How To Start A Business: Business Ideas To Success

How to start a business: stop procrastinating, learn from 300,000 entrepreneurs & create YOUR successful business now
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  • Lectures 76
  • Length 5.5 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2014 English

Course Description

Join the community of 20,000 students in this business course, many of whom have gone on to start their own successful businesses.

This is a complete business course that will take you from absolute business beginner to being able to successfully plan and start a business that will ultimately be successful.

Are you building your first business and feel lost or unsure of what to do at each step?

That is how millions of first-time entrepreneurs feel, and it is how I felt when I started my first business. In this course, I walk you through every step of the way from selecting the best business idea to pursue, to business planning, registering your business, raising money, and starting your business with correct fundamentals to give you and your business the best chance to succeed long term.

LATEST COURSE UPDATE: September 2016 (now 7 hours and over 75 lectures!)

New lectures:

  1. Case study and step by step insight of how I built my own business
  2. How to build momentum and stop procrastinating by building good habits
  3. New lectures on how to raise money!
  4. Three strategies for doing a fantastic product launch

* OVER 15,000 DELIGHTED STUDENTS HAVE TAKEN THIS COURSE!

By the end of this course, you will no longer be ranked among the thousands of "wantapreneurs." You will have taken your first, positive steps to business success. You'll know exactly where you are going in business - and how you are going to get there. Able to make confident decisions. That's the secret behind every successful entrepreneur.

This course covers all the key things holding you back. We cut the confusion and show you exactly how to gain focus. That's what business strategy is really all about.

We will look at ways to generate new business ideas. How to test the water. How to pitch your ideas to others.

I'll show you how to protect your intellectual property. How to raise funds for a fast-track launch - and how to mastermind your launch. Just as importantly, I'll reveal all the possible pitfalls, so you can navigate safely around them.

Use this course as a step-by-step guide to go from business ideas to starting a successful business.

An online business course with personal attention to help you when you need the extra help

In addition to the course lectures, I provide personal help to students of this course via the course discussions and private messages. All students of this course are welcome to message me on Udemy and ask me questions about their business. I love helping entrepreneurs, and I look forward to helping you!

This course contains over 5 hours of video in over 60 lectures!

HERE ARE JUST SOME PARTICULAR TOPICS COVERED:

  • BUSINESS IDEAS
  1. How to come up with business ideas
  2. How to pitch ideas and get feedback
  3. How to know if your ideas are good
  • PROTECTING INTELLECTUAL PROPERTY
  1. NDA, patents, copyrights, non compete agreements and more
  • BUSINESS PLANNING
  1. Business models,
  2. Revenue models,
  3. Marketing plan and understanding your target market
  4. Individual section for each part of a business plan to make sure that you start with great business fundamentals
  • RAISING MONEY
  1. 10 very different ways to raise money for your business
  • BRINGING YOUR IDEA INTO REALITY
  1. Business registration
  2. How to do sales
  3. How to improve and evolve your idea and business
  4. How to choose a great business name and domain name
  5. How to quickly set up your website on your own

Who This Course Is For

This course is ideal for people who are either thinking about starting their business, are in the very beginning stages of starting their business, or have started and are struggling to make progress. You will get solid business fundamentals from the lectures, and personal help from me if you have particular questions on how to start your business.

Why this business course is so unique

There is a very unique story behind this course. I originally created the Problemio business apps which now have over 500,000 entrepreneurs who downloaded the apps. On the apps, entrepreneurs are able to ask business questions. I took all the questions that were ever asked on the apps, and summed them up into the issues covered in this course. That means that the issues covered in the course come from entrepreneurs just like yourself!

So if you are starting a business, this is a great way to guarantee that the material in the course will be very relevant to the things you are going through now, or things you will be going through soon.

What kinds of businesses you can start using this course?

With the strategies in this course, you can start a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio.

Here is a list of potential online businesses you can start using this course on how to start a business: blogging, affiliate marketing, elearning, create a channel on YouTube, become an author and sell books on Amazon and the Kindle, or become a freelancer or a local concierge. 

Money back guarantee

This business course comes with an unconditional, Udemy backed, 30 day money-back guarantee. It is also my personal promise to you that you will get great value from the course and succeed ... just like thousands of other students in this course.

So, why not join me, and my community of successful students, right now. See you in class.

What are the requirements?

  • You want to start a business
  • You are in the very early stages of starting a business

What am I going to get from this course?

  • You will know how to start a business
  • You will have a solid understanding what to do next at each step of starting your business
  • Get the instructor's personal help if you have specific questions
  • Understand how to raise money for your business
  • Understand how to protect your intellectual property
  • Learn how to get business ideas, and what to do with them after you get them
  • Get the benefits of 300,000 entrepreneurs who came before you, on whose experiences the curriculum for this course is based
  • You will be able to write a business plan
  • You will be able to better choose your business niche
  • You will be able to create a great business strategy
  • You will be able to come up with an intelligent business model
  • You will know what pitfalls and mistakes to avoid which will prevent you from making common mistakes and save you lots of time and money

What is the target audience?

  • First-time entrepreneurs
  • People who want to start a business
  • Entrepreneurs who have business ideas and want to know how to turn them into a business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Course Introduction: Watch This First To Understand What You Get From The Course
02:34

Warm welcome to you for joining this business course, and let's get started with two exercises.

Section 2: Business idea fundamentals
03:16

The business idea is the fundamental core building block of your business. Everything you do follows your business idea, and you must ensure that the business idea is a good one. It can improve from proper initial brainstorming and initial business planning. Business planning is something that we will get to later in this course and cover in depth.

03:34

Whatever business idea or new start-up or product idea you might have, even if you think it is great, you must get feedback from industry experts, your friends, and your business peers. Have real conversations with people and try to truly see what the response will be like. And of course, talk to your potential future customers who you think are your target audience and ideal customers. So in this tutorial of our business course, I explain how to get feedback on your business ideas from industry experts and peers.

04:38

In this part of our business course on how to start a business, you learn how to use social media and Facebook groups and online networking to find industry experts in your niche, and get their advice and mentoring.

04:26

In this part of our business course give you strategies and tips on how to tell if a business idea is good. If you have ever wondered if your business idea is good, this tutorial has practical ways you can test your business idea.

04:39

This is a very important lecture in this course. This lecture will teach you how to pitch your business or initial idea. It is very important to have a good elevator pitch (sometimes called the 60 second pitch) because you will be using on a daily basis to explain what your company dies, and to attract clients, employees, investors, partners, and other people. This is one of the more useful and popular lectures in this business course.

07:59

In this part of the course on how to start a business, talk about 3 kinds of business risk: financial risk, market risk and product risk due to technical challenges. 

08:10

What to do if you have multiple, or too many business ideas. How to narrow it down to a single best idea, and why focus is extremely important when you have many good business ideas.

06:51

I talk about 3 kinds of business ideas: original and unique business ideas, commoditized and traditional business idea that we are all familiar with, and a hybrid of the two.

05:31

In this lecture of the business course I explain some of the top reasons companies fail, and explain what you can do to avoid some of the major pitfalls and help to prevent you from failing in these ways.

03:41

How to build momentum for your business by building healthy habits that make it natural for you to work on your business every day. If you have to force yourself, it will be difficult to continue working on your business. But if you make it a regular and natural habit, things will go much more smoothly for you. This is an important topic in a course on how to start a business because you should not just start it, but keep working on it to eventually make it successful.

04:46

Entrepreneurship is difficult. It can be scary, stressful and daunting. It can often make people have low confidence and low self esteem. And those are bad mental states to do business. So in this lecture I talk about getting out of those mental states that are unhealthy, and getting yourself into healthier mental states out of which you can think more rationally and make better business decisions.

04:13

I thought I'd add to this business course by sharing my own mistakes when starting a business. Over the years, I made many mistakes. In this lecture, I share my mistakes in choosing a business niche.

Section 3: How to protect intellectual property
03:13

Let's start a new section of our business course. In this section, I will teach you about different ways you can protect your intellectual property like your business ideas.

Do you want to protect business ideas? You ever wonder how to protect your business ideas? In this lecture I explain how to protect your business ideas and intellectual property in a few different ways: with an NDA (non-disclosure agreement), non-compete agreement, working with people whom you can trust and a few other ways.

03:11

One of my favorite ways to beat your competition and protect your business ideas is to build a moat around your business. The moat strategy is a very popular and maybe an intermediate or advanced topic. In this lecture of the course I explain what is a moat strategy and how to create it for your business.

04:07

It is great if the kind of company you are starting has barriers to entry. This is similar to having a moat strategy, but with a few distinction. The moat helps you during competition. The barrier to entry helps to prevent your potential competitors from even starting the business.

Section 4: How to write a business plan
05:51

In this section of the business course I explain what is a business plan (sometimes called business proposal). The business plan is a basic document that outlines your business model and general execution strategy for your company in the near and mid-term future.

03:03

In this lecture of the business course I explain when you need a business plan. Many people aren't sure when or if they should have a business plan. There is a simple structure and logic to deciding when you should write your business plan, and in this lecture of the course I explain precisely that so that this question doesn't have to come up again.

03:41

The term business model is one that is often misunderstood and misused so I had to add a section about it to this business course. Your business model is really the way that your overall business functions, and how all the moving pieces of your business interact with one another. In a way, the business model is a thousand foot view of your entire company.

03:13

In this part of our business course I explain how long your business plan should be. Some business plans can be just one or two pages, and some business plans can be quite long. Here I explain when you need a longer and when you need a shorter business plan.

01:05

The executive summary is a confusing term because sometimes it means a short 1-2 page business plan, and sometimes the executive summary is a term that means the introduction section.

03:03

This lecture of the course talks about what to write about your product or service.

03:35

Product or service tips outside of business planning that you can use in real world scenarios and situations.

01:01

How much progress have you made with your business? It is ok if you are just starting. Every company had to start somewhere. You must simply help the reader of your business plan know how long have you been working on your business, and what kind of traction or growth you have. If you have customers, product or revenue, this is a good place to note the maturity of those.

10:23

Do you know how to calculate your target market size? You must know that, and express it clearly in your business plan. If investors read your business plan they should be able to determine whether the overall opportunity is big enough, and whether you have a good understanding of the size of your own target market. Additionally, depending on how you count, different calculations can result in different target market size numbers, which as you can imagine, leads to some pretty interesting discussions.

07:29

This lecture explains how to correctly identify your target market. Many first time entrepreneurs make a common and big mistake of incorrectly identifying their target market. That not only leads to incorrect target market size calculations, but also to a bad overall marketing strategy where the wrong demographics and psychographics are targeted, and the wrong people are reached, and the wrong marketing strategies are chosen. All those mistakes coming from incorrectly identifying your target market. So watch this part of the training to correctly identify your target market.

04:38

The all important marketing plan in your business plan. You must be able to promote your business and get customers. Without marketing and without clients, a business can't survive for long so your marketing plan is absolutely important. It isn't enough just to have any old marketing plan. Your marketing plan must be very good and savvy. If your current marketing plans consist of promoting on Facebook, Twitter, with business cards and flyers, you must definitely come up with a more professional marketing plan.

07:14

Discuss how your business will make money. What will be your revenue stream or revenue streams if you plan to have more than one source of income. There is typically a big decision for whether you decide to pursue multiple revenue streams or just one, and you have to explain this reasoning in this section as well.

08:36

Discuss your founding and management team. Also mention any investors, advisors that you have on your team, and the board of directors if you have a board of directors. Most importantly, list all the members of your founding team, their education, and their relevant skill sets and professional experience.

07:27

You must have a section discussing your business competition. You must also explain how you are different than your competition. You don't need to say that you are better than your competition, but you should explain how your business is unique, and how it differentiates itself from competition.

03:53

The cash flow statement is an important financial part of your business plan. The cash flow statement is as much a very good thing to add to this document as it is good for you to be able to look at a cash flow statement and use the cash flow statement to help you understand where all the money is going and coming from in your business. Having a cash flow statement can help you to realize what to do to stop or decrease some of your spending, and what to do to increase revenue.

04:45

Unit economics are a good way to look at a single transaction in your business and understand its finances at a small level. The unit economics can give you a lot of insight about the health of your business.

01:54

If you have previous funding or investors, you should mention this. You can mention this in an appendix to he business plan in case you don't want everyone to see this information.

How to calculate the gross profit, net profit and the bottom line
03:13
How to calculate your company profit margin
00:50
SWOT analysis
03:38
03:26

Reviews help a lot, thank you for considering leaving my course a nice review. :)

When do you need a business plan?
1 question
Section 5: How to raise money to start your business
Understanding how much money you need to raise
03:25
05:40

Most businesses don't end up raising money, and for that reason they must do something called bootstrapping. Bootstrapping is simply a way to start and grow your business by finding ways to do that without needing much money or any money. This is what most businesses must do when they start.

06:20

In this part of the course I explain how to raise money by getting loans, the difference between raising money from personal loans and business loans, and what options entrepreneurs typically have. It isn't easy to get a loan to start a business, but in some cases it makes sense and it is possible to get a small business loan.

05:06

Do you want to get a business grant? Many people ask about whether they can get a grant to start their business. It is more difficult to get a grant for businesses which have not started, but if you have started, there are a few grants available for small businesses. Check out this lecture to understand how to fund your business or project with a grant, or whether grants are not a good option for you.

Article

Extra resources for getting grants for your business.

06:40

How to get grants by getting investors. There are many kinds of different investors. The different kinds of investors are angel investors, start-up incubators, seed investors, professional venture capitalists (VC) and investors who invest in specific kinds of businesses like maybe restaurants or real estate, or local businesses, or high growth start-up companies.

08:30

There are two ways to get donations for your business. There is the old fashioned way to get donations by reaching out do rich donors or philanthropists like many nonprofits do. And there is also a new way to get donations for your business called crowdfunding. You can raise donations for your business with crowdfunding by trying to raise money on KickStarter, IndieGoGo, or GoFundMe. It is now possible to get donations from the crowd online. It isn't easy to do crowdfunding, but it is possible.

04:18

One of the best ways to fund your business is by doing it through the revenue of your own company. Instead of waiting for money to come from a different course, why not just earn the money from your own customers. It is, in fact, what I did with my business, and what I recommend doing to other entrepreneurs. Long-term, you will have to get the money to grow your business from your customers anyway so you might as well start to focus on making money from your customers sooner than later.

02:39

One way to raise money for a product which has not already been made is to raise money from your future customers by approaching people who would be good potential customers, and offering them a lifetime discount for the product after the product is created.

02:39

Events are a great way to get clients, extra revenue, build extra awareness, and build loyal fans. Basically, events are a great marketing strategy for most kinds of businesses. Events can range from small meetups that drum up community to educational workshops to large conferences. It all depends on the kind of business you have, your event promotion abilities, and your ultimate business goals.

02:52

You can always fund your business by getting extra work, either on a part time basis or on some contract for a few months. It is actually what I often did when I was starting as an entrepreneur. It guaranteed me money for my efforts instead of having to waste time approaching investors or applying for grants which have the risk of being a complete waste of time if they don't pan out. So in some sense, getting a part time job or a contract job is a risk-free way to raise money for your business.

06:47

AngelList is a great website where you can find tech investors of all shapes and sizes. There are many venture capitalists, seed investors, and other types of professional investors who like to invest in technologies and other industries,

Section 6: Business Registration
03:10

Many people ask me how to register their business. It is a process that is different in many different countries. In United States, in whichever state you are in, you must register your business with your state's Secretary of State office. They usually have an option where you can do it online. You should consult with a lawyer which state might be best for you to register your business because for different businesses, some states have unique advantages.

03:25

How to actually register your business with the state

01:12

Explanation of what is an EIN and how to get in EIN for your business.

02:02

What is an S Corp, and when it makes sense for your business to be registered as an S Corp.

02:02

What is an C Corp, and when it makes sense for your business to be registered as an C Corp.

02:05

What is an LLC, and when it makes sense for your business to be registered as an LLC. An LLC is an entity type, and it often gets mixed with the concept of limited liability protection in general. While they have a lot of overlap, the LLC entity type and the concept of having limited liability protection are not exactly the same thing.

03:00

If you have registered a business, that business may have to pay taxes on its earnings, and after the business pays you, you might have to pay taxes again. This is double taxation. In this lecture you will learn how to avoid double taxation.

02:33

What is doing business as self, and why it is a bad idea to do business as yourself.

01:24

Why you need a commercial bank account for your business, and why you should not mix your personal finances and your personal bank account with the bank account of your business and the income and revenue you get from your business. All businesses should ideally have a commercial bank account.

Section 7: Bringing your idea into reality
07:19

How to do a great launch of your product. I explain how to launch in 3 different ways. This lecture is taken from my mobile apps course, but applies to other technology startups.

04:47

How important is it to be first to market with your business idea? This depends on many factors, and in this part of the course I discuss some of the nuances associated with being the first to market with your product or service.

04:22

The lean start-up concept by Eric Ries is now an industry standard for most technology start-ups and many new kinds of businesses, and I explain it in this part of the course.

03:35

The customer development methodology theory by Steve Blank is another industry standard idea. The customer development methodology helps you with sales and to improve the product.

06:06

How to choose a good business name and brand for your business.

05:17

Some tips on how to get a good domain name for your business even if it feels that all the good domains have been taken.

03:58

What you should do if you have no business experience. Should you really start a business with no experience?

02:58

Basic explanation of how to set up your website. Incidentally I have additional courses on how to find a great domain name and how to set up a Wordpress website in 1 day. All links to those are in the last lecture of this course.

06:04

This lecture does not necessarily need to belong in this business course, but for people who want to get into a mobile app business, creating the app is a struggle so I added a suggestion on how to learn to code in order to make your app or software product for free.

07:14

Increasing lifetime customer value is something every business owner should try to do. Imagine the difference between a customer buying something once versus having them come back and shop at your business every month. That is a 1200% increase in revenue because you were able to make them a regular customer by increasing their lifetime customer value. It is one of the keys to a successful business.

02:53

What to do if someone doesn't want to pay full price and tries to negotiate a cheaper price. In this part of our business course I explain how I make people do a bit of work for me in order to get a cheaper price on whatever they want to buy.

02:59

In this part of our business course I talk about how to increase your business productivity. It is a very important point to make because every increase in productivity brings you closer to success.

Section 8: NEW! Case study of my current business from idea to failures to success
03:05

In this part of our business course, I want to share with you a case study of when I was starting as an entrepreneur, and my mistakes starting a company, and how difficult and challenging it was to start a business. In the beginning, as a young entrepreneur, I had to go through a lot of failure. Failure is something I am going to do my best to steer you away from in this business course, but I can't help you prevent 100% of mistakes. You will inevitably go through some of your own mistakes and some of your own growing pains starting a business.

06:01

In this part of my case study, I talk about how I started to find initial business success, and initial growth.

04:45

In this part of our business course, I talk about how I initially got some business success, but it wasn't enough to sustain me, and I was still struggling. Struggle seems to be the one constant in this whole experience. No matter how much I learn and grow and how much experience I gain, there are always new struggles at every step of the way, even when everything else seems to be falling into place and succeeding.

06:20

In this part of our business course I talk about how to finally got to success. It was a long journey if a number of years in which every day felt like an eternity, especially when I was really struggling. But over time, I did find success, and I am still growing my business and improving it. Wish me luck. I hope my case study helps to add another perspective through which you can see your experience, and hopefully learn some of my business lessons.

Section 9: Learn from my previous mistakes and failures
06:47

In this part of our business course I tell you about one of my first business failures and struggles. There are many business lessons in this case study of mine. I hope it adds an interesting angle to this business course for you with this unique and personal perspective.

Section 10: Further help and my resources
Bonus lecture: DISCOUNTS on additional courses, products and coaching
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Instructor Biography

Alex Genadinik, $100k+/year entrepreneur with 75,000 students & 100 courses

3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.

I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.

I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).

I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.

My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.

I created over 100 courses on Udemy with 75,000+ students by whom I am humbled and who I try to help any way I can!

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