How To Start A Business: Business Ideas To Success
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How To Start A Business: Business Ideas To Success

Entrepreneurship with less stress and more personal support from a seasoned expert. Create YOUR successful business now
Best Seller
4.8 (169 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
21,063 students enrolled
Created by Alex Genadinik
Last updated 9/2017
English [Auto-generated]
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 6.5 hours on-demand video
  • 2 Articles
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will have the A-Z roadmap of the steps needed to start a business
  • You will remove low confidence, indecision and doubt about what to do and in what order
  • I, the instructor, will personally help you in course discussions and in my regular office hours
  • Understand 10+ ways to raise funds for your business
  • Alleviate your current stress that comes with struggling in business
  • Learn to get new business ideas, and how to improve them to make it even better
  • Benefit from lessons of 300,000 entrepreneurs who came before you, on whose experiences the curriculum for this course is based
  • Write a business plan with winning business strategies
  • You will be able to better choose your business niche
  • You will be able to come up with an intelligent business model and position your business for growth
  • You will know what costly pitfalls and mistakes to avoid which will save you time and money
  • Understand how to protect your intellectual property and your business idea, and whether you should protect your business idea
View Curriculum
  • You want to start a business
  • You are in the very early stages of starting a business
  • If you would like personal guidance - I am here to help you get past every challenge!


This is a complete business course that will take you from absolute beginner to being able to successfully plan and start a successful business.


What really sets this course apart is the bi-weekly regular office hours I hold with students in this course. The office hours are a group call with other students where you can make connections and get extra business advice from a real expert. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don't try to sell anything. It is just another thing I do to make your course experience better. 

I form many amazing and long-term business relationships with people in my courses and I hope one day I can meet you.


That is how millions of first-time entrepreneurs feel, and it is how I felt when I started my first business. In this course, I walk you through every step of starting your business from selecting the best business idea to pursue, to business planning, registering your business, raising money, and starting your business with correct fundamentals to give you and your business the best chance to succeed long term.

LATEST COURSE UPDATE 2017 (now 5.5 hours and over 75 lectures!) WITH THESE NEW LECTURES

  1. Case study and step by step insight of how I built my own business
  2. How to build momentum and stop procrastinating by building good habits
  3. New lectures on how to raise money!
  4. Three strategies for doing a fantastic product launch


By the end of this course, you will no longer be one of thousands of "wantapreneurs." You will have taken your first positive steps to business success. You'll know exactly where you are going in business and how you are going to get there. You will be able to make correct and confident decisions.  

Use this course as a step-by-step guide to go from business ideas to starting a successful business.


  1. How to come up with business ideas
  2. How to pitch ideas and get feedback
  3. How to know if your ideas are good
  1. NDA, patents, copyrights, non compete agreements and more
  1. Business models,
  2. Revenue models,
  3. Marketing plan and understanding your target market
  4. Individual section for each part of a business plan to make sure that you start with great business fundamentals
  1. 10 very different ways to raise money for your business
  1. Business registration
  2. How to do sales
  3. How to improve and evolve your idea and business
  4. How to choose a great business name and domain name
  5. How to quickly set up your website on your own


This course is ideal for people who are either thinking about starting their business, are in the very beginning stages of starting their business, or have started and are struggling to make progress. You will get solid business fundamentals from the lectures, and personal help from me if you have particular questions on how to start your business.


There is a very unique story behind this course. I originally created the Problemio business apps which now have over 1,000,000 entrepreneurs who downloaded the apps. On the apps, entrepreneurs were able to ask business questions. I took all the questions that were ever asked on the apps, and summed them up into the issues covered in this course. That means that the issues covered in the course come from entrepreneurs just like yourself!

So if you are starting a business, this is a great way to guarantee that the material in the course will be very relevant to the things you are going through now, or things you will be going through soon.


With the strategies in this course, you can start a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio.

Here is a list of potential online businesses you can start using this course on how to start a business: blogging, affiliate marketing, elearning, create a channel on YouTube, become an author and sell books on Amazon and the Kindle, or become a freelancer or a local concierge. 


This business course comes with an unconditional, Udemy backed, 30 day money-back guarantee. It is also my personal promise to you that you will get great value from the course and succeed ... just like thousands of other students in this course.

So, why not join me, and my community of successful students, right now. See you in class.

Who is the target audience?
  • First-time entrepreneurs
  • People who want to start a business
  • Entrepreneurs who have business ideas and want to know how to turn them into a business
Compare to Other Business Idea Generation Courses
Curriculum For This Course
100 Lectures
Course Introduction: Watch This First To Understand What You Get From The Course
2 Lectures 04:23

Warm welcome to you for joining this business course, and let's get started with two exercises.

Preview 02:34
Business idea fundamentals
12 Lectures 01:01:44

The business idea is the fundamental core building block of your business. Everything you do follows your business idea, and you must ensure that the business idea is a good one. It can improve from proper initial brainstorming and initial business planning. Business planning is something that we will get to later in this course and cover in depth.

How to get business ideas and how to then brainstorm business ideas

Whatever business idea or new start-up or product idea you might have, even if you think it is great, you must get feedback from industry experts, your friends, and your business peers. Have real conversations with people and try to truly see what the response will be like. And of course, talk to your potential future customers who you think are your target audience and ideal customers. So in this tutorial of our business course, I explain how to get feedback on your business ideas from industry experts and peers.

How to get feedback on business ideas

In this part of our business course on how to start a business, you learn how to use social media and Facebook groups and online networking to find industry experts in your niche, and get their advice and mentoring.

How to get industry experts to help you and give you feedback!

In this part of our business course give you strategies and tips on how to tell if a business idea is good. If you have ever wondered if your business idea is good, this tutorial has practical ways you can test your business idea.

How to tell if an idea is good & cheap market validation of business ideas

This is a very important lecture in this course. This lecture will teach you how to pitch your business or initial idea. It is very important to have a good elevator pitch (sometimes called the 60 second pitch) because you will be using on a daily basis to explain what your company dies, and to attract clients, employees, investors, partners, and other people. This is one of the more useful and popular lectures in this business course.

Template to pitch your business ideas to investors or during conversation

In this part of the course on how to start a business, talk about 3 kinds of business risk: financial risk, market risk and product risk due to technical challenges. 

Preview 07:59

What to do if you have multiple, or too many business ideas. How to narrow it down to a single best idea, and why focus is extremely important when you have many good business ideas.

What to do if you have too many ideas

I talk about 3 kinds of business ideas: original and unique business ideas, commoditized and traditional business idea that we are all familiar with, and a hybrid of the two.

Different kinds of business ideas & what you must be aware of with each

In this lecture of the business course I explain some of the top reasons companies fail, and explain what you can do to avoid some of the major pitfalls and help to prevent you from failing in these ways.

Top reasons businesses fail & how to decrease chance of failure

How to build momentum for your business by building healthy habits that make it natural for you to work on your business every day. If you have to force yourself, it will be difficult to continue working on your business. But if you make it a regular and natural habit, things will go much more smoothly for you. This is an important topic in a course on how to start a business because you should not just start it, but keep working on it to eventually make it successful.

One of the most important videos: how to build momentum

Entrepreneurship is difficult. It can be scary, stressful and daunting. It can often make people have low confidence and low self esteem. And those are bad mental states to do business. So in this lecture I talk about getting out of those mental states that are unhealthy, and getting yourself into healthier mental states out of which you can think more rationally and make better business decisions.

NEW! Abundance mentality to help you avoid stress & make better decisions

I thought I'd add to this business course by sharing my own mistakes when starting a business. Over the years, I made many mistakes. In this lecture, I share my mistakes in choosing a business niche.

NEW! My mistake of choosing a business niche when I started as an entrepreneur
How to protect intellectual property
3 Lectures 10:31

Let's start a new section of our business course. In this section, I will teach you about different ways you can protect your intellectual property like your business ideas.

Do you want to protect business ideas? You ever wonder how to protect your business ideas? In this lecture I explain how to protect your business ideas and intellectual property in a few different ways: with an NDA (non-disclosure agreement), non-compete agreement, working with people whom you can trust and a few other ways.

How to protect business ideas and your company's intellectual property

One of my favorite ways to beat your competition and protect your business ideas is to build a moat around your business. The moat strategy is a very popular and maybe an intermediate or advanced topic. In this lecture of the course I explain what is a moat strategy and how to create it for your business.

How to protect your business by creating a moat around it

It is great if the kind of company you are starting has barriers to entry. This is similar to having a moat strategy, but with a few distinction. The moat helps you during competition. The barrier to entry helps to prevent your potential competitors from even starting the business.

Create barriers to entry to protect your business from competitors
How to write a business plan
21 Lectures 01:31:58

In this section of the business course I explain what is a business plan (sometimes called business proposal). The business plan is a basic document that outlines your business model and general execution strategy for your company in the near and mid-term future.

What is a business plan

In this lecture of the business course I explain when you need a business plan. Many people aren't sure when or if they should have a business plan. There is a simple structure and logic to deciding when you should write your business plan, and in this lecture of the course I explain precisely that so that this question doesn't have to come up again.

When you need a business plan

The term business model is one that is often misunderstood and misused so I had to add a section about it to this business course. Your business model is really the way that your overall business functions, and how all the moving pieces of your business interact with one another. In a way, the business model is a thousand foot view of your entire company.

What is a business model

In this part of our business course I explain how long your business plan should be. Some business plans can be just one or two pages, and some business plans can be quite long. Here I explain when you need a longer and when you need a shorter business plan.

How long should a business plan be?

The executive summary is a confusing term because sometimes it means a short 1-2 page business plan, and sometimes the executive summary is a term that means the introduction section.

The executive summary of a business plan

This lecture of the course talks about what to write about your product or service.

The product section of a business plan

Product or service tips outside of business planning that you can use in real world scenarios and situations.

Product considerations for the real world

How much progress have you made with your business? It is ok if you are just starting. Every company had to start somewhere. You must simply help the reader of your business plan know how long have you been working on your business, and what kind of traction or growth you have. If you have customers, product or revenue, this is a good place to note the maturity of those.

The stage of your business

Do you know how to calculate your target market size? You must know that, and express it clearly in your business plan. If investors read your business plan they should be able to determine whether the overall opportunity is big enough, and whether you have a good understanding of the size of your own target market. Additionally, depending on how you count, different calculations can result in different target market size numbers, which as you can imagine, leads to some pretty interesting discussions.

Your market size section of the business plan

This lecture explains how to correctly identify your target market. Many first time entrepreneurs make a common and big mistake of incorrectly identifying their target market. That not only leads to incorrect target market size calculations, but also to a bad overall marketing strategy where the wrong demographics and psychographics are targeted, and the wrong people are reached, and the wrong marketing strategies are chosen. All those mistakes coming from incorrectly identifying your target market. So watch this part of the training to correctly identify your target market.

How to identify your target market

The all important marketing plan in your business plan. You must be able to promote your business and get customers. Without marketing and without clients, a business can't survive for long so your marketing plan is absolutely important. It isn't enough just to have any old marketing plan. Your marketing plan must be very good and savvy. If your current marketing plans consist of promoting on Facebook, Twitter, with business cards and flyers, you must definitely come up with a more professional marketing plan.

The marketing plan of your business plan

Discuss how your business will make money. What will be your revenue stream or revenue streams if you plan to have more than one source of income. There is typically a big decision for whether you decide to pursue multiple revenue streams or just one, and you have to explain this reasoning in this section as well.

Your revenue stream

Discuss your founding and management team. Also mention any investors, advisors that you have on your team, and the board of directors if you have a board of directors. Most importantly, list all the members of your founding team, their education, and their relevant skill sets and professional experience.

Your founding or management team

You must have a section discussing your business competition. You must also explain how you are different than your competition. You don't need to say that you are better than your competition, but you should explain how your business is unique, and how it differentiates itself from competition.

Your business competition

The cash flow statement is an important financial part of your business plan. The cash flow statement is as much a very good thing to add to this document as it is good for you to be able to look at a cash flow statement and use the cash flow statement to help you understand where all the money is going and coming from in your business. Having a cash flow statement can help you to realize what to do to stop or decrease some of your spending, and what to do to increase revenue.

The cash flow statement

Unit economics are a good way to look at a single transaction in your business and understand its finances at a small level. The unit economics can give you a lot of insight about the health of your business.

Your business unit economics

If you have previous funding or investors, you should mention this. You can mention this in an appendix to he business plan in case you don't want everyone to see this information.

Your previous funding

How to calculate the gross profit, net profit and the bottom line

How to calculate your company profit margin

SWOT analysis

Reviews help a lot, thank you for considering leaving my course a nice review. :)

Please take a second to add a review of this course or tell me how to improve it

When do you need a business plan?
1 question
How to raise money to start your business
12 Lectures 55:14
Understanding how much money you need to raise

Most businesses don't end up raising money, and for that reason they must do something called bootstrapping. Bootstrapping is simply a way to start and grow your business by finding ways to do that without needing much money or any money. This is what most businesses must do when they start.

Bootstrapping your business

In this part of the course I explain how to raise money by getting loans, the difference between raising money from personal loans and business loans, and what options entrepreneurs typically have. It isn't easy to get a loan to start a business, but in some cases it makes sense and it is possible to get a small business loan.

Raising money from loans

Do you want to get a business grant? Many people ask about whether they can get a grant to start their business. It is more difficult to get a grant for businesses which have not started, but if you have started, there are a few grants available for small businesses. Check out this lecture to understand how to fund your business or project with a grant, or whether grants are not a good option for you.

Raising money from grants

Extra resources for getting grants for your business.

Preview 00:18

How to get grants by getting investors. There are many kinds of different investors. The different kinds of investors are angel investors, start-up incubators, seed investors, professional venture capitalists (VC) and investors who invest in specific kinds of businesses like maybe restaurants or real estate, or local businesses, or high growth start-up companies.

Raising money from investors

There are two ways to get donations for your business. There is the old fashioned way to get donations by reaching out do rich donors or philanthropists like many nonprofits do. And there is also a new way to get donations for your business called crowdfunding. You can raise donations for your business with crowdfunding by trying to raise money on KickStarter, IndieGoGo, or GoFundMe. It is now possible to get donations from the crowd online. It isn't easy to do crowdfunding, but it is possible.

Preview 08:30

One of the best ways to fund your business is by doing it through the revenue of your own company. Instead of waiting for money to come from a different course, why not just earn the money from your own customers. It is, in fact, what I did with my business, and what I recommend doing to other entrepreneurs. Long-term, you will have to get the money to grow your business from your customers anyway so you might as well start to focus on making money from your customers sooner than later.

Earning money from your own revenue

One way to raise money for a product which has not already been made is to raise money from your future customers by approaching people who would be good potential customers, and offering them a lifetime discount for the product after the product is created.

Preview 02:39

Events are a great way to get clients, extra revenue, build extra awareness, and build loyal fans. Basically, events are a great marketing strategy for most kinds of businesses. Events can range from small meetups that drum up community to educational workshops to large conferences. It all depends on the kind of business you have, your event promotion abilities, and your ultimate business goals.

Creative ways to raise money by hosting events and workshops

You can always fund your business by getting extra work, either on a part time basis or on some contract for a few months. It is actually what I often did when I was starting as an entrepreneur. It guaranteed me money for my efforts instead of having to waste time approaching investors or applying for grants which have the risk of being a complete waste of time if they don't pan out. So in some sense, getting a part time job or a contract job is a risk-free way to raise money for your business.

Funding your business from part-time or full-time work

AngelList is a great website where you can find tech investors of all shapes and sizes. There are many venture capitalists, seed investors, and other types of professional investors who like to invest in technologies and other industries,

Website to find investors & best ways to contact those investors
Business Registration
9 Lectures 20:53

Many people ask me how to register their business. It is a process that is different in many different countries. In United States, in whichever state you are in, you must register your business with your state's Secretary of State office. They usually have an option where you can do it online. You should consult with a lawyer which state might be best for you to register your business because for different businesses, some states have unique advantages.

Should you register your business & How to register your business

How to actually register your business with the state

NEW! How to register a business

Explanation of what is an EIN and how to get in EIN for your business.

NEW! What is an EIN & How to get an EIN

What is an S Corp, and when it makes sense for your business to be registered as an S Corp.

NEW! What is an S corp

What is an C Corp, and when it makes sense for your business to be registered as an C Corp.

NEW! What is a C corp

What is an LLC, and when it makes sense for your business to be registered as an LLC. An LLC is an entity type, and it often gets mixed with the concept of limited liability protection in general. While they have a lot of overlap, the LLC entity type and the concept of having limited liability protection are not exactly the same thing.

NEW! What is an LLC and how it can benefit you

If you have registered a business, that business may have to pay taxes on its earnings, and after the business pays you, you might have to pay taxes again. This is double taxation. In this lecture you will learn how to avoid double taxation.

NEW! What is double taxation and how to avoid it

What is doing business as self, and why it is a bad idea to do business as yourself.

NEW! Doing business as yourself

Why you need a commercial bank account for your business, and why you should not mix your personal finances and your personal bank account with the bank account of your business and the income and revenue you get from your business. All businesses should ideally have a commercial bank account.

NEW! Why you need a commercial bank account
Bringing your idea into reality
12 Lectures 57:32

How to do a great launch of your product. I explain how to launch in 3 different ways. This lecture is taken from my mobile apps course, but applies to other technology startups.

NEW! 3 ways to do a great product launch

How important is it to be first to market with your business idea? This depends on many factors, and in this part of the course I discuss some of the nuances associated with being the first to market with your product or service.

NEW! Being first to market, pros and cons

The lean start-up concept by Eric Ries is now an industry standard for most technology start-ups and many new kinds of businesses, and I explain it in this part of the course.

The lean start-up model with Eric Ries

The customer development methodology theory by Steve Blank is another industry standard idea. The customer development methodology helps you with sales and to improve the product.

Preview 03:35

How to choose a good business name and brand for your business.

How to choose a great business name

Some tips on how to get a good domain name for your business even if it feels that all the good domains have been taken.

How to choose a great website domain name

What you should do if you have no business experience. Should you really start a business with no experience?

What to do if you have no business experience

Basic explanation of how to set up your website. Incidentally I have additional courses on how to find a great domain name and how to set up a Wordpress website in 1 day. All links to those are in the last lecture of this course.

How to set up your website quickly, cheaply, professionally, and on your own

This lecture does not necessarily need to belong in this business course, but for people who want to get into a mobile app business, creating the app is a struggle so I added a suggestion on how to learn to code in order to make your app or software product for free.

NEW! (from my mobile apps course) tips to learn to code on your own!

Increasing lifetime customer value is something every business owner should try to do. Imagine the difference between a customer buying something once versus having them come back and shop at your business every month. That is a 1200% increase in revenue because you were able to make them a regular customer by increasing their lifetime customer value. It is one of the keys to a successful business.

Increasing the lifetime value of a customer

What to do if someone doesn't want to pay full price and tries to negotiate a cheaper price. In this part of our business course I explain how I make people do a bit of work for me in order to get a cheaper price on whatever they want to buy.

NEW! My strategy for how to handle hagglers and people who want big discounts

In this part of our business course I talk about how to increase your business productivity. It is a very important point to make because every increase in productivity brings you closer to success.

How to increase your productivity
NEW! Case study of my current business from idea to failures to success
4 Lectures 20:11

In this part of our business course, I want to share with you a case study of when I was starting as an entrepreneur, and my mistakes starting a company, and how difficult and challenging it was to start a business. In the beginning, as a young entrepreneur, I had to go through a lot of failure. Failure is something I am going to do my best to steer you away from in this business course, but I can't help you prevent 100% of mistakes. You will inevitably go through some of your own mistakes and some of your own growing pains starting a business.

Preview 03:05

In this part of my case study, I talk about how I started to find initial business success, and initial growth.

Preview 06:01

In this part of our business course, I talk about how I initially got some business success, but it wasn't enough to sustain me, and I was still struggling. Struggle seems to be the one constant in this whole experience. No matter how much I learn and grow and how much experience I gain, there are always new struggles at every step of the way, even when everything else seems to be falling into place and succeeding.

Preview 04:45

In this part of our business course I talk about how to finally got to success. It was a long journey if a number of years in which every day felt like an eternity, especially when I was really struggling. But over time, I did find success, and I am still growing my business and improving it. Wish me luck. I hope my case study helps to add another perspective through which you can see your experience, and hopefully learn some of my business lessons.

Preview 06:20
Learn from my previous mistakes and failures
1 Lecture 06:47

In this part of our business course I tell you about one of my first business failures and struggles. There are many business lessons in this case study of mine. I hope it adds an interesting angle to this business course for you with this unique and personal perspective.

NEW! My first business failure: the show search engine business
Lessons from Napoleon Hill
22 Lectures 53:07
Napoleon Hill section introduction

Principle 1: wanting it bad enough

Putting principle 1 into action

Principle 2

Principle 2 in action

Principle 3

Principle 3 in action

Principle 4

Principle 4 actionable tips

Principle 5

Principle 5 in action

Principle 6

Principle 6 in action

Principle 7

Principle 7 in action

Principle 8

Principle 8 in action

Principle 9

Principle 10

Principle 11

Principle 11 in action

Principle 12 in action
1 More Section
About the Instructor
Alex Genadinik
4.4 Average rating
4,120 Reviews
94,772 Students
111 Courses
Love helping you succeed: 90,000 students & 100 courses

3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.

I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.

I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).

I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.

My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.

I created over 100 courses on Udemy with 90,000+ students by whom I am humbled and who I try to help any way I can!