How To Start Your Own Glamping & Camping Lifestyle Business

A step-by-step Guide to fast track the launch of your glamping business to achieve the work-life-balance you wish for.
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73 students enrolled
Instructed by Sarah Riley Business / Home Business
$140
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  • Lectures 50
  • Contents Video: 3.5 hours
    Other: 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2014 English

Course Description

If you own a camping business, camp ground, service or product, or are dreaming of owning one, and are interested in the growing trend of glamping, this guide will assist you with everything you need to know.

From the fundamental business idea, the options available to you, the set up process and essential launch plan, to relevant market statistics, business planning, marketing, photography, website optimisation, environmental issues, general site maintenance and event management. It also includes our entire social media course, which is essential for creating a buzz about your new project from the beginning.

This step-by-step guide gives you the perfect launchpad for your luxury camping business, service or product, allowing it to thrive and helping secure its success within the tourism, leisure and hospitality industries.

It’s hard enough starting a business without having to learn from scratch. Spending precious time researching everything you need to know is time consuming and inefficient. This course will help you learn quicker so you can accomplish quicker, giving you more chance of success in achieving your dream.

So whether your business will involve caravans, campervans, RV's, yurts, teepees (tipis), treehouses, huts, pods, safari or bell tents, festivals or events, this Guide will walk you through everything you need to think about.

This Guide, has been put together by Sarah Riley - Government trainer, business owner, Consultant and Founder of 'Inspired Camping' - to help you fast track the launch of your lifestyle business or home business.

In 34 industry specific sections it delivers insights, advice, trade secrets and information direct from experts, as well as exploring case studies of existing glamping sites already operating successfully across the world.

It has been put together to give an international view across a variety of glamorous camping projects, in order to share information from the highly successful markets in the UK and US.

“Farms which have diversified into tourism can achieve extra incomes of about $34,500 (£21,000) a year.”

Phil Bicknell, National Farmers Union

The Guide has been developed for all new glamping and luxury camping start-up and new businesses, those with big ideas and even those without anything but a passion for the outdoors. It covers the essential elements of starting up a business in the hospitality, tourism and leisure industries.

Please note that different regulations and details apply in different countries and the object of this Guide is not to specify all variations but rather to highlight crucial issues for all businesses to investigate. Therefore, you must apply the information contained within this course to the business you are planning to start in the country in which you plan to start it.

The goal of the guide is to accelerate the learning process of the user so they can fast track the launch of their lifestyle business. This information has been gathered from experts and already successful glamping businesses and campsites over a number of years. Every effort has been made to ensure the information is correct and up to date, however, Inspired Camping and Sarah Riley are not liable or responsible for any unintentional errors, omissions, or for what you decide to do with the information once you have it.

Many years of hard work have gone into the collection and dissemination of the information contained in this Guide. As such, it is the subject of strict copyright guidelines with all rights reserved, and we ask that you kindly respect that. Please do not copy, duplicate or distribute any information or images contained within the Guide without the express permission of the author, particularly if it is intended for commercial use.

Finally, if you want more updates and relevant information to strengthen your glamping and luxury camping business, then sign up to the Business Network with 'Inspired Camping' today to stay up to date with the industry.

What are the requirements?

  • You will need access to the Internet.
  • You will also need a love for the outdoors, glamping, camping, being able to work hard, think differently and dream big!

What am I going to get from this course?

  • By the end of this course you will understand what glamping is and how it differs from camping,
  • The growing glamping trend and have key statistics for the US and UK,
  • The growing glamping trend and have key statistics for the US and UK,
  • Gain vital information about the glamping, including customer profiles,
  • The glamping options available to businesses,
  • Learn how to choose your perfect glamping business that is already lined up for success, and the tools to help you,
  • What makes a piece of land ideal for a glampsite,
  • The crucial issues to consider if you are thinking of buying an existing campsite and converting it,
  • The permissions you will need and what you must consider to keep it legal,
  • Gain an approximate and most likely timeline for starting a site,
  • Operational And Site Maintenance Considerations,
  • Elements to consider when developing a glamping product,
  • Business Planning, Strategy and branding including: How to establish your Business Plan, including a complimentary business plan template,
  • Why it's good to have competitors, how to identify them and what you can learn from them,
  • How to set your action plan, targets and goals to ensure you achieve most success, as quickly as possible,
  • How to think through your brand and branding elements,
  • Essential elements of your new business being found online - Search Engine Optimisation (SEO) tips and search engine ranking,
  • How photography and imagery can benefit your business and how to commission a photographer,
  • Why it's all about personal recommendations and prioritising effective social media,
  • Essential publicity, promotion and negotiation skills,
  • Environmental considerations of a glamping business,
  • Essential elements of organising an event,
  • Gain an essential launch or re-launch plan to achieve ultimate success,
  • Why customer welcome packs are essential and the best ideas of what to include,
  • Source list: A list of essential resources and companies positioned to help you enter the market successfully and stay up-to-date with developments within this camping niche,

What is the target audience?

  • This course is ideal for anyone who owns a camping business, service or product, or are dreaming of owning one, and are interested in the growing trend of glamping as a lifestyle business opportunity and a way of achieving a better work and life balance.
  • This course is for you if you are dreaming of leaving the day job and want learn about how to set up a glamping business and start planning it now, are looking for a lifestyle business and are interested in what glamping can offer you or know there’s something more to outdoor experiences.
  • This course is right for you if you own or have access to a piece of land for glamping or have the financial ability to purchase a piece of land for glamping. However, starting your business is not dependent on this.
  • Already own a hospitality business which doesn’t currently offer glamping as a service or are offering glamping as a service but haven’t quite had the impact within the market as you’d hoped.
  • Have heard about the glamping trend and you’re curious about what benefits it might bring to your business, are considering diversifying your business to include glamping, or similar, and you want to know what the current trend is and what the likely return is or you sell glamping products and you want to understand this niche market better and identify any possible gaps in the market you may be able to fill.
  • You work for a glamping (or camping) business and need to have an overall training package that helps you learn the ropes quickly, you have the responsibility of undertaking a glamping (or camping) businesses publicity or social media package and need to develop your understanding of this market quickly.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Your Welcome And Introduction To The Guide
02:19

Hi!

This is your welcome and introduction to the Ultimate Glamping Business Guide from Sarah Riley, Founder of Inspired Camping, consultant and trainer.

15:15

What is Glamping?

This section seeks to answer that question and consider the different elements that make up the activity of an exclusive glamping experience, and what a new business could potentially offer.

Section 2: The Growing Glamping Trend, Key Statistics And Options Available
00:39

This is your introduction to section 2 of the Guide.

10:08

This is your introduction to the growing trend of glamping and highlights the statistics and evidence you are unlikely to know.

Article

This section takes a detailed look at evidence and glamping statistics in the USA. This information can be used to make Business Plans more robust.

Article

This section takes a detailed look at evidence and glamping statistics in the UK. This information can be used to make Business Plans more robust.

05:50

In this part of the course we discuss the key options available for business to offer customers, which fulfil their glamping requirements.

00:31

This is the final part and conclusion of section 2.

Section 3: The Glamping Market And It's Customers
00:36

This is your introduction to section 3 of the Guide.

06:16

In this part we discuss the glamping market customer profile and how best you can identify and communicate with them.

08:56

This section investigates the key factors for success within the glamping market.

19:14

Your perfect business will depend on who you are, the type of lifestyle you want to lead and where you are based, so this part discusses the best way to choose the perfect glamping business for you.

00:29

This is the final part and conclusion for section 3.

Section 4: Key Elements Of Starting Your Own Glamping Campsite
00:36

This is your introduction to section 4 of the Guide.

13:14

Did you know there are key elements which make a piece of land ideal for a campsite? Here we discuss what they are.

08:51

When you are considering purchasing a campsite and turning it into a glampsite, there are key issues you should consider first.

09:17

Unfortunately you can not purchase land and set up a campsite without first getting the right permissions in place. This section discusses what they might be and your best approach for success.

06:08

If you want to know how long it takes to set up a glampsite, here is the summary based on experience and evidence within the market.

19:45

This section discusses every operational and maintenance issue you need to consider for your campsite, large and small.

00:33

This is the conclusion of section 4.

Section 5: Key Elements Of Developing Your Own Glamping Products
00:13

This is your introduction to section 5 of the Guide.

14:27

If you are thinking of developing a glamping product, then this section will help you go through the process of identifying, developing and funding your new idea.

00:16

This is the conclusion of section 5.

Section 6: Your Glamping Business Strategy
00:27

This is your introduction to section 6 of the Guide.

Article

This section looks at what a glamping Business Plan is, the most popular formats of a plan, what it can help you achieve, the risks of not having one and it also provides a simple, yet effective, business planning template for you to use.

06:09

Don't be worried about the competition. Instead learn the techniques that can help you identify, measure and beat them in the market.

10:53

This part of the course will help you identify where you need to go, what you need to do to get there, and how to measure how much you have achieved. This is essential for the business planning part of your journey.

14:13

Your brand can help attract essential publicity and future success, so this section helps you think through each essential part of this element for your business.

00:23

This is the final conclusion of section 6.

Section 7: Marketing Your New Business Effectively
00:26

This is your introduction to section 7 of the Guide.

Article

This section deals with the key elements to getting your business found online and the action you can realistically take to improve your ranking in search engines by adjusting your website and social media practices.

Article

The online and offline world is driven by images, so now more than ever it is important to use these properly to attract significant leads and publicity for your business. This Photography Guide helps you understand how you can track down the right images for your business and use them properly, and legally, to your advantage.

14:16

This part of the course discusses the ways you can promote your business effectively to attract the most success within the glamping market.

11:16

As part of your launch or promotional plan you may want to organise an event. This section shows you how.

Article

This section highlights each element to having an impact through social media, helping your business to thrive. It shows you the social media Strategy you should consider, tools you can use, how to establish an editorial calendar and the quick wins you can introduce to have an immediate impact.

Article

Facebook is a great place to attract extra customers to your business. This section deals with how to establish your business on Facebook, tools to help you have more impact, ways to monitor your progress, how to promote your page effectively without spending any extra money, and how to use targeted advertising to reach an audience of your choice.

Article

In this section we look at the reason why Pinterest is rapidly becoming the best social media platform for businesses to use and what can be done to achieve the quickest results.

Article

Regular engagement with Google+ for business can bring many benefits. Some even go so far to say that if you are on a budget then this is the platform you should focus on. This section looks at the benefits of establishing your business on Google+ and what exactly you can expect from it.

Article

Twitter is a simple social media platform that allows you to interact with an audience in short bursts of comments and conversations. However, Twitter for business is also a very effective platform to interact with existing followers, customers and new audiences.

00:24

This is the final conclusion for section 7.

Section 8: Essential Extras And How To Get What You Want For Your Business
00:34

This is your introduction to section 8 of the Guide.

06:53

To get what you want for your business, you will need to learn the techniques for becoming the best pursuader and negotiator. This part shows you how.

12:50

Did you know there was a market of individuals desperate to interact with earth friendly businesses? This section tells you what you need to know and how the glamping industry and environmental considerations are a perfect mix.

Article

In this section we deal with the importance of having a launch sequence and why it is essential to start planning it a long time in advance so you can drive ultimate success and publicity to your new glamping business. It also gives a suggested launch sequence for you to follow.

Article

This section looks at the reasons why a glampers welcome pack is so important, and why introducing a bit of uniqueness and originality to them can help your publicity and sales outcomes.

Article

This section contains essential information sources and useful services for glamping businesses.

00:46

This is the conclusion for section 8.

Section 9: Great Advice From The Experts
Article

Learn From The Experts:

An interview With Jakie Jewell from Classic Glamping, UK

Article

Learn From The Experts:

An interview with the Director Of Business Management from Glamping.com, USA

00:34

This is a final note from Sarah Riley.

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Instructor Biography

Sarah Riley, Founder of 'Inspired Camping', Consultant And Trainer

Do you have realistic dreams? Do you have an idea you want to nurture and grow?

Hi! My names is Sarah and I create products to support entrepreneurs like yourself who want to do great work they are proud of. I particularly specialise in the writing, training and leisure industries and have worked on many projects, including helping to research TV's 'Amazing Spaces'.

It's terrifying to start something new, and difficult to know who to trust to give you the right help, advice and tools for your journey. But now more than ever you have everything you need within easy reach. You simply need to know where to look... and that's where I can help.

So who am I?

My background is with the leisure, hospitality and training industry, as well as Government Agencies. I am a consultant, trainer, freelance writer, social media coach, blogger and virtual assistant. My work has been published by Government agencies, in magazines, in online resources and in ebook stores... including the iBooks Store, Amazon and Barnes&Noble. I am the Founder and Editor of the glamping magazine website, 'Inspired Camping', the training portal web site 'Inspired Courses' and the lifestyle design inspiration portal web site 'Inspired Freelance'. I specialise in bespoke training, marketing material, social media, web content and consultation.

Based in the UK, but operating worldwide, you are likely to find me on a beach with my family or at the campsite sipping a cheeky cocktail. Sarah Riley

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