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How To Win Friends and Influence People on Social Media

Building Your Brand One Beating Heart at a Time.
4.3 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
161 students enrolled
Created by Gregor Collins
Last updated 1/2013
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  • 29 mins on-demand video
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Two minutes into this presentation you'll already know what you need to bring to social media to stand out from the crowd, and by the end you'll fully understand how to make your brand not just successful... but timeless.
View Curriculum
  • See **Warning** to the left.

Consider this scenario: You pull out your iPhone... you tap on your Facebook App... you see that somebody added you... and you accept them.

And then you NEVER correspond with that person again.

Think about how many people you connect to on social media who are subsequently thrown into the dreaded Slush Pile and sentenced to a lifetime of obscurity. For all you know they could have been a customer, or a business partner... or a FRIEND.

Our forefathers lived by a mantra that many today seem too swept up by technology to comprehend: All prosperity begins with a genuine human connection. Since most of those connections are now made through social media, it is IMPERATIVE we understand that every online profile is a living, breathing, hoping, dreaming human being. It is only after we truly internalize this and put it into practice that we see our products, our businesses, and our own personal fulfillment flourish.

To anyone with a desire to separate themselves from all the social media sheep out there—all you students, independent artists, small business owners, and fortune 500 CEOs—join me in updating Dale Carnegie's classic for the Digital Age, and let's take The Customer Comes First to a refreshing level of intensity.



1. The Two Types of People on Social Media(Acting scene starring Vacation Alum Dana Barron).

2. The Most Important Tool You Need (And Already Have) To Achieve Prosperity In Business.

3. A Movie That Will Change Your Attitude Towards Business.

4. Who I Am and Why You Should Listen.

5. People Invest In YOU, Not Your Product.

6. Six Habits of Highly Effective People on Social Media.

7. The Smartest Businessman Under 40.

8. Fatburger: More Than Just a Delicious Burger.

9. Why You Should Drive the PCH.

10. Ten Bad Habits Hurting Your Brand. *PDF

11. List of Companies With Good and Bad Customer Service. *PDF

12. People You Should Befriend. *PDF

13. Your Daily Routine. *PDF

14. I Am, Therefore I Tweet. *PDF

15. Depression: A Sign You Have a Gift. *PDF

Who is the target audience?
  • If you believe social media is the most powerful and exciting business opportunity of the modern world, and you want to learn how to truly connect to people who will buy your product, then this presentation is for you.
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Curriculum For This Course
Expand All 15 Lectures Collapse All 15 Lectures 57:46
The Two Types of People on Social Media.
1 Lecture 03:38
To kick things off I'm giving you two acting scenarios, portraying both types of people I encounter on social media. To help are two of my friends, Jon and Dana. You may recognize Dana from a classic 80's comedy.
Preview 03:38
The Most Important Tool You Need to Achieve Prosperity in Business.
1 Lecture 02:08
The lecture thumbnail photo I'm looking at right now pretty much sums up the reason we were given the gift of life. It is the basis for all success. No course about social media, at least one I'm teaching, could begin without paying homage to the most powerful word of all time.  
Preview 02:08
A Movie That Will Change Your Approach to Business.
1 Lecture 01:21
If you haven't seen this movie I'd suggest renting it. It was Spacey's follow-up to his Oscar-winning role in American Beauty. If you can grasp and implement its message you are one step ahead of most people pushing their products on social media.
Preview 01:21
1 Lecture 02:27
This is an important section. You want to know who you are learning from. I'm a good example of the limitless possibilities that can happen if you take social media seriously, and look at it from a grand perspective. I hope my narrative can inspire you to embark on a similar path.
Preview 02:27
What Do People Invest In?
1 Lecture 01:27
Guess what? YOU are what people invest in, NOT your product. This philosophy needs to be understood before you can enjoy success with your brand.
Preview 01:27
How To Allow People to Love You.
1 Lecture 10:07
This is the meat of the course. I've communicated six of what I deem the most important intangible strategies you need to develop in order to be influential on social media.
Six Habits of Highly Effective Social Media Influencers.
The Real World
1 Lecture 01:46
In this section I introduce you to a man who should be a tremendous inspiration to you. Please take the time to look him up and listen to his speeches. I can't think of a more dynamic speaker.
The Smartest Businessman Under 40.
Customer Service Stories.
1 Lecture 03:38
I can't teach a course about social media without my own customer services stories. I've included one here from one of my favorite brands, who have won me over for life.
Fatburger: More Than Just a Delicious Burger.
My Definition of Talent.
1 Lecture 02:14
I define talent here in a way you probably haven't heard. And I also close out the video portion of the course with an analogy that should get you thinking all the right thoughts moving forward. Please move on to the PDF portion of the lecture!
Why You Should Drive the PCH.
Ten Bad Habits Hurting Your Brand. (PDF)
1 Lecture 00:00
Often we don't even realize how we're coming across or what little things we do that hurt our brand and our message. I've included ten here. I hope they help.
WRITING IN ALL CAPS, for example.
1 page
5 More Sections
About the Instructor
4.3 Average rating
14 Reviews
161 Students
1 Course
How To Win Friends and Influence People on Social Media

Gregor is an actor, author, screenwriter, and film and television producer living in Los Angeles. He has two features currently in development: One based on his bestselling book The Accidental Caregiver - about the unusual 37 months he spent with renowned Holocaust refugee Maria Altmann - and the other an "assisted suicide comedy" he co-wrote called A Good Day to Die. In addition to teaching his class on Udemy he produces the occasional unscripted TV show, and writes for cool things like Cinema Editor Magazine.

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