Learn how to use MailChimp email marketing software step-by-step. This course is a hands-on course that walks you through each step required to send out an email to your email list. It doesn't matter if you are a beginner and have never sent an email marketing campaign. Once you are done you'll feel like an expert!
This course is your guide for jumping into email marketing with one of the best platforms--MailChimp. Even better, MailChimp can be used for free!
This means you can marketing to your customers, students, clients and more with a powerful email marketing platform that makes you and your business look like a pro. Don't be jealous of other digital marketing experts because by the end of this course you will look like one too!
As with many of my other courses, I'm here to help and answer questions, offer advice and update with bonus material along the way. This is your course -- I'm here to help!
***** UP-TO-DATE AS OF 04/13/2016 *****
Learn how to sign-up for your MailChimp email marketing account. Best of all, we will show you how to get a free account!
Learn the differences between a free and paid account on MailChimp.
You will learn how to create a list within MailChimp so that you can add email and other attributes from your email list.
Learn how to import a list of emails and other attributes, such as first name, last name, company, etc. from either a text or Excel or CSV files.
Learn how to edit or delete users within your email lists.
Learn how to manage all of your email lists for best practices.
You will learn how to create your first email form that will allow you to collect emails from new users.
Learn how to transform your email form from a very basic design to something much more interesting and professional.
Learn all of the form options that MailChimp has to offer.
Learn the various ways in which you can embed your email form such as social media.
Learn how to embed your form within your website to allow users to signup for your email list.
MailChimp allows you to setup a popup on your website that asks users to signup for your emails. We teach you how to set the popup up.
Want your form to be in another language? We will teach you how to translate your MailChimp form to another language.
This is the first step to setting up your first email template in MailChimp.
MailChimp offers various templates to use, we teach you how to use one of the basic email templates.
MailChimp offers various templates to use, we teach you how to use one of the pre-designed email templates.
Learn how to preview and test your email to make sure it looks the way you expect.
You will learn how to send your first email marketing campaign with MailChimp.
Did you send an email and want to do it again? We show you how to duplicate an email and send it again, or to make a duplicate and slightly modify the next send.
Want to segment your list based on location, language, etc? Well we will show you how.
How well did your email send do? We will walk you through the data that will tell you if your email send was a success.
If you aren't sure which headline to use or some other feature we will show you how to test and learn which element performs the best. Even better, you can decide how many to send before sending the winner!
Over 17 years of digital media experience. Currently, CTO executive for B2B publishing company with eight magazine websites as well as lead at its Interactive Agency working with Fortune 500 companies.
Our agency specializes in web development, marketing, SEO, social and email for B2B publisher. Leads agency web development, video, SEO & app development.
Previous experience includes Digital General Manager over cool magazines such as Guitar World and Revolver Magazine. And General Manager running digital for the daily newspaper in Salt Lake City with over 30 million page views per month.
Core competencies include:
(SEO) & (SEM) · Google Analytics · Social Media · Content Management · Lead Generation · Agile Project management · Web Development · Digital Marketing · Data Mining