Learn How to Start Your Own Greeting Card Business.
3.9 (11 ratings)
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Learn How to Start Your Own Greeting Card Business.

Learn about design, finding a printer, marketing, and distribution.
3.9 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
81 students enrolled
Last updated 1/2017
English
Current price: $10 Original price: $60 Discount: 83% off
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Includes:
  • 2 hours on-demand video
  • 10 Articles
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn how to create your own style
Spot trends and find out what sells
Learn the foundations of layout and design
Market your designs
Find markets and distribute to your customers
Learn the basics of Licensing
NEW: Learn how to Make Homemade Cards including costs and setting a value!
View Curriculum
Requirements
  • You should be familiar with how to use either a PC or a Mac computer.
  • It helps if you can draw, but not necessary.
  • The desire to learn a new skill.
Description

If you've ever dreamt of learning how greeting cards are made and thought, "How do I start my own greeting card business?" then this is the class for you. I show you the easiest way I know how to start your company. Whether you use your own artwork or not, I'll show you how to make your art, design your card, print it, and all of the extra stuff you'll need to have in order to make it in this field. With two greeting card companies under my belt, and over 25 years experience, I'll show you how to "Jump Start" your career with some great advice. I've packed in over 25 lectures filled with personal advice on how to and how not to make it in this industry. Plus you'll even get some added bonus material on licensing! Join today and make it your business to make people smile!

Who is the target audience?
  • The goal of this class is to teach you how to create a line of cards that you can sell to stores. This is a business that you can start part time and build up into something larger. Artists and writers are encouraged to take this class. You'll learn the foundations of preparing art for sale.
  • I will not teach art technique or art instruction. Although the ability to draw and write is not necessary, it does help.
  • This course does not teach the student how to make handmade cards, however there is a lot of good information in this class about marketing that could help the homemade card maker.
  • Anyone who wants to learn the basics of starting their own greeting card company.
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Curriculum For This Course
Expand All 35 Lectures Collapse All 35 Lectures 02:20:45
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Introduction to Starting a Greeting Card Company
3 Lectures 05:12

You'll learn how to optimize your artwork for print. I'll teach you great marketing ideas and how to get the press you deserve, basics of creating your artwork using tools available with top-notch software. You'll gain first-hand knowledge on tips to succeed and pitfalls to avoid.

Preview 00:47

Learn if this is the right class for you. Do you have the desire and the time needed to devote to starting your own business?

Why You Should Take This Course
03:49

Learn a quick method of brainstorming.

Writing Cards - A Quick Exercise
00:35
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Best Design and Layout Practices
8 Lectures 40:50

It's important to have a dedicated work space. I give you some different options you might not have thought of before.

Create Your Work Space
01:46

Students will learn about working in thirds. They'll understand why it's so important to design from the top of the card down.

Preview 01:24

Learn how to test the thickness or heaviness of the paper. Also examine how coated and uncoated papers look.

Coated or Uncoated Paper?
05:32

I show you how to set up a new document in Photoshop. Important information on the difference between low res images and hi-res.

Photoshop basics
08:22

Learn how to use layers to protect your artwork when experimenting. Easily make corrections to different layers.

Photoshop basics: Part II
05:15

This is a great visual explanation of how bleeds work.

Understanding Bleeds
1 page

Learn how to "place" saved artwork into an Indesign page with bleeds. You'll learn about how to open a page in Indesign and set up logos and other information for the outside of your card.

Preparing Your Artwork for Print
10:18

Learn how to save your artwork in PDF format to give to your printer. You'll also learn about printer's marks in detail.

Export to PDF
08:13

There are important differences between print and web graphics. This quiz will help you understand both.

Graphics Quiz
2 questions
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Printing Your Cards
2 Lectures 17:58

Learn how to use online tools to help you decide the quality and quantity of your greeting cards. I'll break down line by line how to price out your cards using this cool digital printing guide!

Using Online Tools: Digital Printing Costs
08:39

Learn how to use online tools to help you decide the quality and quantity of your greeting cards. I'll break down line by line how to price out your cards using this cool off-set printing guide!

Using Online Tools: Offset Printing Costs
09:19

Printing Your Cards Review
2 questions
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Distribution Markets
4 Lectures 22:18

Make sure you have the best product out there before you sell one card. Here's how to do it!

Learn from Your Customers and Build Sales
02:57

The New York Stationery Show is the Grand Daddy of shows. It's an international show that boasts buyers from all over the world. In this lecture, I'll discuss how to get into the show as an observer!

How to Get into the NY Stationery Show
07:47

Regional Shows: More bang for your buck
09:16

Before you start selling to retailers, try selling online at places like CaféPress. Online sites like these offer you a chance to sell in lower quantities.

Third-party shops
02:18
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Marketing and PR
4 Lectures 16:10

Even before your card designs are finished, you have to begin your marketing journey. You have to build demand for your product so that when you publish your cards, you'll have retailers knocking down your doors!

Creating a Great Press Release
01:20

Keep it simple with this black and white version of a catalog that I created in my first card company. Save money but still have a nice looking catalog.

How to Setup your Catalog-Part 1
05:15

Make a strong impact on your customers with a full-color catalog. You'll learn some tips and tricks in this video.

How to Setup your Catalog-Part 2
06:41

Identify what other companies are doing to get their customer's attention. I keep everything I receive whether it's at a trade show or from a meet and greet. Learn more ways to design your catalog.

More Catalog Ideas
02:54
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How to Use Social Media to Market Your Cards
2 Lectures 05:19

Facebook is the world's largest social media hub, learn how to use to showcase your cards.

Social Media: Facebooks do's and don'ts
01:21

Pinterest is a GREAT way to source ideas and inspiration for your cards. It's also a great place to showcase your ideas to your followers and potential customers.

Preview 03:58
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Tools of the Trade
2 Lectures 07:53

Pantone makes some of the finest graphic tools for checking your printed artwork. This video will explain to you why to use a Pantone swatch book and you'll also learn more about CMYK.

Pantone Color Swatches
04:10

Learn how to use a Wacom Graphics tablet to input your artwork into your computer.

Graphics Tablet
03:43
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Brand New Section on HandMade Cards
1 Lecture 09:06

We showcase a fellow greeting card designer, Taye Geyer who is working on creating a web site to sell her handmade cards. Her designs can be seen on Pinterest, Etsy, RedBubble, LinkedIn, and Facebook. Just search for "4 Cre8tv Mindz". We thank Taye for her incredible designs and content for this lecture!

Handmade Greeting Card Designs
09:06
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Resources
6 Lectures 01:18

Sample of a simple but effective black and white catalog and order sheet.

Black and White Order Form Sample
2 pages

Add a splash of color or create a full four-color catalog. This is a sample of one.

Color Price Sheet Download
2 pages

This is a sample of an online catalog for Christmas. Use it as a source of ideas only.

Sample of third-party Christmas Brochure
4 pages

Greeting Card Awards from two of the most popular Associations in the World.
Greeting Card Awards
1 page

This sample press release illustrates the "Who, What, Where, When, and How" that needs to go into every press release you write. I've also included in blue, the Features, Benefits, and CEO quote as examples.

Preview 1 page

Some cool facts and data about the present-day Greeting Card Industry.

Preview 01:18

Know these important facts before you start!

Greeting Card Facts
1 question
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Bonus Material: Licensing
3 Lectures 03:08

Some people prefer to work with third-party companies who use their artwork in exchange for a percentage of profits. This lecture shares some basic information on licensing.

Licensing Your Artwork
01:35

When you're not creating original artwork, copyrights and proper attribution are critical if you want to protect yourself from being sued. This article will give you some links and some advice on this important topic!

Preview 01:29

You've asked for it, and here it is! Check out this cool tool filled with romantic words from A to Z! I hope you can utilize this great tool to create new and exciting cards!

Romantic Words from A to Z
00:04
About the Instructor
Mr. Nicholas Nebelsky
4.0 Average rating
13 Reviews
663 Students
2 Courses

Over the last three decades, I've been making people smile with my quick wit and personality. I'm a writer, illustrator, designer, and entrepreneur and I'm here to help you become a better writer.

In the mid to late 80s, I started writing humor in college, then purchased a publishing company with clients in Chicago, NY, and Los Angeles. I followed that in the 90s with a stint working at a national magazine. In the 2000s, I built my own apps and children's books, and in between that I owned two greeting card companies. 

Through it all, one thing holds true, my passion for writing and helping others succeed. That's why this course is so important to me. People used to criticize me for my writing style and told me that no one ever writes in first-person. Well things change and I don't want you to stop writing because someone tells you that what you're doing is wrong. 

There are so many ways to shine and with this course, you can shine too!

I love helping people go after their dreams and I know I can help you!