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How to Turn Prospects into Customers with Act

The secrets to database marketing revealed by top Act Consultant, Elene Marsden
5.0 (1 rating)
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523 students enrolled
Created by Elene Marsden
Last updated 1/2014
English
$15 $45 67% off
30-Day Money-Back Guarantee
Includes:
  • 5.5 hours on-demand video
  • 2 Articles
  • 13 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Description

Do you want to get more value from your Act! software?

Would you like to start using email marketing to promote your business?

Do you want to set systems in place to automate your contact management so you can focus on business growth?

Would you like to grow your database list with the contacts you meet via Social Media?

If you answered yes to any of these questions, then this course is for you.

I’ve been working with Act for over 10 years and I’m passionate about learning. It’s true that most people only use a fraction of the capability of the software they own.

We don’t know what we don’t know, right?

If you join me today I’ll demonstrate how I’ve built a database of over 6000 contacts and made over 1800 connections on LinkedIn using just my Act database.

This course will reveal the secrets of my success and includes over 5 hours of video tuition.

Let me show you how to segment your database into targeted marketing groups and create stylish email campaigns that will generate business from new contacts and existing customers.

Each section includes a handy PDF course guide to help consolidate your learning.

Before you start your training I recommend you fill out my ACTion Plan, which can be found in Section 1 of the course, so that you can set your targets and get the results you want.

For best results, have your Act database open at the same time as you watch these videos, you can try things out as you work through each section.

This course is ideal for anyone who wants to gain more business from their database of contacts and is suitable for:

  • Business owners
  • Managers
  • Sales professionals
  • Entrepreneurs

Please connect with me on LinkedIn and join my Act and Social Media Marketing Group on LinkedIn where we can share our list building tips.

Who is the target audience?
  • Specifically for Act users but also suitable for anyone wanting to understand database marketing and list building techniques
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What Will I Learn?
Identify your target audience and segment your database with dynamic groups
Design letters, emails and labels templates for your marketing communications
Send mass e-shots, manage results and schedule follow-ups
Create Swiftpage web forms to grow your lists on Social Media sites and your own website
Track your business referrals and analyse your sales figures
Create sequential drip marketing campaigns to go out at set intervals to targeted groups
View Curriculum
Requirements
  • No prior knowledge required.
  • Act Software and an Email Marketing account desirable
Curriculum For This Course
Expand All 27 Lectures Collapse All 27 Lectures 07:19:00
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Get Started with Act
4 Lectures 01:04:53

Work through the 12 Key Steps to Get the Best From Your Database

The Key Steps To Getting The Best From Your Database
01:28

To get the best results from this video, have your Act database open at the same time as you watch this video.

You can pause the video at any time and try things our for yourself.

In this 60 minute video you'll learn how to set up a database and work with contacts to add notes, histories and activities.

You'll see how important fields like the ID Status field and the Referred By field can help you divide up your contacts into useful segments for more effective marketing.

You'll be able to practice looking up information in your database and spend time planning key business events using calendars and tasks.

I'll demonstrate sending invitation emails and describe how to build relationships with your contacts using the Web Info Tab and Social Updates.

You'll use dashboards to get an overall picture of how your business is performing. And you'll be able to search your database for important data using the Universal Search

betterACTnow helping you get your Act! together!

The Fundamentals of Act
01:03:25

Make sure you enter data correctly into your Act! database.

Remember, Good Data In = Good Data Out!

Preview 1 page

To help with your training , print out this Action Plan so that you can set targets with specific completion dates

Use one plan for the entire course or one plan for each section

betterACTnow helping you get your Act together.

Preview 1 page
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Customize Your Database for Your Business
2 Lectures 24:45

Create New Fields and Design Your Layouts

To get the best results from this video, have your Act database open at the same time as you watch this video.

You can pause the video at any time and try things our for yourself.

You'll want to customize your database, especially if you're planning marketing campaigns to targeted groups of contacts.

You'll add new fields, calculated date and number fields, create drop down boxes, add yes/no fields, currency and annual events field types.

You'll see how to modify the screen layout when these new fields have been added to your database. If you've created lots of new fields you may need to add a new tab, so we'll also show you how to create new tabs and reset your tab stops to ensure the field entry order is correct.

betterACTnow helping you get your Act! together!

Preview 24:45

Read through this betterACTnow course guide to understand field types, properties and layouts

Preview 12 pages
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Learn How to Segment Your Database for Marketing
2 Lectures 27:47

Tips and Tricks to Create Contacts and Groups

To get the best results from this video, have your Act database open at the same time as you watch this video.

You can pause the video at any time and try things our for yourself.

The key to successful marketing is being able to segment your contacts into groups. Once you know all the different ways you can Look Up your contacts, you can add them to groups and send targeted messages to your contacts.

Extracting information from your database is essential if you plan to work with specific groups of contacts.

You'll practice all the different ways to look up information in Act! from Keyword searches to Advanced Queries.

You'll practice creating new groups using both static and dynamic membership rules and see how selected contacts can be added to these groups to enable you to manage your database more effectively.

And you'll see how easy it is to schedule tasks and add histories to multiple contacts once you have your contacts in groups.

Finally you'll use the Universal Search plus Wild Cards to find essential business data.

Tips and Tricks to Look Up Contacts and Create Groups
27:47

Read through the betterACTnow Course Guide to understand the difference between Static and Dynamic Groups

The Difference Between Static and Dynamic Groups
8 pages
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Design Letters, Emails and Label Templates
2 Lectures 19:10

To get the best results from this video, have your Act database open at the same time as you watch this video.

You can pause the video at any time and try things our for yourself.

You'll see how to save time by writing and saving personalized letters and emails to send to single and multiple contacts using mail merge.

You'll also learn how to produce labels stamped with your company logo.

You'll learn how to add Act! history and attach documents to the contact's record when your letters are ready to print.

You'll learn how to create email templates to send out to multiple contacts and check that your Outlook Email Preferences are set correctly.

Follow ups are important, so you'll practice scheduling activities to enable you to keep in regular touch with your contacts.

betterACTnow helping you get your Act! together!

Personalize All Your Marketing Communications
19:10

Read betterACTnow course guide to learn how to complete mail merge in ACT.

PDF also contains Microsoft Word shortcuts

Mail Merge Steps and Keyboard Shortcuts
7 pages
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Act Email Marketing Uncovered
2 Lectures 44:14

To get the best results from this video, have your Act database open at the same time as you watch this video.

You can pause the video at any time and try things our for yourself.

You can use this Act! E-marketing course to help you create professional templates to send out to targeted groups of your contacts.

You'll see how to add Global Templates to your local library and modify templates by adding extra Swift windows, including adding text, images and PDF files.

We'll cover sending email blasts to groups of contacts and how to analyze the results using the Email Marketing Reports.

We'll add Social Sharing buttons to your messages and post templates to Social Media sites like Twitter, LinkedIn and Facebook.

Finally we'll demonstrate how to bring the results of your campaign back into your Act! database and see how the results are displayed on the Marketing Results tab.

betterACTnow helping you get your Act! together!

Preview 44:14

This 42 page Act Email Marketing Guide explains how to use the Basic and Advanced Swiftpage Editor to create compelling emails

Act Email Marketing Manual
42 pages
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Drip Marketing - How To Set Up Automated Marketing Emails
3 Lectures 25:46

To get the best results from this video, have your Act database open at the same time as you watch this video.

You can pause the video at any time and try things our for yourself.

In this training video you'll study the Anchor, Calendar and Duration types of Drip Marketing Campaigns. Using the Campaign Manager, you'll create a campaign and add stages and email templates to it.

You'll launch a campaign and then add contacts to the campaign from ACT.

You'll use dynamic groups to synchronize contacts to our campaigns.

You'll also move contacts in and out of campaigns and transfer them between campaigns.

Finally you'll look at how Call Lists and Drip Marketing Reports are valuable tools for helping you to build future marketing campaigns

betterACTnow helping you get your Act! together!

Types of Marketing Campaigns and When to Use Them
25:46

Email elene@betteractnow.com if you'd like an editable Word version of this document.

7 Stage Sample Drip Marketing Campaign for Prospects
15 pages

Find out why you need a new customer automated campaign sequence and get ideas of what to include in your emails

Blueprint for Creating Your Own New Customer Campaigns
2 pages
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Grow Your Lists with Web Forms
2 Lectures 25:38

To get the best results from this video, have your Act database open at the same time as you watch this video.

You can pause the video at any time and try things our for yourself.

In this training video, you'll learn how to use surveys to increase the number of contacts in your database.

You'll find out how you can add web forms to your website and design surveys to collect useful visitor information.

You'll discover different types of questions and demonstrate how to personalize your surveys with background pages.

You'll see how to design effective landing pages for your visitors once they've filled out your surveys.

You'll use List Builder surveys to add new contact information straight into your ACT database and List Updaters to update contact records with your contacts most up-to-date details

betterACTnow helping you get your Act! together!

Build Forms To Use on Your Website or Social Media Channels
25:38

Read this betterACTnow course guide for instructions on how to Embed Swiftpage Forms on your Website

Step by Step Guide to Embed Your Form on a Website or Blog
8 pages
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Opportunities, Pipelines and Resutls
2 Lectures 27:42

To get the best results from this video, have your Act database open at the same time as you watch this video.

You can pause the video at any time and try things our for yourself.

On this training video you'll look at setting up opportunities in Act! tracking their progress and closing them.

You'll see the different ways to display your opportunities using filters, graphs and pipeline reports.

If you want to analyze your sales opportunities in more detail, you'll export opportunities to Excel and add formulas, pivot tables and charts to gain a deeper understanding of your sales figures.

betterACTnow helping you get your Act! together!

Add Referrals, Track Your Opportunites and Measure Business Growth
27:42

Read this betterACTnow course guide to learn how to manage opportunities and design business quotes

Opportunity Management and the Quote Template
6 pages
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Act Faster Act Smarter
2 Lectures 46:53

To get the best results from this video, have your Act database open at the same time as you watch this video.

You can pause the video at any time and try things our for yourself.

On this training video you'll increase your productivity by learning how to Import Excel records into Act! quickly.

We show you how to make Check and Repair run automatically and how to take Backups of your database using the Act! Scheduler.

You'll practice customizing your own activity types and series and set up Smart Tasks to automate your work flow processes.

You'll add your own shortcuts to menus and toolbars and add your favorite websites to the Web Info tab.

You'll set up automatic synchronization with your Google and or Microsoft Outlook account

betterACTnow helping you get your Act! together!

Backing Up and Customizing Your Database
46:53

Read this betterACTnow guide to learn how to use Smart Tasks in Act

How to Work With Smart Tasks
10 pages
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Get Value From Purchased Lists
3 Lectures 08:47

How to import lists of contacts into Act

Follow the steps in this video to import your purchased lists or LinkedIn contacts into Act

Preview 07:00

Read this step by step betterACTnow course guide to understand how to import contacts from Excel into Act

Preview 8 pages

1 More Section
About the Instructor
4.8 Average rating
4 Reviews
558 Students
2 Courses
Google Hangouts Trainer and Producer

Elene Marsden is passionate about learning. Her company, betterACTnow has been providing face to face and online training courses for the last 20 years. Since 2014, Elene has been producing Google Hangout Shows for clients including organisations like The Nature Conservancy and Gatorade.

Always keen to walk the talk. Elene turned her passion for preloved clothing into an online TV Show called Preloved Chica. After only 6 months she has hundreds of subscribers on her YouTube Channel and is living proof that creating your own online TV is not just a dream.

Elene has just successfully completed the We Are Squared Google Digital Marketing Course.

She is guided by her favorite phrase "Continuous and Never Ending Improvement"

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