Facebook Marketing: Facebook Groups for Small Business

Your small business guide to getting more clients and making more sales using Facebook groups
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  • Lectures 42
  • Contents Video: 1.5 hours
    Other: 16 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

"Information of this calibre is hard to find; Helen is an expert and a very generous one too! Mailing lists, lead magnets this is like a mini degree in Facebook marketing." Claire G

Tired of spending precious time on your Facebook page when only a handful of people ever get to see what you've posted?

(Course updated May 2016)

Since mid-2014, it's become a huge challenge for a micro business (0-9 employees) to get their Facebook page posts seen by the people who have liked their page.

One solution is to pay for Facebook advertising, but many micro business owners don't...

- Have the skills to do that effectively, or

- The time to learn how to do it right, or

- The budget to outsource it to a consultant.

And even if they can do one of those things, they want to keep their ad budget as low as they possibly can. And who can blame them?

If you're nodding your head in agreement, you'll want to seriously consider using Facebook groups for marketing. Here's why:

- Posts in Facebook group posts are far more likely to appear in member's feeds compared to posts on a Facebook page.

- If you do it right, you can use a Facebook group to build trust, grow relationships and position yourself as the go-to expert.

- You're not just promoting a product, you're building a community of fans who will tell each other how great your product or service is and invite their friends too.

But it's not as easy as it sounds. As an administrator of several Facebook groups for micro business owners, I know first-hand how many of them go about their marketing in precisely the wrong way.

Far from bringing in new clients and sales from Facebook groups, they annoy people, risk having their Facebook account closed for engaging in commercial activity where it isn't allowed or simply waste their marketing efforts on techniques that don't work.

Take this course and I'll show you how to use Facebook groups for marketing the right way, including:

- What to post and how to interact in other people's Facebook groups to benefit your business

- How to design and set up your own Facebook group so that it leads to new clients and sales

- How to quickly and easily create content for your own group so that you delight your existing members and attract new ones

- How to be the group member and the group administrator that everyone loves

- How to set up your Facebook group, profile and pages so that you can build a mailing list from your activity in groups

Taught by social media marketing trainer Helen Lindop, this is a practical course with action steps throughout. If you follow the steps you'll have your own Facebook group set up and running by the end of the course.

Join this course now and your business won't be invisible on Facebook any more!

#facebook #facebookmarketing #facebookgroups #facebookforbusiness

What are the requirements?

  • You'll need to have had at least a little experience of marketing your business online, even if that wasn't as successful as you'd hoped!
  • You'll need to be starting or already running a micro business (0- 9 employees)

What am I going to get from this course?

  • Discover how to participate effectively in Facebook groups in order to get more clients and sales.
  • Learn how to design, set up, manage and moderate your own Facebook group in order to get more clients and sales.
  • Understand how to use your activity in groups to build your email marketing list.
  • Follow the action steps in the course as you set up your own group based on your own marketing goals, create valuable content and find group members and administrators.

What is the target audience?

  • If you are frustrated by posting updates on your Facebook page that hardly anyone who likes your page ever gets to see, then this course is for you.
  • This course is for you if you're a micro business owner (0-9 employees) who has a little experience of using Facebook for marketing but you are struggling to get clients or sales from it.
  • This course is also for you if you're already participating in Facebook groups but aren't seeing any business results for your efforts.
  • This course is for you if you're ready to implement what you learn as you work through the course.
  • This course isn't for you if you've never used Facebook before.
  • If you're a competent social media user for personal use but have never used it for marketing then this course may be a little challenging.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
01:09

Welcome to the course!

01:27

Find out more about your instructor, Helen.

Article

This lecture explains how to get help with this course.

03:36

By the end of this lecture you'll understand what Facebook groups are and some of the ways you can use them.

Section 2: Building your Facebook group marketing foundations
01:48

Introducing section 2.

02:46

How I've set up my own Facebook page and profile to generate leads from groups

Article

This lecture explains how to set up your Facebook profile to support your marketing activity in groups.

Article

If you don't already have a Facebook page, this lecture shows you where to find the instructions to set one up.

05:07

By the end of this lecture, you'll know how to set up your Facebook page to support your marketing activity in groups.

08:24

A lead magnet is an attractive and relevant free resource that you give away in exchange for a prospects email address. This lecture shows you how to create one quickly and easily.

03:22

This lecture is an overview of how to set up your mailing list so you can automatically deliver your lead magnet in exchange for prospects' email addresses.

2 pages

A review of section 2.

Section 3: How to be the group member that everyone loves
00:32

An introduction to section 3.

08:39

This lecture explains how to use Facebook groups for marketing.

04:30

Many of the groups on Facebook are not very effective for marketing purposes. This lecture gives the features of good groups and suggests some ways you might find them.

02:38

Don't risk investing time and effort in Facebook and then getting blocked or banned for breaking the rules! The lecture shows you how to to stay on the rigth side of Facebook's rules.

04:54

Should you use a Facebook group, a Facebook page or maybe even both? This lecture explains the pros and cons of pages and groups.

03:03

The people you 'meet' in Facebook groups may want to become your Facebook friend. This lecture explains whether this is a good idea or not and what to consider if you decide to go ahead.

Article

Links mentioned in this section in a 'clickable' format.

Update: Facebook no longer allowing you to post into groups from 3rd party apps
Article
Article

Facebook have added new features for people who buy and sell in groups.

2 pages

A review of section 3.

Section 4: How to start a group that gets results
00:30

Introducing section 4.

11:54

It's important to have clear goals for your group if you want your group to benefit your business. This lecture explains how to decide on the subject of your group and define your goals for the group.

04:50

This lecture covers the main features of your group such as its name and cover image, plus how to choose these features.

02:34

This lecture demonstrates how to set up your Facebook group.

Article

Links mentioned in the section 4 lectures in a 'clickable' format plus links to useful tools for creating images and an example of a group goal where you can fill in the blanks.

Section 4 review
2 pages
Section 5: How to be a stand-out group administrator
00:26

An introduction to section 5.

03:22

This lecture explains what an effective group administrator does.

02:13

In this lecture you'll discover how and and when to add and remove people from groups.

03:53

How to find new members for your group.

Article

Save time on creating your own group rules by copying and pasting the rules in this lecture and editing them to suit your group.

2 pages

Review of section 5.

Section 6: How to easily create engaging content for your group
00:33

An introduction to section 6.

03:24

You need more than just conversation if your group is to be successful. You need content, too! This lecture looks at simple and quick ways to add vlauable content to your group.

03:47

Once you've got to grips with simple group content, you'll be ready to take it to the next level. This lecture covers more advanced content such as events and hangouts.

05:25

You can now broadcast live in your group! Here's how to do it.

2 pages

Section 6 review.

Section 7: Course wrap up: Thank you and congratulations!
01:07

Congratulations, you've finished the course!

00:29

If you enjoyed the course, please leave a review.

Credits
1 page

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Instructor Biography

Helen Lindop, Online business trainer and author

Hi there! I'm an online business trainer who helps micro businesses get noticed, build relationships and get more clients online.

I've been a trainer for over fifteen years. For most of that time I created and delivered software training in education, health and customer relationship management - both face to face and online.

In 2009 I created Business Plus Baby, a website for ambitious mothers of young children who own businesses so they can balance career and motherhood on their own terms. I also co-wrote the book 'Start a Family Friendly Business: 129 Brilliant Business Ideas For Mums'.

I learned a lot about blogging, social media, SEO, email marketing and everything else I needed to understand to run a successful website. It wasn't long before small and micro business owners were asking me for advice on online marketing, which is when I began teaching online again!

I have a postgraduate certificate in education plus a postgraduate diploma in training and development as well as a bachelor's degree in physics.

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