How to Use Facebook Live for Business

Discover how easy it is to use Facebook Live for Business
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  • Lectures 14
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2016 English

Course Description

The Power of Live streaming videos on Facebook, learn how to develop your Facebook Live Strategy and how to be successful with Live TV streaming online with Facebook.

Facebook Live was introduced in August 2015, there are other live streaming platforms like Periscope and Blab, and Facebook live has introduced the same feature. Video is the number one source of internet traffic and will continue to grow. Live streaming on Facebook has created the opportunity for Business owners to get their posts Seen Again, we all know that it has been a struggle to been seen, without spending advertising dollars that is. Now we have the opportunity to be rewarded by Facebook for using this new feature. It also allows your potential and current clients to interact with you, to engage and to see what it is that you do. 

Some of the opportunities for live, are to create your own TV Show, Answer Questions, become the expert in your field.

This is Course is all about using Facebook Live to enhance your business online:

  • Using Facebook live to get your business to the top of the news feed
  • How to do a Facebook Audit
  • Claim your space and expertise in Facebook
  • Edit videos and be in the top of the news feed
  • plus so much more......

Who is this for?

  • Small to medium business owners
  • Business owners that realise the potential of Facebook 
  • Personal Trainers
  • Work from home mums.

Face live will change your business, look at this course to enhance your overall position on your Facebook feeds, generate leads and have your own TV Show.

Look forward to seeing you on Live :)

What are the requirements?

  • How to login to Facebook

What am I going to get from this course?

  • Create Facebook Live Videos
  • Build a tribe of followers to your Live Videos
  • Build relationships instantly and become the go to peson in your field of expertise
  • Get your posts back to the top of the news feed
  • Create the ultimate Facebook Live Strategy for your Business success

What is the target audience?

  • All small business owners
  • Personal Trainers
  • Work from Home mums

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction and Welcome

Facebook Live is a powerful, new tool, this will change the way we do business in Social Media, in particular Facebook. To understand the power of Social Media, watch this video.


Why Use Facebook Live? and Why Does it matter?

Facebook is one of the most powerful Social Media networks, add a live streaming component and you have the master of Social Media. In this video I will explain the power of Facebook and what is Live Streaming.

Live streaming on Facebook allows you to get personal with your friends and fans. Once you go live, your friends and fans will be notified that you are live on their mobile device.... Now thats powerful!

You don't need to download any software the application button will be in your status update from your smart phone or tablet.


Fear is like an emotional roommate that lives with you day and night.  It talks to you, manipulates you, and tries to convince you to avoid doing or expressing anything that may cause you any kind of discomfort or involve any sort of risk.  It says, ‘you can’t’, and ‘you shouldn’t’.  It eats away at your confidence and your self-esteem.

Fear is the cause of much of our self-sabotage, because it keeps us stuck in what’s not working and we are unable to become all we were meant to be.Right now in your life there are things you want to do but fear stops you.  Spend a moment bringing your awareness to these things and writing them in the spaces provided in the attached workbook.

Section 2: Facebook Live Streaming

Why are they buying what you are selling?

Understanding the ideal client in your target market, makes your online marketing a lot easier.

In this video we will unlock some of the key indicators to go enable you to identify who that dream client is and what do they look like?


One of the most crucial components of Social Media Marketing, is to know exactly who your dream/target client is. This is a checklist that will answer some of the "What does she mean?" Questions and help you get clarity around who that market is!


Your Content - Broadcasts are extremely important on any Social Media Platform, however in this Lecture we are going to talk about Facebook live.

Content is your point of engagement, education and being real in front of the audience. People want to interact with you and your product/service. No different to walking in to a retail store. People will determine within about 14 secs whether you are worth working with. Video and in particular Facebook Live, allows you to be yourself, show people why they should do business with you and gives you the opportunity to educate them.

Your content must be structured initially, have a good foundation of What it is you are going to chat about, whether thats a Q&A series, or education on the product, behind the scenes at the workplace, or instructional, make sure that you are clear on what it is you are going to chat about, this will make your broadcast so much more effective.. 

Your Task at the end of this Lecture is to use the spreadsheet in the Bonus section and start brainstorming ideas of what you want to talk about, not what you think your audience wants, list your skills, what it is you know, because remember you will be tapping into your stream of consciousness and this will allow you to deliver more effective and real videos.. 

What equipment do I need?
How to edit Facebook Live Video
Understanding the Facebook Insight statistics
Section 3: Bonus Section
Social Media Content Excel Spreadsheet

These are generic posting ideas, however may assist your creativity when thinking about what you can talk about on your Facebook Live.

Video Producers Blueprint Ebook
Who are you talking to on Social Media?
Facebook Live Updated Features - Its always growing

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Instructor Biography

Leanne Peard, Certified Social Media Specialist | Business & Life Coach

As a Certified Trainer and Business Coach, I deliver certificate level training for Social Media, this is for any business owner that seeks to have all the knowledge and learn how to use Social Media and for the person looking to have a career change and tap into the very demanding and yet growing need to have a Social Media Specialist in the businesses today.

The World Of Social Media Is changing and so is the way we do business, understanding and implementing Social Media will increase your Branding, Sales and Lead generation.

My Skills are:

Certified Social Media Strategist

Certified Trainer & Assessor

Diploma of Business & Management

Dual Diploma of VET and Elearning

Certified Business and Life Coach

If you have any questions about the course material please feel free to contact me.. Enjoy and have heaps of Fun!!!

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