Copywriting: How To Be A Crazy Good Copywriter

The Best Copywriting Strategies Known To Man, Plus 1 Powerful System For Putting Them Into Action!
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  • Lectures 37
  • Length 5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English

Course Description

  • Over 3500 happy students enrolled in my courses
  • Currently 103 out of 124 4- and 5-star reviews
  • No risk involved. Watch the PREVIEW VIDEOS!

I'm Going To Teach You To BE A Crazy Good Copywriter

As a copywriter, I'm pretty sure I understand these two things about you as you review this course:

  • Your time is limited
  • You want me to get right to the point in this course description

With that in mind, let me use some simple bullet points to tell you exactly what I'm going to do to teach you to BE a great copywriter.

I'm going to:

  • Dig into 54 unique elements of copywriting
  • Keep things simple and concise
  • Show you how to use and act on ideas, not just learn them
  • Stimulate your brain during the learning process using color and graphics
  • Give you only the best ideas and strategies I know - I've removed any fluff
  • Be excited to teach you this valuable and versatile skill
  • Teach you a simple system for mastering the art of copywriting
  • Give you a professionally designed 100-page guide for you to reference
  • Give you a professionally designed course review tool that I call The Spark (you're going to love this!)

FAQs

Q: What makes The Copywriter's Brain unique from other copywriting courses?

A: There are several elements to this course that make it very unique and different than most copywriting courses, but the core difference is that it's learning system. Instead of simply teaching you a laundry list of ideas and strategies related to copywriting, The Copywriter's Brain uses visuals, simplicity, and a concept I call expression, in order to help you develop the mind of a copywriter. You learn the elements of the art of copywriting, see how they work, understand how they all fit together, and you drill them deep into your brain using some simple but powerful techniques that I'll teach you.

Q: Will I find value in this course, even if I don't want copywriting to be my profession?

A: Absolutely! Your ability to use words to excite, influence, and motivate others is a valuable skill that you can use in virtually any area of your life where your words have a huge impact on your results. Understanding how to harness the power of words (which I will teach you to do) will improve your ability to:

  • Promote and sell anything - including yourself
  • Drive loads of traffic to your blog
  • Be a more effective and memorable teacher
  • Create awesome videos for your product or service
  • Give unforgettable presentations
  • Communicate better with others

Get Your Brain Transplant Today!

If you're ready to go beyond just learning about copywriting, but you want to think and write like a world-class copywriter, then join us today!

This course comes with a 30-day, money-back guarantee, so try it out, you have nothing to lose!

Be amazing!

Derek

What are the requirements?

  • A desire to excite, influence, and motivate others using the power of words

What am I going to get from this course?

  • Think like a world-class copywriter
  • Write like a world-class copywriter

What is the target audience?

  • Beginner copywriters
  • Experienced copywriters
  • Udemy course creators
  • Bloggers
  • YouTube content creators
  • Marketers
  • Writers
  • Public speakers
  • Anyone whose use of words significantly impacts their results

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: An Introduction To The Copywriter's Brain
05:54

Welcome!

When you start any course, you likely have several burning questions that you'd like answered right away!

With that in mind, I'm going to take the first video of the course to answer the following questions for you:

  • Is this course right for me?
  • Is this course covering the right stuff?
  • Are you the right instructor to learn from?
  • Am I going to be bored?
04:52

In this video we'll do a comparison, where you'll discover the 3 unique elements that make The Copywriter's Brain different than other copywriting courses:

  • It's visual - Instead of relying on dozens of dull PowerPoint slides or pages upon pages of boring blocks of text, you'll 'see' how the visual elements of The Copywriter's Brain contribute to an effective, memorable, and engaging learning experience.
  • It's concise - You'll learn why less is more.
  • It taps in the power of expression - One of the most powerful, untapped tools for positive change and growth is expression - I'll briefly explain what it is, why it's so awesome, and how you'll use it in the course to BECOME a great copywriter!
01:37

This short video gives you a brief overview of the course, what it includes, and the best way to use it.

100 pages

Download and use this professionally designed guide as you go through this course.

Section 2: Using The Copywriter's Brain
04:23

The Spark is the largest visual element of the The Copywriter's Brain. Using color, context, and icons, it's designed to be a complete visual map of all the elements that make up the brain - something you can grab, review, and spark your recall and creativity when comes to writing great copy.

In this video, you'll:

  • Get a tour of the Spark
  • See how the Spark relates to the Library
01:38

When it comes to learning how to do something, words are obviously an important part of the entire process.

But nothing...and I mean nothing, compares to the level of clarity and understanding that comes from using visual learning tools.

In this video, we'll compare the functionality of the Spark to a the functionality of puzzle box, and examine how it is used in pretty much the same way - as a tool that you can review to instantly get a level of clarity and understanding about the BIG picture of the art of copywriting, so you see and know how all the pieces fit together.

04:13

The Library is the knowledge section of the The Copywriter's Brain - in contains all the copywriting strategies that form the foundation of thinking and writing like a world-class copywriter.

In this video, you'll:

  • Get a brief walk-through of the various sections of the Library
  • Become familiar with how the sections of the Library are organized
  • Learn how to customize the Library with additional strategies and insights you'll discover on your own
04:14

Let me share with you a 'secret' I discovered about the tons of copywriting courses and books out there...

First, there are a lot of good ones with some pretty amazing ideas and insights.

But beyond some formatting, structure and personal style differences, they all contain pretty much the same information.

And quite frankly, when you set out to learn copywriting, it can get irritating and frustrating to learn the same copywriting strategy over and over again, and have to read 5 pages of text about something that could easily be explained in a single paragraph!

This is one of the main reasons I developed the Library section of The Copywriter's Brain.

In this video, you'll learn how the Library was designed to:

  • Help you discover only the best of the best - You don't need to know every copywriting strategy known to man - only the best. The rest will come naturally. I'll show you examples of how this is done within the Library.
  • Remove redundancy - I'll share with you the story behind the incredible amount of work and research went into creating the Library sections of the brain, and how all that hard work is going to translate into saving you time - hours, days, even weeks - along your journey to master the art of copywriting
  • Cut the fluff - You'll see why the simplicity of the Library is one of the keys to helping you quickly think and write like a world-class copywriter
00:32

This video is a simple introduction to the overview of the individual elements within the Library section of The Copywriter's Brain that we will be going through next in the course.

06:57

In this video, we'll review the following elements within the Pre-Writing section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Do Research
  • Know Your Prospect
06:40

In this video, we'll review the following elements within the Pre-Writing section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Involve Your Client
  • Know Your Purpose
06:33

In this video, we'll review the following elements within the Pre-Writing section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Develop Your USP
  • Prepare
08:10

In this video, we'll review the following elements within the Pre-Writing section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Tap Into Emotion
  • Focus On 1 BIG Idea
  • Use AIDI
  • Answer: WIIFM
  • Be Honest
  • Choose Your Words Wisely
06:08

In this video, we'll review the following elements within the Mindset section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Tell Stories
  • Connect W/Reader
  • Be Timely And Current
  • Be Specific
  • Highlight Benefits
07:43

In this video, we'll review the following elements within the Mindset section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Watch Your Sentences
  • Move The Free Line
  • Confess Your Mistakes
  • Use Repetition
  • Use Metaphors
  • Remove Resistance
08:09

In this video, we'll review the following elements within the Mindset section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Handle Objections
  • Show - Don't Tell
  • Ask Questions
  • Watch The Length
  • Use An Active Voice
  • Use Simplicity
08:54

In this video, we'll review the following elements within the Copy Elements section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Headlines
  • Opening/Lead
  • Subheadlines
  • Bullets
  • Johnson Boxes
11:56

In this video, we'll review the following elements within the Copy Elements section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • General Style
  • Graphics/Images
  • Proof
  • Bonuses
  • Guarantee
08:47

In this video, we'll review the following elements within the Copy Elements section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Call To Action
  • Signature
  • P.S.
  • Contact/Support
  • Disclaimers
12:26

In this video, we'll review the following elements within the Web Copy section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Media
  • SEO
03:43

In this video, we'll review the following elements within the Web Copy section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • SEO
09:44

In this video, we'll review the following elements within the Post-Writing section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Personal Review
  • Client Review
  • Testing
02:33

In this video, we'll do a review the following elements within the Resources section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Google
  • YouTube
08:14

In this video, we'll do a review the following elements within the The Business section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Marketing
06:23

In this video, we'll do a review the following elements within the The Business section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Improving Your Skills
10:20

In this video, we'll do a review the following elements within the The Business section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Getting Clients
04:45

The Teacher is another unique element of the The Copywriter's Brain.

While at first glance, it simply looks like a section with a series of quiz questions, it's much more than that (something you'll discover in the next video).

In this video, you'll:

  • Get a walk-through of the Teacher section
  • Learn how to use the questions within the section in a way that may be new to you - I'll also demonstrate several examples of how to do it
07:52

I've spent more than 30 years of my life teaching others. One of the most significant discoveries I've made in that time is a powerful learning concept that I call expression.

In this video, you're going to discover:

  • What expression is
  • Why expression so awesome
  • How expression is used in the Teacher section of The Copywriter's Brain to help solidify your copywriting skills and mindset in ways that will surprise you.
Section 3: Reviews And Taking Action: The Process Of Becoming A World-Class Copywriter
03:58

Here's the bottom line...

Consuming knowledge is good for learning.

Reviewing knowledge - looking it over, thinking about it, and even talking about it out loud (expression) - is how knowledge changes how think, what you do, and who you become!

Starting with this video, you'll learn about the heart of The Copywriter's Brain - its review strategies, including:

  • A walk-though of the various review strategies
  • How and why to schedule reviews to get the maximum benefit
02:16

This video has a walk though of the following review strategy:

  1. Before you sit down to write your copy, look at all the elements on the Spark
  2. As you look at the elements, spend several minutes thinking about how you will incorporate the various elements in your copy as you write
  3. Express, out loud, any ideas or thoughts that may be particularly relevant to your current project
01:26

This video has a walk through of the following review strategy:

  1. Do a quick review of all the elements of the Spark
  2. Go around the Spark, and with each element, express at least one thing you know about that element - what it is, why it matters, or how to do/use it
01:40

This video has a walk through of the following review strategy:

  1. Do a quick review of all the elements of the Spark
  2. Pick a specific element, express everything you know about that element - what it is, why it matters, or how to use/do it
02:58

This video has a walk through of the following review strategy:

  1. Pick a specific element on the Spark, (such as Headlines)
  2. Go to that item's Library
  3. Read, out loud, all the content within that element's Library
  4. Without looking, express, out loud, as much as you remember about the content you just read
02:31

This video has a walk through of the following review strategy:

  1. Pick a specific element on the Spark, (such as Headlines)
  2. Go to that item's Library
  3. Read, out loud, all the content within that element's Library
  4. Go to that item's Teacher
  5. Express, out loud, your response to one or more of the questions/statements listed there
01:36

In this video I'll share with you some of the best times to do a any one of the reviews we've discussed in this section.

Section 4: And Finally...
01:45

Please give me a moment to express my thanks, and ask you for a simple favor...

Bonus Lecture: What's Next For You?
Article

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Instructor Biography

Derek Franklin, Teaches 8 Crazy Good Courses You Will Love!

My name is Derek Franklin.

I'm a Udemy instructor obsessed with not only teaching others great ideas, but also showing them how to put those great ideas into action!

I'm also focused on making the entire learning process visual, simple, and fun - something that will be clear to you as you progress through my courses.

------------------------------------------------

Here's what just a handful of my 4300+ students have to say about my courses:

"One of the best - if not the best - online courses I've ever taken!"
- Emiliano Espinosa

"This Is a MIRACLE of a course..."
- Judy Kettenhofen

"Outstanding!"
- Stephen Hendricks

"Productivity awesomeness"
- Korey Samuelson

------------------------------------------------

I'm also a writer, speaker, and coach.

Since 1998, when I started taking life more seriously, I have:

  • *** Written 5 best-selling print books for Adobe Press that have sold over 250,000 copies in more than a dozen languages worldwide

  • *** Worked as Creative Director for a nationally recognized media company, with clients that included Adidas and Papa Johns

  • *** Created several software products used by over 10000 satisfied users

  • *** Achieved multiple 5-figure sales days for my products/services

  • *** Launched 25+ projects online - everything from software, video courses, to ebooks, to a membership site

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