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How to Start Your Own Professional Consulting Practice

The fundamental course for independent professionals to create a marketing plan and put it into action
4.7 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
326 students enrolled
Created by Lenard Martini
Last updated 4/2014
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  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Do you want to attract more clients?

If you're planning to start your own consulting practice and you don’t know what to do to get your first clients or you're already an independent professional and are tired of struggling in your business because you are not attracting enough clients, this course is for you.

In this course I will show you the fundamental principles you need to know to effectively market your services to attract more clients.

This course will show you why you need to develop a marketing plan that will became the core of your business.

The course aims to help you achieve the following:

  • Learn the process behind building and marketing a successful consulting business
  • The importance of focusing your business on niche marketing
  • Learn how to get new clients and keep them loyal
  • Create your marketing plan based only on the marketing activities that really matter
  • Motivate you to take action and put your marketing plan into practice.

The course also includes a questionnaire (ebook) that will help you to create a marketing plan for your business.

Enroll now and learn how to attract more customers SOON!

Are you ready to begin?

To get started sign up now!

Who is the target audience?
  • This course was created specifically for independent professionals as Consultants, Coaches, Freelancers and any other small business that provide services to their customers.
Students Who Viewed This Course Also Viewed
What Will I Learn?
Learn the process behind building and marketing a successful consulting business
The importance of focusing your business on niche marketing
Learn how to get new clients and keep them loyal
Create your marketing plan based only on the marketing activities that really matter
Motivate you to take action and put your marketing plan into practice
View Curriculum
  • A wish to attract more customers and increase revenue
Curriculum For This Course
Expand All 15 Lectures Collapse All 15 Lectures 01:44:36
1 Lecture 03:05

This section introduce that one of the major challenges of independent professional is getting customers.

The solution offered to the reader of this course is based on the creation of a personalized Marketing Strategy organized in 3 phases:

PHASE 1: Assess your Situation

PHASE 2: Develop Your Marketing Plan

PHASE 3: Implement and Monitor Your Marketing Plan

Preview 03:05
Why most consultants struggle to attract customers
1 Lecture 04:33

This section discuss what most consultants do wrong and what is instead the right strategy to attract customers. Most consultants have a lack of a clear vision of the marketing process and created their business system starting first by considering themselves and their own needs. Successful consultants look at their business system with the right perspective. Which is looking at the client’s needs first so that they can organize a system to satisfy those needs.

Preview 04:33
What consultants should know about marketing
1 Lecture 05:19

This section present some fundamental concepts about marketing.

The first concept:

“Marketing is everything you do to attract and retain customers.”.

The Second concept:

“Consulting Services are intangible.”

The Third concept:

“People do business with people they know, like, and trust.”

fourth concept:

“Marketing must be a constant activity with the same high priority as performing your services for the customers. “

The fifth concept:

“Successful Marketing has the final goal of making your customers happy about your delivered services. “

Preview 05:19
Do you recognize your Marketing Mindset?
1 Lecture 01:54

In this lesson I am going to discuss that the success of your marketing strategy starts with the right mindset.

Many consultants have some wrong beliefs about marketing. For a consultant that is stuck in the wrong mindset, it's difficult to take action and move forward.

Why you should get rid of your wrong beliefs about marketing
Discover how a customer choose a consultant
1 Lecture 07:24

In this section I am going to describe the “The customer’s buying process” adapted in the context of marketing and selling consulting services.

This model describes the customer’s journey and considers what the customer thinks and experiences; from when he discovers he has a need or problem to solve and consequently starts looking for a solution, up to the final purchase of a service.

Understanding how the customer thinks before and during the process of buying a professional service will help you to logically design your Marketing Plan.

How to build trust with potential customers
Why do you need a Marketing Plan?
1 Lecture 01:49

As a consultant you need to promote your company and your services. However, before you promote yourself you need to determine exactly what, to who, how and where to focus your promotion effort.

You must have a Marketing Plan.

Your Marketing Plan is a Road Map that should be a simple, yet powerful tool that guides your marketing activities. You’ll have a reliable guide to translate your business strategy into practice and measure your progress.

How a Marketing Plan will help to build your business strategy
Create your Marketing Strategy
1 Lecture 00:30

The goal of this section is to introduce the general overview of your marketing strategy which is formed by 3 phases.

The 3 phases are:

    ·PHASE 1: Assessing your situation

    ·PHASE 2: Developing the 8 steps marketing Plan

    ·PHASE 3: Implementing the marketing Plan

The three phases of the Marketing Strategy
The first phase of the Marketing Strategy
1 Lecture 06:01
  • Assessing your company
  • Assessing your customers
  • Assessing your competition
  • Assessing your situation can vary depending if you have already started your consulting practice or if you are planning to start.

    Assessing your situation
    The second phase of the marketing Strategy
    4 Lectures 40:54

    The development of your Marketing Plan is the second phase of your marketing strategy.

    The development of the marketing plan outlined here breaks down the process into a series of simple steps so you will know exactly how to start and what to do next at each step.

    I have organized the marketing plan in eight steps:

      ·Step 1: Set Goals

      ·Step 2: Pick a Niche

      ·Step 3: Define your revenue strategy

      ·Step 4: Create a Marketing Message

      ·Step 5: Organize your communication tools

      ·Step 6: Attract Prospective customers with Education-Based Marketing

      ·Step 7: Deliver your service and commit to the best result

      ·Step 8: Develop a Referral System

    Develop a Marketing Plan: steps 1 to 2

    Develop a Marketing Plan: steps 3 to 4

    Develop a Marketing Plan: steps 5 to 6

    Develop a Marketing Plan: steps 7 to 8
    The third phase of the Marketing Strategy
    1 Lecture 02:33

    The final goal of the marketing planning process lies in the Implementation phase.

    In the Implementation phase there are two types of activities:

      1)Structural activities

      2)Routine activities

    The key is that you develop the Routine Activities as a six month Calendar of actions.

    Monitoring your Marketing plan is important for a number of reasons and helps to insure that your efforts conform to the plan and the results you achieve align with your the objectives

    Corrective actions are improvements to your marketing Plan taken in the event that your effort is not generating satisfactory results.

    Implement and monitor your Marketing Plan
    2 More Sections
    About the Instructor
    4.7 Average rating
    5 Reviews
    326 Students
    1 Course
    Marketing Consultant

    Lenard is passionate about teaching consultants and other independent professionals how to improve their business. He specializes exclusively in helping professionals and small services business to market their services and attract more clients. Through his consulting programs, coaching and seminars, Lenn helps each client to create a personalized marketing strategy and put it into action by focusing on three core areas: Business Analysis, Marketing Plan Strategy and Techniques, and Implementation.

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