How To Write A Business Plan To Attract Finance
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How To Write A Business Plan To Attract Finance

Learn how to write a business plan to successfully raise finance using the tools funders use to appraise your business
4.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
12 students enrolled
Created by Sheila Elliott
Last updated 5/2015
English
Current price: $10 Original price: $20 Discount: 50% off
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Includes:
  • 3 hours on-demand video
  • 2 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn the techniques used by funders to appraise business plans for decision making
Learn how to ensure the important issues of lenders and investors are addressed in a business plan
Learn the different types of funding strategies available and how to access funding
Learn how to get a business investment ready before approaching the funding market
Learn how to produce financial forecasts - profit and loss (income and expenditure forecasts), balance sheet and cash flow forecasts
Learn tools for evaluating macro and micro environment of a business for effective marketing strategies
Learn tools for developing marketing and sales strategies to turn a business idea into reality
Learn why a business plan is an important tool used for funding decisions
• Learn how to evaluate financial forecasts for the purpose of self-evaluating the viability of a business.
View Curriculum
Requirements
  • Excel, Video Media Player, Word,
Description

This three-hour course comes with over 2.5 hours training video resources and 43 lectures. In addition, the course provides business plan templates, a business plan training manual, business plan examples, excel version cash-flow and profit and loss forecasts templates to produce your 3 years financial forecasts with charts, funding evaluation templates and guide, financial planning for beginners workbook and supplementary resources in financial evaluation techniques for business planning.

The course guides you through the whole process of creating your business plan to successfully raise funding for your business. You will learn how to put together your marketing strategy and financial forecasts as part of your business plan, as well as learn the steps for evaluating your business plan against the criteria used by funders to make lending and investment decisions.

The course is designed to help you produce a business plan specifically to raise finance and will offer you the learning tools to seamlessly produce a professional business plan for banks, investors and grant funding organisations.

Who is the target audience?
  • Business Managers, Supervisors, Directors, Entrepreneurs, Aspiring Entrepreneurs
  • Anyone who want to write a business plan
  • Anyone who want to raise finance and need a business plan for finance
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Curriculum For This Course
Expand All 42 Lectures Collapse All 42 Lectures 04:27:59
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About This Course
42 Lectures 03:35:51

In this video, you will find a brief introduction about this course by the tutor. In addition, you will find downloadable resources such as a business plan training manual, a business plan template and business plan examples. As you progress with the course, you are asked to take some time to refer to these resources and use the template as a guide to complete your business plan. The business plan examples are based on real life businesses whose business plans have successfully been used to raise finance. You will find them useful in understanding how to structure your business plan for concise presentation.

Preview 00:52

Sheila is the director of BSS Management Consultancy, a firm that provides professional business management online and in-house training courses, as well as funding, marketing and business plan services.

As a qualified chartered accountant with a masters degree in business administration and a diploma in procurement and purchasing with CIPS, Sheila has over the last 25 years trained, coached and been consulted by thousands of small businesses including start-up and micro enterprises. She has assisted many of her clients in successfully accessing funding for business growth and winning public sector contracts. As an approved supplier for some well known public sector organisations, as well as a broker for funding organisations, she works with her network to assist her clients fast track their success in the areas of her technical expertise. She is the author of My Business Is My Business- Learn How To Earn A Fortune, a business resource that is endorsed by the New York Best-selling Author of the Chicken Soup For The Soul, Mark Victor Hansen.

About The Instructor
03:53

This lecture provides you with a brief outline of what you will learn in this segment of the course. You will learn about the purpose of a business plan and why it is an important document used for sourcing funding. You will also learn how funders (lenders, investors and grantors) evaluate your business plan to make funding decisions in order to ensure you are investment ready before approaching the capital market.

What You Will Learn
00:50

This video teaches you about the importance of a business plan. It provides you with a practical definition of what a business plan is and why funders need you to present a business plan to them in order to support your funding application.

What Is A Business Plan And Why Funders Request It
05:08

Knowing why a business fails to raise funding is critical information to ensure investment readiness. In this video, I share with you the top reasons why funders reject an application for funding. This knowledge will help you better structure your business to mitigate the risks of not being able to raise finance.

Top Reasons Why Businesses Fail To Raise Finance
06:29

In this video you will learn about the contents that should be included in your business plan. This video gives you a quick snapshot of a business plan for funding.

Preview 01:33

In this video you will learn how to present your business positively at the start of your business plan. The rule is not to bore the reader with a dull description. Rather, you want your reader to be motivated to read about your business and immediately connect to the business in a positive way. If you can manage to engage the heart and mind of the reader from the start, you are already one step towards success in raising funding.

Describing Your Business In Your Business Plan
03:40

In this video, you will learn how to communicate clearly to investors what level of finance you need and the purpose of the finance. It is important you clearly state what funding is required and how you will match fund the business needs.

Preview 03:51

It is a well known fact that a business with a vision is a business on a mission. Without a vision a business will be reactive and lacking in clear direction. In this video, you will learn what is a vision and how to put together your vision statement. You will also learn about a mission statement and why it should be congruent with the vision of the business.

Your Vision and Mission Statement Explained
03:26

The importance of understanding your market is critical for business success. Your business plan must articulate clearly who your target market is. Your strengths of market knowledge must be clearly articulated in your business plan particularly as marketing is the life blood of your business. With that said, in this video, you will learn what target market means and why you must analyse your target market for business planning.

Target Market Analysis - What Is This?
05:51

When putting together a business plan for funding, the financial forecasts are critical to investors and lenders. Your financial plan must show your business will be viable. Your sales and profits are critical information in this regard. Your business plan needs to show the assumptions of price point and quantity demanded. You need to know what volume of products you are selling and the price point you will be selling them to your target market. There are numerous pricing strategies you can use in your business planning, depending on the competitive conditions, your marketing budgets and your overall corporate objectives. Some of these strategies are explained briefly in this lecture. For instance, if your strategy is cost leadership, which means you are competing on the lowest price in the market, then your price will be set low but without compromising quality. Your objective will be to penetrate the market quickly and gain significant market share. You will need a huge budget to support your production levels at a high volume to maximise economies of scale. You will need to manage your operations effectively and efficiently to achieve costs efficiency. This strategy can be contrasted with marginal cost pricing strategy where the focus is on the need of your price to cover the direct production costs plus margin.

Products And Pricing Strategy
03:25

This lecture takes you through the importance of understanding the resources you are going to need to manage your operations to accomplish business goals and objectives. It takes you through the steps you need to take to identify gaps and plans you should make to address weaknesses. Of course, it also helps you to clearly identify resources you need and possess that are critical for your success. Such resources are strengths and form part of the strategy to maximise your competitive advantage. You are asked to read the training manual in conjunction with this lecture to solidify your learning.

Analysis Of Your Internal Operating Environment
08:09

Understanding the macro and micro environmental dynamics of your business is important for the formulation of your marketing strategy as part of your business plan. In this lecture, you are taught tools to analyse and evaluate your external market for effective business planning. PEST Analysis is a tool used by many business plan experts and you are shown how to use it confidently. Of course, the importance of knowing where to easily find this information to save you time has been factored into this segment of the lecture and the training manual, which must be read in conjunction with this lecture. Resources such as Keynote Research Report can also help you obtain information about your specific industry in your target market (geographical region). You can of course use other reports to obtain similar information. This lecture shows you how to analyse the data obtained about your external market conditions, to ensure you take the correct steps to develop a competitive marketing strategy. Other resources you can use are Porter's Five Forces which is used to diagnose the competition strength of an industry in order to help you formulate the right strategy for your business.

Analysis of Your External (Macro/ Micro) Operating Environment
10:52

Everything you do in marketing is centred on the condition of the competition and the ability of your business to attract and retain more customers from its target market. Knowing who your competitors are, their strengths and weaknesses are critical for effective marketing going forward. In this lecture, you will learn about the importance of analysing your competitors' profile and what to do with the results of the analysis.

Market Competition Analysis
05:42

In this lecture you will learn about the 7 marketing mixes for effective marketing strategies. This lecture shares with you all the different segments in businesses that affect marketing. At the end of the lecture, you will be able to formulate a marketing strategy for your business using the tools and knowledge gained

Marketing & Sales Strategies
15:45

In this lecture, I teach you how to develop your action plan for improving your business plan success. The term milestones are used to enable you to determine the steps you need to take to address weaknesses as well as the date by which actions should be taken. A dedicated officer must be responsible for each action required.

Preview 01:11

How To Product SWOT Analysis For Your Business
01:28

When it comes down to funding, you will find investors and banks need to ensure their risks exposure is mitigated for maximum rewards. The risks reward ratio must be attractive otherwise you business plan will be rejected. Understanding risk assessment is therefore important for you to be investment ready. In this lecture you will learn about risk assessment and management strategies. You should read the training manual in conjunction with this video lecture.

Preview 02:26

This lecture is designed to introduce you to financial planning for the purpose of translating your business plan into monetary value. The lecture teaches you the purpose of financial planning as well as its scope.

Brief Introduction To Financial Forecasting (More Later)
04:11

In this lecture I will teach you about the various sources of finance, their pros and cons and guide you on how you can determine the right finance for your business. As a general rule, you should stay away from debt financing when you are just about to start a business and have not yet tested your market. Debt financing can put your business under tremendous pressure to pay off capital and interest if the business is in its developmental stages. The right type of financing will depend on the stage of a business. A business with a stable market and regular income can take on debt financing more easily than one that is unknown in its market. This type of business is more suited to the equity market. The issue you have to think about is whether you are willing to give control to shareholders or not when determining the right finance type for your business.

Sources Of Finance - Pros & Cons
04:40

Would it not be great if you know in advance how your business plan is evaluated for funding decision by investors and lenders? Well, that is what this segment of the course teaches you. In this lecture, you will learn about the techniques and tools used by investors and lenders such as banks to evaluate your business for funding approval decision. The templates and guides that come with this lecture are to be used carefully to understand how each strand fits with other parts of the system.

How Funders Appraise Your Business Plan For Funding Plus Templates
07:40

In this lecture you will learn the techniques used to produce your financial forecasts. Please download the eBook and ensure you read it alongside watching the video lectures.

Introduction To Financial Forecasts- What Is Financial Planning
03:05


In this video lecture, you will learn more about financial planning and it objectives.

Objectives Of Financial Planning
03:18

In order to produce an effective financial plan, you must understand your market environment. In this lecture you are shown how to analyse your operating market environment for the purpose of creating your plan through forecasting and quantification of resources.

Financial Planning Factoring Your External Operating Environment
11:53

In this lecture you will be introduced to a simple approach for the preparation of your financial plan

Preparing Financial Plans- A Simple Approach
01:47

This lecture gives you a step-by-step guide on how to produce your sales forecasts for business planning. This lecture should be watched in conjunction with the training manual that comes with the course.

Producing Your Sales Forecasts - Practical Approach Part 1
04:41

Producing Your Sales Forecasts - Practical Approach Part 2
03:35

This lecture gives you a step-by-step guide on how to profile your sales forecasts for business planning. This lecture should be watched in conjunction with the training manual that comes with the course.

Profiling Your Sales Forecasts
03:52

This lecture gives you a step-by-step guide on how to produce your salary expenditure forecasts for business planning. This lecture should be watched in conjunction with the training manual that comes with the course.

Producing Your Salary Expenditure Forecasts
05:38

This lecture gives you a step-by-step guide on how to produce your expenditure forecasts for business planning. This lecture should be watched in conjunction with the training manual that comes with the course.

Producing Your Annual Expenditure Forecasts
08:02

This lecture gives you a step-by-step guide on how to profile your expenditure forecasts for business planning. This lecture should be watched in conjunction with the training manual that comes with the course.

Preview 02:05

This lecture gives you a step-by-step guide on how to produce your profit and loss forecasts for business planning. This lecture should be watched in conjunction with the training manual that comes with the course.

Producing Your Profit and Loss Forecasts ( Income and Expenditure )
04:58

This lecture gives you an introduction to cashflow forecasts for business planning. This lecture should be watched in conjunction with the training manual that comes with the course.

Producing Your Cashflow Forecasts
04:28

This lecture gives you a step-by-step guide on how to produce your cash-flow forecasts for business planning. This lecture should be watched in conjunction with the training manual that comes with the course.

Producing Cashflow Forecasts Part 2
05:04

This lecture gives you a step by step practical guide on how to produce your cash-flow forecasts for business planning. This lecture should be watched in conjunction with the training manual that comes with the course.

Cashflow Forecasts In Practice
02:58

This supplementary lecture introduces you to evaluation techniques used by lenders and investors for decision making purpose. Its purpose is to help you prepare your business plan to be robust and ensure you can answer all questions asked of you during the presentation meeting.

What Is Financial Evaluation Technique And Why Do Funders Use It
03:53

In this supplementary video in which you will learn how to use the results of financial evaluation

How To Use The Results Of Financial Evaluation
05:03

In this supplementary video you will learn about the different financial ratios used to evaluate your financial plan for funding decision.

The Key Financial Ratios Used For Business Plan Viability Test
12:43

The resource provided in this section of the course will provide you with information on where to source finance in the UK.

Where to source funding - UK Market
23:09

The resource provided in this section of the course will provide you with information on where to source finance in the USA.

Where to source Funding USA Market
00:03

This video concludes the course

Preview 01:49

Why do funders request a business plan for their funding decision

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About the Instructor
Sheila Elliott
4.0 Average rating
1 Review
12 Students
1 Course
Business Management Trainer & Consultant

Sheila is a business management trainer and consultant mainly assisting businesses with the development of their business plans, as well as business management skills. She works with associates to deliver specialist training courses in procurement, leadership and management, as well as business finance. Sheila has trained thousands of directors and managers over the years, helping them develop their skills in bidding for public sector contract opportunities, leadership, finance and general management principles. She develops quality training packages for small businesses to access professional management skills with which to develop their business operations. Sheila has also authored many publications. She is the author of 'My Business Is My Business' Learn how to earn a fortune, endorsed by Mark Victor Hansen, the international New York Times best-selling author of 'The Chicken Soup For The Soul Empire'