How to Use Instagram for Business

Learn expert Instagram marketing strategy to engage with customers, drive traffic to your website, and increase sales.
3.6 (59 ratings)
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2,175 students enrolled
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  • Lectures 39
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2013 English

Course Description

"Worth every minute i spent watching! This course was very informative. Full of great information that was simply displayed and explained. Enjoyed that it was more in-depth than most 'How To's'."

"WOW. This was a real gem of information. I was very impressed with the way this tutorial explained the process from start to finish in a clear and concise manner."

"This is an excellent course giving really clear instruction as to how to use instagram and why you should be doing so. Have learned so much in such a short time. Thanks Andrew for this excellent course."

"This was very well presented - I had to take many notes. There are a wealth of resources."

"Great how-to training - I was very impressed by the detail of this course..."

And I could go on – but these are all real student reviews and you can read them yourself at the top of this page.

Why should you enroll?

This course provides detailed knowledge about how individuals and businesses of any size and in any sector can use Instagram, as part of a successful marketing strategy.

Through narrated video, images, step-by-step instructions and dozens of real-life examples, you will learn how to use and master the Instagram mobile app, create content that your audience will love, attract and maintain a strong Instagram following, and how to track your progress.

If you would like to harness the power of Instagram and its hundreds of millions of users to grow your audience, engage with customers, and encourage an increase in sales, this is the course for you.

What are the requirements?

  • No prior knowledge of Instagram required.
  • Smartphone or tablet device

What am I going to get from this course?

  • Learn the basics of using Instagram.
  • Learn how to snap irresistible Instagram photos.
  • Learn how to record compelling Instagram videos.
  • Learn content strategies that audiences on Instagram love.
  • Learn about Instagram Direct and how to utilise it for business.
  • How to Sell Products on Instagram
  • Learn how to attract, grow, and maintain a strong Instagram following.
  • Learn how to manage multiple Instagram accounts and comments in bulk.
  • Learn how to track and analyse your progress on Instagram.
  • Learn how to host successful contests on Instagram.
  • Learn how to schedule posts for uploading to Instagram.
  • Learn how to advertise on Instagram, with examples and best practices

Who is the target audience?

  • Business owners and marketers
  • Entrepreneurs
  • Startups

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course Introduction
Welcome to the course!
Here's what we'll be covering....
Section 2: What is Instagram and why is it good for business?
The rise of Instagram...
Why do businesses love Instagram?
Understanding the culture of Instagram and how to take full advantage.
Section 3: Getting started with Instagram
Installing and signing up to Instagram
How to optimise your Instagram profile
Section 4: Snapping great Instagram photos
Photo-taking basics
Photo-taking options
Advanced photo-taking strategy
Section 5: Shooting great Instagram video
Video recording basics
Video recording options
Advanced video recording strategy Part 1
Advanced video recording strategy Part 2
How to utilize the Hyperlapse app for Instagram marketing
Section 6: Posting and Sharing Instagram Content
Optimising your Instagram descriptions
Harnessing the power of hashtags
The benefits of tagging
The power of geo-tagging
Section 7: Content Strategy Ideas
Content strategy overview and guiding principles
Inspiration from Instagram Ad Guidelines
Awesome content strategy Part 1
Awesome content strategy Part 2
How to Use New Instagram Explore & Search to Grow Your Business
Awesome content strategy Part 3
Section 8: How to Sell Products on Instagram
Selling products on Instagram strategies
Section 9: Instagram Direct
What is Instagram Direct?
Instagram Direct content strategies
Section 10: How to Host A Successful Instagram Contest
Instagram contests: benefits, contest types, and expert strategy
Instagram contests: setup, promotion, and follow-up strategy
Instagram contests: giveaways for physical locations and Instagram Direct
Section 11: Attracting and Keeping Followers
Grow and maintain your Instagram audience
Section 12: Advertising on Instagram
Getting Started, Best Practices, and Examples
Ad Guidelines
Section 13: Managing Multiple Instagram Accounts and Comments
Apps to manage manage multiple Instagram accounts and comments
Section 14: Analyzing and Tracking Your Progress
Tracking and analysis tools
Section 15: App Recommendations
How to schedule Instagram posts ready for publishing.
Top photo-enhancing apps recommendations
Section 16: Wrap Up
Thank you!

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Instructor Biography

Andrew Macarthy, Social media consultant and bestselling Amazon author.

I'm Andrew Macarthy, a social media consultant based in Swansea, Wales, in the UK. I am the author of 500 Social Media Marketing Tips , the Amazon Web Marketing #1 Bestseller for the Kindle e-book platform, and in paperback.

Through my book, blog, video tutorials, and consultancy work, I have helped thousands of individuals and businesses to build, grow, and maintain a great social media strategy. I'd love to help you too!

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