How to Start a Business
3.9 (19 ratings)
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How to Start a Business

The most comprehensive online course for starting and growing your own business.
3.9 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
716 students enrolled
Last updated 9/2015
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 7 hours on-demand video
  • 29 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • What it means to be an entrepreneur
  • The basics you need to succeed in business
  • The starting cost you will need for your business
  • To understand your target market and how best to identify them
  • How to create a successful marketing strategy and reach your customers
  • The best ways to present your business to investors
  • What you should include in your business plan to secure funding
  • The benefits and costs associated with having an online presence
  • How to build the best team to run your business
  • What your break-even point is and how you reach that point
  • How to handle the financials of your business, like estimating sales, the difference between cash and profits, and more.
View Curriculum
Description

Expert tips from Tim Berry, leading business plan expert, founder and President of Palo Alto Software, Inc. on how to start a business. Tim give you tips on what to do and what not to do when starting up your business.

In this course you will learn the key elements to starting and running a business. These include: Who is your ideal customer? What traits best describe your potential customers? What is the best way to reach your potential customers? What are your starting costs and other starting needs?

Who is the target audience?
  • An entrepreneur
  • Thinking about starting a business
  • In the process of starting a business
  • Writing a business plan
  • Growing your business
  • Marketing your business
  • Need help understanding the financials of your business
  • Pitching your business to a bank or investors
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Curriculum For This Course
104 Lectures
08:35:13
+
Welcome Orientation
5 Lectures 13:39
OBJECTIVES In this course you will learn the key elements to starting and running a business. These include: Who is your ideal customer? What traits best describe your potential customers? What is the best way to reach your potential customers? What are your starting costs and other starting needs?…
Course Overview
00:52

Tim introduces what will be covered in the course.

OPTIONAL: A Slide Notes handout is available. Click here to download it.

Preview 04:12

Tim introduces himself and explains his background in entrepreneurship.

OPTIONAL: A Slide Notes handout is available. Click here to download it.

Preview 04:53

This page provides a brief description of each session and what information will be covered during class. Chapter 2: What is Entrepreneurship? The first session of the course provides an overview of entrepreneurship and the basics of starting a business. The key elements that will be addressed in th…
Course Syllabus
02:17

Glossary of Terms There's a full glossary in the Optional Downloads section with definitions for common business terms used throughout the course. This can be found at: http://www.udemy.com/lectures/glossary-of-terms-51159.html Assignments  There are five key lessons that you will complete during th…
Course Materials
01:24
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What is Entrepreneurship?
5 Lectures 26:50
This chapter provides an overview of entrepreneurship and the basics of starting a business. The key elements that will be addressed here are defined: What is an entrepreneur? What needs is your business going to fill? What do YOU bring to the equation? What does your business plan look like? How ar…
Objectives
00:22

Part 1 of a three part series on Entrepreneurship.

OPTIONAL: A Slide Notes handout is available. Click here to download it.

Preview 06:55

Part 2 of a three part series on Entrepreneurship.

Entrepreneurship Overview, Part 2
08:11

The last of a three part series on Entrepreneurship.

Entrepreneurship Overview, Part 3
10:37

These online resources provide ideas from a variety of business and marketing experts. They are not required reading for the course. Guy Kawasaki on The Art of the Start  (video) About a year after his book  The Art of the Start  was published, Guy Kawasaki posted this video on the Internet. It has…
Optional Reading
00:44
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Concept Kick Start
6 Lectures 38:20
In this chapter, you will learn: Can you turn your business idea into a real business? What does it take to build a business? What sets your business apart from other companies? OVERVIEW You have an idea for a business. What’s the first step? Take the idea that has been forming in your head (your bu…
Objectives
00:52

Part 1 of a four part video series on Concept Kickstart.

OPTIONAL: A Slide Notes handout is available. Click here to download it.

Concept Kick Start, Part 1
08:15

Part 2 of a four part video series on Concept Kickstart.

Concept Kick Start, Part 2
10:09

Part 3 of a four part series on Concept Kickstart.

Concept Kick Start, Part 3
10:24

The last of a four part series on Concept Kickstart.

Concept Kick Start, Part 4
07:46

These online resources provide ideas from a variety of business and marketing experts. They are not required reading for the course. “The following blogs support my belief that an idea alone has no value. Ideas on their own are just not that important.”   Tim Berry, course author A Really Good Answe…
Optional Reading
00:53
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Business Basics
5 Lectures 41:19
In this chapter you will learn: There are many types of startups, from the simple one-person business to a complex technology startup, with a lot in between. How to choose a business name, and how to own the name. Basic legal business types: corporations, limited liability corporation, sole propriet…
Objectives
00:52

Part 1 of a three part series on Business Basics.

OPTIONAL: A Slide Notes handout is available. Click here to download it

Business Basics, Part 1
10:18

Part 2 of a three part series on Business Basics.

Business Basics, Part 2
11:23

The last in a three part series on Business Basics.

Business Basics, Part 3
18:21

These online resources provide ideas from a variety of business and marketing experts. They are not required reading for the course. Just Getting Going, Building, or Planning to Fly  (web only) Here is a  nice summary  of the basics of corporate entities and structure. It’s an excerpt of a book on b…
Optional Reading
00:24
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Know Your Market
7 Lectures 27:06
In this chapter you will learn: What is a “target market” and what does it mean for my business? How can I find out who my target market is? What is it that makes my customers buy from me? OVERVIEW How many buyers are there?  Where are they, and what do they care about? What do they read, what do th…
Objectives
00:59

Part 1 of a four part series on Market Analysis.

OPTIONAL: A Slide Notes handout is available. Click here to download it.

Know Your Market, Part 1
08:52

Part 2 of a four part series on Market Analysis.

Know Your Market, Part 2
08:44

Part 3 of a four part series on Market Analysis. This lesson video demonstrates how to create a Market Analysis table. The demo supports the LESSON: Market Analysis at the end of this section.

Know Your Market, Part 3
05:36

The last of a four part series on Market Analysis.

Know Your Market, Part 4
02:18

DOWNLOADS: Templates for Lessons

Financials: The spreadsheet portion of this lesson will be completed by opening the business-plan-financials.xls file. You will continue to build into this file with each spreadsheet lesson.

  • Download and open the business-plan-financials.xls (found in the optional downloads area) 
  • Use the "Save as" command to save a copy of the file as yourname_financials.xls 

Text: The text portion of this lesson will be completed using the minimum-business-plan-outline.doc. You will continue to build into this file with each text lesson.

  • Download and open the minimum-business-plan-outline.doc file (found in the optional downloads area)
  • Use the “Save as” command to save a copy the plan outline file as yourname_businessplan.doc 
Click the "Download Printable Version" button to download the PDF of this lesson.
LESSON: Market Analysis
6 pages

These resources provide ideas from other business and marketing experts. They are  not  required reading for this session. Two examples of finding a market need: The right way (identify a need and fill it):  Turbo Pascal The wrong way (build a product and sell it):  Apple Newton Need vs. Recognized…
Optional Reading
00:37
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Marketing Strategy
6 Lectures 39:52
In this chapter you will learn: How marketing is different from sales How to create a “brand” for your product or service How to best reach your ideal customer/target market OVERVIEW : Knowing about your market isn’t enough. You also need to decide who will be your customer, how you will find new cu…
Objectives
01:28

Part 1 of a four part series on Marketing Strategy.

Marketing Strategy, Part 1
08:38

Part 2 of a four part series on Marketing Strategy.

Marketing Strategy, Part 2
10:27

Part 3 of a four part series on Marketing Strategy.

Marketing Strategy, Part3
10:13

The last of a four part series on Marketing Strategy.

Marketing Strategy, Part 4
08:04

These resources provide ideas from other business and marketing experts. They are not  required reading for this session. PR vs. Advertising vs. Social Media vs. Branding What do these terms mean, and are they the same?  This post  gives examples of each as well as how the meaning can change when yo…
Optional Reading
01:01
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Basic Financials - Overview and Startup Plan
11 Lectures 47:11
In this chapter you will learn: The difference between ‘startup’ and ‘ongoing’ expenses How expenses vs. assets are treated for tax purposes The difference between profits and cash OVERVIEW Start-up expenses happen before the business is running. If expenses come after the start of the plan, they ar…
Objectives
00:15

Part 1 of a three part video lecture series dealing with Financials.

OPTIONAL: A Slide Notes handout is available. Click here to download it.

Basic Financials, Part 1
08:59

Part 2 of a three part video lecture series dealing with Financials.

Basic Financials, Part 2
09:33

Part 3 of a five part series on Basic Financials.

Basic Financials, Part 3
03:25

These resources provide ideas from other business and marketing experts. They are  not  required reading for this session. Business Plan Financials (3-part video series) This series is about 25 minutes long. It talks about the six key financial building blocks. It also gives examples of how they com…
Optional Reading
00:19

Part 1 of a five part video lecture series dealing with Starting Costs.

OPTIONAL: A Slide Notes handout is available. Click here to download it.

Starting Costs, Part 1
10:39

Part 2 of a five part video lecture series dealing with Financials. This lesson video demonstrates how to create a Startup table. The demo supports the LESSON: Starting Costs at the end of this section.

Starting Costs, Part 2
05:28

Part 3 of a five part video lecture series dealing with Starting Costs.

Starting Costs, Part 3
03:16

Part 4 of a five part series on Starting Costs. This lesson video demonstrates how to create a Startup Funding table. The demo supports the LESSON: Starting Costs at the end of this section.

Starting Costs, Part 4
03:05

The last in a five part video lecture series dealing with Starting Costs.

Starting Costs, Part 5
02:11

DOWNLOADS: Templates for Lessons

Financials: The spreadsheet portion of this lesson will be completed by opening the business-plan-financials.xls file. You will continue to build into this file with each spreadsheet lesson.

  • Download and open the business-plan-financials.xls (found in the optional downloads area) 
  • Use the "Save as" command to save a copy of the file as yourname_financials.xls 

Text: The text portion of this lesson will be completed using the minimum-business-plan-outline.doc. You will continue to build into this file with each text lesson.

  • Download and open the minimum-business-plan-outline.doc file (found in the optional downloads area)
  • Use the “Save as” command to save a copy the plan outline file as yourname_businessplan.doc 
Click the "Download Printable Version" button to download the PDF of this lesson.
LESSON: Starting Costs
6 pages
+
Basic Financials - Forecast Sales & Expenses
9 Lectures 33:21
In this chapter you will learn how to pull together the numbers of a business plan. Video demonstrations will forecast sales and starting costs and as well as ongoing expenses. This will show how the numbers in the plan come together. OVERVIEW Forecasting is like the weather forecast. It's a mix of…
Objectives: Sales & Expenses
00:19

OPTIONAL: A Slide Notes handout is available. Click here to download it.

Forecasting Sales, Part 1
09:42

Part 2 of a two part series on Sales Forecast. This lesson video demonstrates how to create a Sales Forecast table. The demo supports the LESSON: Sales Forecast at the end of this section.

Forecasting Sales, Part 2
08:56

DOWNLOADS: Templates for Lessons

Financials: The spreadsheet portion of this lesson will be completed by opening the business-plan-financials.xls file. You will continue to build into this file with each spreadsheet lesson.

  • Download and open the business-plan-financials.xls (found in the optional downloads area) 
  • Use the "Save as" command to save a copy of the file as yourname_financials.xls 

Text: The text portion of this lesson will be completed using the minimum-business-plan-outline.doc. You will continue to build into this file with each text lesson.

  • Download and open the minimum-business-plan-outline.doc file (found in the optional downloads area)
  • Use the “Save as” command to save a copy the plan outline file as yourname_businessplan.doc 
Click the "Download Printable Version" button to download the PDF of this lesson.
LESSON: Sales Forecast
5 pages

These resources provide ideas from other business and marketing experts. They are  not  required reading for this session. A three-minute video titled, “ How do I Start a Sales Forecast ?” The “ Forecast Your Sales ” chapter from  Hurdle: The Book on Business Planning , by Tim Berry, at www.hurdlebo…
Optional Reading
00:16

Part 1 of a three part series on the Expense Budget and Payroll.

OPTIONAL: A Slide Notes handout is available. Click here to download it.

Expense Budget and Payroll, Part 1
04:25

Part 2 of a three part series on the Expense Budget and Payroll.

Expense Budget and Payroll, Part 2
01:54

Part 3 of a three part series on Expense Budget and Payroll. This lesson video demonstrates how to create a Personnel table. The demo supports the LESSON: Personnel Plan at the end of this section.

Expense Budget and Payroll, Part 3
07:48

DOWNLOADS: Templates for Lessons

Financials: The spreadsheet portion of this lesson will be completed by opening the business-plan-financials.xls file. You will continue to build into this file with each spreadsheet lesson.

  • Download and open the business-plan-financials.xls (found in the optional downloads area) 
  • Use the "Save as" command to save a copy of the file as yourname_financials.xls 

Text: The text portion of this lesson will be completed using the minimum-business-plan-outline.doc. You will continue to build into this file with each text lesson.

  • Download and open the minimum-business-plan-outline.doc file (found in the optional downloads area)
  • Use the “Save as” command to save a copy the plan outline file as yourname_businessplan.doc 
Click the "Download Printable Version" button to download the PDF of this lesson.
LESSON: Personnel Plan and Profit & Loss
3 pages
+
Getting Financed
4 Lectures 21:14
In this chapter you will learn:  How to build a Startup Funding table using your startup costs and expenses from the previous session. Ways to finance a new business, and What works for what kinds of startups OVERVIEW Many classes on starting a business talk about getting money from outside investor…
Objective--Getting Financed
01:08

Part 1 of a two part series on Getting Financing for your business.

OPTIONAL: A Slide Notes handout is available. Click here to download it.

Getting Financed, Part 1
08:44

Part 2 of a two part series on Getting Financing for your business.

Getting Financed, Part 2
10:48

These resources provide ideas from other business and marketing experts. They are  not  required reading for this session. ARTICLE   Five Alternate Sources of Financing , from the Wall Street Journal. VIDEOS What do investors look for in a Startup?  (Naval Ravikant, speaker) This  speaker has been o…
Optional Reading
00:34
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Building a Team
6 Lectures 37:48
In this chapter you will learn about: Building your team Working with outside advisors How to hire employees OVERVIEW Even if you have no employees, you are likely to need bookkeeping, accounting and legal advice. These advisors should be considered part of your team. You don’t have to know, be and…
Objectives--Building a Team
00:19

Part 1 of a four part series on Building a Team.

OPTIONAL: A Slide Notes handout is available. Click here to download it.

Building a Team, Part 1
08:32

Part 2 of a four part series on Building a Team.

Building a Team, Part 2
08:12

Part 3 of a four part series on Building a Team.

Building a Team, Part 3
09:40

Part 4 of a four part series on Building a Team.

Building a Team, Part 4
10:44

These resources provide ideas from other business and marketing experts. They are not  required reading for this session. Articles Angel-Eyed Skepticism on Sweat Equity  (originally discussed as part of Session 3: Business Basics) Videos Tim Berry on SBTV:   Building a management team. Tim Berry on…
Optional Reading
00:21
4 More Sections
About the Instructor
Bplans School of Business
4.3 Average rating
46 Reviews
1,402 Students
5 Courses
Helping You Succeed in Business
Tim Berry
4.3 Average rating
46 Reviews
1,402 Students
5 Courses
Business Planning Expert

Tim Berry is the founder of Palo Alto Software, makers of the top selling business plan software in the world. He is also the founder of Bplans.com, co-founder of Borland International, author of several best-selling books on business planning, and has a Stanford MBA.

Tim has spent his entire career focused on entrepreneurship and business planning. As a consultant Tim has helped businesses such as Apple, Autodesk, and McDonalds with their business planning.

As an entrepreneur, he started a company from nothing and grew it to own 70% market share without any outside investment. As an educator, Tim taught entrepreneurship at the University of Oregon for 11 years.

In 2001 Tim won the USASBE (United States Association of Small Business and Entrepreneurship) Corporate Entrepreneur of the Year award and a USASBE award for teaching. His books have been published by Harcourt Brace, McGraw-Hill, Dow Jones-Irwin and Entrepreneur Press.