How to use Facebook Ads & Instagram to generate ROI

Your F & B is a huge part of your business. You can get F & B traffic from two sources, the people living in your hotel and the people in and around your vicinity.

So, what you can do is have time sensitive offers for people during lunch or any meals during the course of the day. This will help you to monetize F & B like never before. This can be done for the local audiences.

The other one is to have a lookalike audience. Upload your database of email ids and run campaigns targeting these people. So, people staying in your hotels will definitely come across these offers while browsing their Facebook profiles. You can also go back to the click to call offer, which will make phone enquiries available for the same offer.

The facilities such as spa, gym, etc. that you offer in your hotels are revenue generating opportunities and all of these can do well on Facebook. Allow people to experience the experiences that you have at your hotel as complimentary promotional activities which can be popularized through Facebook Ads.

Now let’s talk about banquets. Hoteliers love banquets because they find a lot of ROI in it because they spend very little money targeting on Social Media and they get a lot of queries. Banqueting facilities are required for a plethora of events, but I would suggest if you could only make four ad copies promoting the Meetings, Incentives, Conferences and Events and offer the click to call & click to chat options.

A personalized ad targeting the admins and the human resource managers of the corporates in your city could be a good idea. You can also use video ads. You can actually use Facebook to target your audience like a sniper. 

Today we are going to learn how to use Instagram to monetize your business. Instagram is the most visual tool to market your business.

• As it is a visual medium, a lot of people are migrating and using more of Instagram from the other social media platforms. It means that most of your customers are on Instagram and also their influencers who helps in their decision making process.
• The marketing and targeting on Instagram is phenomenal. You need a content pillar strategy for Instagram. You need to plan it for 30 days in advance. I would suggest start posting 3 posts a day. Special offers can be marketed on Instagram and can be a part of your 30 days content strategy.    

• Include the behind the scenes post in your 30 days content marketing plan.
• Use short format videos. People like to follow your journey.
• Make Instagram Stories.
• Use Instagram Ads to take them to a landing page of your offers.
• Direct messaging is also an awesome way to reach out to people. 

• Direct messaging personalizes things. It’s the best way to reach out to people.
• Search for the hashtags under which your audience falls and DM them personalized messages. Send out few messages everyday and make connections with people.
• Invite influencers to your hotel, treat them and then go ahead and promote it on Social Media.
• Influencers are traditionally defined as people who will be able                 influence somebody else decision in your favor. One post by an influencer can make a huge difference. But if you are on a budget, I would suggest go for micro influencers because it is quite effective too.  

Check out your competition and find out which influencers are following your competitors. Instagram can be used for creating brand awareness, demonstrate your company culture, showcase your team and recruit new talent, increase customer engagement, enhance and complement events and experiences, share company news, grow your community, connect with influencers, drive sales and a lot more.

I believe organic search doesn’t exist anymore. The current landscape of digital talks only about paid promotions! As a marketer you need to experiment. You need to experiment with paid ads. Carousel Ads are also a fine way to reach out to your audience. 

How do I define an Instagram Strategy?

Hashtags are one of the key components of Instagram. These hashtags are keywords that increase your visibility. You can use more than 30 hashtags for your posts. Have 6-7 brand hashtags. Then talk about the city you are based in through hashtags. Posts that put in their location have almost 65% more engagement. Also try tagging people relevant to your posts. 

You need to use paid marketing strategies to reach out to the right audience which will definitely act as an ignition for your growth. Instagram is a visual medium which is why it’s attracting a lot of users as we already know that a picture speaks more than a 1000 words. Implement the strategies that I spoke about and please do let me know if I can help you out with anything else.