At its most basic level, a case study is a simple thing: it’s a description of a project. But if you think about case studies in those terms, you’ll be missing a vital opportunity to give powerful examples of:
In other words, case studies are some of the valuable things you can have in your marketing toolkit.
In this course, I’ll teach you how to take the plain facts of projects and turn them into compelling case studies that help you to win new clients and position you as the experts in your field.
After watching this video you'll know the questions you need to answer to pull together all the information you need to write a case study.
After watching this video you'll understand the tone of voice to use in your case study and why it's so important to get it right.
Catherine Every is a UK-based freelance copywriter with over 15 years’ experience. As well as providing copywriting expertise to local, national and international businesses, she also trains business owners and marketing professionals in the basics of copywriting, helping them to overcome their fear of the blank page by equipping them with the skills they need to get results from their words.