Hey, I'm Ja-Nae Duane and co-author of The Startup Equation. My co-author and I have set a goal to help 1 million entrepreneurs around the world by 2020.
It starts with nudging would-be entrepreneurs to get started - today!
Even better, you don't need a billion dollars to do it. In fact, you can start with a lot less, and the name of this course says it all: How to Build a Business with $100. Packed with two weeks of actionable advice, you'll have access to both fantastic, proven content and a great community excited to support your efforts. Ready to go?
Great, you've started the first lecture. Way to go! Throughout the course you'll have homework assignments to complete after each lecture. Make sure to hold yourself accountable or ask a friend/mentor to help you along the way.
Homework - This course is inspired by my first book, How to Start your Business with $100. I've attached it as a resource for you to read through. Please take advantage as it will help you throughout this course.
Next, I've established an entire community excited to support your effort. Attached you'll find instructions on how to join that community. Please do so by the next lecture and make sure to introduce yourself!
Up and Onward
Now that you have laid your foundation it’s time to assess your mindset. Our goal is to achieve one that is “thriving” and positive. The right frame of mind will not only help you prioritize, it will also build up your resilience when times gets rough. Remember you’re not alone. I’m here to help you achieve that along with a whole community of entrepreneurs!
Exercise & Homework: Please take the test attached below. See how well you measure up and then post your results on the Startup Equation University Slack Group.
Watch the video I created with my co-author regarding, “Six Forces of Change.” We’ve identified six powerful trends that will not only impact the type of startup business you create but also how you build it. Being aware and taking advantage of such trends can put you step above the rest.
Ok, you're ready but now what?
Let’s first start by answering one question that I am continuously asked, “when is a good time to start a business.” Watch my video to find out the perfect time to start.
Next, it’s time to identify what makes your startup unique by crafting your value proposition. Value proposition is the value you deliver to your customers by solving a specific problem with your product or service. I’ve created an exercise that will help you identify exactly what that is. Click the Value Proposition exercise below to get started.
Feeling stuck? Don’t worry, this happens to the best of us. I created this great presentation that I hope will help you: 3 Powerful Quotes to Inspire your Value Proposition
Homework: Time to drive this concept home and make sure you have a true grasp on what makes your startup unique. Complete the Unique Snowflake homework assignment below and post how you are changing the market with your idea on Startup Equation University Slack Group.
Over the past few days we worked on identifying your value proposition and your proto-personas. Now, it’s time to continue to dig deeper. The next two days we hit you over the head with the IMPORTANCE to test your value proposition so you don’t waste your time, money and other resources in the long run.
Today’s video we discussed building your Minimal Viable Product (MVP) and taking the time to work through your Minimal Viable Concept (MVC).
Your goal is validate the particular problem you are trying to solve for your target audience and to provide enough value that people are willing to use it or buy it initially.
I hope that video resonated with you. Your time and money is precious. Remember that!
Exercise: Now get started! There's no better time than the present to begin testing your product or service with your customer. Use the Validation Board attached below to help you through this process.
Good luck... you got this!
Lets build your power team. Starting a business is hard enough. You can’t do it alone and recognizing that is the first step.
Exercise: Attached you’ll find a great exercise on how to establish a cofounder. This same process should be used to establish all members of your power team. Identify who is needed and follow the steps.
Homework: Do steps one and two, then post your job descriptions within the Startup Equation University Slack Group. You have exclusive access to a ton of wonderful entrepreneurs. Take advantage!
Homework: Create three lists…
1. What you bring to the table
2. What you need
3. What you can offer in return
Next reach out to the Slack group and see who is willing to barter or partner with you. Make sure you share with them what you need and what you can offer in return/bring to the table.
Over this course and throughout your entrepreneurial career you will face many obstacles. FOMO or Fear of Missing Out is a real problem for many entrepreneurs. In addition to showing you how to start your business, I’d also like to prepare you on how to maintain your momentum over this long journey.
Just remember… stay on course, maintain discipline and build something that will last!
Now it's time to create the action plan.
Exercise: Attached you’ll find a guide on how to start your business over the next 31 days. Make sure to meet the goals assigned each day and to keep holding yourself accountable for your progress. Starting your business is a marathon, not a sprint.
Homework: Throughout the next 31 days, post your progress to the Slack Community. We want to hear how you’re doing and help you through any obstacles along the way.
You rock! Thanks for letting me help you through this journey. Stay in touch and remember to stay active within the Slack Community.
Interested in learning more about The Startup Equation? Please visit our website: http://www.startupequation.com/
For over 20 years, Ja-Naé Duane focused on one mission: make life better for as many people as possible. With that goal in mind she founded or co-founded five different organizations, including Wild Women Entrepreneurs, The Leaders, the National Artistic Effort, and the Massachusetts Artist Leaders Coalition.
This award-winning innovator currently leads the Revolution Institute while also teaching at Emerson College and Northeastern University. At Clark University, she holds the position of Entrepreneur-in-Residence.
The author of “How to Start Your Business with $100” and “The Startup Equation” Ja-Naé excels at advising startups because she understands from personal experience what it means to be an social entrepreneur. Over the years, her work has caught the attention of The Associated Press, NPR, Classical Singer Magazine, The Boston Globe, and Business Week. In 2007, she was nominated as one of New England’s Most Innovative Leaders of 2007.
“The Startup Equation” marks her first official book collaboration with husband and best friend Steven Fisher.