How to write a good case study
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2 students enrolled
Wishlisted Wishlist

Please confirm that you want to add How to write a good case study to your Wishlist.

Add to Wishlist

How to write a good case study

A step by step guide to turning project histories into powerful marketing tools
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2 students enrolled
Created by Catherine Every
Last updated 5/2017
English
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 36 mins on-demand video
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Recognise what the aim of a case study is so you know what you’re trying to achieve with what you write
  • Understand the components that make up a strong case study so you know what element you need to include and why
  • Have the questions you need to ask your colleagues and your customer to get the information you need about the project that is the focus of the case study so you know how to get the highest quality input from them
  • Know the tone of voice you need to use in your case study so your words appeal to your target market and make the information even more effective
View Curriculum
Requirements
  • You should be tasked with writing case studies for your company and want to understand how to make them as useful and effective as you can
Description

At its most basic level, a case study is a simple thing: it’s a description of a project. But if you think about case studies in those terms, you’ll be missing a vital opportunity to give powerful examples of:

  • the size and type of project you work on
  • the expertise you have
  • your ability to overcome complex problems and situations
  • the outcomes you achieve for your customers.

In other words, case studies are some of the valuable things you can have in your marketing toolkit.

In this course, I’ll teach you how to take the plain facts of projects and turn them into compelling case studies that help you to win new clients and position you as the experts in your field. 

Who is the target audience?
  • Technical managers who need to turn their everyday experiences into compelling marketing materials.
  • marketing executives tasked with turning project information into powerful selling tools.
  • Business owners who want to use examples of their work to help them attract more clients
Students Who Viewed This Course Also Viewed
Curriculum For This Course
+
An introduction to your tutor
1 Lecture 03:42

Meet your tutor, Catherine Every, and understand more about what qualifies her to be teaching this course.

Preview 03:42
+
An introduction to the course
1 Lecture 00:46

After watching this video you'll understand what this course covers and what you'll have learned by the end of it.

Preview 00:46
+
Part one: What is the aim of a case study?
1 Lecture 02:19

After watching this video you'll understand the purpose of a case study and why they're so important when you're marketing your business.

Preview 02:19
+
Part two: What elements does a case study need to include?
1 Lecture 04:29

After watching this video you'll understand the individual components of a case study and why they're so important.

Preview 04:29
+
Part three: How to put together a case study
1 Lecture 14:24

After watching this video you'll know the questions you need to answer to pull together all the information you need to write a case study.

How to put together a case study
14:24
+
Part four: How to get the tone of your case study right
1 Lecture 10:23

After watching this video you'll understand the tone of voice to use in your case study and why it's so important to get it right.

How to get the tone of your case study right
10:23
About the Instructor
Catherine Every
0.0 Average rating
0 Reviews
2 Students
1 Course
A freelance copywriter with over 15 years’ experience

Catherine Every is a UK-based freelance copywriter with over 15 years’ experience. As well as providing copywriting expertise to local, national and international businesses, she also trains business owners and marketing professionals in the basics of copywriting, helping them to overcome their fear of the blank page by equipping them with the skills they need to get results from their words.