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How to Sell Your Product or Service

Developing an Effective Sales Process
4.8 (3 ratings)
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17 students enrolled
Created by Victor Antonio
Last updated 4/2013
$15 $25 40% off
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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How to Sell - Developing an Effective Sales Process by Victor Antonio

If you're new to selling or simply want to get better at selling, this sales training course is for you. In this course you'll learn how to sell more effectively and consistently by using a sales process. Whether you're selling a product or a service, having a defined sales process will increase your likelihood of closing more deals.

This course includes how to develop a product or service inventory to better position your value. You'll also learn how to target the right client profile so your sales close rate will go UP! Another big challenge we'll cover in this course is how to position yourself against your competition. Discover how to develop a sales matrix that will allow you to map out your strengths and weaknesses relative to your top competitors. Knowing this will allow you to tailor your sales presentation, which is also covered in this course, so that you can communicate your value relative to your competitors.

Another key aspect of learning how to sell effectively is being able to understand what the customer wants to hear and/or see from you. We'll cover how to ask the right questions in order to get to the essence of what customers want. Doing so will shorten your sales cycle (i.e., how long it will take you to close a sale) and minimize your time spent with the client.

Lastly, we will also discuss pricing. When is the best time to present pricing and how should you present pricing without scaring them off or shocking them.

Course Outline:

  • Introduction
  • Acquiring the sales mindset
  • Doing your fba product inventory
  • Profiling your ideal client
  • Developing a comparative matrix (analysis)
  • Creating your sales process
  • Meeting the client & the right questions to ask
  • What to include in your presentation
  • The best way to demo your product or service
  • Presenting the client with options
  • What types of pricing options to use
  • Sales process review with key things to remember

(Videos ARE Downloadable : 12 videos, 1 hour and 6 minutes)

Who is the target audience?
  • This course is for salespeople, small business owners and entrepreneurs who are struggling to sell consistently.
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What Will I Learn?
Develop an effective sales process to help you sell more consistently.
View Curriculum
  • Before starting the course, have in mind what (product/service) you want to sell and who (target client) you want to sell. This will make the course more meaningful to you!
Curriculum For This Course
Expand All 11 Lectures Collapse All 11 Lectures 01:05:05
Psychology of Selling
1 Lecture 07:35
Product Inventory
1 Lecture 04:15
Total Available Market
1 Lecture 07:27
Creating a Target Client Profile
Comparative Matrix
1 Lecture 06:13
Analyzing and Preparing for Your Competition
The Sales Process
6 Lectures 34:32
Consistency in Selling

Meeting with a Client - Goals and Objectives

Contents of an Effective Sales Presentation

Demo: Strategies for Demonstrating Your Product or Service

Educating the Client on Options

Proposing Price Options
1 Lecture 05:03
Sales Process and Key Sales Tactics
About the Instructor
4.6 Average rating
24 Reviews
642 Students
2 Courses
Sales Expert & Trainer

Victor Antonio is a speaker and trainer who understands the challenges of selling; especially in today's market. His experience includes:

  • 14 books on Sales & Motivation
  • BS Electrical Engineering and an MBA
  • President of Global Sales and Marketing
  • Vice President of International Sales
  • Selected to join the President’s Advisory Council for excellence in sales and management.

Past Clients: Verizon, Nationwide, Medtronic, 5/3 Bank, Citrix, Toyota, State Farm, Orkin, FedEx.

International Experience: He has conducted business in Europe, Asia, Saudi Arabia, Australia, Latin America, Middle East, United Arab Emirates and South Africa.

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