How To Use Twitter To Build Authority In Your Market Sector

Learn how to leverage the power of Twitter to build authority for yourself or your company in your market.

Created bySean Clark

Last updated 9/2013

English

English [Auto],

Course content

7 sections • 19 lectures • 2h 37m total length

Introduction0:40
Learn to use Twitter to build authority in your market sector by promoting your business with simple applications and content from the web to demonstrate your expertise.
Course Contents3:25
Build authority on Twitter by engaging with people, sharing quality content, using tools to manage a business account, and participating in Twitter chats to measure progress in your market sector.
The Why & The What6:35
Build authority on Twitter to gain credibility, trust, and visibility, becoming the go-to expert in your market and attracting customers and leads.

The Tools2:26
Set up a cost-effective Twitter presence by creating a Twitter and Google account, using Buffer, If This Then That, and a social media management tool for analytics.
Twitter4:10
Google Reader & BufferApp12:55
Please note Google Reader is no longer available, please see Lecture 7 for an update that includes the Feedly application as a replacement.
Feedly10:29
This video introduces Feedly as a replacement for Google Reader which was closed down in July 2013.
IFTTT6:10
Automate content sharing with IFTTT by connecting Google Reader to Buffer, creating a trigger for new starred items, and sending them to Buffer with simple mobile-friendly actions.
Hootsuite9:14
Learn to set up Hootsuite, connect a Twitter profile, customize streams for monitoring, compose and schedule tweets, and track activity with Google Analytics in the free plan.
Mobile3:42
connect your twitter account to your mobile to monitor and manage tweets via text messages. link your phone number and text go to six triple four to connect.

Description

Even if you have been using Twitter for some time the ideas within this course will help you become more efficient and productive in your use of Social Media.

This course consists of 17 Lectures with over 2 hours and 20 mintues of video, which takes you through the principals used in building yourself up as an authoritative figure within your market sector on Twitter.

During this series we will learn how to identify your target market, create a professional Twitter profile and find content to share. Then you will learn how to combine all of these into an efficient and effective strategy using freely available online tools.

At the end of this course you will have created a semi-automated system that will allow you to curate content around your area of expertise and share it with your target audience all day whilst you work. You'll also learn how to engage with your audience, monitor the social space and measure the effectiveness of your social media strategy.

You will learn how to:

Identify your area of expertise
The tools required to manage a business Twitter account
Perfecting your profile
Where to find content to share
How to put them together
Looking for opportunities to engage
Taking it mobile
Growing follower numbers
Twitter chats
Monitoring & Measurement

Who is this course for?

This course is suitable for business owners, marketers, PR professionals, sales representatives, consultants and anyone else that would like to be able to use Twitter to promote themselves or their business.

Get in touch with me via Twitter @SeanClark if you have any questions.

How To Use Twitter To Build Authority In Your Market Sector

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Course content

Getting Started3 lectures • 11min

Setting Up The Tools7 lectures • 49min

Content Curation2 lectures • 38min

Build A Following3 lectures • 24min

Analysing Your Progress2 lectures • 26min

Some More Ideas1 lecture • 8min

Resources1 lecture • 2min

Description