The Spark is the largest visual element of the The Copywriter's Brain. Using color, context, and icons, it's designed to be a complete visual map of all the elements that make up the brain - something you can grab, review, and spark your recall and creativity when comes to writing great copy.

In this video, you'll:

• Get a tour of the Spark
• See how the Spark relates to the Library

When it comes to learning how to do something, words are obviously an important part of the entire process.

But nothing...and I mean nothing, compares to the level of clarity and understanding that comes from using visual learning tools.

In this video, we'll compare the functionality of the Spark to a the functionality of puzzle box, and examine how it is used in pretty much the same way - as a tool that you can review to instantly get a level of clarity and understanding about the BIG picture of the art of copywriting, so you see and know how all the pieces fit together.

The Library is the knowledge section of the The Copywriter's Brain - in contains all the copywriting strategies that form the foundation of thinking and writing like a world-class copywriter.

In this video, you'll:

• Get a brief walk-through of the various sections of the Library
• Become familiar with how the sections of the Library are organized
• Learn how to customize the Library with additional strategies and insights you'll discover on your own

Let me share with you a 'secret' I discovered about the tons of copywriting courses and books out there...

First, there are a lot of good ones with some pretty amazing ideas and insights.

But beyond some formatting, structure and personal style differences, they all contain pretty much the same information.

And quite frankly, when you set out to learn copywriting, it can get irritating and frustrating to learn the same copywriting strategy over and over again, and have to read 5 pages of text about something that could easily be explained in a single paragraph!

This is one of the main reasons I developed the Library section of The Copywriter's Brain.

In this video, you'll learn how the Library was designed to:

• Help you discover only the best of the best - You don't need to know every copywriting strategy known to man - only the best. The rest will come naturally. I'll show you examples of how this is done within the Library.
• Remove redundancy - I'll share with you the story behind the incredible amount of work and research went into creating the Library sections of the brain, and how all that hard work is going to translate into saving you time - hours, days, even weeks - along your journey to master the art of copywriting
• Cut the fluff - You'll see why the simplicity of the Library is one of the keys to helping you quickly think and write like a world-class copywriter

This video is a simple introduction to the overview of the individual elements within the Library section of The Copywriter's Brain that we will be going through next in the course.

In this video, we'll review the following elements within the Pre-Writing section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

• Do Research
• Know Your Prospect

In this video, we'll review the following elements within the Pre-Writing section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

• Involve Your Client
• Know Your Purpose

In this video, we'll review the following elements within the Pre-Writing section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

• Develop Your USP
• Prepare

In this video, we'll review the following elements within the Pre-Writing section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

• Tap Into Emotion
• Focus On 1 BIG Idea
• Use AIDI
• Answer: WIIFM
• Be Honest
• Choose Your Words Wisely

In this video, we'll review the following elements within the Mindset section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

• Tell Stories
• Connect W/Reader
• Be Timely And Current
• Be Specific
• Highlight Benefits

In this video, we'll review the following elements within the Mindset section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

• Watch Your Sentences
• Move The Free Line
• Confess Your Mistakes
• Use Repetition
• Use Metaphors
• Remove Resistance

In this video, we'll review the following elements within the Mindset section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

• Handle Objections
• Show - Don't Tell
• Ask Questions
• Watch The Length
• Use An Active Voice
• Use Simplicity

In this video, we'll review the following elements within the Copy Elements section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

• Headlines
• Opening/Lead
• Subheadlines
• Bullets
• Johnson Boxes

In this video, we'll review the following elements within the Copy Elements section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

• General Style
• Graphics/Images
• Proof
• Bonuses
• Guarantee

In this video, we'll review the following elements within the Copy Elements section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

• Call To Action
• Signature
• P.S.
• Contact/Support
• Disclaimers

In this video, we'll review the following elements within the Web Copy section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

• Media
• SEO

In this video, we'll review the following elements within the Web Copy section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

• SEO

In this video, we'll review the following elements within the Post-Writing section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

• Personal Review
• Client Review
• Testing

In this video, we'll do a review the following elements within the Resources section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

• Google
• YouTube

In this video, we'll do a review the following elements within the The Business section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

• Marketing

In this video, we'll do a review the following elements within the The Business section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

• Improving Your Skills

In this video, we'll do a review the following elements within the The Business section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

• Getting Clients

The Teacher is another unique element of the The Copywriter's Brain.

While at first glance, it simply looks like a section with a series of quiz questions, it's much more than that (something you'll discover in the next video).

In this video, you'll:

• Get a walk-through of the Teacher section
• Learn how to use the questions within the section in a way that may be new to you - I'll also demonstrate several examples of how to do it

I've spent more than 30 years of my life teaching others. One of the most significant discoveries I've made in that time is a powerful learning concept that I call expression.

In this video, you're going to discover:

• What expression is
• Why expression so awesome
• How expression is used in the Teacher section of The Copywriter's Brain to help solidify your copywriting skills and mindset in ways that will surprise you.

Here's the bottom line...

Consuming knowledge is good for learning.

Reviewing knowledge - looking it over, thinking about it, and even talking about it out loud (expression) - is how knowledge changes how think, what you do, and who you become!

Starting with this video, you'll learn about the heart of The Copywriter's Brain - its review strategies, including:

• A walk-though of the various review strategies
• How and why to schedule reviews to get the maximum benefit

This video has a walk though of the following review strategy:

1. Before you sit down to write your copy, look at all the elements on the Spark
2. As you look at the elements, spend several minutes thinking about how you will incorporate the various elements in your copy as you write
3. Express, out loud, any ideas or thoughts that may be particularly relevant to your current project

This video has a walk through of the following review strategy:

1. Do a quick review of all the elements of the Spark
2. Go around the Spark, and with each element, express at least one thing you know about that element - what it is, why it matters, or how to do/use it

This video has a walk through of the following review strategy:

1. Do a quick review of all the elements of the Spark
2. Pick a specific element, express everything you know about that element - what it is, why it matters, or how to use/do it

This video has a walk through of the following review strategy:

1. Pick a specific element on the Spark, (such as Headlines)
2. Go to that item's Library
3. Read, out loud, all the content within that element's Library
4. Without looking, express, out loud, as much as you remember about the content you just read

This video has a walk through of the following review strategy:

1. Pick a specific element on the Spark, (such as Headlines)
2. Go to that item's Library
3. Read, out loud, all the content within that element's Library
4. Go to that item's Teacher
5. Express, out loud, your response to one or more of the questions/statements listed there

In this video I'll share with you some of the best times to do a any one of the reviews we've discussed in this section.

Please give me a moment to express my thanks, and ask you for a simple favor...