Email List Building 101: How to Start a Mailing List
4.4 (41 ratings)
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Email List Building 101: How to Start a Mailing List

Discover the power of list building by growing a massive list of subscribers to your website or blog newsletter.
4.4 (41 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8,003 students enrolled
Created by Zac Johnson
Last updated 7/2017
English
English [Auto-generated]
Current price: $10 Original price: $195 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Have a basic knowledge of list building, while also having a fully functional mailing list and subscription form active on your site. You will also discover how to setup an autoresponder series and learn expert tips that top bloggers and site owners are using today.
View Curriculum
Requirements
  • You should have a website or blog. This isn't a requirement, but it's one of the best ways to get started before having a mailing list.
Description

List building is one of the most important components to creating a successful website, blog, brand or business on the internet. The sad truth is that more than 70% of the people that come to your site for the first time are going leave and never come back. This is simply due to there being way too much content on the internet and people easily forget where they've been. The only way for you to keep this audience coming back time and time again is through the use of an email list and newsletter.

Good news! As one of the top bloggers in the world today, I know what it takes to grow a large mailing list and set up the necessary call to actions on your site that get people to subscribe fast. Gone are the days when a simple subscription form on the side of your page works. Now it's all about giving away something for free, having exciting email subscription forms and also using popup windows and exit-intent windows to get a visitor to take action before leaving your site.

Even more exciting news, this is going to be easy enough for anyone to set up themselves. Starting a list or newsletter of your own is very simple, fast and affordable. All it takes is getting set up with a list hosting service and connecting a few plugins and widgets to your site. These are all things that I cover within the video tutorials. Also, remember that that is "List Building 101", so we aren't going to be covering extremely detailed or advanced topics -- just the basics of what you need to get started with your own list.

Let's take a look at the different topics covered in this list building course. 

Introduction to List Building

  1. Why Your Site, Blog or Brand Needs a Mailing List - Many people think just having a website or blog is more than enough. In actuality, it's just the beginning. In this first video I walk through the basics of email marketing and list building, while also showing while it's one of the most important things every site owner and brand needs to set up from day one. 
  2. How a eMail Marketing and Mailing List Work - Just like a website or blog has web hosting, a mailing list needs to have a list hosting service. This service is in place to collect all of the information from email subscribers, while also giving the list owner the ability to send out mailings and monitor how many people are opening, clicking and unsubscribing from such lists. 
  3. Choosing the Best List Hosting Provider - When it comes time to choose a list hosting provider, you will have a few options to choose from. For the most part, they all fall in the same price and service range. In this video I will provide you with each of the options available and do a short comparison on each. 
  4. Setting Up Your First Mailing List - After setting up your list hosting service, it's then time to go live with a mailing list in your account. Once this is done, you can add a subscription form to your site and start collecting email. List hosting providers will allow you to create as many mailing lists as you like.
  5. Mailing List Subscription Form Creation - To get visitors to your website or blog subscribed to your mailing list, you are going to need to add a subscription form to your site. This is easy enough through most list hosts, as they will provide you with an HTML code or an easy to setup WordPress plugin.
  6. Creating Your First Autoresponder Series - Autoresponders are one of the most effective ways to grow and manage your mailing lists and content. Instead of having to send out a mailing list manually, you can set up a one time autoresponder series that will do all of the work for you. This is one of the top secret methods being used by top bloggers and marketers in the world today. 
  7. Best Methods for Growing a Mailing List - Don't settle for just adding a subscription form to the sidebar menu of your site. Increase subscriptions to your mailing list by using popup windows, exit popups, call to actions, giving away free ebooks and much more. In this video I provide you with a wide range of working methods to try out on your own site. 
  8. Examples of Top Sites Using Newsletter Popups - If you want to grow your email list like some of the biggest sites in the world, you need to know how they are growing theirs. In this last introduction video I show you how some of the top blogs and brands in the world today are using popup windows and software like OptinMonster and PopupDomination to grow their mailing lists like crazy.

Section: 2 -- Expert Interviews & Resources 

  • How John Chow Creates his Mailing Lists and Sales Funnels - John Chow is currently generating over six figures per month with his blog. This is mainly due to the massive growth of his mailing list and autoresponder series. In this video interview, I talk with John and we discuss the best working methods for growing a mailing list.
  • Syed Balkhi's Best Tips for Mailing List Signups and Blog Monetization - As the co-founder and creator of Optin-Monter, Syed Balkhi knows what it takes to create powerful subscription forms and call to actions that make people want to join your mailing list. In this video interview, I sit down with Syed to discuss why popup windows and effective call to actions are so important for the growth of a website and it's mailing list.
  • What Happens in an Internet Minute - In this fun and interactive video, I break down the internet into 60 seconds. Did you ever wonder how many emails are sent out, logins are made into Facebook, YouTube video views happen in a single minute on the internet? After watching this video, you will know the answers -- all while making yourself a more powerful and effective marketer in the process. 
  • My Recommended Blogging Tools and Resources - Throughout this list building course I mention a lot of tools, resources and references. Be sure to check this last video for detailed information on where you can find everything that was mentioned in the course.


Feedback from our 5,000+ students already enrolled in this course:

"Course it really good, and provide all the information which you might want to know to get started with mailing lists... Being an instructor myself, I would like to Appraise the Efforts of Zac and I actually like the Section "Expert Interviews" very much." - Sagar Bansal

"This is a good video series for anyone new to the world of email marketing. With so many different options for email and list hosting, this is a great starter for anyone who has no idea on how to get started with a list of their own." - Krystal Staci

"AWESOME Course with new ideas and experts suggestions :)" - David Warner

 

 

 

Who is the target audience?
  • Anyone with a website, blog or online brand that wants to increase repeat traffic and revenue to their business.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
12 Lectures
01:21:51
+
Introduction
8 Lectures 37:07

Every blog needs a mailing list to secure their future growth and build a relationship with their audience. This introduction video to mailing lists will get you started on the right path.

Preview 04:26



Setting Up Your First Mailing List
04:05

To get people on your mailing list, you must offer a subscription form for them to fill out. Again, using Aweber, this process is quite simple and broken down in this video.

Mailing List Subscription Form Creation
04:28

Autoresponders are extremely powerful and a long term solution for the success of your blog. By creating an autoresponder you can send out a series of emails to your subscribers after a one time setup process, as shown in this video.

Creating Your First Autoresponder Series
05:20

Best Methods for Growing a Mailing List
05:03

Examples of Top Sites Using Newsletter Popups
05:44
+
Expert Interviews & Resources
4 Lectures 44:44

John Chow has taken his blog from posts about his dinner to over $40,000 a month. Once John started to implement list building and autoresponders, he took his blog to six figures a month!

How John Chow Creates his Mailing Lists and Sales Funnels
18:25

Syed has not only created OptInMonster, the revolutionary software to massively increase your mailing list, but he's also created resource and entertainment blog that get millions of visitors per month!

Syed Balkhi's Best Tips for Mailing List Signups and Blog Monetization
22:24

Have you ever wondered how many email, social status updates, purchases and more happen online in any given minute? In this new updated video for 2017, I break it all down for you.

What Happens in an Internet Minute
03:01

Starting a blog is easy. Creating one that compete against the other billion active websites and blogs on the internet today isn't so simple. However, through the use of my recommended tools and resources, you can speed up the process and have a great looking site in the process. I personally recommend and use all of the resources found in this video.

My Recommended Blogging Tools and Resources
00:54
About the Instructor
Zac Johnson
4.4 Average rating
445 Reviews
22,914 Students
9 Courses
Entrepreneur and Blogger

Best Selling Instructor, Pro-Blogger, and more than 21,000+ Udemy Students

Zac Johnson has been making money online since his early teens, back in the mid-to-late 90s. He is the owner of several blogs and site properties where he teaches others how to make money online through affiliate marketing, blogging, lead generation and how to sell your expertise. Zac's site properties also rank at the top of Google for extremely competitive keywords like blog, blogging, blogger and more. Through his online courses and web site tutorials, Zac has helped his audience earn millions of dollars, while also connecting business and brands of all sizes with new audiences and customers around the world.

In addition to all of the information above, you can also follow Zac Johnson through his blogging on various websites and media outlets. To keep up with his latest blogging, business activity and personal life, be sure to follow his personal blog at ZacJohnson(dot)com and latest blogging tips at Blogging(dot)org.