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How To Use Chinese Social Media To Create A Fanbase In China

Learn how to register your account and get started on Chinese social media.
4.2 (63 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,831 students enrolled
Created by Mailman Group
Last updated 1/2015
  • 22 mins on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

Welcome to Mailman Group’s course on how to use Chinese social media to grow your brand in China. This course will teach you the basics of China’s unique social media landscape and get you started in growing your presence online.

Establish your Chinese Social Media Presence

  • Learn the unique background to China’s social media landscape
  • Launch a Weibo account and learn the basic functions
  • Open a WeChat account and understand key features of this platform
  • Review the changes to China’s social media in 2014
  • Recognise the latest trends online for China in 2015

China’s social media has been constantly evolving since major Western networks were blocked. Since then, Chinese networks have become the major platforms online, including Sina Weibo, China’s version of Twitter and WeChat, the fastest growing network in 2014 with 500 million active monthly users. This course provides a unique insight into China’s social media landscape and the basics on how to set up an account, gaining an understanding is extremely valuable huge benefit for people with a global outlook.

By the end of this course, you’ll be able to establish a China social media presence on two platforms, WeChat and Weibo, as well as having learnt the skills to design, grow and measure your accounts. We’ll teach you the key features of Weibo, including searching on the platform and what’s trending. You’ll also learn how to maximize your presence on WeChat with automated responses and account design, as well as the different media available on the platform. The course also includes supplementary insights including a review of China’s digital landscape in 2014 and our predictions for 2015.

Mailman Group is a social media and technology company based in Shanghai, China, that provides digital, media, and commercial opportunities for leading brands across the sports, entertainment, and tourism industries.

Who is the target audience?
  • This course is meant for those who are not familiar with Chinese social networks and interested in establishing a presence online in China. No prior understanding is needed.
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What Will I Learn?
Learn about the leading social media platforms in China
Register an account on each platform and design your profile
Understand the unique differences of China's social media
View Curriculum
  • No experience needed
Curriculum For This Course
Expand All 15 Lectures Collapse All 15 Lectures 31:50
1 Lecture 04:32

Introduction Quiz
5 questions
2 Lectures 01:47
Importance of Localization

5 Lectures 06:23
Creating a Weibo Account

The Anatomy of a Good Weibo Page

Searching On Weibo

Trending Hashtags

Sample Post
4 Lectures 07:59
Create a WeChat account

Key WeChat Features

Sample WeChat Account

WeChat Back-end
1 Lecture 01:09
Additional Reading
2 Lectures 00:00
Article: Review of China's 2014 Digital Landscape
2 pages

Presentation: 2015 Predictions for China's Digital Landscape
8 pages
About the Instructor
4.2 Average rating
63 Reviews
3,831 Students
1 Course

Established in 1999, Mailman Group has been at the forefront of media, technology and marketing services in China. We're a digitally savvy team dedicated to transforming sports, entertainment and tourism in China. Mailman Group specializes in digital strategy, partnerships, social media, and content for the world's best brands and organisations.

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