Sell Jewelry : How to start your jewelry business?
4.1 (16 ratings)
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Sell Jewelry : How to start your jewelry business?

Sell Jewelry Online
4.1 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
342 students enrolled
Created by Yariv Gai
Last updated 12/2016
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Current price: $10 Original price: $20 Discount: 50% off
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  • 1 hour on-demand video
  • 1 Article
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand how online commerce works and how to build their own business to sell jewelry online to different markets. Students will know where to source materials for various types of jewelry, from handcrafted to fine and know which markets work best for each type of Jewelry. Students will learn how to set up their own online storefront and how to set up a website for sales.
View Curriculum
  • This course is designed for those with a basic understanding of the internet and a goal in mind for their business. A desire to learn and drive to succeed will also help a student do well in this course.
  • Knowledge of English is a Must because the entire course is in English. Passion for jewelry It is good to have a basic knowledge of the main jewelry selling portals like Artfire or Etsy, social media channels and be open to learning about setting up online ecommerce portals. In a nutshell, just a basic understanding of how the internet works. What am I going to get from this course? · An understanding of how to create an online storefront to sell your jewelry · The tools to create a interesting and engaging brand that will cultivate repeat customers · How to determine what kind of jewelry you wish to sell by knowing what all the different types are · In-depth understanding of how to purchase the materials and tools to create jewelry and how to purchase already made pieces for sale · Instructions on how to choose the correct online sales platform for your type of jewelry .

Sell Jewelry Online: How to start your jewelry business?

Online jewelry marketing and merchandising techniques used in some of the most successful jewelry stores on the internet.

There are plenty of ways to sell your jewelry to your niche market but perhaps one of the easiest and most scalable options is by selling it via the internet. Join the Sell Jewelry Online Course for jewelry merchandisers and learn how you can set up and run a successful jewelry selling business on the internet.

For only a small fee, you will get over $450 worth of online marketing lessons along with dedicated support specifically focused on the jewelry selling niche to help get your business rolling.

There are probably blogs on the internet with bits and pieces of information on how to sell your jewelry online but here I offer you the entire package in only a few hours. I am drawing from my experience in the jewelry industry, connections in the industry as well as my knowledge of internet marketing tailored for jewelry selling to offer you a high-powered course that will impart the core skills you need to sell your jewelry.

Successful jewelry business does not just require an eye for the artistry and finest craftsmanship in the jewelry. You also need good online marketing abilities and a good business sense.

The online jewelry selling market is already a very crowded space with tens of thousands selling their wares on Etsy, Shopify, Artfire nad Ruby Lane amongst others. If you are going to break even in such a crowded marketplace, you need more than just a unique product to differentiate yourself. You also need to differentiate yourself through solid and intensive online marketing and social media marketing and that is what this course is about. At the end of the day, most of the jewelry pieces look largely similar as many retailers are largely sourcing their products from the same place. What gives is how you package, market and present your jewelry product to your buyers, especially the online buyers who now constitute the bulk of jewelry buyers.

One of the reasons why we have focused on the online jewelry selling niche is that it has limitless potential and you don’t need vast amounts of capital to set up an online store, brand your online product and make it go viral on the social media channels. Depending on your effort and whether you know what you are doing, you could reach a thousand people every month or you could reach a million!


Because like anything in life, you will need to put in some resources, time and thought into getting very good at something before it happens, and there is a small element of luck involved.

Also included at the end of the course is a list of additional resources where you can go to get more information on marketing your jewelry business and where to get in touch with me for additional assistance.

However, I would say that the very best way to learn is simply to get started after you feel prepared enough and that although you will no doubt make some mistakes along the way, you will find it a very financially and personally satisfying journey.

Who is the target audience?
  • Anyone thinking about starting an online jewelry business or current jewelry business owners who wish to bring their business online. You should also take this course if you are trying to learn how to source materials for your jewelry or are looking for new markets to expand into. This course should not be taken by those seeking detailed marketing advice on a specific platform, as this course covers several platforms.
  • This course is suitable for any small or medium-sized jewelry business owner who is either just getting started out in the jewelry industry, or who has already been in business for a number of year’s offline but is looking to expand and grow their business online. This course assumes that you have a basic understanding of the internet and how social media and other online platforms work, although I have tried to write the course in an easy to understand, plain English so that anyone can follow it and find it useful. This course should provide you with a very good introduction to the main concepts of selling jewelry online, online sales platforms, and online marketing practices for each kind of jewelry. While you won't necessarily be an expert by the end of reading you will at least be armed with the necessary tools and strategies to make a start. The course has choices for all manner of online presence development. You can come back to any of the lessons if you decide that you want to add an online sales platform so you do not risk losing any momentum in putting what you have learned here to good use. While this course is intended to give you a helpful overview and guide you towards successful e-commerce sales, it is not guaranteed that you will see excellent results simply by taking this course and performing the suggestions outlined.
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Curriculum For This Course
22 Lectures
Module 01: Introduction
2 Lectures 03:01

Brief introduction to the course and what to expect from the rest of the modules.

Preview 02:50

Course Bonuses -Audio Version of the How to start your jewelry business?

I've turned the following lessons of this course into an audio guide. You can download the .mp3 files in this lesson.

I hope these help!

Course Bonuses
Module 02 : Online Jewelry Stores
3 Lectures 10:40
Introduce Yourself

Brief overview of Online Sales platforms. This lesson will go over what choices there are for online sales. Each mentioned sales platform will be gone over in detail in further lessons.

Preview 04:50

Brief overview of Online Sales platforms. This lesson will go over what choices there are for online sales. Each mentioned sales platform will be gone over in detail in further lessons.

This lesson will give you the basic steps for setting up your own online storefront. It will also cover the differences between online sales platforms and your own website.  

Preview 04:46
Module 03 : How to sell Jewelry online?
5 Lectures 14:31

I Need Your Help

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Preview 03:06

Discovering your market and learning to speak to them. This lesson will help you to determine who you are trying to sell to and what to research about them as you build your online business.

Module 03 : section 01 : How to sell online?

This lesson will go over the basics of acquiring the raw materials and tools needed to make your own jewelry. It primarily covers your role in the production process. It also discusses how to leverage the fact that you make your product yourself in the market.

Module 03 : section 02 : Buying Raw Materials and Components for Making Jewelry

Purchasing jewelry that someone else has made to sell is not an uncommon practice. This lesson will cover the process you should go through before and during your purchases.  It also goes over what you should look for when purchasing pieces to sell.

Module 03 : section 03 : Buying Jewelry to sell

This lesson will take what you have learned in previous lessons and show you how to apply them, letting you actually reach the audience that you have been researching and building your brand to serve.

Module 03 : section 04 : Finding customers
Module 04 : Where to sell Jewelry Online?
3 Lectures 14:40

Taking what you have learned about online sales platforms and the possibility of having you own store front, this lesson gives you guidance on how to determine which is best for your business.

Module 04 : section 01 : Where to start? and Etsy

This lesson goes over two more online sales platforms in depth, showcasing their strengths and weaknesses to give you the best options. Two more online sales platforms are covered in this lesson. It will define what each marketplace requires and what it can offer you as a seller.

Module 04 : section 02: Ruby Lane, Storevny, Shopify & Artfire

This lesson outlines how certain social media services can also be used as a sales platform and how to best utilize them to increase exposure and sales. 

This lesson gives you a step by step checklist to creating and running your own website if that is what you have chosen. It also shows you how to use more than one platform in conjunction with your online storefront.

Module 04 : section 03 : Selling over Social Media and Running your own website
Module 5 – How to sell costume jewelry?
2 Lectures 08:07

Breaking down each type of costume jewelry, this lesson will teach you how to determine the difference between handcrafted and handmade and if your pieces are vintage or antique.

Module 05 : section 01 : What is costume jewelry and Types of Costume Jewelry

This lesson will give you options and routes to follow to purchase costume and fashion jewelry for sale, from both wholesalers and private merchants.

This lesson highlights which online sales platforms are best for costume jewelry and how to properly market and sell those pieces.

Module 05 : section 02 : Acquiring costume jewelry to sell and Where to sell cos
Module 06 –How to sell handcrafted and handmade jewelry?
2 Lectures 05:19

In this video i will talk about the types of handcrafted jewelry. It is a general review which will help you understand the defintion of the handcrafted jewelry in the industry. 

Module 06 : section 01 : Types of handcrafted jewelry

This lesson is a collection of websites that offer wholesale or deals on tools and materials used in making handcrafted and handmade jewelry.

Module 06 : section 02 : Finding materials
Module 7 – Selling Fine Jewelry
3 Lectures 09:57

This lesson will clearly define what fine jewelry is and what tools you will need to identify these pieces. It also lists out the important information you need to gather about these pieces for your consumers.

Module 07 : section 01: What is fine jewelry

This lesson goes over the different kinds of precious metals and how to best identify them using the tools from the previous lesson.

Module 02 : section 02 Types of precious metals

Knowing what stone is in a piece is crucial to make a sale, and this lesson will go over the basics of precious stones and how to determine which one is in the piece you have acquired.

This lesson outlines where it is best to sell fine jewelry and why a personal website will win over a customer rather than a online sales platform.
Module 07 : section 03 : Types of precious stones and Where to sell fine jewerly
Module 8 - Conclusion
2 Lectures 01:57

This lesson sums up what has been discussed in the course, and where to attain more information or remain in contact with the instructor.

Module 08 : conclusion

The End
About the Instructor
Yariv Gai
4.3 Average rating
28 Reviews
927 Students
4 Courses
Online Entrepreneur

Hello! My name is Yariv Gai. With over seven years in the jewelry industry, I know all there is to know about sourcing jewelry, jewelry fairs, jewelry development, and marketing jewelry products online. My passion is helping jewelry buyers just like you save time and money, like helping you find the perfect jewelry factory for your business. Through my company,namchai I help companies find beautiful, high quality jewelry, that always conforms to both European and American standards. I give you my background here not to promote my services to you, but to let you know that I am a trusted resource in the field and that you should invest the time in continuing to watch my courses. I am an international businessman and have spent several years living in different parts of the world including seven in Thailand, and I am currently based in my home country of Israel.  I also speak 3 different languages, which has allowed me to conduct business and form beneficial relationships with suppliers of quality jewelry all over the world.  As well as being a jewelry factory sourcing online, jewelry development, fairs, and online jewelry marketing expert, I have written a number of ebooks, also available in the major online bookstores. I have decided to create courses too because I wish to share my knowledge with you, and I truly enjoy helping others. I hope that you will gain useful knowledge by watching my courses, and get some new ideas for how to grow your jewelry business. I always look forward to hearing from you, so please do get in touch if you feel I may be of further assistance to you. You can contact me through UDEMY anytime. If you have the time, I would also appreciate you leaving a Honest  review for my courses on UDEMY, if you found it useful of course! Now, if you are sitting comfortably, let's get started...