Copywriting: How To Be A Crazy Good Copywriter
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Copywriting: How To Be A Crazy Good Copywriter

The Best Copywriting Strategies Known To Man, Plus 1 Powerful System For Putting Them Into Action!
4.5 (115 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,280 students enrolled
Created by Derek Franklin
Last updated 8/2016
English
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Current price: $10 Original price: $95 Discount: 89% off
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Includes:
  • 3 hours on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Think like a world-class copywriter
  • Write like a world-class copywriter
View Curriculum
Requirements
  • A desire to excite, influence, and motivate others using the power of words
Description

  • Over 5700 happy students enrolled in my courses
  • Currently 86% of reviews are 4- and 5-star
  • No risk involved. Watch the PREVIEW VIDEOS!

I'm Going To Teach You To BE A Crazy Good Copywriter

As a copywriter, I'm pretty sure I understand these two things about you as you review this course:

  • Your time is limited
  • You want me to get right to the point in this course description

With that in mind, let me use some simple bullet points to tell you exactly what I'm going to do to teach you to BE a great copywriter.

I'm going to:

  • Dig into 54 unique elements of copywriting
  • Keep things simple and concise
  • Show you how to use and act on ideas, not just learn them
  • Stimulate your brain during the learning process using color and graphics
  • Give you only the best ideas and strategies I know - I've removed any fluff
  • Be excited to teach you this valuable and versatile skill
  • Teach you a simple system for mastering the art of copywriting
  • Give you a professionally designed 100-page guide for you to reference
  • Give you a professionally designed course review tool that I call The Spark (you're going to love this!)

FAQs

Q: What makes The Copywriter's Brain unique from other copywriting courses?

A: There are several elements to this course that make it very unique and different than most copywriting courses, but the core difference is that it's learning system. Instead of simply teaching you a laundry list of ideas and strategies related to copywriting, The Copywriter's Brain uses visuals, simplicity, and a concept I call expression, in order to help you develop the mind of a copywriter. You learn the elements of the art of copywriting, see how they work, understand how they all fit together, and you drill them deep into your brain using some simple but powerful techniques that I'll teach you.

Q: Will I find value in this course, even if I don't want copywriting to be my profession?

A: Absolutely! Your ability to use words to excite, influence, and motivate others is a valuable skill that you can use in virtually any area of your life where your words have a huge impact on your results. Understanding how to harness the power of words (which I will teach you to do) will improve your ability to:

  • Promote and sell anything - including yourself
  • Drive loads of traffic to your blog
  • Be a more effective and memorable teacher
  • Create awesome videos for your product or service
  • Give unforgettable presentations
  • Communicate better with others

Get Your Brain Transplant Today!

If you're ready to go beyond just learning about copywriting, but you want to think and write like a world-class copywriter, then join us today!

This course comes with a 30-day, money-back guarantee, so try it out, you have nothing to lose!

Be amazing!

Derek

Who is the target audience?
  • Beginner copywriters
  • Experienced copywriters
  • Udemy course creators
  • Bloggers
  • YouTube content creators
  • Marketers
  • Writers
  • Public speakers
  • Anyone whose use of words significantly impacts their results
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 37 Lectures Collapse All 37 Lectures 04:52:06
+
An Introduction To The Copywriter's Brain
4 Lectures 12:23

Welcome!

When you start any course, you likely have several burning questions that you'd like answered right away!

With that in mind, I'm going to take the first video of the course to answer the following questions for you:

  • Is this course right for me?
  • Is this course covering the right stuff?
  • Are you the right instructor to learn from?
  • Am I going to be bored?
Preview 05:54

In this video we'll do a comparison, where you'll discover the 3 unique elements that make The Copywriter's Brain different than other copywriting courses:

  • It's visual - Instead of relying on dozens of dull PowerPoint slides or pages upon pages of boring blocks of text, you'll 'see' how the visual elements of The Copywriter's Brain contribute to an effective, memorable, and engaging learning experience.
  • It's concise - You'll learn why less is more.
  • It taps in the power of expression - One of the most powerful, untapped tools for positive change and growth is expression - I'll briefly explain what it is, why it's so awesome, and how you'll use it in the course to BECOME a great copywriter!
Preview 04:52

This short video gives you a brief overview of the course, what it includes, and the best way to use it.

What's Included In The Copywriter's Brain, And How To Use It
01:37

Download and use this professionally designed guide as you go through this course.

The Copywriter's Brain Training Guide
100 pages
+
Using The Copywriter's Brain
24 Lectures 02:40:57

The Spark is the largest visual element of the The Copywriter's Brain. Using color, context, and icons, it's designed to be a complete visual map of all the elements that make up the brain - something you can grab, review, and spark your recall and creativity when comes to writing great copy.

In this video, you'll:

  • Get a tour of the Spark
  • See how the Spark relates to the Library
Preview 04:23

When it comes to learning how to do something, words are obviously an important part of the entire process.

But nothing...and I mean nothing, compares to the level of clarity and understanding that comes from using visual learning tools.

In this video, we'll compare the functionality of the Spark to a the functionality of puzzle box, and examine how it is used in pretty much the same way - as a tool that you can review to instantly get a level of clarity and understanding about the BIG picture of the art of copywriting, so you see and know how all the pieces fit together.

Preview 01:38

The Library is the knowledge section of the The Copywriter's Brain - in contains all the copywriting strategies that form the foundation of thinking and writing like a world-class copywriter.

In this video, you'll:

  • Get a brief walk-through of the various sections of the Library
  • Become familiar with how the sections of the Library are organized
  • Learn how to customize the Library with additional strategies and insights you'll discover on your own
The Library: 100's Of The Best Copywriting Strategies Know To Man
04:13

Let me share with you a 'secret' I discovered about the tons of copywriting courses and books out there...

First, there are a lot of good ones with some pretty amazing ideas and insights.

But beyond some formatting, structure and personal style differences, they all contain pretty much the same information.

And quite frankly, when you set out to learn copywriting, it can get irritating and frustrating to learn the same copywriting strategy over and over again, and have to read 5 pages of text about something that could easily be explained in a single paragraph!

This is one of the main reasons I developed the Library section of The Copywriter's Brain.

In this video, you'll learn how the Library was designed to:

  • Help you discover only the best of the best - You don't need to know every copywriting strategy known to man - only the best. The rest will come naturally. I'll show you examples of how this is done within the Library.
  • Remove redundancy - I'll share with you the story behind the incredible amount of work and research went into creating the Library sections of the brain, and how all that hard work is going to translate into saving you time - hours, days, even weeks - along your journey to master the art of copywriting
  • Cut the fluff - You'll see why the simplicity of the Library is one of the keys to helping you quickly think and write like a world-class copywriter
The Library: Why It Matters
04:14

This video is a simple introduction to the overview of the individual elements within the Library section of The Copywriter's Brain that we will be going through next in the course.

The Library Overview: An Exploration Into The Best Copywriting Ideas
00:32

In this video, we'll review the following elements within the Pre-Writing section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Do Research
  • Know Your Prospect
The Library: Doing Research, Knowing Your Prospect
06:57

In this video, we'll review the following elements within the Pre-Writing section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Involve Your Client
  • Know Your Purpose
The Library: Involving Your Client, Knowing Your Purpose
06:40

In this video, we'll review the following elements within the Pre-Writing section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Develop Your USP
  • Prepare
The Library: Developing Your USP, Preparing
06:33

In this video, we'll review the following elements within the Pre-Writing section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Tap Into Emotion
  • Focus On 1 BIG Idea
  • Use AIDI
  • Answer: WIIFM
  • Be Honest
  • Choose Your Words Wisely
The Library: Emotion, 1 BIG Idea, AIDI, WIIFM, Honesty, Choosing Your Words
08:10

In this video, we'll review the following elements within the Mindset section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Tell Stories
  • Connect W/Reader
  • Be Timely And Current
  • Be Specific
  • Highlight Benefits
The Library: Stories, Connecting W/Reader, Timeliness, Being Secific, Benefits
06:08

In this video, we'll review the following elements within the Mindset section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Watch Your Sentences
  • Move The Free Line
  • Confess Your Mistakes
  • Use Repetition
  • Use Metaphors
  • Remove Resistance
The Library: Sentences, Free Line, Mistakes, Repetition, Metaphors, Resistance
07:43

In this video, we'll review the following elements within the Mindset section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Handle Objections
  • Show - Don't Tell
  • Ask Questions
  • Watch The Length
  • Use An Active Voice
  • Use Simplicity
The Library: Objections, Showing, Questions, Length, Active Voice, Simplicity
08:09

In this video, we'll review the following elements within the Copy Elements section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Headlines
  • Opening/Lead
  • Subheadlines
  • Bullets
  • Johnson Boxes
The Library: Headlines, Opening/Lead, Subheadlines, Bullets, Johnson Boxes
08:54

In this video, we'll review the following elements within the Copy Elements section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • General Style
  • Graphics/Images
  • Proof
  • Bonuses
  • Guarantee
The Library: General Style, Graphics/Images, Proof, Bonuses, Guarantee
11:56

In this video, we'll review the following elements within the Copy Elements section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Call To Action
  • Signature
  • P.S.
  • Contact/Support
  • Disclaimers
The Library: Call To Action, Signature, P.S., Contact/Support, Disclaimers
08:47

In this video, we'll review the following elements within the Web Copy section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Media
  • SEO
The Library: Media (Audio/Video)
12:26

In this video, we'll review the following elements within the Web Copy section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • SEO
The Library: SEO
03:43

In this video, we'll review the following elements within the Post-Writing section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Personal Review
  • Client Review
  • Testing
The Library: Personal Review, Client Review, Testing
09:44

In this video, we'll do a review the following elements within the Resources section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Google
  • YouTube
The Library: Google, YouTube
02:33

In this video, we'll do a review the following elements within the The Business section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Marketing
The Library: Marketing
08:14

In this video, we'll do a review the following elements within the The Business section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Improving Your Skills
The Library: Improving Your Skills
06:23

In this video, we'll do a review the following elements within the The Business section of the Library, and discuss in detail some of the highlights of those elements, so you're clear about what they are, and how to use them.

  • Getting Clients
The Library: Getting Clients
10:20

The Teacher is another unique element of the The Copywriter's Brain.

While at first glance, it simply looks like a section with a series of quiz questions, it's much more than that (something you'll discover in the next video).

In this video, you'll:

  • Get a walk-through of the Teacher section
  • Learn how to use the questions within the section in a way that may be new to you - I'll also demonstrate several examples of how to do it
The Teacher: A Unique Way Of Mastering The Art Of Copywriting
04:45

I've spent more than 30 years of my life teaching others. One of the most significant discoveries I've made in that time is a powerful learning concept that I call expression.

In this video, you're going to discover:

  • What expression is
  • Why expression so awesome
  • How expression is used in the Teacher section of The Copywriter's Brain to help solidify your copywriting skills and mindset in ways that will surprise you.
The Teacher: Why It Matters
07:52
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Reviews And Taking Action: The Process Of Becoming A World-Class Copywriter
7 Lectures 16:25

Here's the bottom line...

Consuming knowledge is good for learning.

Reviewing knowledge - looking it over, thinking about it, and even talking about it out loud (expression) - is how knowledge changes how think, what you do, and who you become!

Starting with this video, you'll learn about the heart of The Copywriter's Brain - its review strategies, including:

  • A walk-though of the various review strategies
  • How and why to schedule reviews to get the maximum benefit
Doing An Initial Review Of The Entire Copywriter's Brain
03:58

This video has a walk though of the following review strategy:

  1. Before you sit down to write your copy, look at all the elements on the Spark
  2. As you look at the elements, spend several minutes thinking about how you will incorporate the various elements in your copy as you write
  3. Express, out loud, any ideas or thoughts that may be particularly relevant to your current project
Review Strategy #1: Do A Quick Review Of The Spark
02:16

This video has a walk through of the following review strategy:

  1. Do a quick review of all the elements of the Spark
  2. Go around the Spark, and with each element, express at least one thing you know about that element - what it is, why it matters, or how to do/use it
Review Strategy #2: Go Around The Spark
01:26

This video has a walk through of the following review strategy:

  1. Do a quick review of all the elements of the Spark
  2. Pick a specific element, express everything you know about that element - what it is, why it matters, or how to use/do it
Review Strategy #3: Go Deep Within The Spark
01:40

This video has a walk through of the following review strategy:

  1. Pick a specific element on the Spark, (such as Headlines)
  2. Go to that item's Library
  3. Read, out loud, all the content within that element's Library
  4. Without looking, express, out loud, as much as you remember about the content you just read
Review Strategy #4: Read And Express A Library Section Out Loud
02:58

This video has a walk through of the following review strategy:

  1. Pick a specific element on the Spark, (such as Headlines)
  2. Go to that item's Library
  3. Read, out loud, all the content within that element's Library
  4. Go to that item's Teacher
  5. Express, out loud, your response to one or more of the questions/statements listed there
Review Strategy #5: Be A Teacher
02:31

In this video I'll share with you some of the best times to do a any one of the reviews we've discussed in this section.

Ideas For When To Do A Review
01:36
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And Finally...
2 Lectures 02:30

Please give me a moment to express my thanks, and ask you for a simple favor...

Thank You!
01:45

Bonus Lecture: What's Next For You?
00:45
About the Instructor
Derek Franklin
4.6 Average rating
428 Reviews
8,056 Students
10 Courses
Teaches 10 Crazy Good Courses You Will Love!

My name is Derek Franklin.

I'm a Udemy instructor obsessed with not only teaching others great ideas, but also showing them how to put those great ideas into action!

I'm also focused on making the entire learning process visual, simple, and fun - something that will be clear to you as you progress through my courses.

------------------------------------------------

Here's what just a handful of my 6300+ students have to say about my courses:

"One of the best - if not the best - online courses I've ever taken!"
- Emiliano Espinosa

"This Is a MIRACLE of a course..."
- Judy Kettenhofen

"Outstanding!"
- Stephen Hendricks

"Productivity awesomeness"
- Korey Samuelson

------------------------------------------------

I'm also a writer, speaker, and coach.

Since 1998, when I started taking life more seriously, I have:

  • *** Written 5 best-selling print books for Adobe Press that have sold over 250,000 copies in more than a dozen languages worldwide

  • *** Worked as Creative Director for a nationally recognized media company, with clients that included Adidas and Papa Johns

  • *** Created several software products used by over 10000 satisfied users

  • *** Achieved multiple 5-figure sales days for my products/services

  • *** Launched 25+ projects online - everything from software, video courses, to ebooks, to a membership site