How to Self Publish a Nonfiction Kindle eBook Like a Pro
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How to Self Publish a Nonfiction Kindle eBook Like a Pro

Learn How to Avoid Embarrassing and Expensive Self Publishing Mistakes
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5 students enrolled
Created by Heidi Thorne
Last updated 5/2017
Current price: $10 Original price: $95 Discount: 89% off
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  • 2 hours on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand how to self publish an eBook on Amazon Kindle Direct Publishing (KDP)
  • Improve eBook manuscript quality through editing and proofreading functions
  • Create an eBook title, subtitle, categories, keywords, and book description to improve eBook's visibility online
  • Know how to prepare a Microsoft Word document for publishing on KDP
  • Set realistic goals for sales and royalties
  • Determine an eBook price
  • Evaluate basic book promotion opportunities available through Amazon/KDP
View Curriculum
  • Amazon KDP Account
  • Microsoft Word program loaded on computer and have basic level skills using it

If you have never self published an eBook, or you've been disappointed with your previous endeavors, this course is for you! We will be focusing specifically on self publishing nonfiction eBooks through the Amazon Kindle Direct Publishing (KDP) platform.

We'll be going through the self publishing process step by step. But before we launch into publishing, we'll cover all the pre-publishing preparation steps and thought processes so that you can make your eBook the best it can be. Here are just some of the topics we'll discuss:

  • Questions you need to answer before you even think about self publishing.
  • Editing and proofreading (there is a difference between the two!) and why they're both important.
  • Formatting your eBook manuscript with Microsoft Word.
  • Using SEO techniques to create a great title, subtitle, and book description to help your eBook more easily get found.
  • Creating an eBook cover on the cheap.
  • Advertising opportunities available through KDP and Amazon Marketing Services.
  • Building your author platform with blogs and social media.

I'm Dr. Heidi Thorne, MBA/DBA, a nonfiction book editor and author of over 20 self publishing print books and eBooks on the topics of business, marketing, and self publishing. Previously, I was a trade newspaper editor for over 15 years and taught for 5 years at the college level. So I have a lot of writing and publishing experience and insight that I'd like to share with you in this course.

Of course, I have to disclose that while I will be sharing what I've learned from working with the Amazon KDP platform over the years, I am not affiliated with, hired, endorsed, or approved by Amazon and/or KDP. However, I do receive associate advertising compensation and/or royalties from Amazon, Createspace, and KDP as part of my normal course of business.

Ready to make your eBook into something great for you and your readers? Sign up and let's get started!

Who is the target audience?
  • Authors who have never self published a nonfiction eBook
  • Authors who have unsuccessfully tried self publishing a nonfiction eBook and need to review fundamentals
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Curriculum For This Course
17 Lectures
Preparing to Self Publish
4 Lectures 26:54

A welcome message from your instructor, Dr. Heidi Thorne, MBA/DBA. Course goals and agenda are also reviewed.

Preview 02:40

Discover critical issues to consider BEFORE you even think about self publishing.

Questions You Need to Answer BEFORE You Self Publish

Learn why including other people's work in eBooks can lower quality and increase risk. Issues with using images are also covered.

What NOT to Put in Your Book

Many self publishers take "self" a little too literally and don't get outside help! Learn how to work with editors and proofreaders. Tips for self editing are also included.

How to Make an eBook that Isn't Junk: Editing and Proofreading
Getting Your eBook on Amazon KDP
8 Lectures 57:32

SEO can be a valuable tool in creating titles, subtitles, and book descriptions that help drive traffic to your eBook. Learn how to use keywords to make your eBook more search-friendly.

Using SEO Techniques to Develop a Great Title and Subtitle

Amazon's KDP self publishing platform makes it so easy to self publish eBooks using Microsoft Word! Learn formatting tips and tricks to make your eBook function and look better on reader devices.

Pro Tips for Formatting Your Manuscript in Microsoft Word

Building on the earlier discussion on SEO, we'll discuss how to create a book description that helps your readers find your book.

Preview 04:25

In addition to keywords, title, subtitle, and description, picking the proper categories in which to place your book is one of the most important decisions to help your eBook get found. Tips for doing some pre-upload research are reviewed.

How to Pick Categories for Your Kindle eBook

The right price can make or break an eBook sale. While the video quickly reviews the components that go into setting a price, the reading assignment is the main learning activity of this lecture. In the reading assignment, the KDP Pricing Support tool--which helps Kindle eBook authors set an optimal price--is introduced. Note that KDP Pricing Support (as of this writing) is in beta mode, but well worth checking out.

How to Price Your eBook

One of the more confusing aspects of self publishing is the assignment of ISBN and ASIN numbers. Both types of numbers are explained.

ISBN and ASIN Numbers Explained

A review of all the components you'll need to have ready before uploading your eBook to Amazon's KDP self publishing platform.

Introduction to the Amazon KDP Self Publishing Platform

Learn ways to create your Kindle eBook for free using KDP's Cover Creator tool and Canva.

Design Your Kindle eBook Cover for Free
Marketing Your Kindle eBook
5 Lectures 37:24

Discover eBook advertising and marketing opportunities available right in the KDP universe such as KDP Select, Amazon Marketing Services, and more.

Book Promotions: Pre-Order, Free eBook and Amazon Marketing Services

Lots of authors chase book and eBook sales through blogging and social media. However, those are high investment marketing strategies. Learn to evaluate which of these channels are right for you.

Building Your Author Platform: Websites, Blogs, Social Media and Email Marketing

Reviews can help sell eBooks. But what do you do when you get squeaky wheels and trolls who submit negative reviews? Learn to glean valuable feedback from even negative reviews.

Preview 05:50

Sales forecasting is tough for even the most seasoned of sales and marketing professionals. This video offers some basic sales forecasting insight. However, the worksheet (in resources) will be a simple and valuable tool for tracking eBook sales activity.

Setting Realistic Sales and Royalty Goals for Your eBook

Congratulations and best wishes for your eBook adventures! But let's keep talking...

Congratulations and Good Luck!
About the Instructor
Heidi Thorne
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9 Students
3 Courses
Editor and Author

Dr. Heidi Thorne, MBA/DBA, is a nonfiction book editor, business blogger, and author of over 20 self published print books and eBooks on business, sales, marketing, and self publishing. She was also a trade newspaper editor for over 15 years, a marketing copywriter, and taught at the college level for five years.