How To Use Chinese Social Media To Create A Fanbase In China

Learn how to register your account and get started on Chinese social media.
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  • Lectures 15
  • Length 32 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description

Welcome to Mailman Group’s course on how to use Chinese social media to grow your brand in China. This course will teach you the basics of China’s unique social media landscape and get you started in growing your presence online.

Establish your Chinese Social Media Presence

  • Learn the unique background to China’s social media landscape
  • Launch a Weibo account and learn the basic functions
  • Open a WeChat account and understand key features of this platform
  • Review the changes to China’s social media in 2014
  • Recognise the latest trends online for China in 2015

China’s social media has been constantly evolving since major Western networks were blocked. Since then, Chinese networks have become the major platforms online, including Sina Weibo, China’s version of Twitter and WeChat, the fastest growing network in 2014 with 500 million active monthly users. This course provides a unique insight into China’s social media landscape and the basics on how to set up an account, gaining an understanding is extremely valuable huge benefit for people with a global outlook.

By the end of this course, you’ll be able to establish a China social media presence on two platforms, WeChat and Weibo, as well as having learnt the skills to design, grow and measure your accounts. We’ll teach you the key features of Weibo, including searching on the platform and what’s trending. You’ll also learn how to maximize your presence on WeChat with automated responses and account design, as well as the different media available on the platform. The course also includes supplementary insights including a review of China’s digital landscape in 2014 and our predictions for 2015.

Mailman Group is a social media and technology company based in Shanghai, China, that provides digital, media, and commercial opportunities for leading brands across the sports, entertainment, and tourism industries.

What are the requirements?

  • No experience needed

What am I going to get from this course?

  • Learn about the leading social media platforms in China
  • Register an account on each platform and design your profile
  • Understand the unique differences of China's social media

Who is the target audience?

  • This course is meant for those who are not familiar with Chinese social networks and interested in establishing a presence online in China. No prior understanding is needed.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Intro
Introduction Quiz
5 questions
Section 2: General
Importance of Localization
Section 3: Weibo
Creating a Weibo Account
The Anatomy of a Good Weibo Page
Searching On Weibo
Trending Hashtags
Sample Post
Section 4: WeChat
Create a WeChat account
Key WeChat Features
Sample WeChat Account
WeChat Back-end
Section 5: Summary
Section 6: Additional Reading
Article: Review of China's 2014 Digital Landscape
2 pages
Presentation: 2015 Predictions for China's Digital Landscape
8 pages

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Instructor Biography

Established in 1999, Mailman Group has been at the forefront of media, technology and marketing services in China. We're a digitally savvy team dedicated to transforming sports, entertainment and tourism in China. Mailman Group specializes in digital strategy, partnerships, social media, and content for the world's best brands and organisations.

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