"Information of this calibre is hard to find; Helen is an expert and a very generous one too! Mailing lists, lead magnets this is like a mini degree in Facebook marketing." Claire G
Tired of spending precious time on your Facebook page when only a handful of people ever get to see what you've posted?
(Course updated October 2016)
Since mid-2014, it's become a huge challenge for a micro business (0-9 employees) to get their Facebook page posts seen by the people who have liked their page.
One solution is to pay for Facebook advertising, but many micro business owners don't...
- Have the skills to do that effectively, or
- The time to learn how to do it right, or
- The budget to outsource it to a consultant.
And even if they can do one of those things, they want to keep their ad budget as low as they possibly can. And who can blame them?
If you're nodding your head in agreement, you'll want to seriously consider using Facebook groups for marketing. Here's why:
- Posts in Facebook group posts are far more likely to appear in member's feeds compared to posts on a Facebook page.
- If you do it right, you can use a Facebook group to build trust, grow relationships and position yourself as the go-to expert.
- You're not just promoting a product, you're building a community of fans who will tell each other how great your product or service is and invite their friends too.
But it's not as easy as it sounds. As an administrator of several Facebook groups for micro business owners, I know first-hand how many of them go about their marketing in precisely the wrong way.
Far from bringing in new clients and sales from Facebook groups, they annoy people, risk having their Facebook account closed for engaging in commercial activity where it isn't allowed or simply waste their marketing efforts on techniques that don't work.
Take this course and I'll show you how to use Facebook groups for marketing the right way, including:
- What to post and how to interact in other people's Facebook groups to benefit your business
- How to design and set up your own Facebook group so that it leads to new clients and sales
- How to quickly and easily create content for your own group so that you delight your existing members and attract new ones
- How to be the group member and the group administrator that everyone loves
- How to set up your Facebook group, profile and pages so that you can build a mailing list from your activity in groups
Taught by social media marketing trainer Helen Lindop, this is a practical course with action steps throughout. If you follow the steps you'll have your own Facebook group set up and running by the end of the course.
Join this course now and your business won't be invisible on Facebook any more!
#facebook #facebookmarketing #facebookgroups #facebookforbusiness
This lecture explains how to get help with this course.
How I've set up my own Facebook page and profile to generate leads from groups
This lecture explains how to set up your Facebook profile to support your marketing activity in groups.
If you don't already have a Facebook page, this lecture shows you where to find the instructions to set one up.
By the end of this lecture, you'll know how to set up your Facebook page to support your marketing activity in groups.
A lead magnet is an attractive and relevant free resource that you give away in exchange for a prospects email address. This lecture shows you how to create one quickly and easily.
This lecture is an overview of how to set up your mailing list so you can automatically deliver your lead magnet in exchange for prospects' email addresses.
A review of section 2.
This lecture explains how to use Facebook groups for marketing.
Many of the groups on Facebook are not very effective for marketing purposes. This lecture gives the features of good groups and suggests some ways you might find them.
Don't risk investing time and effort in Facebook and then getting blocked or banned for breaking the rules! The lecture shows you how to to stay on the rigth side of Facebook's rules.
Should you use a Facebook group, a Facebook page or maybe even both? This lecture explains the pros and cons of pages and groups.
The people you 'meet' in Facebook groups may want to become your Facebook friend. This lecture explains whether this is a good idea or not and what to consider if you decide to go ahead.
Links mentioned in this section in a 'clickable' format.
Facebook have added new features for people who buy and sell in groups.
A review of section 3.
It's important to have clear goals for your group if you want your group to benefit your business. This lecture explains how to decide on the subject of your group and define your goals for the group.
This lecture covers the main features of your group such as its name and cover image, plus how to choose these features.
This lecture demonstrates how to set up your Facebook group.
Links mentioned in the section 4 lectures in a 'clickable' format plus links to useful tools for creating images and an example of a group goal where you can fill in the blanks.
This lecture explains what an effective group administrator does.
In this lecture you'll discover how and and when to add and remove people from groups.
How to find new members for your group.
Save time on creating your own group rules by copying and pasting the rules in this lecture and editing them to suit your group.
Review of section 5.
You need more than just conversation if your group is to be successful. You need content, too! This lecture looks at simple and quick ways to add vlauable content to your group.
Once you've got to grips with simple group content, you'll be ready to take it to the next level. This lecture covers more advanced content such as events and hangouts.
You can now broadcast live in your group! Here's how to do it.
Section 6 review.
Congratulations, you've finished the course!
If you enjoyed the course, please leave a review.
Hi there, I help small businesses teach what they know with video!
I've been a trainer for over fifteen years. For most of that time I created and delivered software training in education, health and customer relationship management - both face to face and online.
In 2009 I created Business Plus Baby, a website for ambitious mothers of young children who own businesses so they can balance career and motherhood on their own terms. I also co-wrote the book 'Start a Family Friendly Business: 129 Brilliant Business Ideas For Mums'.
I learned a lot about blogging, social media, SEO, email marketing and everything else I needed to understand to run a successful website. A few years later, creating online courses and tutorials really took off so I was able to use my training skills and experience to help small business share what they know in content videos, courses and memberships.
I also produce done-for-you courses and record voiceovers for those people who don't want to make their own content.
I have a postgraduate certificate in education plus a postgraduate diploma in training and development as well as a bachelor's degree in physics.