Launch a Subscription Business

How to build a sustainable company you're passionate about in 60 days.
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  • Lectures 19
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

In the recent years, a new subscription businesses model built around monthly boxes have grown very popular. These monthly boxes contains monthly surprises, allowing curated unique experiences for each customer In return, they offer a stable recurring monthly revenue with relatively little work.

You will learn:

  • How to come up with the perfect idea
  • How to design your box and its content
  • How to get the best deals when sourcing your products
  • How to get the best rates on shipping and deal with the unexpected
  • How to jumpstart your customer acquisition & achieve sustainable growth
  • And more!

You get:

  • Over 2 hours of videos
  • Downloadable transcripts of all courses
  • Downloadable slides of all courses

This course is for you if:

  • You want to start a lifestyle business
  • You want stable & recurring revenue
  • You want to turn your passion into a business

What are the requirements?

  • We recommend you have a few ideas of niches that you would like to start a business in
  • It also helps if you have at least $200 to pay for the first prototype box, package and website setup

What am I going to get from this course?

  • Choose the right products for their business
  • Run a smooth shipping and delivery operation
  • Mount a far-reaching marketing campaign
  • Start a successful subscription box business

Who is the target audience?

  • First time entpreneurs
  • Home makers
  • Passive income seekers
  • No previous business or technology experience required

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Section 1: Introduction to the course

In this section you'll learn:

  • What exactly a subscription business is
  • The many benefits of a subscription business
  • Some examples of successful subcoms, such as Dollar Shave club
Section 2: Section 2: Research - finding a great idea

In this section you'll learn why choosing something you love makes business sense


In this section you'll learn:

  • Why it's important to find a niche
  • How to think about finding your own niche
Section 3: Section 3: Design - Assembling your product

In this section you'll learn:

  • How to find your value prop
  • How to think about your product variety and quality

In this section you'll learn:

  • How to keep your branding cohesive
  • How to create a visceral experience

In this section you'll learn:

  • The basic psychology of pricing
  • How to calculate your costs
Section 4: Section 4: Procurement - Sourcing your products

In this section you'll learn:

  • How to use a CRM to get organized
  • How to keep on top of product procurement

In this section you'll learn the pros and cons of getting free product and paying for products.


In this section, you'll learn:

  • Identifying The Products You Want
  • Deadling with negotiation
  • Handling payment and Delivery
Section 5: Section 5: Shipping - Sending your box out!

In this section, you'll learn the pros and cons of outsourced shipping and in house shipping


In this section, you'll learn

  • The different features of the carriers
  • How to choose the right one for you

In this section, you'll learn

  • Why customer experience matter during shipping
  • How to run a tight shipping operation that leaves your customers satisfied

In this section, you'll learn

  • How to deal with support requests
  • How to streamline responsibilities
Section 6: Section 6: Marketing - Getting your product out there

In this section, you'll learn all the steps of a successful prelaunch campaign.


In this section, you'll learn

  • How to leverage Instagram to get customers
  • How to leverage Facebook to get customers

In this section, you'll learn

  • How to leverage Producthunt to get customers
  • More general tips on using social media

In this section, you'll learn different ways of assuring continuous growth such as:

  • Blogging
  • PPC advertising
  • Promotions

In this section, you'll learn how

  • How to maintain ultra responsive customer service
  • The important of acquiring the right customers

In this section, you'll get quick bonus tips to upsell your customers! To see the rest, sign up for our newsletter here:

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Instructor Biography

Teacher, Coach David Landau, Founder of Opti: Customized and optimized education paths.

I love optimizing personal growth, business, and every system I see in life.

In over 10 years of entrepreneurship, I've become convinced that self-mastery is a key determinant of our biggest successes and failures.

I mentor startups to help them refine their visions, business models and monetization strategy. This often leads to sales coaching, which I really enjoy and have studied extensively.

I’m obsessed with scalable approaches to dramatically enhance cognition, productivity and engagement. The prototype name for my current company was called "Engineered Self Optimization," because I think it's ridiculously unfortunate for anyone not to be their best. We constantly upgrade our technology; why not make sure our life and biology is in the absolute best state possible?

When there's time, I've been a painter, improv joke teller, transhumanist, and writer, and started zen meditation at age 13.

I started managing people at 14 and launched my first company at 19. I love studying leadership, strategy, sales, and marketing, and love building exceptional teams. Thanks to passionate coworkers, my companies have grossed $5M+, created several hundred jobs and dozens of internships.

I study patterns in society that will affect a product’s success, and try to predict where the world is heading 5, 10 and 20 years from now. AI, synthetic biology, neural interfaces, robotics, security and data science are among the most important exponential technologies we can study.

As this continues, our ability to adapt, learn and evolve will affect our success potentially more than any other factor. I wish, as kids, we were taught self-actualization, logic, heuristics, biases, rationalism, argumentation and compassion. The world would be such a better place if more people were as proficient with internal tools (psychology) as they are with external tools (technology).

I love working with people who are authentic, genuine, mindful, and have high integrity.

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