Learn How to Start Your Own Greeting Card Business.

Learn about design, finding a printer, marketing, and distribution.
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  • Lectures 33
  • Length 2 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

If you've ever dreamt of learning how greeting cards are made and thought, "How do I start my own greeting card business?" then this is the class for you. I show you the easiest way I know how to start your company. Whether you use your own artwork or not, I'll show you how to make your art, design your card, print it, and all of the extra stuff you'll need to have in order to make it in this field. With two greeting card companies under my belt, and over 25 years experience, I'll show you how to "Jump Start" your career with some great advice. I've packed in over 25 lectures filled with personal advice on how to and how not to make it in this industry. Plus you'll even get some added bonus material on licensing! Join today and make it your business to make people smile!

What are the requirements?

  • You should be familiar with how to use either a PC or a Mac computer.
  • It helps if you can draw, but not necessary.
  • The desire to learn a new skill.

What am I going to get from this course?

  • Learn how to create your own style
  • Spot trends and find out what sells
  • Learn the foundations of layout and design
  • Market your designs
  • Find markets and distribute to your customers
  • Learn the basics of Licensing

Who is the target audience?

  • The goal of this class is to teach you how to create a line of cards that you can sell to stores. This is a business that you can start part time and build up into something larger. Artists and writers are encouraged to take this class. You'll learn the foundations of preparing art for sale.
  • I will not teach art technique or art instruction. Although the ability to draw and write is not necessary, it does help.
  • This course does not teach the student how to make handmade cards, however there is a lot of good information in this class about marketing that could help the homemade card maker.
  • Anyone who wants to learn the basics of starting their own greeting card company.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to Starting a Greeting Card Company

You'll learn how to optimize your artwork for print. I'll teach you great marketing ideas and how to get the press you deserve, basics of creating your artwork using tools available with top-notch software. You'll gain first-hand knowledge on tips to succeed and pitfalls to avoid.


Learn if this is the right class for you. Do you have the desire and the time needed to devote to starting your own business?


Learn a quick method of brainstorming.

Section 2: Best Design and Layout Practices

It's important to have a dedicated work space. I give you some different options you might not have thought of before.


Students will learn about working in thirds. They'll understand why it's so important to design from the top of the card down.


Learn how to test the thickness or heaviness of the paper. Also examine how coated and uncoated papers look.


I show you how to set up a new document in Photoshop. Important information on the difference between low res images and hi-res.


Learn how to use layers to protect your artwork when experimenting. Easily make corrections to different layers.


Learn how to "place" saved artwork into an Indesign page with bleeds. You'll learn about how to open a page in Indesign and set up logos and other information for the outside of your card.


Learn how to save your artwork in PDF format to give to your printer. You'll also learn about printer's marks in detail.

2 questions

There are important differences between print and web graphics. This quiz will help you understand both.

Section 3: Printing Your Cards

Learn how to use online tools to help you decide the quality and quantity of your greeting cards. I'll break down line by line how to price out your cards using this cool digital printing guide!


Learn how to use online tools to help you decide the quality and quantity of your greeting cards. I'll break down line by line how to price out your cards using this cool off-set printing guide!

Printing Your Cards Review
2 questions
Section 4: Distribution Markets

Make sure you have the best product out there before you sell one card. Here's how to do it!


The New York Stationery Show is the Grand Daddy of shows. It's an international show that boasts buyers from all over the world. In this lecture, I'll discuss how to get into the show as an observer!

Regional Shows: More bang for your buck

Before you start selling to retailers, try selling online at places like CaféPress. Online sites like these offer you a chance to sell in lower quantities.

Section 5: Marketing and PR

Even before your card designs are finished, you have to begin your marketing journey. You have to build demand for your product so that when you publish your cards, you'll have retailers knocking down your doors!


Keep it simple with this black and white version of a catalog that I created in my first card company. Save money but still have a nice looking catalog.


Make a strong impact on your customers with a full-color catalog. You'll learn some tips and tricks in this video.


Identify what other companies are doing to get their customer's attention. I keep everything I receive whether it's at a trade show or from a meet and greet. Learn more ways to design your catalog.

Section 6: How to Use Social Media to Market Your Cards

Facebook is the world's largest social media hub, learn how to use to showcase your cards.


Pinterest is a GREAT way to source ideas and inspiration for your cards. It's also a great place to showcase your ideas to your followers and potential customers.

Section 7: Tools of the Trade

Pantone makes some of the finest graphic tools for checking your printed artwork. This video will explain to you why to use a Pantone swatch book and you'll also learn more about CMYK.


Learn how to use a Wacom Graphics tablet to input your artwork into your computer.

Section 8: Resources
2 pages

Sample of a simple but effective black and white catalog and order sheet.

2 pages

Add a splash of color or create a full four-color catalog. This is a sample of one.

4 pages

This is a sample of an online catalog for Christmas. Use it as a source of ideas only.

1 page
Greeting Card Awards from two of the most popular Associations in the World.
1 page

This is a great visual explanation of how bleeds work.

1 page

This sample press release illustrates the "Who, What, Where, When, and How" that needs to go into every press release you write. I've also included in blue, the Features, Benefits, and CEO quote as examples.


Some cool facts and data about the present-day Greeting Card Industry.

1 question

Know these important facts before you start!

Section 9: Bonus Material: Licensing

Some people prefer to work with third-party companies who use their artwork in exchange for a percentage of profits. This lecture shares some basic information on licensing.


When you're not creating original artwork, copyrights and proper attribution are critical if you want to protect yourself from being sued. This article will give you some links and some advice on this important topic!

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Instructor Biography

Over the last three decades, I've been making people smile with my quick wit and personality. I'm a writer, illustrator, designer, and entrepreneur and I'm here to help you become a better writer.

In the mid to late 80s, I started writing humor in college, then purchased a publishing company with clients in Chicago, NY, and Los Angeles. I followed that in the 90s with a stint working at a national magazine. In the 2000s, I built my own apps and children's books, and in between that I owned two greeting card companies. 

Through it all, one thing holds true, my passion for writing and helping others succeed. That's why this course is so important to me. People used to criticize me for my writing style and told me that no one ever writes in first-person. Well things change and I don't want you to stop writing because someone tells you that what you're doing is wrong. 

There are so many ways to shine and with this course, you can shine too!

I love helping people go after their dreams and I know I can help you!

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