How To Do Internet Marketing Consulting For Small Businesses

Learn how you can start an agency from home, helping small & local businesses with online and social media marketing.
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  • Lectures 24
  • Contents Video: 1 hour
    Other: 0 mins
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2014 English

Course Description

In this fascinating overview of a high-income business, you will discover the key steps to starting a six-figure internet marketing agency from the comfort of your own home.

Small, local businesses across the Country (and the World) are struggling because they don't know how to promote their business online. They just haven't kept up with the times!

But now, you can help them!

Your agency can offer small business marketing services like:

  • Website Design
  • Mobile Website Design
  • SEO (Search Engine Optimization)
  • Social Media Marketing
  • Email Marketing
  • Facebook Ad Campaign Management
  • Google Ad Campaign Management
  • Yahoo / Bing Ad Campaign Management
  • Reputation Management

and the best thing is, you can outsource the services you choose to offer to skilled, technical talent!

Small business owners are seeking your help and you can offer them these great services - but you don't have to do the services yourself.

I'll show you how and where to find these quality people that you can add to your team and I'll show you the specific (and best) ways to find them and hire them for your business.

Enroll in this course today and as an added bonus, you will receive my eBook titled:

"Offline Spy"

Offline Spy contains 67 pages of real-world offline marketing details - complete case studies which show you:

  • How we found each client
  • What we proposed to each client
  • How much we got paid by each client
  • How we landed each client
  • What we did for each client

Along with this detailed "spy" information, you will also benefit from "Real World Business Tips" sprinkled throughout the document.

Here's an actual review of the eBook alone:

“In one word - AMAZING!

Dave has gone and truly OPENED UP THE VAULT! The absolute MINIMUM this ebook should be sold for is $97, with no exaggeration...

You are getting the absolute most cutting edge war stories from someone who is slugging it out in the trenches...

Get this ebook and pay whatever pittance Dave is willing to give it away for, before someone throws cold water on his face and he wakes up!”

- docmatt

AND,

You also get THREE sample proposals - actual proposals I used and presented to small business clients so you can model these when you create your proposals.

Your enrollment is backed by Udemy's 30-day money back guarantee, so you have nothing to lose.

Enroll today and get the video course, bonus resources, Offline Spy eBook and 3 Sample Proposals - all guaranteed!

What are the requirements?

  • A basic understanding of marketing principles is helpful, but not required.
  • If you have empathy for small business owners, this is a good trait to have.
  • You will be given resource websites in a PDF. Must be able to download / print a PDF file.
  • Bring an open mind and a willingness to learn!

What am I going to get from this course?

  • Offer social media marketing services to local businesses.
  • Offer internet marketing services to local businesses.
  • Offer online ad campaign management services to local businesses.
  • Offer a wide variety of services to local business.
  • Build an internet services agency from the comfort of their own home.
  • Find the best places to outsource the services to capable, qualified tech specialists.
  • Get the highest-quality specialists "doing the services" for them at the lowest cost possible.
  • Build a six-figure income by working from home.

What is the target audience?

  • If you like dealing with small business owners or with people in general, this is a great course for you.
  • If you are a people person and enjoy face-to-face meetings and sales scenarios, this is an excellent course for you.
  • If you like the idea of making multi-thousand dollar checks every month, you'll like this business and course.
  • This course is NOT for you if you are an introvert and don't like dealing face to face with people.
  • This course is NOT for you if you are looking for an opportunity to make a passive, income. It takes work to do this business, but the payoffs are big, too.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
01:30

Welcome to the course! This lecture introduces you to the world of offline marketing.

00:30

A brief definition of "offline marketing" is given. You can benefit small businesses with your internet marketing services. The good news is, you don't have to be an expert in these areas. I will show you how to outsource the services.

Section 2: Internet Marketing Services Your Agency Can Offer To Small Businesses
05:16

In this lecture, you'll learn about the wide variety of services you can offer to small and local businesses.

06:27

In this lecture, you'll learn about the wide variety of advanced services you can offer to small and local businesses. Some of these services offer great ROI for the business, but are not being heavily promoted yet.

Section 3: You Don't Need To Be An Expert - You Can Hire Experts!
01:10

In this lecture, you'll learn that you don't have to be an expert to run an internet marketing agency.

You'll see examples of how the agency system works for your internet marketing consultancy.

00:41

In this lecture, I'll explain from my own real-world example, how you can outsource a web design service, just like I do.

02:03

In this lecture, you'll hear about another real-world example: A high-end attorney - and how he runs his business. This attorney (like most attorneys) outsources the actual implementation of the services.

01:40

In this lecture, you'll learn about how ad agencies outsource most of their work, as well.

Section 4: Introduction To Outsourcing For Your Service Providers
01:41

In this lecture, I introduce you to a hidden gem - a site that will give you high-quality outsourcers at super-inexpensive rates. In this lecture, you also get a RESOURCE PDF which contains links to all the websites that we reference in the following lectures.

Section 5: How And Where To Find Your Outsourcers - In Detail
01:32

In this lecture, you'll learn my best recommendations for finding the top outsourcers.

I will walk you through each site - in priority order - so you can to straight to the best sites and find the best outsourcers.

00:59

In this lecture, you'll receive the top sites for the advanced services we covered.

I give you the sites in priority order so that you can find the top outsourcers & talent for the services you are offering to small businesses.

Section 6: How To Prospect For New Clients For Your Agency
06:25

You'll learn 7 of the top ways to reach small business owners with your services offerings.

Section 7: Offline Marketing Business Models
02:42

In this lecutre, you'll learn 5 of the best offline marketing business models.

Section 8: The Sales Process - How To Get Clients For Your Agency
01:55

Next, we're going to take a look at the 3-step sales process for meeting with the business owner and getting a commitment from the business owner to engage you as their marketing person / team.

01:58

Before we get into the 3 steps, let's pause and talk briefly about managing client expectations and why you should begin the process early.

01:59

Step one in the business acquisition process is what I call the exploratory meeting.

In this meeting, we determine the business owner's wants and needs and take notes so that we can create a great, personalized proposal for the client.

00:57

Step two is when you meet with the business owner to present your proposal, explaining how each of the elements will help them drive more business.

02:03

In this lecture, we discuss the fulfillment of services and how important it is to take fast action and get results quickly.

Section 9: Ramping Up Your Agency Business
01:17

In this lecture, we discuss how to structure your business so that it is ready for fast scaling and growth.

Section 10: Who Is This Business Perfect For?
01:38

There are certain personality traits that will be attracted to this business.

In this lecture, you'll learn who this business is perfect for.

00:58

A brief warning, from my own experiences as an introvert doing a sales-based business.

Section 11: Conclusion
02:10

This lecture concludes the course.

Thank you for joining me!

Section 12: Bonus eBook And Sample Proposals
Article

This is the bonus eBook - Offline Spy, which walks you through several of my real-world case studies for generating new business clients. What we proposed and how we closed the sale.

Sample Internet Marketing Proposals
Article

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Instructor Biography

Dave Espino, Be successful with proven, real-world strategies

If you want to be successful in your own business, then one of the most important decisions you'll make is the proper choice of a seasoned mentor who can guide you to success.

And when it comes to online marketing and selling, I believe you have found the right mentor in me. 

My mission is simple: To make a difference in your life by helping you succeed in your own online business.

In every one of my Udemy courses, you'll see that I am always available and always offer you support through each course. I rejoice in your success and help you through any obstacles!

In the many positive course reviews my courses get, most people like the lively and encouraging teaching style that I convey as well as how I get right to the point and walk you, step-by-step through proven, real-world, proven strategies. 

You'll notice that my courses get many 5-star ratings & reviews and my student satisfaction ratings also reflect this.

Here's a little background on my experiences, so you can get a sense of who will be teaching & mentoring you:

A lifelong entrepreneur, I've been marketing online since 1999, and have owned over 30 websites, marketing across most platforms, including online, offline, TV, podcasts, webinars, webcasts, social media and radio. (You name it, I've done it!)

As a proud member of Udemy's Instructor Council, (with 40 Udemy courses published) I've been teaching business strategies via live seminars / webinars since 2000, and then through video training courses since 2001.

(You'll find my courses below this bio - and all of my courses have at least 10 minutes of free previews available to you, so you can quickly determine the courses that are right for you!)

For 11 years, I hosted my own TV show where I introduced millions across America to the benefits of selling online. My show was seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks.

With over $140 million of my video training products sold via TV and Online, I am honored to be your mentor and guide and I'm looking forward to helping YOU reach your goals through the wonderful business of online marketing!

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