How to Create Your Own Highly Profitable Web Design Business

Learn how to start and run a profitable web design business from an agency owner with 20+ years of experience.
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Instructed by Bill Alexander Design / Web Design
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  • Lectures 27
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English

Course Description

If you have ever dreamed of creating your own highly profitable web design business, whether as a solo freelancer, full sized agency or consulting firm, then this course is for you. You will learn the essentials for starting and running a successful web business along with hints and tips to educate you about common issues and how to deal with them. Everyone wants a passive income and making money with a web design business is a great path towards meeting those goals.

  1. Over 27 lectures and 1.5 hour plus, of powerful content
  2. Learn the essentials of establishing a web design business
  3. Learn what web design agencies must have to become successful
  4. Where and how to find the ideal clients
  5. Learn how to deal with clients – what you should and should not do.
  6. Why legal protection for your web design business is critical
  7. Learn about mistakes and lessons learned by web agencies
  8. How to position your web business for future growth
  9. What you need to know to create a passive income
  10. Download examples, scripts and resources to help get you started

What are the requirements?

  • You should already have a basic understanding of web design fundamentals
  • Students should be willing to learn and provide customer service

What am I going to get from this course?

  • Understand how to start and operate a web design agency
  • Implement a passive income
  • Gain knowledge of legal aspects of a working web design business
  • Learn how to interact and obtain new clients for their web business
  • Avoid mistakes commonly made by people new to the web design business

Who is the target audience?

  • This course is for experienced web design professionals or students wishing to learn web design and open their own business
  • This course is probably not for you unless you are serious about establishing and operating your own business.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Start Here

Welcome to How to Start and Run a Web Design Business


The main ingredients for successfully building and maintaining your web design business

Section 2: How to Start Your Web Design Business

When getting started in the web design business you should know the following:

  • That you are motivated and committed enough to web design to stay with it for the long run
  • Experience will give you a much better advantage, so learn all that you can
  • If you can't do the work yourself, hire others who can assist you
  • Make sure to ask for and use references as a key to acquiring new clients
  • Have the right hardware and software to work efficiently
Section 3: Working with Clients the Right Way

Customer service in the web design business is much like it is with any other business.

  • Make sure you understand the importance of customer care
  • Try to be as accessible as possible for your clients to reach you
  • Take care of your clients the way you would expect to be treated
3 pages

This script can help you when cold calling or contacting a potential client via a referral

3 pages

Be prepared when meeting a potential client. This worksheet will provide you with a good basis for indicating how well prepared and professional you are in the web design business.

2 pages

This document will help you to find out what your client needs help with even if they do not know themeselves.

1 page

Having a company profile and policy program shows your client that your business is professional and well prepared to represent them.

Section 4: Project Pricing, Proposals & Payment

Project pricing can be tricky and a bit of give and take.

  • Don't provide quick price quotes over the phone, if at all possible.
  • Try to get a rough idea of the potential clients budget range. If their budget is far too low, you may suggest alternatives to assist them rather than just refusing to quote any further. Oftentimes, suggesting a place where they can get work done for less cost, will have them calling you back when they can afford to do more.
  • Try to encourage a meeting in person or at least via phone to discuss all facets of the web project before providing a quote.
1 page

A cost estimate worksheet for web design features and modules.

3 pages

This is an example of a preliminary web project proposal, prior to an actual work agreement or contract.

Section 5: Protecting Your Web Design Agency Legally

The importance of protecting your web design business from a legal standpoint

  • Do not underestimate the value of work agreements/contracts
  • Discover why an LLC or other corporation can help protect your assets
5 pages

This is an EXAMPLE of a Work Agreement or Contract. It contains many of the important aspects that you need to protect your business. I would highly recommend that you contact an attorney to prepare your own version of this Agreement/Contract, according to your local laws, and not copy or use it as is.


A copyright statement can be extremely helpful for both you and your clients


This Freelance Agreement is something you can use personally or perhaps if you need to outsource some of a web design project that you are working on

Section 6: Growing Your Web Design Business

How to encourage the growth of your web design business

  • Finding new clients. A few tried and true methods that many web professionals use.
  • Establishing your web design business as an authority
  • Getting referrals and where to find them

Standing out as an authority in your business will help you gain credibility, resulting in a better, stronger client base.



  • Why you need to schedule some time for "client prospecting"
  • Always have a project waiting in the wings and not scrambling at the last minute to find work

A portfolio is a vitally important piece to any web design business

  • Learn to add your best work examples to your portfolio
  • Do not add every web project you have ever built to your portfolio
  • Do it yourself websites you have built for your clients CAN come back to haunt you.

Some tips for pricing your web design services. Think about the size and demographics of your business. Do you want to work in niche areas or take on all interested parties?


An ideal way to keep your clients by your side is via an email list

  • Send them timely updates about important web technology changes that could impact their business
  • Provide helpful tips and advice
  • By sending regular email newsletters, you make your client aware of any new features, etc. that they might be able to use.
Section 7: Mistakes & Lessons Learned

Any business has it's share of mistakes and things that they "wish never happened"

  • The customer is NOT always right and how taking on the wrong clients can hurt your business
  • Use and stick to the terms of your contracts to avoid any misunderstandings
  • Educate your clients and don't let old web myths influence their thinking

There is always the danger of taking on too much yourself and becoming overwhelmed. Also, the possibilities of making mistakes increases when you try to do too much or have not spent enough time learning what you NEED to know.

Section 8: How to Create a Passive Income

Can I really derive a passive income for my web design business? Yes, you certainly can! Web hosting is an excellent passive income but there are many other ways you can leverage your web design business to also provide you with a passive (or semi passive) income.

Section 9: Conclusion

Thank you so much for participating in this course. We wish you tremendous success in your new web design business!

Section 10: Resources
3 pages

It can often be confusing when a client wishes to sell online and does not know what type of e-commerce system to implement. This guide will help you to point out the pros and cons, along with the features of the various e-commerce shopping cart platforms.

1 page

Here is a an ever evolving list of "must have" resources for web professionals. We will be adding to this list regularly.

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Instructor Biography

Bill Alexander, Owner of a Web Design and Web Development Agency

Owner of Alpine Web Media, a web design agency started in 1995. We have designed websites for over 500 clients all over the world. Experience includes all facets of web design plus, social media, SEO, web video, web hosting services, e-commerce and much more.

We have worked with companies as large as IBM and companies as small as sole proprietors.

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