How to Start Your First Coaching Business

What you need to know before you launch
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  • Lectures 13
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2015 English

Course Description

Thinking of starting your own coaching business? Not sure where to start?

Before you jump in and start ordering business cards, or even quit your day-job, set yourself up for success by laying a solid foundation for your business.

There is plenty you can do before you officially launch your business to maximize your chances of success and this course will take you through the basics step-by-step, simply and efficiently. I will share with you advice from my own experience as a corporate business consultant and founder of my own coaching practice as well as showcase examples of what other successful entrepreneurs have done.

By the end of this course, you will be clear on the value you have to offer, who you want to serve, your brand and the kind of business you want to build. This information will inform every other decision you make about your business going forward.

*Please note: This course does not provide information on how to be a coach - it only covers the basics of how to start a business if you have never done so before.

What are the requirements?

  • Computer with speakers

What am I going to get from this course?

  • Articulate their goals and motivations for starting their business, as well as the unique value they have to offer
  • Describe their ideal client and their problems and desires
  • Describe their business brand and how they are different from the competition
  • Know what next steps to take and where to turn for help

Who is the target audience?

  • This course is designed for people who are considering starting a coaching business and have never started a business before. No prior business experience is necessary. This course is probably not for you if you are an experienced entrepreneur or are looking for detailed, tactical advice on marketing, sales, website design, etc.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome!

What we will cover in the course


The top traps that people new to starting a coaching business fall into - and how to avoid them

Avoiding common traps
3 questions
Section 2: Reflections

Clarify the unique value you have to offer and your goals for starting a business

Section 3: Building a strong foundation for your business

Clarify who you want to work with through your business - who is your ideal client/target market?


Examples of target markets


Analyze who else is competing to serve your target market - how can you differentiate your business from the competition?


Clarify your brand - how do you want to position your business in the marketplace?


Examples of how you can create and manage your brand

Section 4: Final tips

Tips to help set you up for success


Tips around setting your financial goal and pricing


Congratulations and thank you!

6 pages

Some extra bonuses to help you with your next steps

Course Workbook
15 pages

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Instructor Biography

Aenslee Tanner, Leadership and Performance Coach

Aenslee Tanner is the Founder and Director of Accuren Limited, a coaching and consulting firm focused on unleashing the potential of ambitious individuals and organizations.

A former engineer as well as business and management consultant at leading professional services firms like PwC and EY, Aenslee's experience has spanned the public and private sectors across numerous countries in Europe, North America and Australasia.

She is passionate about helping other people achieve success on their terms and holds the Associate Certified Coach credential from the International Coach Federation as well as the Results Certification from the NeuroLeadership Group.

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