Business plan today! Idea planning made simple

Business plan writing course: examples & template to create a great business model, strategy & ideas -> start a business
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Instructed by Alex Genadinik Business / Strategy
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  • Lectures 68
  • Length 3.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2014 English

Course Description

LATEST: Course Updated Again December 2016

  • How to create a balance sheet
  • Updated almost all lectures to improve audio and video quality
  • Now most lectures have downloadable notes in addition to the lecture
  • Top 10 business planning mistakes and exercises you can do to help you avoid them


Are you tired of being confused about how to write your business plan? Are you stuck on writing it? I understand how it feels. I've helped hundreds of people create a business plan, and I will help you too.

You will complete this business planning course in about three hours. And after such a short time you will be able to write a good business plan the very same day. And the sooner you plan the sooner you will start your business, and ultimately reach all your goals for your business.

When you finish this business plan course you will be able to write a fantastic business plan that gets the attention of investors. Your business plan will help you get moving in the direction of obtaining the wealth and success you have been dreaming of for yourself and your family. Try the course now and get on the path to achieving these goals.

This course teaches you to write a business plan by going through each section of a business plan one by one, explaining what to write in each section of the business plan.

Who This Business Planning Course Is For

  • People just starting a business
  • People stuck on writing a business plan
  • People who want to create a great strategy before starting their business
  • People who need a business plan to help them raise money

How This Business Plan Course Is Structured

The course is almost all video. You get 23 lectures in over 2 hours of lessons. I also continuously update the course, and you will have access to all the future lectures. When you are done with the course, you should be able to comfortably plan your business, and be able to easily think through various business strategies.

Personal Touch

In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.

If you have questions about whether the course will be helpful to your particular situation, message me with questions about this course.

This Busienss Plan Course Is Based On People Just Like You

Let me explain a little bit about why I created this course. I originally created the Problemio business planning apps on Android and iPhone that now have 500,000+ cumulative downloads. On the apps I saw thousands of people making common business planning mistakes. Over time, I started a business coaching practice where I help people write their business plans in a 1-on-1 setting. This course is a much more affordable option than buying a 1-on-1 coaching, but you get all the strategies I teach people when I coach them 1-on-1.

Beyond Business Planning

Each section of the business plan gives you actionable advice for how you can handle that part of your business during the execution phase once you get started.

I wish you much luck, success, and enjoyment in your business. I sincerely hope that this course helps you, and look forward to hearing about your future success! Sign up now, and start moving your business forward today.

Still Wondering If This Business Planning Course Will Be Right For You?

Personally, I am always skeptical before I buy anything for the first time. It is just impossible to predict whether the course will be useful before you actually take it. Luckily, Udemy offers a 30-day money back guarantee so there is no risk for you to try the course. So buy the course now and see for yourself how easy and even fun it can be to write a business plan and create a great business strategy.

What Kinds Of Businesses You Can Plan Using This Course?

With the business planning strategies in this course, you can create a business plan for a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio.

Here is a list of potential online businesses you can plan using this course: blogging, affiliate marketing, elearning, create a channel on YouTube, become an author and sell books on Amazon and the Kindle, or become a freelancer or a local concierge. 



This business planning course comes with an unconditional, Udemy backed, 30 day money-back guarantee so you can try the course risk free. This is not just a guarantee, it's my personal promise to you that you will succeed ... just like my thousands of other Udemy students.

Sign up for this business plan course today, and get on your way to creating a fantastic business plan, and then your dream of creating a fantastic business.

What are the requirements?

  • You will be able to create a great business plan
  • please speak English because there are no subtitles or translations for the course

What am I going to get from this course?

  • You will be comfortable writing your own business plan
  • You will understand what is a business model and how to create a good one for your business
  • You will learn how to write each section of a business plan
  • Personal help from the instructor if you have specific questions
  • You will understand how to see your market: is it big enough? is it lucrative enough?
  • You will understand possible revenue streams
  • You will understand business planning concepts like the cash flow statement, lifetime customer value, and unit economics
  • You will be able to write a business plan on your own
  • You will save money by not having to hire a consultant or buying templates
  • Create a great foundation for your business
  • Become a stronger entrepreneur

Who is the target audience?

  • Entrepreneurs
  • Small business owners
  • People who want to start a business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course Introduction: Watch This First To Understand What You Get From The Course

Warm welcome to this business plan course. I am glad you joined. In this lecture I briefly explain what we will cover.


Here are a couple of practical exercises for you to start our business plan course. The exercises help you be more proactive in taking the course instead of just watching the tutorials passively.

Section 2: 1-Page Business Plan - slightly expanded from the 3-tier simply business plans
3-tier business plan introduction
3-tier business plan examples
3-tier business plan exercise for you to write it
1-page business plan example of a mobile app business plan
1-page business plan for local business - lawn care example
Section 3: Business plan fundamentals

I wanted to quickly get started with the actual business planning instead of lingering on the introduction for too long. In this section of the business plan course I walk you through every part of a business plan almost like a template, explaining what to write in each section.


Do you even need a business plan? In this part of the course I give you my take on when you need it, and when you don't.


You often hear the term business model being used, but what does it mean? Most people use the term business model incorrectly so in this tutorial I explain what exactly is a business model.


In this part of the business plan course I explain how long your business plan should be. Some business plans can be just one or two pages, and some business plans can be quite long. Here I explain when you need a longer and when you need a shorter business plan.

Business plan fundamentals quiz
2 questions
Section 4: Sections of a business plan

The executive summary is a confusing term because sometimes it means a short 1-2 page business plan, and sometimes the executive summary is a term that means the introduction section.

Executive summary example and walk-through for business plan app

This lecture of the business planning course talks about what to write about your product or service.


Product or service tips outside of business planning that you can use in real world scenarios and situations to keep improving your product or service.

Example of how to write the product section with business plan app plan

How much progress have you made with your business? It is ok if you are just starting. Every company had to start somewhere. You must simply help the reader of your business plan know how long have you been working on your business, and what kind of traction or growth you have. If you have customers, product or revenue, this is a good place to note the maturity of those.

Example of "stage" section of a business plan

Do you know how to calculate your target market size? You must know that, and express it clearly in your business plan. If investors read your business plan they should be able to determine whether the overall opportunity is big enough, and whether you have a good understanding of the size of your own target market. Additionally, depending on how you count, different calculations can result in different target market size numbers, which as you can imagine, leads to some pretty interesting discussions.

Market size example from a real business plan

This lecture explains how to correctly identify your target market. Many first time entrepreneurs make a common and big mistake of incorrectly identifying their target market. That not only leads to incorrect target market size calculations, but also to a bad overall marketing strategy where the wrong demographics and psychographics are targeted, and the wrong people are reached, and the wrong marketing strategies are chosen. All those mistakes coming from incorrectly identifying your target market. So watch this part of the training to correctly identify your target market.

Target market example

The all important marketing plan in your business plan. You must be able to promote your business and get customers. Without marketing and without clients, a business can't survive for long so your marketing plan is absolutely important. It isn't enough just to have any old marketing plan. Your marketing plan must be very good and savvy. If your current marketing plans consist of promoting on Facebook, Twitter, with business cards and flyers, you must definitely come up with a more professional marketing plan.


In this part of the business plan course I talk about the marketing plan section. This is often a neglected part of the document because many people writing a business plan might not be great marketers, and might not have a good idea of what should go into a marketing plan, but marketing is so important for your company's long term growth and success, so please focus on this section. It is a very important one.

Marketing plan example of a business plan

Discuss how your business will make money. What will be your revenue stream or revenue streams if you plan to have more than one source of income. There is typically a big decision for whether you decide to pursue multiple revenue streams or just one, and you have to explain this reasoning in this section as well.

Revenue stream section example from a real business plan

Discuss your founding and management team. Also mention any investors, advisors that you have on your team, and the board of directors if you have a board of directors. Most importantly, list all the members of your founding team, their education, and their relevant skill sets and professional experience.

Example of the team section of a business plan

You must have a section discussing your business competition. You must also explain how you are different than your competition. You don't need to say that you are better than your competition, but you should explain how your business is unique, and how it differentiates itself from competition.

Competition section - real business plan example

I recently added the SWOT analysis lecture to this business plan course. It isn't something that appears in every business plan, but a SWOT analysis is a nice thing to include.

Example of real business plan SWOT analysis

For sensitive information like some financials or intellectual property that should not be shared with everyone, you can have an appendix section which you can easily add or take out of your business plan depending on who will be reading your document.

Section 5: Financials

The cash flow statement is an important financial part of your business plan. The cash flow statement is as much a very good thing to add to this document as it is good for you to be able to look at a cash flow statement and use the cash flow statement to help you understand where all the money is going and coming from in your business. Having a cash flow statement can help you to realize what to do to stop or decrease some of your spending, and what to do to increase revenue.

Example of a cash flow statement in a real business plan

Unit economics are a good way to look at a single transaction in your business and understand its finances at a small level. The unit economics can give you a lot of insight about the health of your business.

Unit economics example from a business plan for my mobile apps

If you have previous funding or investors, you should mention this. You can mention this in an appendix to he business plan in case you don't want everyone to see this information.


Customer lifetime value (LTV) is extremely important. Imagine if someone just bought something once. That is nice. But what if they came back to buy something every month. That means an increase in annual revenue of 1200% and maybe much more if you multiply this out over many years. For that reason, in your business plan you should discuss your plan to extend the lifetime customer value. It is extremely important for your business and that is why I included it in this course.

LTV example from a real business plan for the mobile app business

In this part of the business planning course, I talk about how to calculate gross profit, net profit, and the bottom line. A serious business plan should talk about financials in some detail. If you are just starting your company, your financials won't be too complicated, but you should still have them in your document. 

Example of profit calculations in a business plan

In this part of the business plan course I explain how to calculate your profit margin. Again, if you are just starting your company, you probably don't have to cover this, but it is good to know.

Profit margin example for a mobile app business plan

In this part of the business plan I talk about pro forma earnings. It is essentially a projection. Again, if you are just starting your company, it is nearly impossible to get this right, but it is good to try. Usually you base pro forma earnings on previous earnings.

Pro forma earnings example from a mobile app business plan
Section 6: Balance sheet of your business plan

In this part of the business plan course I talk about your balance sheet, and all the elements you should have in it.


In this part of the business plan course I talk about your company assets that you list in your balance sheet.


In this part of the business plan course I talk about the liabilities that you list on your balance sheet.


In this part of the business plan course I talk about how to calculate equity.

Balance sheet example from a business plan for a mobile app
Section 7: Examples

If you want a business plan example, here are a number of business plan examples for different companies. In fact, there is a business plan example for 43 of the most common business types.


Here is another example of a business plan. Sorry it took so long in the course to get to a business plan example, but here we are. I wanted to give you knowledge and theory first.


In this part of the business plan course I talk about an early business planning mistake I made when starting my company. Hopefully this can be a lesson to learn from.

Section 8: NEW! EXERCISES to fix some of the 10 common business planning mistakes

In this part of our business plan course I share some common business planning mistakes and ways to avoid those mistakes.


In this part of the business plan course I cover mistake 1 and give you an exercise to avoid making that mistake.


In this part of the business plan course I cover mistake 2 and give you an exercise to avoid making that mistake.


In this part of the business plan course I cover mistake 3 and give you an exercise to avoid making that mistake.


In this part of the business plan course I cover mistake 4 and give you an exercise to avoid making that mistake.


In this part of the business plan course I cover mistake 5 and give you an exercise to avoid making that mistake.


In this part of the business plan course I cover mistake 6 and give you an exercise to avoid making that mistake.


In this part of the business plan course I cover mistake 7 and give you an exercise to avoid making that mistake.


In this part of the business plan course I cover mistake 8 and give you an exercise to avoid making that mistake.


In this part of the business plan course I cover mistake 9 and give you an exercise to avoid making that mistake.


In this part of the business plan course I cover mistake 10 and give you an exercise to avoid making that mistake.

Section 9: Further resources
Powerpoint presentation on how to write a business plan
21 pages

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Instructor Biography

Alex Genadinik, Love helping you succeed: 75,000 students & 100 courses

3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.

I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.

I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).

I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.

My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.

I created over 100 courses on Udemy with 75,000+ students by whom I am humbled and who I try to help any way I can!

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