If you've ever dreamt of learning how greeting cards are made and thought, "How do I start my own greeting card business?" then this is the class for you. I show you the easiest way I know how to start your company. Whether you use your own artwork or not, I'll show you how to make your art, design your card, print it, and all of the extra stuff you'll need to have in order to make it in this field. With two greeting card companies under my belt, and over 25 years experience, I'll show you how to "Jump Start" your career with some great advice. I've packed in over 25 lectures filled with personal advice on how to and how not to make it in this industry. Plus you'll even get some added bonus material on licensing! Join today and make it your business to make people smile!
You'll learn how to optimize your artwork for print. I'll teach you great marketing ideas and how to get the press you deserve, basics of creating your artwork using tools available with top-notch software. You'll gain first-hand knowledge on tips to succeed and pitfalls to avoid.
Learn if this is the right class for you. Do you have the desire and the time needed to devote to starting your own business?
Learn a quick method of brainstorming.
It's important to have a dedicated work space. I give you some different options you might not have thought of before.
Students will learn about working in thirds. They'll understand why it's so important to design from the top of the card down.
Learn how to test the thickness or heaviness of the paper. Also examine how coated and uncoated papers look.
I show you how to set up a new document in Photoshop. Important information on the difference between low res images and hi-res.
Learn how to use layers to protect your artwork when experimenting. Easily make corrections to different layers.
This is a great visual explanation of how bleeds work.
Learn how to "place" saved artwork into an Indesign page with bleeds. You'll learn about how to open a page in Indesign and set up logos and other information for the outside of your card.
Learn how to save your artwork in PDF format to give to your printer. You'll also learn about printer's marks in detail.
There are important differences between print and web graphics. This quiz will help you understand both.
Learn how to use online tools to help you decide the quality and quantity of your greeting cards. I'll break down line by line how to price out your cards using this cool digital printing guide!
Learn how to use online tools to help you decide the quality and quantity of your greeting cards. I'll break down line by line how to price out your cards using this cool off-set printing guide!
Make sure you have the best product out there before you sell one card. Here's how to do it!
The New York Stationery Show is the Grand Daddy of shows. It's an international show that boasts buyers from all over the world. In this lecture, I'll discuss how to get into the show as an observer!
Before you start selling to retailers, try selling online at places like CaféPress. Online sites like these offer you a chance to sell in lower quantities.
Even before your card designs are finished, you have to begin your marketing journey. You have to build demand for your product so that when you publish your cards, you'll have retailers knocking down your doors!
Keep it simple with this black and white version of a catalog that I created in my first card company. Save money but still have a nice looking catalog.
Make a strong impact on your customers with a full-color catalog. You'll learn some tips and tricks in this video.
Identify what other companies are doing to get their customer's attention. I keep everything I receive whether it's at a trade show or from a meet and greet. Learn more ways to design your catalog.
Facebook is the world's largest social media hub, learn how to use to showcase your cards.
Pinterest is a GREAT way to source ideas and inspiration for your cards. It's also a great place to showcase your ideas to your followers and potential customers.
Pantone makes some of the finest graphic tools for checking your printed artwork. This video will explain to you why to use a Pantone swatch book and you'll also learn more about CMYK.
Learn how to use a Wacom Graphics tablet to input your artwork into your computer.
We showcase a fellow greeting card designer, Taye Geyer who is working on creating a web site to sell her handmade cards. Her designs can be seen on Pinterest, Etsy, RedBubble, LinkedIn, and Facebook. Just search for "4 Cre8tv Mindz". We thank Taye for her incredible designs and content for this lecture!
Sample of a simple but effective black and white catalog and order sheet.
Add a splash of color or create a full four-color catalog. This is a sample of one.
This is a sample of an online catalog for Christmas. Use it as a source of ideas only.
This sample press release illustrates the "Who, What, Where, When, and How" that needs to go into every press release you write. I've also included in blue, the Features, Benefits, and CEO quote as examples.
Some cool facts and data about the present-day Greeting Card Industry.
Know these important facts before you start!
Some people prefer to work with third-party companies who use their artwork in exchange for a percentage of profits. This lecture shares some basic information on licensing.
When you're not creating original artwork, copyrights and proper attribution are critical if you want to protect yourself from being sued. This article will give you some links and some advice on this important topic!
You've asked for it, and here it is! Check out this cool tool filled with romantic words from A to Z! I hope you can utilize this great tool to create new and exciting cards!
Over the last three decades, I've been making people smile with my quick wit and personality. I'm a writer, illustrator, designer, and entrepreneur and I'm here to help you become a better writer.
In the mid to late 80s, I started writing humor in college, then purchased a publishing company with clients in Chicago, NY, and Los Angeles. I followed that in the 90s with a stint working at a national magazine. In the 2000s, I built my own apps and children's books, and in between that I owned two greeting card companies.
Through it all, one thing holds true, my passion for writing and helping others succeed. That's why this course is so important to me. People used to criticize me for my writing style and told me that no one ever writes in first-person. Well things change and I don't want you to stop writing because someone tells you that what you're doing is wrong.
There are so many ways to shine and with this course, you can shine too!
I love helping people go after their dreams and I know I can help you!