Do you want to attract more clients?
If you're planning to start your own consulting practice and you don’t know what to do to get your first clients or you're already an independent professional and are tired of struggling in your business because you are not attracting enough clients, this course is for you.
In this course I will show you the fundamental principles you need to know to effectively market your services to attract more clients.
This course will show you why you need to develop a marketing plan that will became the core of your business.
The course aims to help you achieve the following:
The course also includes a questionnaire (ebook) that will help you to create a marketing plan for your business.
Enroll now and learn how to attract more customers SOON!
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This section introduce that one of the major challenges of independent professional is getting customers.
The solution offered to the reader of this course is based on the creation of a personalized Marketing Strategy organized in 3 phases:
PHASE 1: Assess your Situation
PHASE 2: Develop Your Marketing Plan
PHASE 3: Implement and Monitor Your Marketing Plan
This section discuss what most consultants do wrong and what is instead the right strategy to attract customers. Most consultants have a lack of a clear vision of the marketing process and created their business system starting first by considering themselves and their own needs. Successful consultants look at their business system with the right perspective. Which is looking at the client’s needs first so that they can organize a system to satisfy those needs.
This section present some fundamental concepts about marketing.
The first concept:
“Marketing is everything you do to attract and retain customers.”.
The Second concept:
“Consulting Services are intangible.”
The Third concept:
“People do business with people they know, like, and trust.”
“Marketing must be a constant activity with the same high priority as performing your services for the customers. “
The fifth concept:
“Successful Marketing has the final goal of making your customers happy about your delivered services. “
In this lesson I am going to discuss that the success of your marketing strategy starts with the right mindset.
Many consultants have some wrong beliefs about marketing. For a consultant that is stuck in the wrong mindset, it's difficult to take action and move forward.
In this section I am going to describe the “The customer’s buying process” adapted in the context of marketing and selling consulting services.
This model describes the customer’s journey and considers what the customer thinks and experiences; from when he discovers he has a need or problem to solve and consequently starts looking for a solution, up to the final purchase of a service.
Understanding how the customer thinks before and during the process of buying a professional service will help you to logically design your Marketing Plan.
As a consultant you need to promote your company and your services. However, before you promote yourself you need to determine exactly what, to who, how and where to focus your promotion effort.
You must have a Marketing Plan.
Your Marketing Plan is a Road Map that should be a simple, yet powerful tool that guides your marketing activities. You’ll have a reliable guide to translate your business strategy into practice and measure your progress.
The goal of this section is to introduce the general overview of your marketing strategy which is formed by 3 phases.
The 3 phases are:
·PHASE 1: Assessing your situation
·PHASE 2: Developing the 8 steps marketing Plan
·PHASE 3: Implementing the marketing Plan
Assessing your situation can vary depending if you have already started your consulting practice or if you are planning to start.
The development of your Marketing Plan is the second phase of your marketing strategy.
The development of the marketing plan outlined here breaks down the process into a series of simple steps so you will know exactly how to start and what to do next at each step.
I have organized the marketing plan in eight steps:
·Step 1: Set Goals
·Step 2: Pick a Niche
·Step 3: Define your revenue strategy
·Step 4: Create a Marketing Message
·Step 5: Organize your communication tools
·Step 6: Attract Prospective customers with Education-Based Marketing
·Step 7: Deliver your service and commit to the best result
·Step 8: Develop a Referral System
The final goal of the marketing planning process lies in the Implementation phase.
In the Implementation phase there are two types of activities:
The key is that you develop the Routine Activities as a six month Calendar of actions.
Monitoring your Marketing plan is important for a number of reasons and helps to insure that your efforts conform to the plan and the results you achieve align with your the objectives
Corrective actions are improvements to your marketing Plan taken in the event that your effort is not generating satisfactory results.
Lenard is passionate about teaching consultants and other independent professionals how to improve their business. He specializes exclusively in helping professionals and small services business to market their services and attract more clients. Through his consulting programs, coaching and seminars, Lenn helps each client to create a personalized marketing strategy and put it into action by focusing on three core areas: Business Analysis, Marketing Plan Strategy and Techniques, and Implementation.