How to Get More Clients for Your Consulting Business

The fundamental course for independent professionals to create a marketing plan and put it into action

Created byLenard Martini

Last updated 5/2020

English

What you'll learn

Learn the process behind building and marketing a successful consulting business
The importance of focusing your business on niche marketing
Learn how to get new clients and keep them loyal
Create your marketing plan based only on the marketing activities that really matter
Motivate you to take action and put your marketing plan into practice

Course content

12 sections • 15 lectures • 1h 15m total length

Is marketing your biggest business challenge?3:05
This section introduce that one of the major challenges of independent professional is getting customers.

The solution offered to the reader of this course is based on the creation of a personalized Marketing Strategy organized in 3 phases:

PHASE 1: Assess your Situation

PHASE 2: Develop Your Marketing Plan

PHASE 3: Implement and Monitor Your Marketing Plan

The right strategy to attract customers4:33
This section discuss what most consultants do wrong and what is instead the right strategy to attract customers. Most consultants have a lack of a clear vision of the marketing process and created their business system starting first by considering themselves and their own needs. Successful consultants look at their business system with the right perspective. Which is looking at the client’s needs first so that they can organize a system to satisfy those needs.

The five fundamental concepts about marketing5:19
This section present some fundamental concepts about marketing.

The first concept:

“Marketing is everything you do to attract and retain customers.”.

The Second concept:

“Consulting Services are intangible.”

The Third concept:

“People do business with people they know, like, and trust.”

fourth concept:

“Marketing must be a constant activity with the same high priority as performing your services for the customers. “

The fifth concept:

“Successful Marketing has the final goal of making your customers happy about your delivered services. “

How to build trust with potential customers7:24
In this section I am going to describe the “The customer’s buying process” adapted in the context of marketing and selling consulting services.

This model describes the customer’s journey and considers what the customer thinks and experiences; from when he discovers he has a need or problem to solve and consequently starts looking for a solution, up to the final purchase of a service.

Understanding how the customer thinks before and during the process of buying a professional service will help you to logically design your Marketing Plan.

How a Marketing Plan will help to build your business strategy1:49
As a consultant you need to promote your company and your services. However, before you promote yourself you need to determine exactly what, to who, how and where to focus your promotion effort.

You must have a Marketing Plan.

Your Marketing Plan is a Road Map that should be a simple, yet powerful tool that guides your marketing activities. You’ll have a reliable guide to translate your business strategy into practice and measure your progress.

Develop a Marketing Plan: steps 1 to 211:50
The development of your Marketing Plan is the second phase of your marketing strategy.

The development of the marketing plan outlined here breaks down the process into a series of simple steps so you will know exactly how to start and what to do next at each step.

I have organized the marketing plan in eight steps:

·Step 1: Set Goals

·Step 2: Pick a Niche

·Step 3: Define your revenue strategy

·Step 4: Create a Marketing Message

·Step 5: Organize your communication tools

·Step 6: Attract Prospective customers with Education-Based Marketing

·Step 7: Deliver your service and commit to the best result

·Step 8: Develop a Referral System
Develop a Marketing Plan: steps 3 to 47:37
Develop a Marketing Plan: steps 5 to 614:07
Develop a Marketing Plan: steps 7 to 87:20

Implement and monitor your Marketing Plan2:33
The final goal of the marketing planning process lies in the Implementation phase.

In the Implementation phase there are two types of activities:

1)Structural activities

2)Routine activities

The key is that you develop the Routine Activities as a six month Calendar of actions.

Monitoring your Marketing plan is important for a number of reasons and helps to insure that your efforts conform to the plan and the results you achieve align with your the objectives

Corrective actions are improvements to your marketing Plan taken in the event that your effort is not generating satisfactory results.

Requirements

A wish to attract more customers and increase revenue

Description

Do you want to attract more clients?

If you're planning to start your own consulting practice and you don’t know what to do to get your first clients or you're already an independent professional and are tired of struggling in your business because you are not attracting enough clients, this course is for you.

In this course I will show you the fundamental principles you need to know to effectively market your services to attract more clients.

This course will show you why you need to develop a marketing plan that will became the core of your business.

The course aims to help you achieve the following:

Learn the process behind building and marketing a successful consulting business
The importance of focusing your business on niche marketing
Learn how to get new clients and keep them loyal
Create your marketing plan based only on the marketing activities that really matter
Motivate you to take action and put your marketing plan into practice.

The course also includes a questionnaire (ebook) that will help you to create a marketing plan for your business.

Enroll now and learn how to attract more customers SOON!

Are you ready to begin?

To get started sign up now!

Who this course is for:

This course was created specifically for independent professionals as Consultants, Coaches, Freelancers and any other small business that provide services to their customers.

How to Get More Clients for Your Consulting Business

What you'll learn

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Course content

Introduction1 lecture • 3min

Why most consultants struggle to attract customers1 lecture • 5min

What consultants should know about marketing1 lecture • 5min

Do you recognize your Marketing Mindset?1 lecture • 2min

Discover how a customer choose a consultant1 lecture • 7min

Why do you need a Marketing Plan?1 lecture • 2min

Create your Marketing Strategy1 lecture • 1min

The first phase of the Marketing Strategy1 lecture • 6min

The second phase of the marketing Strategy4 lectures • 41min

The third phase of the Marketing Strategy1 lecture • 3min

Requirements

Description

Who this course is for: