Public Affairs: Speak Effectively at Press Conferences

Develop the public speaking and media training skills you need to master this presentation format
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787 students enrolled
Instructed by TJ Walker Business / Communications
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  • Lectures 33
  • Length 10 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2014 English

Course Description

Imagine yourself speaking at a press conference with total confidence, and the media are there in full force capturing your messages and using your favorite sound bites. Wouldn't it be great to know that regardless of the questions asked, you can get your message across and the exact quotes you want in the final story.

In this How to Speak at a Press Conference course, you will learn the following:

*How to look and sound your best on TV

*How to craft a statement as well as a media message

*How to answer reporters' questions strategically

*How to create and deliver sound bites

*How to get the exact quotes you wanted in the final story.

This course is delivered primarily through spoken lecture. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking.

The skill you will learn in this class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right.

This course contain numerous video lectures plus several bonus books for your training library.

TJ Walker has been coaching and training people on their presentation skills for 30 years. Now, through the power of Udemy's online platform, he is able to give you the same high quality training that he gives in person to CEOs, Fortune 500 executives, and Presidents of countries. Only you can now receive the training at a tiny fraction of the normal fee for in-person training.

How long this course takes is up to you. The longest part of the course involves you speaking on video, critiquing yourself, and doing it over until you like it. But if you get to the point where you love how you look and sound when you present it will be well worth the time spent. And having this skill will save you time for all future media presentations in your life.

You can begin improving your media presentation skills right now. You may have an opportunity to speak out as soon as tomorrow, so why waste another day worried that your media presentation skills are not up to high standards. Enroll in this course today.

Course updated on July 30, 2015

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor

What are the requirements?

  • Students will need to record themselves speaking using a cellphone camera or webcam

What am I going to get from this course?

  • Speak effectively at a press conference
  • Look good on TV
  • Craft a speech and message points
  • Create and deliver sound bites
  • Answer questions effecitvely

What is the target audience?

  • CEOs, political leaders, activists and news makers who will be speaking at press conferences

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Become the Master of the Press Conference
Please Introduce Yourself
Article
You Can Control Your Message and Your Image at Press Conferences
Preview
01:49
Reach Your Goals after Every Press Conference
Preview
02:48
7 Steps For Getting the Most Out of this Course
Article
Section 2: Your Plan of Attack for Press Conferences
You Will Look confident Becasue You Will Never Read Your Speech
Preview
02:34
The Backdrop Will Enhance Your Message
03:07
Give a Great Speech by Doing This
01:51
Here is How to Coddle TV Reporters
02:49
Why It Won't Matter if Nobody Shows
02:49
Section 3: Practice in Little time for Maximum Results
Video Rehearsal
02:20
Section 4: Great Press Conferences in Your Future
Conclusion
01:00
Feedback
01:18
Section 5: Housekeeping Matters
Who is TJ Walker?
Preview
02:52
$10,000 Guarantee This Course Will Make You a Better Communicator
02:02
If You Like to Learn by Reading
01:09
Your Questions Will Be Answered Here
Preview
01:25
Section 6: Bonus Sound Bite Videos
What is a Sound Bite
03:20
Bold Action Words
00:49
Reporters Love Cliches
01:40
Emotion
00:51
Give Specific Examples
00:37
Attacks
02:02
Absolutes
00:42
Humor
01:15
Rhetorical Questions
00:35
Analogies
00:44
Pop Culture
00:41
Three Easiest Sound Bites
01:31
Section 7: Bonus Reading
Media Training A to Z
199 pages
Secret to Foolproof Presentations
208 pages
Media Training Success
34 pages
Public Speaking Success
31 pages
1001 Ways to Wow
72 pages

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Instructor Biography

TJ Walker, Public Speaking and Media Training Expert

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .

Walker has more than 100,000 online course enrollments and more than 16,000 online students.

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

Walker is also the author of "Media Training AZ" and "Media Training Success."

Currently, Walker is the host of the #1 rated daily TV/Radio/Podcast show devoted exclusively to public speaking and media training (Syndicated on iTunes, YouTube, Daily Motion, Vimeo, Flickr and Facebook) "Speaking with TJ Walker" is heard and viewed seven days a week around the world.

In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

Walker has also served as a former President of the National Speakers Association, New York City.

Walker was a merit scholar at Duke University where he graduated magna cum laude.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor

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