Thinking of starting your own coaching business? Not sure where to start?
Before you jump in and start ordering business cards, or even quit your day-job, set yourself up for success by laying a solid foundation for your business.
There is plenty you can do before you officially launch your business to maximize your chances of success and this course will take you through the basics step-by-step, simply and efficiently. I will share with you advice from my own experience as a corporate business consultant and founder of my own coaching practice as well as showcase examples of what other successful entrepreneurs have done.
By the end of this course, you will be clear on the value you have to offer, who you want to serve, your brand and the kind of business you want to build. This information will inform every other decision you make about your business going forward.
*Please note: This course does not provide information on how to be a coach - it only covers the basics of how to start a business if you have never done so before.
Clarify the unique value you have to offer and your goals for starting a business
Clarify who you want to work with through your business - who is your ideal client/target market?
Examples of target markets
Analyze who else is competing to serve your target market - how can you differentiate your business from the competition?
Clarify your brand - how do you want to position your business in the marketplace?
Examples of how you can create and manage your brand
Tips to help set you up for success
Tips around setting your financial goal and pricing
Congratulations and thank you!
Some extra bonuses to help you with your next steps
Aenslee Tanner is the Founder and Director of Accuren Limited, a coaching and consulting firm focused on unleashing the potential of ambitious individuals and organizations.
A former engineer as well as business and management consultant at leading professional services firms like PwC and EY, Aenslee's experience has spanned the public and private sectors across numerous countries in Europe, North America and Australasia.
She is passionate about helping other people achieve success on their terms and holds the Associate Certified Coach credential from the International Coach Federation as well as the Results Certification from the NeuroLeadership Group.