Home Made: How To Start A Home-Based Food Business

Learn how to legally operate a food business out of your home kitchen and the business ingredients necessary for success
  • Lectures 23
  • Video 4 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

Until recently, if you wanted to turn your passion for cooking or baking into a business you had to operate out of a commercial kitchen which could be a timely and expensive proposition. Thanks to more and more states in the US adopting Cottage Food Laws in the past few years, it's now possible for food entrepreneurs to start and run food businesses from their homes.

This course is broken up into 23 easy-to-digest lectures that cover everything from Cottage Food Law specifics to other aspects of business licensing you may need. From there the course moves on to helping you create a business plan and business strategy that will make sure your business is moving forward in the right direction.

What are the requirements?

  • Please note, not every state has Cottage Food Laws in effect. Please watch the first (free) section to determine if your state permits food entrepreneurs from working out of their homes.
  • Cottage Food Laws typically do not permit for meat-based products or other potentially hazardous products to be made in a home kitchen. As such, this course is not a good fit for those types of entrepreneurs.
  • No other course requirements.

What am I going to get from this course?

  • Over 23 lectures and 3.5 hours of content!
  • By the end of the course you will understand the laws that allow food entrepreneurs to operate out of their homes and know what to look for in your state
  • This course will also help you develop a business plan and business strategy so that you can confidently move forward with starting your business
  • You will gain insight into how to price your products and how to make sure that your business is on its way towards profitability
  • You will understand what funding options are available to you as well as what steps you need to take when your business outgrows you home kitchen

What is the target audience?

  • Those interested in starting up a small food business
  • Anyone who has a passion for food but wants to be able to work from home
  • Anyone who has dreamed about starting up a side or part-time food business
  • Home bakers, jam-makers, and other producers of non-potentially-hazardous food products

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion

Curriculum

Section 1: Setting The Table - Laws, Licenses, & Permits
04:53

In this section we cover some of the basics behind the various Cottage Food Laws in the US that enable home-based food entrepreneurs to start their businesses from their kitchens. This section includes an overview of which states currently allow and which do not allow for food artisans to work out of their home kitchens.

11:36

Since Cottage Food Laws differ from state to state, this section will talk about the various aspects you need to be aware of when looking at your state's specific laws. Downloadable documents contain state-by-state information and website addresses.

15:30

Cottage food permits aren't the only potential business licenses that home-based food entrepreneurs need. In this section we'll take a look at some of the other licenses and permits that may be required before you can start operating your food company. The downloadable PDF in this section contains website information for city and state licenses as well as commercial kitchen health permitting information for when your business outgrows your kitchen.

Section 2: Prep Work - Your Business Planning Foundation
04:16

Getting and staying organized from Day 1 is key for an entrepreneur so this short session looks at the three main areas to focus on.

21:21

Before you can start creating a business plan you need to fully understand where you want the business to go in the next 3,5,7 years and what role you want it to play in your life. That's where Visioning comes in!

18:20

Your business plan must be created with you and your target market in mind. We explore both of these aspects in this section along with information about how to find out who your target market is.

Section 3: The Ingredients To A Successful Home-Based Food Business Plan
02:28

An overview of what aspects you need to consider when creating your home-based food business plan. We'll talk about each of these more in-depth in later sessions.

03:35

Even for home-based food businesses, understanding your marketplace is an important step towards success.

05:11

In this session we'll take a look at what you need to consider when evaluating your competitors and how that plays into determining what your company's marketing message will be.

19:50

How and where you sell your products is an important part of a successful business. This session will help you identify and evaluate different sales channels to determine which might be the best option for you.

14:25

Your packaging plays multiple roles including attracting customers and meeting regulatory requirements. In this session we'll cover all the things you need to keep in mind when it comes to packaging your products.

16:17

Having a great product isn't enough. How are people going to know about your company? In this first Marketing section we'll look at the different non-social media tools available to small business owners.

18:28

Social Media tends to be the marketing tool of choice for food artisans so in this lecture we look at what goes into devising a solid social marketing strategy that will help you grow your business.

Section 4: Sweet Success - Understanding The Financial Aspects Of Food Business Ownership
04:04

An introduction to the financial aspects associated with small food business ownership.

14:25

Know how to price your products is the first step in building this business of yours but you can't simply price it based on what you think someone would pay. In this lecture we take a look at all the components that go into developing a profitable pricing strategy for your business.

06:22

Let's take a look at the different types of expenses your business will incur before we move onto developing cash forecasts and budgets.

10:55

Cash forecasts help you determine when your business will have excess cash and when the business will need to be running lean. In this lecture we'll look at how to develop and read a cash forecast for your small business.

09:22

What are your options when it comes to finding money to help you get your business started or grow it? That's what we'll look at in this lecture.

03:19

Keeping your accounting books in order is important both from a tax standpoint but also so you know how your business is faring. We'll talk about a few of the options available to you as a small entrepreneur.

04:17

How you pay yourself is important from an IRS and tax standpoint so this overview presents you with some of the issues you need to be aware of.

Financial Components - Review
04:01
Section 5: Get Cooking!
02:34

What happens when your business grows too big for your kitchen to handle? We'll talk briefly in this lecture about what your next steps should be so that you can keep business cooking.

Conclusion
Preview
01:31

Instructor Biography

Jennifer Lewis , Food Entrepreneur & Small Business Consultant

A former professional pastry chef, Jennifer worked for luxury hotels before enrolling at Northwestern University’s Kellogg School of Management. While completing her MBA, Jennifer started her own food business out of her graduate school apartment and signed Neiman Marcus on as her first client. While running her business, she realized that food entrepreneurs lacked the type of resources and information that other industries had. Given the regulatory and permitting issues specific to food businesses, she wrote her first food business book in 2009 and has since gone on to publish several others. She also founded the popular food business website Small Food Business (www.smallfoodbiz.com) which is focused on providing food entrepreneurs with all of the business resources and tools they need to start and grow their businesses.

Since successfully selling her food business in 2012, Jennifer now focuses full-time on running Small Food Business and consulting with food businesses ranging in size from start-up to $70M in revenue. When not writing or talking about food business entrepreneurship, she can usually be found in the kitchen playing with one of her three favorite ingredients – butter, sugar, or chocolate.

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    • Patricia

    Good Course

    This course was very well organized and very informative so someone who wants to start a homebased cake business.

    • Maria Curran

    FABULOUS! Invaluable knowledge to start your food biz.

    This course is an invaluable tool and a great first step forward in making your home based food business become a reality. Although I have an MBA in Finance that I obtained about 20 years ago, thus far, I had only worked for large companies in the finance world. I had no idea how to start my own food based company nor did I know anything about the food industry. Jennifer combines her in depth knowledge on the food space with her MBA from a prestigious school to provide one with a clear, concise, step by step tutorial on how to launch a home based food business. From the legal, to marketing to financing and beyond, every aspect of your business is covered in detail with supporting documentation to reference later in order to help guide you down, what can seem to be an overwhelming path. The course can make the difference between success and failure! Thank you for compiling this invaluable tool for us would be food based entrepreneurs!!!

    • Ron Vail

    Nice work Jennifer!

    I'm starting a Home-Based lollipop business and this course answered quite a few questions AND presented great follow up info concerning regulations state to state. Thanks again, looking forward to more from you and your website www.smallfoodbiz.com. Ron Vail

    • Alex

    Home Made: How to Start a Home-Based Food Business

    I chose this course at the beginning because I wanted to know more about Home-Based Food Business. At the end of this 3 hours course, I was so happy about all the new informations I learned. It's not only on Home-Based Food Business it's all about how to create a business. From business foundation to the financial aspects of food business ownership. It's very well explain - step by step with concrete examples. Thank you so much Jennifer for this course. I learn in 3 hours what It would have taken me several months before gathering and understanding all those informations.

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