How to Write a Winning Marketing Plan
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How to Write a Winning Marketing Plan

A Step-by-Step Guide for Small Businesses & Entrepreneurs With a Free Marketing Plan Template & Examples
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
525 students enrolled
Created by MindMekka ®
Last updated 7/2017
English
Current price: $10 Original price: $100 Discount: 90% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 2 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the benefits of creating a marketing plan for your business
  • Conduct effective market research
  • Define your key marketing goals
  • Understand the 4 P's of the Marketing Mix
  • Identify your own marketing mix and what resources you need in order to implement it
  • Draft a prospective marketing budget
  • Identify your marketing initiatives and marketing calendar for the next year
  • By the end of the course, you'll have everything you need to complete your marketing plan and start putting it into action
View Curriculum
Requirements
  • Basic Computer Skills & Internet Access
Description

How much time are you spending on marketing your business?

An hour a day?

A day a week?

80% of your time?

More importantly, do you know whether all those efforts are paying off?

Most people think about their marketing based on

  • What the latest hot tactic is, or
  • What they GUESSED worked in the past

They’re just HOPING that their marketing will work.

In this course, I'm going to walk you through all the steps in building a marketing plan that will practically GUARANTEE that your marketing efforts are rewarded on a consistent basis.

Here’s what you’ll be achieving throughout the course:

  • Do the research that tells you just what your market wants and where to find them
  • Set SMART marketing goals that are actually achievable
  • Put together a mix of different marketing tactics that cover every part of your business
  • Draft a marketing budget, so you know exactly where to spend and how much
  • Finally, put everything together into a calendar and plans that you can implement RIGHT AWAY!

This course takes the mystery and confusion out of creating an effective marketing plan.

Your plan doesn’t have to be as complicated as you think!

Instead, you'll walk through a clear formula that I’ve put together based on proven BEST PRACTICES.

Don't waste another minute floundering around in the dark with your marketing.

Enroll in How to Create a Winning Marketing Plan and you’ll be off and running with marketing that you KNOW will work, in no time.

Who is the target audience?
  • Small Business Owners
  • Entrepreneurs
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Curriculum For This Course
16 Lectures
01:09:57
+
Welcome to How to Write a Winning Marketing Plan
2 Lectures 03:19

In this lecture we briefly discuss what a marketing plan entails and then take a look at what you will be learning throughout this course.

Preview 02:49

Course Materials & Resources
00:30
+
Why Do You Need a Marketing Plan?
1 Lecture 02:58

This lectures shows why having a marketing plan is beneficial to your business.

Preview 02:58
+
Conducting Market Research
1 Lecture 04:33

This lecture, firstly, discusses the importance of market research. Thereafter, we look at the different types of market research and how to conduct and use them effectively.

Preview 04:33
+
Describing Your Company
1 Lecture 07:13

In this lecture, you'll be shown how to define your:

  • Target Market
  • Products and/or Services
  • Unique Value Proposition
  • Mission & Vision
Defining Your Target Market, Products & Services, UVP, Mission & Vision
07:13
+
Assessing Your Business
1 Lecture 04:44

This lecture demonstrates how to assess your business through use of a SWOT analysis.

Conducting a SWOT Analysis
04:44
+
Establish Marketing Goals
2 Lectures 06:01
Marketing Goals & Business Strategy
02:18

This lecture demonstrates how to construct your marketing goals according to the SMART goal-setting criteria.

How to Create SMART Marketing Goals
03:43
+
Tracking Your Marketing Results
1 Lecture 07:14

This lecture discusses different metrics you can use to track your progress toward your marketing goals.

Metrics & Tools to Measure Your Progress and Track Results
07:14
+
Understanding the 4 P’s of Marketing
1 Lecture 03:04

This lecture introduces you to one of the most important concepts in marketing – the marketing mix.

The Marketing Mix – Product, Price, Place & Promotion
03:04
+
Defining the 4P's of Your Business
1 Lecture 05:54

This lecture serves as the starting point for the creation of your marketing mix. We take a quick look at what exactly a marketing mix entails and then we dive right into Product Tactics you can use for your business.

Begin Creating Your Marketing Mix – Product Tactics
05:54
+
Price Tactics
1 Lecture 03:27

This lecture discusses the different price tactics one can employ and provides examples of these tactics being used by other businesses.

The Different Types of Price Tactics & How to Use Them
03:27
4 More Sections
About the Instructor
MindMekka ®
4.2 Average rating
1,355 Reviews
59,137 Students
23 Courses
Motivate. Educate. Elevate.

We are a group of motivated, like-minded professionals who share a passion for education and an appreciation for the beauty of learning.

We believe that learning, when it occurs in a real sense, enriches not only its recipients but also those around them. This is what we strive for at MindMekka. Real learning that is affordable and accessible, anytime, anywhere. Real learning that translates into practical wisdom, which students can immediately apply to real life. We endeavour to create an environment that offers the richest forms of nourishment to our students, and rewards their time and financial investment to the fullest extent.

MindMekka aims to allow its students to become the best possible version of themselves. Our goal is not only to educate, but also to elevate, to motivate, to inspire.