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Consider this scenario: You pull out your iPhone... you tap on your Facebook App... you see that somebody added you... and you accept them.
And then you NEVER correspond with that person again.
Think about how many people you connect to on social media who are subsequently thrown into the dreaded Slush Pile and sentenced to a lifetime of obscurity. For all you know they could have been a customer, or a business partner... or a FRIEND.
Our forefathers lived by a mantra that many today seem too swept up by technology to comprehend: All prosperity begins with a genuine human connection. Since most of those connections are now made through social media, it is IMPERATIVE we understand that every online profile is a living, breathing, hoping, dreaming human being. It is only after we truly internalize this and put it into practice that we see our products, our businesses, and our own personal fulfillment flourish.
To anyone with a desire to separate themselves from all the social media sheep out there—all you students, independent artists, small business owners, and fortune 500 CEOs—join me in updating Dale Carnegie's classic for the Digital Age, and let's take The Customer Comes First to a refreshing level of intensity.
WHAT WE'LL COVER:
1. The Two Types of People on Social Media(Acting scene starring Vacation Alum Dana Barron).
2. The Most Important Tool You Need (And Already Have) To Achieve Prosperity In Business.
3. A Movie That Will Change Your Attitude Towards Business.
4. Who I Am and Why You Should Listen.
5. People Invest In YOU, Not Your Product.
6. Six Habits of Highly Effective People on Social Media.
7. The Smartest Businessman Under 40.
8. Fatburger: More Than Just a Delicious Burger.
9. Why You Should Drive the PCH.
10. Ten Bad Habits Hurting Your Brand. *PDF
11. List of Companies With Good and Bad Customer Service. *PDF
12. People You Should Befriend. *PDF
13. Your Daily Routine. *PDF
14. I Am, Therefore I Tweet. *PDF
15. Depression: A Sign You Have a Gift. *PDF
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|Section 1: The Two Types of People on Social Media.|
To kick things off I'm giving you two acting scenarios, portraying both types of people I encounter on social media. To help are two of my friends, Jon and Dana. You may recognize Dana from a classic 80's comedy.
|Section 2: The Most Important Tool You Need to Achieve Prosperity in Business.|
The lecture thumbnail photo I'm looking at right now pretty much sums up the reason we were given the gift of life. It is the basis for all success. No course about social media, at least one I'm teaching, could begin without paying homage to the most powerful word of all time.
|Section 3: A Movie That Will Change Your Approach to Business.|
|If you haven't seen this movie I'd suggest renting it. It was Spacey's follow-up to his Oscar-winning role in American Beauty. If you can grasp and implement its message you are one step ahead of most people pushing their products on social media.|
|Section 4: Me.|
This is an important section. You want to know who you are learning from. I'm a good example of the limitless possibilities that can happen if you take social media seriously, and look at it from a grand perspective. I hope my narrative can inspire you to embark on a similar path.
|Section 5: What Do People Invest In?|
|Guess what? YOU are what people invest in, NOT your product. This philosophy needs to be understood before you can enjoy success with your brand.|
|Section 6: How To Allow People to Love You.|
|This is the meat of the course. I've communicated six of what I deem the most important intangible strategies you need to develop in order to be influential on social media.|
|Section 7: The Real World|
|In this section I introduce you to a man who should be a tremendous inspiration to you. Please take the time to look him up and listen to his speeches. I can't think of a more dynamic speaker.|
|Section 8: Customer Service Stories.|
|I can't teach a course about social media without my own customer services stories. I've included one here from one of my favorite brands, who have won me over for life.|
|Section 9: My Definition of Talent.|
I define talent here in a way you probably haven't heard. And I also close out the video portion of the course with an analogy that should get you thinking all the right thoughts moving forward. Please move on to the PDF portion of the lecture!
|Section 10: Ten Bad Habits Hurting Your Brand. (PDF)|
|Lecture 10||1 page|
|Often we don't even realize how we're coming across or what little things we do that hurt our brand and our message. I've included ten here. I hope they help.|
|Section 11: The Good and the Bad. (PDF)|
|Lecture 11||2 pages|
|Here I've listed all companies that come to mind that I've had both good and bad experiences with. I'd be curious to know if you disagree with any of them, or have some stories of your own, either good or bad.|
|Section 12: People You Should Befriend. (PDF)|
|Lecture 12||3 pages|
This is a long list of people you'd be better for connecting with. They've each - some more than others - enriched my social media experience over the years.
|Section 13: Your Daily Routine. (PDF)|
|Lecture 13||3 pages|
Nothing worthwhile is ever easy. It takes daily dedication and determination. Here are a few things that I do that can help you reach more people effectively.
|Section 14: I Am, Therefore I Tweet. (PDF)|
|Lecture 14||18 pages|
|I debated including this. My tweets are very important to me, and are an extension of my deepest core beliefs and attitudes towards people and life. I'm not exactly sure how you'll benefit, but I wouldn't have included it if I didn't think there's something in them that might be inspiring as you move forward.|
|Section 15: Depression: A Sign You Have a Gift. (PDF)|
|Lecture 15||2 pages|
|To close out my time with you I've decided to give you a side to depression you can only learn in the classroom of life. I hope it helps you look at it with perspectives you never considered. My very best to you, and please stay in touch. If you've made it this far, I REALLY believe in you and your success.|
Gregor is an actor, author, screenwriter, and film and television producer living in Los Angeles. He has two features currently in development: One based on his bestselling book The Accidental Caregiver - about the unusual 37 months he spent with renowned Holocaust refugee Maria Altmann - and the other an "assisted suicide comedy" he co-wrote called A Good Day to Die. In addition to teaching his class on Udemy he produces the occasional unscripted TV show, and writes for cool things like Cinema Editor Magazine.