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How to Start Your First Coaching Business

What you need to know before you launch
3.5 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
603 students enrolled
Created by Aenslee Tanner
Last updated 9/2015
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  • 38 mins on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Articulate their goals and motivations for starting their business, as well as the unique value they have to offer
Describe their ideal client and their problems and desires
Describe their business brand and how they are different from the competition
Know what next steps to take and where to turn for help
View Curriculum
  • Computer with speakers

Thinking of starting your own coaching business? Not sure where to start?

Before you jump in and start ordering business cards, or even quit your day-job, set yourself up for success by laying a solid foundation for your business.

There is plenty you can do before you officially launch your business to maximize your chances of success and this course will take you through the basics step-by-step, simply and efficiently. I will share with you advice from my own experience as a corporate business consultant and founder of my own coaching practice as well as showcase examples of what other successful entrepreneurs have done.

By the end of this course, you will be clear on the value you have to offer, who you want to serve, your brand and the kind of business you want to build. This information will inform every other decision you make about your business going forward.

*Please note: This course does not provide information on how to be a coach - it only covers the basics of how to start a business if you have never done so before.

Who is the target audience?
  • This course is designed for people who are considering starting a coaching business and have never started a business before. No prior business experience is necessary. This course is probably not for you if you are an experienced entrepreneur or are looking for detailed, tactical advice on marketing, sales, website design, etc.
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Curriculum For This Course
Expand All 13 Lectures Collapse All 13 Lectures 59:28
2 Lectures 04:00

What we will cover in the course

Preview 01:21

The top traps that people new to starting a coaching business fall into - and how to avoid them

Preview 02:39

Avoiding common traps
3 questions
1 Lecture 01:25

Clarify the unique value you have to offer and your goals for starting a business

Preview 01:25
Building a strong foundation for your business
5 Lectures 25:48

Clarify who you want to work with through your business - who is your ideal client/target market?

Preview 06:14

Examples of target markets

Target Market Examples

Analyze who else is competing to serve your target market - how can you differentiate your business from the competition?

Analyze the marketplace

Clarify your brand - how do you want to position your business in the marketplace?

Clarify your brand

Examples of how you can create and manage your brand

Branding Examples
Final tips
5 Lectures 07:15

Tips to help set you up for success

Top Tips

Tips around setting your financial goal and pricing


Congratulations and thank you!


Some extra bonuses to help you with your next steps

6 pages

Course Workbook
15 pages
About the Instructor
3.5 Average rating
4 Reviews
603 Students
1 Course
Leadership and Performance Coach

Aenslee Tanner is the Founder and Director of Accuren Limited, a coaching and consulting firm focused on unleashing the potential of ambitious individuals and organizations.

A former engineer as well as business and management consultant at leading professional services firms like PwC and EY, Aenslee's experience has spanned the public and private sectors across numerous countries in Europe, North America and Australasia.

She is passionate about helping other people achieve success on their terms and holds the Associate Certified Coach credential from the International Coach Federation as well as the Results Certification from the NeuroLeadership Group.

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