Throughout this course you will receive instruction that is unique to the industry. Designing clothes is more than creating something special. Marketing and merchandizing is the other half of the fashion world. Learn how to make sure people know about you and your designer line.
In this course you will learn how to utilize your brand identity. Branding is defining your business to yourself, your employees, and the world. Connecting with your customers emotionally because of values and beliefs leads to higher sales, loyal customers, and easier marketing as well as protecting your pricing.
At the end of the course you will be able to, effectively, promote your clothing line via social media.
Introduction to the fashion world with Sylvie de Gil, French fashion mogul from Paris.
Branding and Brand Identity Core:
What is a professional photoshoot? How to choose a professional photographer? How to choose model agencies. The photoshoot is a lot of work to plan and implement, but it is absolutely crucial to the successful launch of your fashion collection. Planning the shoot involves pulling a lot of different skills and talents together to put the limelight on your collection
Social Media is fast becoming the #1 communication system worldwide. From blogging to Twitter and everything in between such as Pinterest and Instagram, people are connecting with people through similar tastes and values with social media. Finally, a way to target your market like never before.
What is the most effective way to draw attention to your products and services? Slogans and keywords! A slogan such as “Just do it” highlights your product in a user friendly light so that its remembered for what it can do as well as what the user can do with your product or service.
Keywords are the single most effective way to point anyone searching for your product or service directly to your website or storefront. Learn how to use these tools to your best advantage with this Jomsy Fashion video.
Social media has transformed the way we communicate. Searching for information in today’s media is a formidable task. The hashtag, or pound sign, became the solution. A word or phrase that has a pound sign in front of it makes the word searchable and tags the post for other people who are interested in the same subject to join the conversation. But, why a hashtag?
Determine who your audience is and who you exist to serve with your community. This should align beautifully with your passion, otherwise this will be work and no fun.
How to work your brand into an online culture.
Deciding the proper venue: Facebook, LinkedIn, Blog, Instagram, etc.
Deciding on Community Rules that members must follow. What do you and other members expect from each other?
The company was founded by Sylvie de Gil in Los Angeles, California. She is a French business woman who has parlayed her fashion expertise and life-long visual arts experience into an innovative fashion industry business.
She formed Jomsy Fashion with the goal of coaching you towards building a solid foundation for the clothing line or accessory project. A foundation that you can duplicate again and again no matter the type of clothing or accessories collection.
Sylvie de Gil leads the fashion industry. She teaches innovative branding and marketing ideas through the 7-step production process customized to your unique need whether you are a beginner or an expert. Her creativity has been enhanced by living in numerous countries and traveling worldwide. She mentored her staff into amazing talent. This reflects her passion and fashion industry know-how in effective social media practices.
You can discover your internal talent for producing, marketing and branding your fashion line (clothing or accessories) by tapping into the years of experience, integrity, and excellent reputation that Jomsy Fashion has.
The concept is unique in the fashion world offering consultations, courses, workshops, coaching, support, and help with networking.
Sylvie de Gil is a member of many associations. Some of them are the Los Angeles Press Club, Art for Progress Organization as well as the Los Angeles Consular Corps Ladies Association. She is also a writer and fashion columnist.
Sylvie de Gil has clients from Dubai to France and across the United States.
“Fashion is having an open mind and a reflection of who you are at the moment.”
Sylvie de Gil