Accurately describing the 5 'W's of releases - Who, What, When, Where and Why

3. How to increase interest in your brand's message

4. Why 97.8% of press releases fail

5. How your press release drives traffic to products and services

6. How to increase profitability through well-written releases

7. Where to strategically insert links to increase profits

These are just a few of many more strategies and best practices students will learn in this course so join us today!

Who this course is for:

General

Writing Press Releases

What you'll learn

Explore related topics

Course content

How to Write a Press Release1 lecture • 5min

Press Releases Explained7 lectures • 1hr

Release Examples7 lectures • 48min

Writing Basics14 lectures • 1hr 22min

Press Release How to1 lecture • 5min

Course Extras - Powerpoint Presentation1 lecture • 21min

Requirements

Description

Who this course is for: