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How to Use Instagram for Business

Learn expert Instagram marketing strategy to engage with customers, drive traffic to your website, and increase sales.
3.5 (62 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,182 students enrolled
Last updated 9/2015
$10 $40 75% off
3 days left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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"Worth every minute i spent watching! This course was very informative. Full of great information that was simply displayed and explained. Enjoyed that it was more in-depth than most 'How To's'."

"WOW. This was a real gem of information. I was very impressed with the way this tutorial explained the process from start to finish in a clear and concise manner."

"This is an excellent course giving really clear instruction as to how to use instagram and why you should be doing so. Have learned so much in such a short time. Thanks Andrew for this excellent course."

"This was very well presented - I had to take many notes. There are a wealth of resources."

"Great how-to training - I was very impressed by the detail of this course..."

And I could go on – but these are all real student reviews and you can read them yourself at the top of this page.

Why should you enroll?

This course provides detailed knowledge about how individuals and businesses of any size and in any sector can use Instagram, as part of a successful marketing strategy.

Through narrated video, images, step-by-step instructions and dozens of real-life examples, you will learn how to use and master the Instagram mobile app, create content that your audience will love, attract and maintain a strong Instagram following, and how to track your progress.

If you would like to harness the power of Instagram and its hundreds of millions of users to grow your audience, engage with customers, and encourage an increase in sales, this is the course for you.

Who is the target audience?
  • Business owners and marketers
  • Entrepreneurs
  • Startups
Students Who Viewed This Course Also Viewed
What Will I Learn?
Learn the basics of using Instagram.
Learn how to snap irresistible Instagram photos.
Learn how to record compelling Instagram videos.
Learn content strategies that audiences on Instagram love.
Learn about Instagram Direct and how to utilise it for business.
How to Sell Products on Instagram
Learn how to attract, grow, and maintain a strong Instagram following.
Learn how to manage multiple Instagram accounts and comments in bulk.
Learn how to track and analyse your progress on Instagram.
Learn how to host successful contests on Instagram.
Learn how to schedule posts for uploading to Instagram.
Learn how to advertise on Instagram, with examples and best practices
View Curriculum
  • No prior knowledge of Instagram required.
  • Smartphone or tablet device
Curriculum For This Course
Expand All 39 Lectures Collapse All 39 Lectures 02:40:36
Course Introduction
2 Lectures 02:56
Getting started with Instagram
2 Lectures 03:45
Installing and signing up to Instagram

How to optimise your Instagram profile
Snapping great Instagram photos
3 Lectures 09:02
Photo-taking basics

Photo-taking options

Advanced photo-taking strategy
Shooting great Instagram video
5 Lectures 19:52
Video recording basics

Video recording options

Advanced video recording strategy Part 1

Advanced video recording strategy Part 2

How to utilize the Hyperlapse app for Instagram marketing
Posting and Sharing Instagram Content
4 Lectures 10:25
Optimising your Instagram descriptions

Harnessing the power of hashtags

The benefits of tagging

The power of geo-tagging
Content Strategy Ideas
6 Lectures 31:06
Content strategy overview and guiding principles

Inspiration from Instagram Ad Guidelines

Awesome content strategy Part 1

Awesome content strategy Part 2

How to Use New Instagram Explore & Search to Grow Your Business

Awesome content strategy Part 3
How to Sell Products on Instagram
1 Lecture 05:36
Selling products on Instagram strategies
Instagram Direct
2 Lectures 09:38
What is Instagram Direct?

Instagram Direct content strategies
How to Host A Successful Instagram Contest
3 Lectures 17:46
Instagram contests: benefits, contest types, and expert strategy

Instagram contests: setup, promotion, and follow-up strategy

Instagram contests: giveaways for physical locations and Instagram Direct
6 More Sections
About the Instructor
3.8 Average rating
79 Reviews
2,537 Students
2 Courses
Social media consultant and bestselling Amazon author.

I'm Andrew Macarthy, a social media consultant based in Swansea, Wales, in the UK. I am the author of 500 Social Media Marketing Tips , the Amazon Web Marketing #1 Bestseller for the Kindle e-book platform, and in paperback.

Through my book, blog, video tutorials, and consultancy work, I have helped thousands of individuals and businesses to build, grow, and maintain a great social media strategy. I'd love to help you too!

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