Book Marketing & Author Platform Building For Authors
3.4 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Book Marketing & Author Platform Building For Authors

How to Go From Being an Unknown Author to Becoming a Best-Seller, Build Your Author Platform and Sell More Books
3.4 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,078 students enrolled
Created by Mayowa Ajisafe
Last updated 3/2015
English
Price: Free
Includes:
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
Find more book readers
Build an an email list system that can sell more books over the years
Build an author platform
Have more audience than before
View Curriculum
Requirements
  • At least a book that you hold the publishing right to on Amazon and maybe other online bookstores
  • An Email List Building System like Mailchimp which is free up to 2000 Subcribers
  • An Author Website/Blog
Description

      Are your books selling like you really wanted?

      Chances are you love writing books and that is easy and effortless but what is happening after you hit the publish button and you wait for the sales to kick in?

      For you and most authors, that's where the dream ends; as you wake up to the daunting reality of seeing your book just sitting and collecting some digital dust on Amazon or other online book store where you made it available for sales.

      You know how to write a book, how to publish your work but there is a missing piece of the puzzle - how you can possibly be noticed in the sea of 3 million competing titles.

      This course puts an end to the confusion and shares the proven, systematic way to take a book from book and even you as an author from the pit of obscurity to the limelight of been seen and noticed by the people who are the exact people who you will like to call your loyal book audience.

      I started as an unknown author myself with no platform, no book reader and no book sales but I changed my story by focusing on one thing which is solving my number one problem which is the problem that nobody knows who I am and with that, nobody is seeing my books as.

      I solved this problem by focusing on finding my book readers and reaching out to them, building my author platform, building my email list and the rest is now history.

      It does not matter whether you write non-fiction, how-to books, poetry, obscure fiction genres, romance, thrillers, science fiction, fantasy, or literary novels – this system works. It works because you are finally able to attract the right readers, and build your relationship with them direct, without relying on anyone else and by anyone else, I mean book ad and promotion sites and if you should know how hard it is today to get these few “magic performing" sites to take your money in exchange for blasting your book deal to their loyal book buying subscribers and with what you will learn in this course, you don't need to beg or pay anyone to promote your books when you've got the right audience built over time that can give you the same result .

      The best part?

      You don't need to put a new book out every 6 weeks to keep visibility high – because you've already built up your own direct platform.

      In short, you finally have a way to more effectively market the books you already have – and capitalize on the work you have already done – as well as skyrocket your results when you launch your next book.

      You spend months bleeding over your keyboard to get your book ready for prime time – you should not have to spend the rest of your free time trying to figure out what marketing and promotion strategies work.

      And you don't have to. What you will learn in this course is a system you can use that works – regardless of the types of books you write.

      This course is specifically for people WITHOUT an established "audience" in the form of a big email list or social media following and it work you through the step-by-step what's required to get more visibility for you and your book, build a loyal fan base of your target book readers, build your author platform and sell more books.

      This course is also bundled with five audio interviews with best-selling authors and book-marketing experts like Nina Amir, Penny Sansevieri, Derek Murphy and Matthew Turner and it's also bundled with PDF slides for all lectures that you can download and read at your convenience and you will also get four other audio lectures as bonuses.

      You will learn:

      1. What is an author platform and why do you need to build one
      2. Why your email list is your number one book marketing asset and how you can build one on autopilot
      3. How to use your books to grow your email list, build your audience and grow your platform
      4. How to leverage Amazon, B&N, Kobo, iTunes and other online book stores to build your author platform and audience as well as email list.
      5. A new way to see Amazon and why it's the big gorilla holding the key to building your audience base and growing your email list
      6. A Simple Step By Step Guide To Using Amazon As An Email List and Audience Building Tool
      7. Three things and Strategies You need to focus on To Build Your Author Platform and Audience Base.
      8. The Art Of Storytelling For Building An Author Brand And Selling Of Books – an audio interview with Matthew Turner who is a story telling and branding maven
      9. How to launch your book To Becoming An Amazon Best Seller – an audio interview with Rachel Wilson Thibodeaux who is a first times author who became a best seller in her first week of launching her book.
      10. What Is The Best Book Marketing Strategies And Tactics
      11. How to create The Book Marketing Plan to Market and Sell Your Books.
      12. How To Sell Your Book By The Truckload, Understanding Amazon And Using Social Media – an audio interview bonus with Penny Sansevieri
      1. How to create A Best Selling Book Idea and Plan, and how to use Blogging to sell your books- an audio interview bonus with Nina Amir

      95% of other self-published authors don't know or don't execute on these tactics, so you'll have a huge advantage and be able to win the top positions -- and the authority and income that come with it.

      Ready to begin your journey to finding your book audience, building your loyal book audience and creating the platform that will sell your books and take your writing career to the next level?

      Let's get started!

Who is the target audience?
  • Fiction Authors
  • Non Fiction Authors
  • Aspiring Authors Who Still Have A Dream Of Writing A Book
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 26 Lectures Collapse All 26 Lectures 02:51:51
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Introduction
1 Lecture 10:56

An introduction to this course

Introduction
10:56
+
How To Go From Being An Unknown Author To Becoming A Best Selling Author
3 Lectures 17:15

An introduction to this section and a brief of what you will learn in this section

Introduction
00:51

Why you need an author platform as an author

Why You Need An Author Platform
08:13

Why you should start bullding your email list from now on

Why One Thing You Should Do Now Is Building Your Email List
08:11
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Sell More Books By Building Your Email List and Author Plaform
4 Lectures 14:52

What is your number one book marketing asset

Your number one book marketing asset
02:25

Why your email list is your number one book marketing asset

Why Your email list is your number one book marketing asset
00:26

How your email list building system should look like

Components Of A Simple But Efficient Email System
04:58

How to use your book to grow your email list

Using Your Book To Grow Your Email List
07:03
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Leveraging Amazon To Build Your Author Platform And Email List
4 Lectures 18:10

An introduction to this section and a brief of what you will learn in this section

Introduction
01:34

How you should start seeing Amazon other than just a book store

Amazon - The Big Pound Gorilla
02:34

How to use Amazon to your advantage to build your author platform

Leveraging Amazon To Build Your Author Platform And Audience & Email List
06:15

How to build an email list system into your publshed books

Building Your List Building System into Your Book and How You Can Do That
07:47
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Step By Step Guide To Using Amazon As An Email List & Audience Building Tool
7 Lectures 41:02

An introduction to this section and a brief of what you will learn in this section

5 - Introduction
01:07

The first step to using Amazon as an audience and email list building tool

Step 1 - Have A Free Gift To Give Away For Free
04:07

The second step to using Amazon as an audience and email list building tool

Step 2 - Create Your Email List System
03:12

The third step to using Amazon as an audience and email list building tool

Step 3 - Create a Landing Page For Your Freebie
05:24

The fourth step to using Amazon as an audience and email list building tool

Step 4 : Insert A Call To Action Directing Book Readers To Join Your List
06:42

The fifth step to using Amazon as an audience and email list building tool

Step 5 - Make One Or More Of Your Books Permanently Free
10:00

The sixth step to using Amazon as an audience and email list building tool

Step 6 - Make Your Email List Work For You
10:30
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3 Strategies You Can Use To Build Your Author Platform And Audience Base
4 Lectures 20:19

An introduction to this section and a brief of what you will learn in this section

Introduction
01:50

Why your author latform is so important for you as an author

A Platform Is the Most Valuable Thing an Author Can Have
04:28

A real life and pratical example of how to use permission, content and outrcah to build your author platform

Real Life Examples Of How You Can Use These 3 Strategies To Build Your Pla
07:08

Final Words
06:53
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Bonus Video, Audio And Quizzes
3 Lectures 49:17

You will leran how to create a book marketing plan that can sell ore of your books

How To Create A Winning Book Marketing Plan For Your Book
20:25

My Interview with Derek Murphy in which he shared how you can get the right book cover for your books and use it to sell more of your books

How To Get The Best Cover Design And Use Your Cover Design To Market Your Book
19:51

An audio recording of me talking about How To Reach Out And Find Your Target Book Buyers

How To Reach Out And Find Your Target Book Buyers
09:01

Why do you really need an author platform to be a successful authors?
1 question

How does your author platform look like right now?
1 question

Do you have an author website right now and how are you using it?
1 question

Do you have an email list?
1 question

How do you see Amazon?
1 question

What main problem are you having right now with selling your book
1 question

Can you call yourself a tech savvy author?
1 question

What are the main lessons you learn from this course?
1 question

What will you like to learn in this course that you don't have right now
1 question
About the Instructor
Mayowa Ajisafe
3.1 Average rating
27 Reviews
4,328 Students
2 Courses
Author,Book Writing, Marketing And Business Coach

Mayowa Ajisafe is an author, social media and online marketing consultant as well as an astute online entrepreneur and lifelong student in the game of writing and publishing.

On a typical day you can find him writing, working on his latest business idea, helping authors sell their books as well as working tending his expanding online business empire. Mayowa published his first book in 2011 and also started blogging to share his writing and book marketing experience with authors, and was instantly hooked. Since then he's written, published and sell many books including that of other authors as well. Always on the lookout for ways to work smarter and reach, more book readers to sell more books and grow a large book audience for authors. As you can probably tell from the book, he gets excited about this stuff and wants to help other authors find success with their books.