If you have never self published an eBook, or you've been disappointed with your previous endeavors, this course is for you! We will be focusing specifically on self publishing nonfiction eBooks through the Amazon Kindle Direct Publishing (KDP) platform.
We'll be going through the self publishing process step by step. But before we launch into publishing, we'll cover all the pre-publishing preparation steps and thought processes so that you can make your eBook the best it can be. Here are just some of the topics we'll discuss:
I'm Dr. Heidi Thorne, MBA/DBA, a nonfiction book editor and author of over 20 self publishing print books and eBooks on the topics of business, marketing, and self publishing. Previously, I was a trade newspaper editor for over 15 years and taught for 5 years at the college level. So I have a lot of writing and publishing experience and insight that I'd like to share with you in this course.
Of course, I have to disclose that while I will be sharing what I've learned from working with the Amazon KDP platform over the years, I am not affiliated with, hired, endorsed, or approved by Amazon and/or KDP. However, I do receive associate advertising compensation and/or royalties from Amazon, Createspace, and KDP as part of my normal course of business.
Ready to make your eBook into something great for you and your readers? Sign up and let's get started!
A welcome message from your instructor, Dr. Heidi Thorne, MBA/DBA. Course goals and agenda are also reviewed.
Discover critical issues to consider BEFORE you even think about self publishing.
Learn why including other people's work in eBooks can lower quality and increase risk. Issues with using images are also covered.
Many self publishers take "self" a little too literally and don't get outside help! Learn how to work with editors and proofreaders. Tips for self editing are also included.
SEO can be a valuable tool in creating titles, subtitles, and book descriptions that help drive traffic to your eBook. Learn how to use keywords to make your eBook more search-friendly.
Amazon's KDP self publishing platform makes it so easy to self publish eBooks using Microsoft Word! Learn formatting tips and tricks to make your eBook function and look better on reader devices.
Building on the earlier discussion on SEO, we'll discuss how to create a book description that helps your readers find your book.
In addition to keywords, title, subtitle, and description, picking the proper categories in which to place your book is one of the most important decisions to help your eBook get found. Tips for doing some pre-upload research are reviewed.
The right price can make or break an eBook sale. While the video quickly reviews the components that go into setting a price, the reading assignment is the main learning activity of this lecture. In the reading assignment, the KDP Pricing Support tool--which helps Kindle eBook authors set an optimal price--is introduced. Note that KDP Pricing Support (as of this writing) is in beta mode, but well worth checking out.
One of the more confusing aspects of self publishing is the assignment of ISBN and ASIN numbers. Both types of numbers are explained.
A review of all the components you'll need to have ready before uploading your eBook to Amazon's KDP self publishing platform.
Learn ways to create your Kindle eBook for free using KDP's Cover Creator tool and Canva.
Discover eBook advertising and marketing opportunities available right in the KDP universe such as KDP Select, Amazon Marketing Services, and more.
Lots of authors chase book and eBook sales through blogging and social media. However, those are high investment marketing strategies. Learn to evaluate which of these channels are right for you.
Reviews can help sell eBooks. But what do you do when you get squeaky wheels and trolls who submit negative reviews? Learn to glean valuable feedback from even negative reviews.
Sales forecasting is tough for even the most seasoned of sales and marketing professionals. This video offers some basic sales forecasting insight. However, the worksheet (in resources) will be a simple and valuable tool for tracking eBook sales activity.
Congratulations and best wishes for your eBook adventures! But let's keep talking...
Dr. Heidi Thorne, MBA/DBA, is a nonfiction book editor, business blogger, and author of over 20 self published print books and eBooks on business, sales, marketing, and self publishing. She was also a trade newspaper editor for over 15 years, a marketing copywriter, and taught at the college level for five years.