How To Start, Manage and Scale a Successful Online Business
4.3 (23 ratings)
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How To Start, Manage and Scale a Successful Online Business

Evergreen best practices and advice from successful entrepreneurs who got it right first time!
4.3 (23 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
428 students enrolled
Created by Rob Cubbon
Last updated 9/2016
Curiosity Sale
Current price: $10 Original price: $125 Discount: 92% off
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Validate business ideas
  • Get 5 paying clients!
  • Add personal development habits to your life to make success more likely
  • Set up a business and differentiate between your personal and business finances
  • Start, manage and scale a successful online business!
  • Set up a WordPress website
  • Produce meaningful content to get customers and clients
  • Collect customer and prospect email addresses
View Curriculum
  • Internet
  • A computer
  • A phone
  • Desire

This is the plain-speaking, practical and "real world" approach to starting, managing and scaling an online business

My name’s Rob Cubbon and I’ve been running an online business for 10 years and it now has a yearly revenue of over six-figures.

Are you sick of “gurus” promising secret steps to online success? I am! I hate seeing people taken for a ride. That’s why I created this course.

This is my most important course to date as it contains only useful, practical, no-nonsense, sound business advice. BUT WHY BELIEVE ME? Because I have also talked to hundreds and thousands of entrepreneurs over the last 10 years. And because I’ve interviewed 9 entrepreneurs especially for this course … young, old; rich, poor; educated, uneducated; single, married; with kids, without kids … they’re all successful entrepreneurs.

And, guess what makes a successful entrepreneur? Here are at least three things that I’ve learned:

  1. Successful entrepreneurs generally start by selling a particular service to clients (yeah, active income not passive income)
  2. Successful entrepreneurs place huge importance upon personal development
  3. Successful entrepreneurs don’t do it for the MONEY, they do it for FREEDOM!

There’s even more in the course…

More information about how ordinary people like you and me have successfully transitioned from employees to employers – from wage slaves to freedom-loving and happy entrepreneurs who have built profitable business online. (Not the youngsters who have become billionaires overnight – that the “gurus” love to tell you about).

  • We explain how you get started. How to concentrate on a business that makes money as quickly as possible without being distracted by the latest “shiny object”.
  • We talk about the huge importance of personal development and mindset.
  • We take you step-by-step through setting up a website and collecting customer and prospects email addresses.
  • We advise you on setting up a company and how to separate your personal and business finances and affairs.
  • We show you how to validate your product ideas and how to keep going when things get difficult.

The freedom you experience from entrepreneurship is truly worth the effort.

Join me on this course to find FREEDOM for yourself!

Who is the target audience?
  • People who are without a business that pays them full-time income and those who are wanting to take their young business to the next level
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Curriculum For This Course
26 Lectures
Introduction to the Course
1 Lecture 02:13

Freedom requires a bit of planning and energy, but once you have momentum, it gets a lot easier. Once you’ve escaped, nothing will hold you back. The sky’s the limit.

And it’s not that difficult. You don’t have to be a NASA space scientist. You just need desire.

This course will add freedom to your life. If you want to leave your job and set up a business, this is the video course for you. And if you’re already on the journey, I can point you in the right direction … towards the heavens.

Preview 02:13
Getting Started and Making Money Fast
3 Lectures 15:02

Welcome to the exciting, hair-raising unpredictability that is your new life.

Joining the swelling ranks of the new entrepreneurial class will not be without its challenges, but you’ll be OK with that.

One thing is certain: life will never be the same again.

How and When to Start a Successful Business

The best way to leave your job is to find some way of earning money from home in your spare time

How To Make Money

If you’re still at work this is what you need to do:
  • Think of some service that people will pay you for that you enjoy and can do in your spare time (writing, editing, web design, etc.).
  • Find people in your network you can provide that service for.
  • Start making money.
  • Spend less money.
Preview 03:22
Securing Your First Five Income Streams While Working From Home
3 Lectures 15:11

How you can get clients:

  • from your contacts
  • networking
  • social media
  • 3rd party freelance sites
  • YOUR website
Preview 06:34

The switch away from employment, whether sudden or gradual, will involve working from home.

Personally, I found home-working easy to get used to. I’m not a morning person and I hated my early commute in London.

However, other people can’t imagine getting anything done at home.

Working From Home

The 3 Entrepreneurial Paradoxes
Why Personal Development Is More Important Than Business Development
3 Lectures 17:45

Your business's success or failure depends on your personal development. 

Why Personal Development Is So Important

Look after the people around you ... and look after yourself.

The Personal Development Habits You Need to Become a Successful Business Person

Freeing yourself and working on your own business puts you “outside the norm.” For this reason, you need to take on board many of the things I’ve explained in this video.

To summarize:

  • Don’t neglect your loved ones – ensure they are on board with your new direction.
  • Don’t neglect your health – factor in several periods of exercise during the week.
  • Expand your circle of business contacts and immediately
Personal Recommendations for Increasing Happiness and Productivity
Separating Your Personal Finances From Your Business Finances
3 Lectures 14:05

It’s essential that you separate your personal and business affairs, no matter which country you are from. Without this you aren’t an entrepreneur; you’re a “wantrepreneur” or a dreamer.

This simple, inexpensive act changes nothing initially but it changes everything on a deep level for your life, your freedom, and your personal development. I’m not exaggerating.

But remember, business and tax laws vary from country to country so please consult a professional accountant before making any financial decisions.

Introduction to the Practicalities of Starting a Business

A fundamental mindset shift occurred for me when I set up a company in 2007. I’m from the UK so I set up an LTD (Limited Company); in the US you could set up an LLC (Limited Liability Company). It may be called something else in your part of the world.

For me, starting a company was easy. I spent a few hundred UK Pounds setting up the imaginatively titled “Rob Cubbon Ltd”. As you may guess, I didn’t spend long thinking of that name. And setting up a business bank account didn’t take much time either.

Think of Yourself as a Business

In Western Europe and America there will be three retirees for every one working person in 20 years time. The current fiscal arrangements are not fit for people to be secure in retirement or ill health. It’s better we look after ourselves and our families as best we can.

So, it seems that entrepreneurship, far from being a risky option, may be the safest way to go.

The Flexibility of Entrepreneurship
Technicalities of Online Business: Setting Up a Website
3 Lectures 14:54

Whether you want to make “active income” by working for clients (swapping hours for dollars) or whether you want to make “passive income” by creating a product (so you can earn money in your sleep), you’re going to need a website. And you'll also want to create an email list of subscribers. 

Introduction to the Technicalities of Online Business

Whether you want to make “active income” by working for clients (swapping hours for dollars) or whether you want to make “passive income” by creating a product (so you can earn money in your sleep), you’re going to need a website.

Here I explain about choosing a domain name and setting up a website. 

Getting a Domain Name and a Web Host for Your Website

Here I actually show you how to do it. 

  • Domain name registration is less than $10 a year
  • Entry level shared hosting account (less than $80/year)
  • “Point” the “nameservers” at the domain registrar to your host
Installing WordPress and Setting Up a Website in 5 Minutes!
How To Create Winning Content On Your Website That Will Make You Money
4 Lectures 24:13

What do Sir Richard Branson, Seth Godin, and James Altucher have in common? They’re all millionaire entrepreneurs, yes.

They all also regularly create free quality content. 
Usually every day.

What Is Content and Why Is It King?

Create useful content about what you know. You have to come from a position of authenticity. You have to be honest and know what you’re talking about.

What Sort of Content Should I Create?

An example of content in my website that is a resource people will find useful and therefore gets links, attention, traffic and sign ups. 

An Example of How Content Can Get You Customers For Free

More ideas for content for your website. 

Free Tools For Content Ideas
How To Get Visitors To A Site And Turn Them Into Customers
3 Lectures 17:38

This is really a “billion dollar” question as the SEO (Search Engine Optimisation) industry is probably worth more than that. The answer is: create great content and great relationship with other people in your industry.

How Do I Get Visitors to my Website?

Why you should collect email addresses from your website: Your website is NOT your most important online asset. That honor is reserved for your email list.

When I say “email list” I’m not talking about your contacts in Gmail or Outlook. Your email list is a collection of email addresses from people who’ve visited your website.

If you have a website but don’t have an email list you need to stop reading right now and go to AWeber, MailChimp, or ActiveCampaign and set up an account. I’m not joking. It’s that important. It’s also free when you start.

Email is not just your most effective means of online promotion (making money), it is also your most effective means of researching into your customers and potential customers.

An Introduction To Email Marketing

If you haven’t started collecting emails yet you should do it now. Go to MailChimp, ActiveCampaign, or AWeber and set up an account. Put a sign up form on your website. This may only take you five minutes and it is perhaps the most important element of your website.

If you’ve already started collecting emails, contact a few of your subscribers personally and ask them what they are struggling with.

Do you have an auto-responder sequence yet? This is a series of email messages that gets sent automatically to new subscribers.

Every few days you can send them some more helpful information, which helps them get to know you better and builds trust. In the first message in your sequence, include the question again: “What are you struggling with right now? Reply to this email and I’ll try to help.”

Further on in the sequence, maybe the second or third email, you can offer your subscribers a free 15-minute Skype consultation. Free consultations can lead to paid consulting, and they can also help with content and product ideas.

How To Get Email Addresses From A Website
1 Lecture 07:46

How to outsource, build a team and grow your business

How to Outsource, Build a Team and Grow Your Business
Conclusion, Course PDFs and FREE & SPECIAL OFFERS
2 Lectures 15:39

Thank you for taking my course on starting, managing and scaling an online business. Please feel free to ask any questions or make any comments about the course. 

Conclusion: My 10 "Rules" of Successful Online Business & COURSE PDFs

This video shows you were to get my free e-books, MP3s and reports. 

Also how you can get most of my other courses on Udemy for just $14 with the coupon code: specialoffer14

About the Instructor
Rob Cubbon
4.5 Average rating
1,041 Reviews
28,417 Students
15 Courses
Bestselling author, entrepreneur, web and graphic designer

I have over 15 years experience in graphic design, web design and marketing. I have run my own business since 2005.

I am an Amazon bestselling author of seven books, bestselling Udemy instructor and all-round good guy who wants success for you and your business.

Being your own boss is an incredibly liberating experience but it can be difficult as well. There never seems to be enough time for what we want to do.

I'm driven to help people experience the positive side of entrepreneurship, not the negative.

I also build brands, create websites and run marketing campaigns for my clients.

My mission statement: I want to help and inspire people to build sustainable online businesses, earn passive income and experience greater freedom and happiness in their lives.