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Facebook Marketing: Facebook Groups for Small Business

Your small business guide to getting more clients and making more sales using Facebook groups
4.1 (23 ratings)
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160 students enrolled
Created by Helen Lindop
Last updated 6/2016
English
$10 $25 60% off
5 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 8 Articles
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Description

"Information of this calibre is hard to find; Helen is an expert and a very generous one too! Mailing lists, lead magnets this is like a mini degree in Facebook marketing." Claire G

Tired of spending precious time on your Facebook page when only a handful of people ever get to see what you've posted?

(Course updated October 2016)

Since mid-2014, it's become a huge challenge for a micro business (0-9 employees) to get their Facebook page posts seen by the people who have liked their page.

One solution is to pay for Facebook advertising, but many micro business owners don't...

- Have the skills to do that effectively, or

- The time to learn how to do it right, or

- The budget to outsource it to a consultant.

And even if they can do one of those things, they want to keep their ad budget as low as they possibly can. And who can blame them?

If you're nodding your head in agreement, you'll want to seriously consider using Facebook groups for marketing. Here's why:

- Posts in Facebook group posts are far more likely to appear in member's feeds compared to posts on a Facebook page.

- If you do it right, you can use a Facebook group to build trust, grow relationships and position yourself as the go-to expert.

- You're not just promoting a product, you're building a community of fans who will tell each other how great your product or service is and invite their friends too.

But it's not as easy as it sounds. As an administrator of several Facebook groups for micro business owners, I know first-hand how many of them go about their marketing in precisely the wrong way.

Far from bringing in new clients and sales from Facebook groups, they annoy people, risk having their Facebook account closed for engaging in commercial activity where it isn't allowed or simply waste their marketing efforts on techniques that don't work.

Take this course and I'll show you how to use Facebook groups for marketing the right way, including:

- What to post and how to interact in other people's Facebook groups to benefit your business

- How to design and set up your own Facebook group so that it leads to new clients and sales

- How to quickly and easily create content for your own group so that you delight your existing members and attract new ones

- How to be the group member and the group administrator that everyone loves

- How to set up your Facebook group, profile and pages so that you can build a mailing list from your activity in groups

Taught by social media marketing trainer Helen Lindop, this is a practical course with action steps throughout. If you follow the steps you'll have your own Facebook group set up and running by the end of the course.

Join this course now and your business won't be invisible on Facebook any more!

#facebook #facebookmarketing #facebookgroups #facebookforbusiness

Who is the target audience?
  • If you are frustrated by posting updates on your Facebook page that hardly anyone who likes your page ever gets to see, then this course is for you.
  • This course is for you if you're a micro business owner (0-9 employees) who has a little experience of using Facebook for marketing but you are struggling to get clients or sales from it.
  • This course is also for you if you're already participating in Facebook groups but aren't seeing any business results for your efforts.
  • This course is for you if you're ready to implement what you learn as you work through the course.
  • This course isn't for you if you've never used Facebook before.
  • If you're a competent social media user for personal use but have never used it for marketing then this course may be a little challenging.
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What Will I Learn?
Discover how to participate effectively in Facebook groups in order to get more clients and sales.
Learn how to design, set up, manage and moderate your own Facebook group in order to get more clients and sales.
Understand how to use your activity in groups to build your email marketing list.
Follow the action steps in the course as you set up your own group based on your own marketing goals, create valuable content and find group members and administrators.
View Curriculum
Requirements
  • You'll need to have had at least a little experience of marketing your business online, even if that wasn't as successful as you'd hoped!
  • You'll need to be starting or already running a micro business (0- 9 employees)
Curriculum For This Course
Expand All 42 Lectures Collapse All 42 Lectures 01:52:04
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Introduction
4 Lectures 06:28

Welcome to the course!

Preview 01:09

Find out more about your instructor, Helen.

Preview 01:27

This lecture explains how to get help with this course.

Preview 00:16

By the end of this lecture you'll understand what Facebook groups are and some of the ways you can use them.

Preview 03:36
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Building your Facebook group marketing foundations
8 Lectures 21:45

Introducing section 2.

Preview 01:48

How I've set up my own Facebook page and profile to generate leads from groups

Preview 02:46

This lecture explains how to set up your Facebook profile to support your marketing activity in groups.

How to set up your Facebook profile for marketing in groups
00:11

If you don't already have a Facebook page, this lecture shows you where to find the instructions to set one up.

How to create a Facebook Page
00:07

By the end of this lecture, you'll know how to set up your Facebook page to support your marketing activity in groups.

How to set up your Facebook page for marketing in groups
05:07

A lead magnet is an attractive and relevant free resource that you give away in exchange for a prospects email address. This lecture shows you how to create one quickly and easily.

How to create your lead magnet
08:24

This lecture is an overview of how to set up your mailing list so you can automatically deliver your lead magnet in exchange for prospects' email addresses.

An overview of setting up your mailing list
03:22

A review of section 2.

Section 2 review
2 pages
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How to be the group member that everyone loves
10 Lectures 25:29

An introduction to section 3.

Preview 00:32

This lecture explains how to use Facebook groups for marketing.

Marketing in Facebook groups: How it works
08:39

Many of the groups on Facebook are not very effective for marketing purposes. This lecture gives the features of good groups and suggests some ways you might find them.

How to find a good group...it's not as easy as it sounds!
04:30

Don't risk investing time and effort in Facebook and then getting blocked or banned for breaking the rules! The lecture shows you how to to stay on the rigth side of Facebook's rules.

What are Facebook's rules?
02:38

Should you use a Facebook group, a Facebook page or maybe even both? This lecture explains the pros and cons of pages and groups.

Preview 04:54

The people you 'meet' in Facebook groups may want to become your Facebook friend. This lecture explains whether this is a good idea or not and what to consider if you decide to go ahead.

Should you become Facebook friends with business contacts?
03:03

Links mentioned in this section in a 'clickable' format.

Useful links for section 3
00:08

Update: Facebook no longer allowing you to post into groups from 3rd party apps
00:19

Facebook have added new features for people who buy and sell in groups.

Update: New features for Facebook's 'For Sale' groups
00:45

A review of section 3.

Section 3 review
2 pages
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How to start a group that gets results
6 Lectures 20:10

Introducing section 4.

Preview 00:30

It's important to have clear goals for your group if you want your group to benefit your business. This lecture explains how to decide on the subject of your group and define your goals for the group.

How to decide the subject and goals for your group
11:54

This lecture covers the main features of your group such as its name and cover image, plus how to choose these features.

Preview 04:50

This lecture demonstrates how to set up your Facebook group.

How to create your group
02:34

Links mentioned in the section 4 lectures in a 'clickable' format plus links to useful tools for creating images and an example of a group goal where you can fill in the blanks.

Useful information and links for section 4
00:22

Section 4 review
2 pages
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How to be a stand-out group administrator
6 Lectures 11:17

An introduction to section 5.

Preview 00:26

This lecture explains what an effective group administrator does.

What is your role as group administrator?
03:22

In this lecture you'll discover how and and when to add and remove people from groups.

Managing group membership
02:13

How to find new members for your group.

How to find group members
03:53

Save time on creating your own group rules by copying and pasting the rules in this lecture and editing them to suit your group.

Facebook group rules for you to copy and paste
01:23

Review of section 5.

Section 5 review
2 pages
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How to easily create engaging content for your group
5 Lectures 13:09

An introduction to section 6.

Preview 00:33

You need more than just conversation if your group is to be successful. You need content, too! This lecture looks at simple and quick ways to add vlauable content to your group.

Getting started with group content
03:24

Once you've got to grips with simple group content, you'll be ready to take it to the next level. This lecture covers more advanced content such as events and hangouts.

Ideas for group events
03:47

You can now broadcast live in your group! Here's how to do it.

New: Using Facebook Live in groups
05:25

Section 6 review.

Section 6 review
2 pages
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Course wrap up: Thank you and congratulations!
3 Lectures 01:36

Congratulations, you've finished the course!

Congratulations and thank you!
01:07

If you enjoyed the course, please leave a review.

Help more people find this course... please leave a review!
00:29

Credits
1 page
About the Instructor
4.0 Average rating
58 Reviews
2,019 Students
4 Courses
Online business trainer and author

Hi there, I help small businesses teach what they know with video!

I've been a trainer for over fifteen years. For most of that time I created and delivered software training in education, health and customer relationship management - both face to face and online.

In 2009 I created Business Plus Baby, a website for ambitious mothers of young children who own businesses so they can balance career and motherhood on their own terms. I also co-wrote the book 'Start a Family Friendly Business: 129 Brilliant Business Ideas For Mums'.

I learned a lot about blogging, social media, SEO, email marketing and everything else I needed to understand to run a successful website. A few years later, creating online courses and tutorials really took off so I was able to use my training skills and experience to help small business share what they know in content videos, courses and memberships.

I also produce done-for-you courses and record voiceovers for those people who don't want to make their own content.

I have a postgraduate certificate in education plus a postgraduate diploma in training and development as well as a bachelor's degree in physics.

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