How to Use Instagram for Business

Learn expert Instagram marketing strategy to engage with customers, drive traffic to your website, and increase sales.
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  • Lectures 39
  • Contents Video: 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2013 English

Course Description

"Worth every minute i spent watching! This course was very informative. Full of great information that was simply displayed and explained. Enjoyed that it was more in-depth than most 'How To's'."

"WOW. This was a real gem of information. I was very impressed with the way this tutorial explained the process from start to finish in a clear and concise manner."

"This is an excellent course giving really clear instruction as to how to use instagram and why you should be doing so. Have learned so much in such a short time. Thanks Andrew for this excellent course."

"This was very well presented - I had to take many notes. There are a wealth of resources."

"Great how-to training - I was very impressed by the detail of this course..."

And I could go on – but these are all real student reviews and you can read them yourself at the top of this page.

Why should you enroll?

This course provides detailed knowledge about how individuals and businesses of any size and in any sector can use Instagram, as part of a successful marketing strategy.

Through narrated video, images, step-by-step instructions and dozens of real-life examples, you will learn how to use and master the Instagram mobile app, create content that your audience will love, attract and maintain a strong Instagram following, and how to track your progress.

If you would like to harness the power of Instagram and its hundreds of millions of users to grow your audience, engage with customers, and encourage an increase in sales, this is the course for you.

What are the requirements?

  • No prior knowledge of Instagram required.
  • Smartphone or tablet device

What am I going to get from this course?

  • Learn the basics of using Instagram.
  • Learn how to snap irresistible Instagram photos.
  • Learn how to record compelling Instagram videos.
  • Learn content strategies that audiences on Instagram love.
  • Learn about Instagram Direct and how to utilise it for business.
  • How to Sell Products on Instagram
  • Learn how to attract, grow, and maintain a strong Instagram following.
  • Learn how to manage multiple Instagram accounts and comments in bulk.
  • Learn how to track and analyse your progress on Instagram.
  • Learn how to host successful contests on Instagram.
  • Learn how to schedule posts for uploading to Instagram.
  • Learn how to advertise on Instagram, with examples and best practices

What is the target audience?

  • Business owners and marketers
  • Entrepreneurs
  • Startups

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Course Introduction
Welcome to the course!
Preview
00:42
Here's what we'll be covering....
Preview
02:14
Section 2: What is Instagram and why is it good for business?
The rise of Instagram...
Preview
01:55
Why do businesses love Instagram?
Preview
01:37
Understanding the culture of Instagram and how to take full advantage.
Preview
07:29
Section 3: Getting started with Instagram
Installing and signing up to Instagram
01:54
How to optimise your Instagram profile
01:51
Section 4: Snapping great Instagram photos
Photo-taking basics
01:04
Photo-taking options
04:19
Advanced photo-taking strategy
03:39
Section 5: Shooting great Instagram video
Video recording basics
02:03
Video recording options
03:09
Advanced video recording strategy Part 1
06:51
Advanced video recording strategy Part 2
02:22
How to utilize the Hyperlapse app for Instagram marketing
05:27
Section 6: Posting and Sharing Instagram Content
Optimising your Instagram descriptions
02:56
Harnessing the power of hashtags
03:18
The benefits of tagging
02:17
The power of geo-tagging
01:54
Section 7: Content Strategy Ideas
Content strategy overview and guiding principles
02:52
Inspiration from Instagram Ad Guidelines
05:56
Awesome content strategy Part 1
06:14
Awesome content strategy Part 2
05:55
How to Use New Instagram Explore & Search to Grow Your Business
03:28
Awesome content strategy Part 3
06:41
Section 8: How to Sell Products on Instagram
Selling products on Instagram strategies
05:36
Section 9: Instagram Direct
What is Instagram Direct?
03:08
Instagram Direct content strategies
06:30
Section 10: How to Host A Successful Instagram Contest
Instagram contests: benefits, contest types, and expert strategy
08:04
Instagram contests: setup, promotion, and follow-up strategy
06:03
Instagram contests: giveaways for physical locations and Instagram Direct
03:39
Section 11: Attracting and Keeping Followers
Grow and maintain your Instagram audience
05:58
Section 12: Advertising on Instagram
Getting Started, Best Practices, and Examples
13:21
Ad Guidelines
01:06
Section 13: Managing Multiple Instagram Accounts and Comments
Apps to manage manage multiple Instagram accounts and comments
03:58
Section 14: Analyzing and Tracking Your Progress
Tracking and analysis tools
03:07
Section 15: App Recommendations
How to schedule Instagram posts ready for publishing.
04:28
Top photo-enhancing apps recommendations
06:45
Section 16: Wrap Up
Thank you!
00:46

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Instructor Biography

Andrew Macarthy, Social media consultant and bestselling Amazon author.

I'm Andrew Macarthy, a social media consultant based in Swansea, Wales, in the UK. I am the author of 500 Social Media Marketing Tips , the Amazon Web Marketing #1 Bestseller for the Kindle e-book platform, and in paperback.

Through my book, blog, video tutorials, and consultancy work, I have helped thousands of individuals and businesses to build, grow, and maintain a great social media strategy. I'd love to help you too!

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