I have been conducting my own web analytics consultancy, Zimana, for the last 3 years, serving a number of small businesses ranging from media blogs with large volumes of data to analyze to helping a music studio with launching several websites. I am interested in offering several courses to help small businesses coordinate their marketing effectively. These are meant to offer basic SEO, SEM, web analytics, and web design considerations that will make marketing a business much easier.
As an indicator of what my services would be like, I present an analytics webinar I ran for Small Business Technology founder and editor Ramon Ray. I am sure I can provide a series of high quality webinars which will make a difference to those seeking to improve their business. I have also conducted 3 offline presentations for Yceeya, a small business networking group here in New York City.
Finally I have written posts on web analytics and business intelligence for All Analytics, Business Agility, Digital Draw, and Dun and Bradstreet's All Business.com. I am currently a contributor of business book reviews for Small Business Trends, reviewing a range of books on marketing, operations, analytics, and business trends.
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This webinar was created by Zimana and Small Biz Technology - recorded September 2011. Pierre DeBois reviews general concepts for web analytics that will show users how to set Google Analytics relative to their business or organization. The end result is an internal means to monitor your business effectively, since many customers review a website before making a purchase.
Due to editting from the original webinar, there are audio imperfections.
This is a recording of my live web analytics webinar for Small Biz Technology, conducted online in September 2011. The webinar gives an overvew of how Google Analytics features can measure an online marketing strategy. Small businesses that are attempting to understand analytic features and how they apply within their marketing will benefit from the presentation. This is also meant to be a samplier for other forthcoming specialty courses and presentations.
The instructor has clearly a lot of knowledge about the matter, but the slides are very static and difficult to read, it is all one very long video with not so good audio (it's not as bad as the beginning) and the explanations are hard to follow.